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Adam Klug Was Prepared For Padres Postseason Push

“Within Audacy they don’t refer to us as radio stations; they refer to us as brands because 97.3 is our brand. It’s our image. It’s everything that we do.”

Derek Futterman




San Diego has been a one-sport city since the relocation of the Chargers to Los Angeles – meaning that it is all things brown and gold when it pertains to professional teams. The San Diego Padres have not earned a postseason berth in a full 162-game regular season since 2006. Today, the roster has various superstar players, including Manny Machado, Juan Soto and Yu Darvish. The team, along with its broadcast partner 97.3 The Fan, led by program director/brand manager Adam Klug, just completed its deepest postseason run since 1998 – making the National League Championship Series.

“The Padres are the only professional team here in San Diego, and we’re the flagship,” Klug said. “Our goal is to knock it out of the park and to be the eyes and ears for our audience members who can’t be at all the events we get access to.”

97.3 The Fan was originally a country radio station for 50 years before Entercom (now-Audacy) acquired Lincoln Financial Media, its parent company, and thus the frequency. Following several changes in format including a move to top-40 and talk radio, the station officially relaunched as a sports talk radio station in April 2018. Two months later, the station hired Klug as its program director.

Klug had a penchant for sports radio from an early age, tuning in to different types of programming throughout his formative years. While he attended the University of Georgia as an economics major, he landed an internship in sports media with 790 The Zone in nearby Atlanta. The internship was unpaid but ultimately led to his being hired to work as a producer at the station shortly after his graduation from college. The ownership of the station was originally under Big League Broadcasting and was the only brand in the city under its portfolio – in essence keeping everyone more focused and dedicated to improving the sound of the station every day.

“It felt like old-school radio,” Klug said. “It wasn’t a station that was owned by a giant corporation like a lot of current sports stations are. It was a really small ownership group. It’s interesting because everybody who worked there – the sales staff; the promotions staff; everybody was all-in, all the time on 790 The Zone because it wasn’t in a cluster.”

Having the chance to immediately work in a top-10 market out of college provided Klug with the experience necessary to cover sports in an urban hub. His primary role was to produce the station’s morning show, a program in which he put his time and energy into determining how to enhance the sound and sustain ratings success. While he departed the station to join ESPN as a general producer in 2010, the decision was quite difficult because of the uncertainty associated with the transition.

“I think most producers are used to being all-in on one show and working with that talent and always thinking about how to make that show better,” Klug said. “When I was offered the job at ESPN…. I definitely had to think about it – but ultimately I said: ‘It’s ESPN. I got to go.’”

Following a year of rotating shows as a freelance producer including AllNight with Jason Smith and College Football Tonight with Mel Kiper Jr. and Freddie Coleman, Klug seized an opportunity when the producer for The Doug Gottlieb Show left to take another job. Once he was named the show’s new producer, he immediately established a professional relationship with Gottlieb and enjoyed his time working for him. Being adaptable and easy to work with paid off when Gottlieb moved his show to what was then a new brand in CBS Sports Radio – and decided to take Klug with him.

“He was considering leaving six months into our tenure kind of working together and he was kind of keeping me in-tune with all of those discussions and [the] decision-making process,” Klug recalled. “When he decided that he was going to leave – even though we hadn’t been working together for so long – we had worked so well together that he asked if I’d be interested in continuing to produce his show over at CBS.”

Klug was thrilled to have the opportunity to produce a marquee show on a growing sports radio network, which also featured Jim Rome. Six years later when Gottlieb was considering a move to Fox Sports Radio, Klug wanted to find a way to advance his career. As a result, he declined the opportunity to remain with Gottlieb once the move to Fox Sports Radio was official. He stayed with CBS Sports Radio to become the executive producer of Reiter Than You with Bill Reiter.

Programming a sports radio station represented a dream job for Klug and he kept his radar on opportunities to enter the space while producing Reiter’s show. He recognized the difficulty associated with assimilating into the radio space and did whatever he could to distinguish himself from other candidates.

