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SiriusXM Using Live Sports to Grab New Subscribers

“Trial subscribers that listen to sports channels convert to a paid tier at a higher rate than those who don’t,” said SiriusXM president and CCO Scott Greenstein.

Jordan Bondurant

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Much like Apple and Amazon, SiriusXM has its sights set on acquiring more rights to live sports to bolster its programming offerings.

The satellite radio provider already has deals with the NFL, NHL, NBA and MLB, in addition to its IndyCar and NASCAR offerings. The idea is to get more live sports on its airwaves to entice new subscribers.

“Trial subscribers that listen to sports channels convert to a paid tier at a higher rate than those who don’t,” said SiriusXM president and CCO Scott Greenstein to Axios.

According to company CEO Jennifer Witz, sports advertising makes up almost 25% of SiriusXM advertising sales.

The platform has about 34 million paid subscribers, with the service available in 145 million vehicles on U.S. roadways.

Sirius signed a new agreement with the NFL prior to the start of this season which makes it the exclusive third-party audio provider of the league. Every regular season and playoff game, including the Super Bowl, can be heard on SiriusXM.

Sports Radio News

Doug Gottlieb: Nobody Cares About World Cup Once USA’s Eliminated

“I’m sure people in the soccer world are still talking about the World Cup. But zero people I know in real life are talking about the World Cup today.”

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The United States has been eliminated from the 2022 World Cup, and FOX Sports Radio host Doug Gottlieb believes that will return the sport back to its usual place inside the sports media landscape.

“I’m sure people in the soccer world are still talking about the World Cup,” Gottlieb said on his In The Bonus podcast Monday. “But zero people I know in real life are talking about the World Cup today.

“You can tell me how big soccer is in the world — and I’m not gonna dispute it — and you can tell me we’re doing better in the world than we’ve ever done — and I’m not gonna dispute it, it’s fine — but the fact is that as soon as that match was over we went from a couple of hours of soccer guy, or writer guy who’s really a soccer guy at heart, talking about should we change coaches, tactics, players, or whatever, and then it’s over. I don’t know who won and I don’t care.”

Gottlieb later added that soccer has been “the sport of the future” for his entire life, but added that college basketball is going on right now, and it isn’t on the national sports radar, either.

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Sports Radio News

Jon Marks Working Without At Contract at WIP

WIP is currently in the midst of changes to its lineup due to the upcoming departure of legendary morning host Angelo Cataldi.

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94WIP afternoon host Jon Marks has revealed he is working without a contract.

A report from CrossingBroad.com claims Marks mentioned the development on the air two weeks ago, and Marks confirmed the news when the outlet asked him for comment.

He did not, however, wish to say much more about the situation. WIP is currently in the midst of changes to its lineup due to the upcoming departure of legendary morning host Angelo Cataldi.

In late October, the station announced the current midday show of Joe DeCamara and Jon Ritchie would replace Cataldi in the mornings. Longtime morning co-host Al Morganti will remain with the station but will no longer be heard in mornings once DeCamara and Ritchie take over. Anchor Rhea Hughes will stay in the morning timeslot.

The station has yet to name a new midday show to replace DeCamara and Ritchie. Marks is currently teamed with former NFL linebacker Ike Reese from 2:00-6:00 PM. The two were paired together in 2017.

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Sports Radio News

Boomer Esiason Wonders If Joe Buck Was Criticized Before Energetic Monday Night Football Open

“Maybe he was doing that emphatically because somebody criticized him as flat or something.”

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Boomer Esiason

Monday Night Football got off to an energetic start last night, with the usually reserved Joe Buck showcasing an exuberant attitude while discussing the weather and the fact that the calendar has already flipped to December. WFAN morning host Boomer Esiason wondered if there was an ulterior motive to Buck’s raucous start.

In addition to the energy exuded by the Monday Night Football announcer, Buck nearly howeld in excitement as the network showcased Tom Brady’s usual scream of “Let’s F—ing Go!”, by shouting “Yeah! Let’s go! I can’t say one of those words!”

The excitement was noticed by Boomer & Gio update anchor Jerry Recco who played the audio for the show, with Boomer Esiason wondering if Buck was proving a point to someone.

“Maybe somebody told him he was too downcast the previous broadcast,” Esiason wondered. “Maybe he was doing that emphatically because somebody criticized him as flat or something.”

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