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Nikki Medoro Transitions From Life at KGO to YouTube

After 11 years at KGO, Medoro quickly reinvented herself. And I emphasize ‘quickly.’

Jim Cryns

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As a rule, news and talk show host Nikki Medoro doesn’t play with explosives. That doesn’t mean she can’t recognize when something has been blown to smithereens. 

“They did blow up KGO,” Medoro said. 

On October 6th, KGO didn’t just change their format to Easy Listening, or Rock & Roll, they stripped the station of all previous DNA, and are now a sports betting station, whatever that is. For those scoring at home, it’s now 810 The Spread.

“If you’d have asked me what might have been a logical transition for KGO I might have said syndication,” Medoro said. “They decided to go an entirely different route. But sports betting? Who was asking for this?”

Seems reminiscent of the New Coke, Olestra potato chips, and Godfather III. Who asked for those?

Medoro began as a street reporter in San Francisco in the evenings and graduated to evening anchor with Peter Finch. Later she was an afternoon anchor alongside Brett Burkhart. Medoro also did news for Chip Franklin, then earned her own show, becoming the first woman morning drive-time host in KGO’s history.

Medoro said she understands it was a business decision and they were free to do it. Many stations have switched formats, but KGO scorched the landscape.

“When you ask what blowing up a station means, I think it’s when you take away all the local issues for people that live in the Bay Area. Issues we used to present.” Medoro said. “Listeners are no longer going to get that, at least not in the form we were offering.”

After 11 years at KGO,  Medoro quickly reinvented herself. And I emphasize ‘quickly.’ The Nikki Medoro Show debuted on YouTube on Oct 17th and just completed its second week. Figuratively, the KGO body wasn’t even cold yet.

She decided to act fast as people have short memory. Medoro broadcasts from her home each day. 

“I figured I’d better strike while the iron was hot,” Medoro explained. “I understand how the news cycle works, and I’ve been involved with it for 20 years. If you provide too much time, it’s not that they’ll forget you, but it’s important to feed listeners’ interest in you. Also, you don’t want to lose the groove of doing a show. Even when I used to go on vacation from my show, I’d come back rusty.”

Medoro said her heart is warmed by how patient listeners have been with her fledgling YouTube show. At the same time, she’s not afraid to say it’s hard work. 

“I’m the host, technical person, sound person. I bring on guests. It’s a whole new world for me,” Medoro explained.  “This endeavor couldn’t be bigger for me at this point. I guess I could have taken a month off. But my former co-worker Mark Thompson, (who also took shrapnel from the detonation)  didn’t take any time off. He has more resources than I have and more background in doing this.”

Medoro has been often asked why she decided to go the YouTube route. 

“I imagine there are a few reasons,” she said. “I used to co-anchor news in the morning and did my own show for years. This way I can still do what I love to do.  This is really a new experience from every angle.”

Radio is clearly in the woman’s blood. Even if some huge station came calling, Medoro said she’d have to give it some thought. 

“If a job offer came in and they told me I’d be doing overnights, cover a beat, be a court reporter, I’d have to say no,” she said. “I’ve done all that. I like leading a talk show, bringing on guests, interacting with guests and listeners. I’m creating my own content right now. I control where it goes. Some friends have asked if I’d considered going into television. My answer is ‘no,’ I’ve been a radio girl all my life.”

Gambles, pardon the obvious pun, were made when management dumped the long-serving format of KGO. Medoro admits she probably could have read the writing on the wall. Things were set in motion a long time ago.

“I was at KGO for 11 years. Since day one, I started sensing they were making some changes. They began letting longtime hosts go. I’ve been dealing with that kind of stuff all along. I imagine I always sensed something was coming, but it wasn’t verbalized. I’ve never been laid off in my career. I know in radio, that isn’t very common.”

That’s the understatement of 2022.

Medoro said her YouTube show is still in its infancy, clutching a pacifier. There is a huge learning curve in this area. Just because she’d like to do something on the show doesn’t mean it can happen in an instant. 

“Will I do callers again? If I can figure out how to make it work I will,” Medoro said. “Something like that sounds a lot easier than it is, the technical bar can be pretty high. I’m alone. I don’t have a screener so I’m not going to open lines up to everyone. There’s an art to bringing on callers. If I’m headed in one direction on the show, I can’t afford to have a caller derail that. At the same time, I welcome counter-opinions.”

On her radio shows, Medoro said there were times when a caller would bring something up she liked and could run with. 

“I can tell you I’m working a lot harder for my current two-hour show than I had to for my old four-hour show on KGO. If I can find some more funding I’ll be able to do more.”

Medoro has lived in the Bay Area all her life. She said when she was a student at San Jose State University, she always said her dream was to have her own show on KGO Radio. Dreams come true and that one lasted for several years. She fulfilled her dream of talking with people in the Bay Area, the hometown she loves. Not a lot of people can say that.

“I love that I’ve been here all my life. When I talk about Bay issues, people know I’ve been here. I know the street they are talking about, the neighborhood and its history. It’s a shared history.”