“I had spoken with people who I consider mentors within the company and let them know about my interest and desire to grow professionally, and did everything I could to put myself in a position to take that next step when the opportunity came,” Klug said. “At the time, I was looking to become a program director and get my opportunity to program a sports station and at that point with all the experience I was willing to probably go just about anywhere to get that opportunity.”

Once 97.3 The Fan in San Diego came calling, Klug knew it was too good of a chance to pass up and recognized its gravity throughout the interview process. Once he joined the station in June 2018, he began doing everything possible to position the station to cement itself as San Diego’s top sports radio station.

Today, though, radio stations are in constant competition with other multimedia outlets and platforms for attention and engagement. As a result, Audacy renamed Klug’s position as program director to brand manager to more accurately reflect the roles and responsibilities he has. The change has extended far beyond the executive staff though, representing a paradigmatic shift in thinking about the future of the medium of dissemination.

“Within Audacy they don’t refer to us as radio stations; they refer to us as brands because 97.3 is our brand. It’s our image. It’s everything that we do,” Klug explained. “We are content creators and we distribute our content on multiple platforms. Radio is the main platform, but it’s not the only platform.”

As the flagship radio station for the San Diego Padres in a one-sport city, keeping fans engaged with the team during the highs and lows is essential for business and content creation. During Klug’s first year with 97.3 The Fan, the Padres finished with a win-loss record of 66-96, last place in the National League West. It was in that same year though that Baseball America ranked the organization as the number one farm system in the league, indicative of developing talent in the minor leagues that would eventually make an impact on the big league level.

From the outside, it was apparent that the team was seemingly prioritizing its future and concurrently brought in first baseman Eric Hosmer on what was then the largest contract in team history for veteran production and leadership. Nonetheless, the team still had the lowest payroll in their division and ranked in the bottom-10 compared to other major league teams.

Coinciding with the Padres’ focus on its future, 97.3 The Fan changed its sales approach to encourage investors to see the rebuilding plan through by investing early and reaping the benefits down the line as opposed to having an immediate impact. Four years later, the Padres made an exciting postseason push and were within three wins of a World Series berth, generating profound buzz and excitement in the San Diego sports landscape.

“We put together these presentations that said ‘Here are the previous number one [ranked] organizations,’” Klug said. “‘It was the Cubs in 2012, let’s say, and then the Astros and 2013. Low and behold in 2016, the Cubs [won] the World Series and then in 2017 the Astros.’ When you get ranked this well in your farm system, it leads to this. It was: ‘Get in now. Get in on the ground floor.’”

Aside from sales, the development of the organization’s progenies from one era to the next caused 97.3 The Fan to focus more heavily on the minor leagues than it does today. Many of the prospects at the time were well known and garnered large expectations, including Fernando Tatis Jr., MacKenzie Gore and Luis Urías – all of whom are making impacts in the major leagues whether or not they are still with the Padres.

“It changed the approach of our programming… as our sales [were] based upon where they were in the rebuild process,” Klug said. “….Our programming and our sales approach kind of shifted from the percentage of focus of the minor league coverage to now we’re really talking about making runs here in the playoffs.”

Cultivating a content strategy for the Padres postseason run has been intensive and intricate with the team working tirelessly to close new deals and execute special broadcast coverage for the postseason.

Over the last month, the team has always been thinking one round ahead – meaning that they were already planning for the NLCS when the NLDS was taking place against the Los Angeles Dodgers. One round earlier, plans were being put in place on how to best approach a series with their interstate rivals if the team defeated the New York Mets – which it ultimately did in three games.

“We’re planning around in advance,” Klug said. “….Our sales staff has been working around the clock locking in new business as we’ve advanced…. It’s basically been around the clock frenzied mayhem for the last couple [of] weeks here.”

Baseball season is long and many fans grow a proclivity for their local broadcasters whether they be on television, radio or on some other platform. In the postseason though, media rights deals give national networks the exclusive broadcast rights on television and as a result different broadcast teams are heard.

San Diego Padres regular season baseball is broadcast on Bally Sports San Diego and features play-by-play announcer Don Orsillo and Mark Grant. Throughout the playoffs though, Padres fans watched their team on ESPN for the Wild Card Series with Karl Ravech, David Cone, Eduardo Perez and Buster Olney; then on Fox for the NLDS featuring Adam Amin, A.J. Pierzynski and Tom Verducci; in the NLCS the team remains on Fox but is now joined by broadcasting duo Joe Davis and John Smoltz with Ken Rosenthal reporting.

That is not the case on radio though – it has been play-by-play announcer Jesse Agler and analyst Tony Gwynn Jr. bringing fans all the action on 97.3 The Fan and streaming on the Audacy app.

“We see a lot of commentaries on social media about Padres fans’ reactions to watching the TV broadcast and the reaction they have to hearing the national broadcasters on TV,” Klug said. “It warms our hearts to see all the love – the outpouring of love – we’ve gotten for our local broadcasters throughout the playoffs. We’ve actually gotten tons and tons of feedback and reaction [from] our listeners muting the TV… firing up the radio broadcast… and syncing it up with the TV so they can hear the local broadcasters while watching it on TV.”

When the Padres are not on the field, the station has a wide array of sports talk programming including its morning show Ben & Woods and The John Kentra Show during afternoon drive. As there have been various innovations in media as consumption habits have changed with emerging technologies, the job of an on-air host encompasses significantly more than simply showing up to a studio and talking about sports into a microphone.

“I think it’s more of an all-in job than it used to be and now that social media is so prevalent, you build your listenership through engaging with them… and bringing them into the fold,” Klug said. “I also think that sports radio has evolved to where you can talk about more than just sports now.”

Ultimately, keeping an audience engrossed in sports radio with a saturated content marketplace and distribution platforms means that hosts need to go beyond the game more than ever before. Sports radio, at its core, has its roots in discussing sports and implementing fans in the conversation but today, the format, along with others like it, try to bring listeners a product that extends past its traditional boundaries in terms of topic selection and execution.

“At the end of the day, we are entertainers,” Klug said. “You have to be entertaining and be able to talk about [different topics] whether it’s pop culture or TV or your personal life. At the end of the day, it’s whatever it takes to keep your audience engaged.”

For those considering a path to radio management, it is essential one figures out what in the industry they aspire to do and then pursue the most optimal path possible to arrive at that point. Going into the industry without somewhat of a roadmap is more complicated when it comes to thinking about future advancement because there are many content outlets but a shrinking number of people necessary to produce it – an evident shift in efficiency.

The comparative advantage radio possesses regarding content production continues to become more valuable as the aggregate opportunity cost declines and demand to work in media remains steady. As a result, being focused on one’s future goals and having a strategy to achieve them is, according to Klug, an effective route to follow early in one’s career. Just being able to do that though starts with walking through an open doorway and a willingness to do whatever it takes to succeed.

“You have to love what you do,” Klug said. “I think radio is a difficult industry because it’s desirable and so many people want to be a part of it…. Get into the door and get experience any way that you can and put yourself in a position where you become invaluable. I think most companies are prone to hire from within so you want to put yourself in a position to grab [an] opportunity.”

BSM Writers

Jac Collinsworth Has Learned From The Best

“The way he would take all of the young people, myself included, under his wings. You couldn’t get this anywhere else.”

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Jac Collinsworth got his first taste of Notre Dame football while watching his brother Austin play for the Fighting Irish. There was his brother playing on special teams and getting a chance to return kicks.

“I remember sitting in the stands for his first football game inside Notre Dame Stadium thinking this is the coolest thing I’ve been a part of,” said Collinsworth. “The history of this building and my brother is out there in a Notre Dame jersey.”

Not only did Jac eventually go to Notre Dame as well, but he just completed his first season as the play-by-play voice for Notre Dame Football on NBC. As a student, Jac was part of the NBC sideline production team during his four-year education at South Bend from 2013 to 2017 and he was the sideline reporter for the NBC broadcast of the Blue/Gold spring game in 2016 and 2017.

“To work on the broadcasts for four years — as an intern really — with Alex Flanagan and then with Kathryn Tappen for three years down there on the sideline and being in all those production meetings, it was such an invaluable piece of the journey for me.”

And now, the 27-year-old is the television voice of the Fighting Irish.

“To see it all come full circle and be up there in the booth, it was really a special experience every single game,” said Collinsworth.

After graduating from Notre Dame, Collinsworth joined ESPN where he was a correspondent for NFL Live and Sunday NFL Countdown while also hosting the ESPN-owned ACC Network’s football show The Huddle.

Jac then returned to NBC in 2020 and was part of the Notre Dame telecasts during the pregame show and halftime show for two seasons. Collinsworth had the opportunity to learn under veteran play-by-play voice Mike Tirico, especially during the production meetings.

Tirico became a mentor to Collinsworth.

“I felt like I was getting a graduate degree watching him handle those meetings,” said Collinsworth. “The way he would take all of the young people, myself included, under his wings. You couldn’t get this anywhere else. To be able to do that for two years and still have him as a close friend and somebody I can text…I text with him before every single game.”

Another huge mentor to Collinsworth has been the legendary Al Michaels, the former play-by-play voice for Sunday Night Football who is now calling the Thursday night package for Amazon.

“I talk to him all the time,” said Collinsworth. “I’ve had dinner with him. He invites me out to play golf. We just get on the phone and spent 45 minutes just breaking down everything.  Every time that phone rings I don’t care what I’m in the middle of, I walk outside and I take that call.”

Collinsworth, the son of former Bengals wide receiver and current NFL Sunday Night Football analyst Cris Collinsworth, first felt the broadcasting itch growing up in Ft. Thomas, Kentucky.  It goes without saying that his father was a huge influence, but Jac remembers when Highlands High School was being renovated when he was in 7th and 8th grade.

The first part of the renovation was a brand-new broadcast facility.

“It was a studio that had these amazing cameras, a desk, lights and two sets,” recalled Collinsworth. “To this day, I’ve never seen a high school setup…I mean this is better than most college setups…a state of-the-art facility.”

The class was called “Introduction to Filmmaking” and Collinsworth started out wanted to be a cameraman. 

“I became obsessed with running around the school and filming all this stuff whatever students were doing,” said Collinsworth. 

From there, Jac gained experience in editing and producing but deep down inside he thought he wanted to be a cameraman…that was until his first taste of on-air experience.

“They started a rotation where everybody in the class had to try hosting the announcements live right before the final period of the day,” said Collinsworth.

And the rest is history.

An important part of Jac’s growth as a play-by-play announcer came last spring working NBC’s coverage of the United States Football League. Paired with Jason Garrett, Collinsworth was able to continue the learning process before taking over the Notre Dame duties. He appreciated the fact that these were really good football players that were among the best players on their college teams and could very well be in the NFL.

And just like for the players, the USFL was an opportunity for Jac to get better at his craft. 

“Just continuing to learn the art form of calling a game,” said Collinsworth. “The timing and getting out of the way sometimes and letting the broadcast breathe and rising for those big moments.” 

An incredibly big moment for Jac would be if the opportunity to work a game with his father ever presented himself. It’s something that he’s thought about and would love to see come to fruition somewhere down the road.

But if that happens, there could be a problem for the viewers.

“Would anybody be able to tell who is talking?” joked Jac.  

Jac and his father sound so much alike it’s scary. In fact, during our twenty-minute phone conversation, I really had to pay attention to listen for any discernable difference between Jac and his dad and it was very hard to find any.

But it would still be fascinating to hear them work together.

“I think it would be a very cool experience,” said Jac. “We would have so much chemistry that it would be a crazy experience. I would love to do it. I’d be getting out of his way and let him make points and I wouldn’t be afraid to take a couple of shots at him. I think it would be damn entertaining.” 

While their on-air roles are different, Jac has been able to learn a lot about broadcasting from his father. While he does — for the most part — give his son some space when it comes to work, Cris leaves Jac a note prior to each broadcast, mainly has it pertains to a specific aspect of a telecast like coming back from a break or the flow of a telecast.

But there’s one valuable lesson that Jac learned from his dad years ago that he has adopted for himself.

“Probably the biggest thing I’ve learned from him is, he is a worker man,” said Collinsworth.  “He just works at this stuff.” 

Jac would constantly see his father going through film at various hours during the day, but Cris would still pay close attention to his son’s studies at school and would let Jac know about it if he saw something wasn’t right.

Like when Jac would be having some difficulty with a math assignment.

“I’m like ‘Dad, this is calculus, I can’t figure out how to do this equation’,” said Jac. “He would put that clicker down and come up and he would be deep in the math book going through the chapters learning all this calculus that he hasn’t done in 40 years.  I’d come down at six in the morning and he’d still be flipping through the math book while I’m eating breakfast and he’s teaching me the lesson to make sure I got it for the quiz.

“That’s how he was…just the work element is the biggest thing that I still use every day and I definitely got it from him.”

Aside from his football duties, Collinsworth has also been a NASCAR studio analyst for NBC and he’s also been the voice of Atlantic Ten Men’s Basketball and the Atlantic Ten Tournament. There’s something to be said for getting experience in multiple sports because each sport has its own pace and its own flow.

Some play-by-play voices specialize in one sport and some can handle multiple assignments.  In Jac’s case, there’s one sport that stand above all the others.

“The rhythm, feel and flow of a football game is my favorite,” said Collinsworth. “Football has always been my first love and grew up around it. Basketball happens fast not to mention you’re on the court and you’re right there in the middle of it. I’ve called baseball games too and that’s a very slow game.” 

Jac Collinsworth is still very early in his broadcasting career but he has great talent and he’s been rewarded with some amazing opportunities like Notre Dame Football and being part of NBC’s NFL coverage.

But he knows that he’s had some help along the way and he’s very grateful for it.

“I feel like I’m living out a dream and I feel like I’m standing on a lot of people’s shoulders that helped me get there,” said Collinsworth. “I think about a lot of people who didn’t need to but chose to help me when I was a kid. I feel like I have a great responsibility to take that advice and take it as far as I can and that’s what I’m trying to do.”

And it all started with a high school television studio and his willingness to try all different aspects of the business.   

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BSM Writers

Chris Kinard Has 106.7 The Fan, The Team 980 Primed For Continued Success

“Coming right out of the books and beating our direct competitor in the first month will always be something I’m proud of.”

Derek Futterman




When Jim Riggleman resigned as manager of the Washington Nationals in June 2011, it was the first time Chris Kinard thought the fanbase cared about the team.

Riggleman wanted the Nationals to pick up the option on his contract and effectively remove the “interim” tag from his job description, and once they declined to do so, he essentially packed up and left.

From the time he was young, Chris Kinard was interested in media, and he had early exposure in the industry since his uncle Lee worked as a television news anchor in Greensboro, N.C. The elder Kinard was the pioneer of the Good Morning Show on WFMY News 2 and was honored with the dedication of the main studio in his honor from where he worked since 1956.

By the time he was in fifth grade, Chris Kinard began listening to radio and realizing it may be a viable career path for him to pursue. He shadowed his uncle in 1996 to learn about news media and television broadcasting; however, he gravitated towards working in radio in part because of WJFK-FM, and had an affinity towards professional sports.

“A local morning show here in D.C. on a top 40 station was kind of my entry point,” Kinard said. “I listened to that show actually when it moved over to WJFK for years in middle school and high school.”

At the time, WJFK-FM was broadcasting in the talk format and was among the network of stations syndicating The Howard Stern Show and other programming targeted towards the male 25-54 demographic. Kinard was an avid listener of the station, tuning in to its programming for several hours a day over the course of many years.

Today, it is known as 106.7 The Fan and it is managed, along with Audacy’s cluster of radio stations by Kinard himself. He was responsible for flipping the station’s format from talk to sports in 2009 and has helped cement the brand as dominant in the ratings.

“Flipping the station to sports will always be a bittersweet thing for me,” Kinard said. “I grew up with the station [in] the previous format and I took a lot of pride in what we were doing at the time, but I think we launched with great success. Coming right out of the books and beating our direct competitor in the first month will always be something I’m proud of.”

During his freshman year at American University, he got word that The Sports Junkies were making a public appearance a few minutes away from his childhood home. Additionally, he found out the show was looking for people to volunteer to serve as interns, an opportunity he knew was simply too good to pass up.

Inherently shy, Kinard introduced himself with the hopes of landing an internship at WJFK-FM. A few weeks later, he received a phone call informing him that he was selected to work as an intern, a surreal opportunity for him to begin working in sports media. Little did he know he would still be working at the station, albeit in a more substantial role, 25 years later.

“When it started and when I was actually in the building and seeing the behind the scenes, I was kind of in awe,” Kinard said. “….I had no idea what I was doing really except that I really wanted to be there and couldn’t believe that I was and wanted to soak it all in.”

Three months later, one of the show’s producers who largely acted as a call screener left the station to pursue another opportunity in media. As a result, there was a gap to be filled, and since Kinard had been diligent and responsible as an intern, he was hired part-time to take over the role. At the conclusion of his sophomore year in college, he was hired full-time as the producer of The Sports Junkies – a development in his career he calls “fortuitous” initially difficult to foresee balancing with two years remaining to earn his undergraduate degree.

“It was a really kind of interesting conversation with my parents about whether to do it or not and how it would impact my schoolwork and that kind of thing,” Kinard said. “I just was determined to take that opportunity; I knew how scarce they were I guess just by seeing people who had been at the station and working part-time [for] several years who had left because they couldn’t get a full-time position.”

By the time he was in his junior and senior years, Kinard had valuable professional experience from working at WJFK-FM and also interning at the local ABC affiliate station. Although he participated in some of the student-run media outlets at the school, his mindset was to prioritize what he was doing off campus.

“I’m not sure that I actually got a lot out of college to be honest with you because I was doing it outside of school already just by kind of virtue of connections,” Kinard said. “Being in Washington, D.C. and all the opportunities that are available here, [that was] really… my focus more than anything else.”

During his first year as show producer, The Sports Junkies became nationally syndicated on Westwood One Radio and was achieving notoriety and high ratings within the marketplace. The show is hosted by four childhood best friends – John Auville, Eric Bickel, Jason Bishop, and John-Paul Flaim – who began the program on public access television in Bowie, Maryland before joining WJFK-FM as evening hosts in 1996. None of them had any formal broadcast training, instead utilizing their indelible chemistry and local background to auspiciously impact sports media.

“They’re very authentic,” Kinard expressed. “I think when people hear them, they can relate to them. They sound like every guy’s group of friends sound when you get together. I think they sound like our city; they sound like sports fans in Washington over the last 30 years.”

All four co-hosts recently inked four-year contract extensions to keep The Sports Junkies on 106.7 The Fan, officially putting pen to paper together in studio earlier this month.

Since 2016, The Sports Junkies has been simulcast on NBC Sports Washington, and although listeners now have the ability to add a visual component to their experience, it did not change how any of the co-hosts approach the job. From the beginning, there was a mutual understanding that the show would still operate in the same way with the cameras serving the purpose of pulling back the metaphorical curtain.

“It is really a fast-paced show in terms of the camera switching and the direction of it because there’s four guys, so I think this show translates really well,” Kinard said. “There’s a lot going on because there are four hosts, not just two talking heads. There’s also two producers that chime in a lot. There’s a lot of movement, I think, within the show because of just how dynamic of a cast it is.”

Since its official shift to the sports talk format in 2009, 106.7 The Fan had primarily competed with The Team 980 to try to win in the ratings. In November 2020, Audacy, officially agreed to acquire various stations across the United States owned by Urban One, including The Team 980, effectively ending that competition. Part of Kinard’s job is to oversee both sports talk stations, which now compete with ESPN 630 DC.

“We have some really talented staff,” Kinard said. “I’m not sure we’ve ever had more talent under one roof than we have now. Having two stations in my market allows me to groom new people and give people opportunities quicker than I could with just one station.”

Moreover, he helped launch 1580 The Bet, a radio station broadcasting in the growing sports gambling format in partnership with the BetQL Audio Network and CBS Sports Radio. Its creation coincided with a nationwide effort by Audacy to better utilize certain signals to their full potential, and with the proliferation and legalization of sports betting in select states across the country, many of them flipped to this format.

“I think it was important to have the BetQL Network represented in Washington at a high level because of the proximity to the MGM National Harbor, which is just kind of 15 minutes away from the radio station,” Kinard said. “[It is] on a signal that, in the past, had not been a big ratings play, so that was a great opportunity to just kind of own sports in Washington – to have 106.7 The Fan; The Team 980; and 1580 The Bet all under one umbrella.”

A compelling draw to sports radio is live game broadcasts, and as brand manager of Audacy DC, Kinard is responsible for maintaining 106.7 The Fan’s relationship with the Washington Capitals and Washington Nationals. When the teams are doing well, it usually results in better metrics for the station.

“There’s a huge correlation between winning and listenership and also advertiser interest,” Kinard said. “There’s a segment of the fanbase, I think, that thinks that local sports radio roots against the teams. It’s not that we root for the teams necessarily, but if you ask any host probably on any radio station in America whether it’s better for their individual show’s success and their overall station success if the teams are successful, I think everyone’s going to say it’s way better.”

Prior to the start of this NFL season, Audacy DC parted ways with the Washington Commanders due to a disagreement regarding “the value of the broadcasts.” The Team 980 was previously owned by the Washington Commanders franchise itself and had been the flagship station of the team for several years through its sale to Urban One in 2019. The Fan had not had the radio broadcast rights to the Commanders since 2006 before it was broadcasting in the sports talk format, hence why The Sports Junkies co-host Eric Bickel stated that the station had had no relationship with the team for two decades.

Since the Commanders officially entered into a new partnership with iHeartRadio, its flagship station has been BIG 100, which airs a classic rock format. Consequently, The Team 980 had the opportunity to change its on-air strategy, airing five hours of pregame coverage every week followed by extensive postgame coverage. During the games themselves, the station has broadcast Burgundy & Gold Gameday Live, a show that has had stellar listenership thus far.

“I think play-by-play rights are really important and do have a ton of value, but only if it’s done in a way where there’s partnership on both sides but also an understanding on both sides that the team has a job to do and the radio station has a job to do,” Kinard expressed. “Our focus is just to continue to provide great talk and coverage of the teams.”

As media continues to evolve with changes in technology and consumption habits, Kinard remains optimistic about the future because of the influx of new talent and the leadership at Audacy.

“We have just a wealth of talent and content, and I think that content will cut through no matter what’s going on with technology,” he said. “I think that we will continue to push to make sure that we are on the platforms that we need to be on and that we own that content and can monetize it for the future. I don’t know how anyone could compete with that, so I’m really excited about it.”

Kinard’s vertical movement in the industry might not have been possible without finding a mentor in Michael Hughes, the station’s general manager. Over the years working in the industry, Kinard grasped that managers are often not thinking about the needs and wants of individuals because of the myriad of responsibilities they are juggling related to the entity as a whole over any given period of time.

As a result, it is essential for subordinates to communicate with their superiors, as they are “at the mercy of the communication [they] receive,” according to Kinard.

“I had a conversation with him about… wanting to be a program director,” Kinard said of Hughes. “I think he took that seriously and took that to heart and he said, ‘Well, let me help you be prepared for that when the time might come.’ It just so happened that it came less than a year later.”

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BSM Writers

Pete Thamel Was ESPN’s College Football Missing Link

His no-frills approach is refreshing in a time when many “insiders” view being as famous as the athletes they cover as a quasi-goal for their futures.

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For a network often accused of “running” college football, it always seemed odd to me that ESPN never had that true news-breaking reporter it had for other sports. That is, until it hired Pete Thamel in January of this year.

ESPN poured resources into “insiders” like Adam Schefter, Adrian Wojnarowski, and Jeff Passan while it poured rights fees into the SEC, Big 12, Pac-12, ACC, and the College Football Playoff, but from the outside, it looked as if the network just wasn’t interested in having that same type of reporting for college football, which is truly puzzling.

When the entire postseason of the country’s arguably second favorite sport is centered around what is best for your television channel, you would think supplementing it with high level, national reporting would be a priority.

Maybe the right deals never came to fruition or maybe the value just wasn’t seen by the network until Thamel became available, but his contributions to ESPN’s college football coverage have been immeasurable.

In a day and age where reporters break news on Twitter and get around to eventually writing a story for their outlet’s website, Thamel flexed his reporting chops in a major way on Sunday. While the rest of the college football world was still pondering whether Ohio State should consider firing Ryan Day, Thamel dropped a bomb on the sport’s landscape by revealing Wisconsin had hired Cincinnati head coach Luke Fickell to run their program. His initial tweet was accompanied by a link to ESPN’s website with further details about the move.

Pete Thamel was so convinced he was the first and potentially only person working on that ever-changing breaking news story, that he took the time to write the story, submit it through ESPN’s editorial staff, and then release the news before anyone else. In 2022, that’s the equivalent of mailing his story from side of the country to the other in order to break news. And yet, he was so far ahead of the game that he was able to take his time, gather his facts, and report an accurate, succinct story that would be of value to him and his network. What a novel concept.

One of Thamel’s best qualities as an “insider” is he — thus far — hasn’t been plagued by questions that have been a factor in the perception like his ESPN counterparts. Schefter, Wojnarowski, and Passan have each faced their own incidents during their time as the lead reporters for ESPN but Thamel, in my opinion, is unlikely to be pulled into those scenarios. It seems clear Thamel doesn’t release things for the benefit of anyone other than himself and the outlet he works for.

He doesn’t seem to be swayed by agents, athletic directors, coaches, boosters, or anyone else with skin in the game. His no-frills approach is refreshing in a time when many “insiders” view being as famous as the athletes they cover as a quasi-goal for their futures.

Last week, College GameDay host Rece Davis noted on the show’s podcast that Thamel brought “something to GameDay that GameDay’s desperately needed for years”, and he’s right. Not only did ESPN need a news breaker for it’s digital outlets, but it needed that presence on its pregame show.

And when you think about it, nearly ever other pregame show has that role filled. Schefter and Chris Mortensen hold that role for ESPN’s NFL coverage, FOX Sports has Jay Glazer in its NFL pregame show and Bruce Feldman for Big Noon Kickoff. It’s just an area ESPN lacked.

But they made a fantastic hire by bringing Thamel aboard, and his reporting will serve the worldwide leader well over the course of the following weeks as the college coaching carousel heats up.

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Barrett Media Writers

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