Will we see more stations suffering a similar KGO fate? 

“I think it matters where you are geographically,” Medroro said. “If you’re in a large market, you’re competing with a lot of information. I guess the KGO experience could be a barometer for the rest of radio. If you haven’t already found a way to be at people’s fingertips, you’re already losing as information is so readily available. You might have the headlines, news and traffic from other sources. But radio is still the place you can talk about it. I suppose we should have had an FM presence, that might have made a difference.”

One of the interesting things about her show, Medoro said, is it appears she’s reaching a wider audience. 

“Watchers have reached out to me to say their own kids are listening. I got into radio because it is immediate. Just crack open the microphone and go. Bring something to the table right away. Are we seeing the demise of AM radio? Possibly. The medium? I don’t think so.”

She said she talked with Thompson a bit about pairing up on a YouTube show.

“It made sense because we share a newscaster, Kim McCallister. I’ve had Chip Franklin on a few times. I used to work with Chip, filled in for him. He taught me how to become a radio host. I’d react to what he was talking about. I had to set this up quickly as I really had no other choice.” Medoro said former colleague Mark Thompson launched a YouTube show a week before she did. She was able to see how it all worked. 

Medoro said she and Mark Thompson both have the same sponsor, Bay area attorney Steve Moskowitz. 

“He’s the guy to call if you ever have any tax questions,” she smiles. “Mark has a producer and an engineer. We have some consistent money coming in. I share mine with Kim McCallister. People can donate during the show. Is the cushion the same as my salary was at KGO? Not by a long shot. 

“I already knew about editing and had Adobe Audition,” she said. “I had to learn how to put up photos. I purchased a better camera, got better lighting.

I’m on daily life from noon to 2 pm. That satisfied uber-fans. You can obviously watch it anytime you want. A lot of fans from my KGO days will message me throughout the day and say they waited until the next morning to listen to a show, they were saving the experience. I also think it’s interesting that listeners are starting to get to know each other through the chat component of YouTube. That’s something new to the equation. They get a live text chat going. It’s not the same as taking calls, and I miss that.”

Her callers on KGO were regulars. Medoro knew personal things about them, laughed with them. She’d love to get back to callers and will be trying to put that together.

She also knew on her YouTube show that Kim McCallister was a necessity. 

“Kim and I grew very close on KGO. We were in the same booth for hours. Mark was on right after me, but we didn’t spend a lot of time together. I trust Kim. She’s been doing news forever. I’ll chime in during her newscast if I’m shocked about something. I used to do her job and it’s fun. The two hours seem to fly by between us. In between, it’s a lot of prep.”

Would she ever leave the Bay area? 

“My husband has a great job here and loves it. My kids are here. My daughter is going to start high school, both of my parents are here. I don’t know if I could leave everybody. I have a talk show, I have an opinion. I’ll talk about the facts as I know them. I’m not going to spew lies.”

Medoro said these days we have national personalities like Anderson Cooper or Sean Hannity and we can’t always identify when they’re a journalist and when they’re being a commentator.”

Hannity is a journalist? It must be Halloween. 

“Anderson Cooper will cover Hurricane Ian, then sit behind a desk and be a commentator. It can blur the line.”

Life happens. Life goes on. Her YouTube show has taken Medoro into a new career direction, but it’s also a much-needed distraction. 

“I know I can grow this business through baby steps,” she said. “It will become more seamless, more professional. I’d like to grow it. That takes consistency. I’ve got to make sure I put up fresh content every day. I imagine on holidays I can put up some kind of rerun.“ 

On the lighter side of the past few weeks, Medoro said a scary day like Halloween is a welcome break. 

“Haunted houses and horror movies make me happy,” she said. “I like everything scary, the emotion of it all. I’m not an Eli Roth film type of person. I like scary music. I like to be scared. It depends what I’m in the mood for. A new movie titled Smile made me jump, or what I like to say gave me a ‘jump scare’. I do like thrillers.”

I asked Medoro if she’d start prepping for the next week after we hung up.

“I have to put on my ‘mom’ hat after we hang up,” she said. “I’ve got to pick up the kids. There are so many hours in the day. Then I have to get some costumes ready. My daughter is going to be one of the pinball machine aliens from Toy Story. My son is going to be a stick of butter. I asked how he came up with that costume idea. “You tell me,” she joked.

After a month of scary things; losing your job, creating another in a new medium, Halloween haunted houses, it would take a lot to frighten Medoro. 

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Dagen McDowell Is Ready For A New Adventure With Fox Business

“Every decision in America is born of policy, On the show, we bring that to our show. Talk about the news of the day.”

Jim Cryns

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To know Dagen McDowell, you must understand what she comes from, where she comes from. You won’t know her until you know the lessons, kindness, and determination set forth by her parents.

Her parents operated a small grocery store, LW Roark and Company. Charles and Joyce McDowell were high school sweethearts and both went to college but decided to go back home and open a business. “This is in the middle of nowhere,” McDowell said. “It was a wholesale grocery store. They sold it in the late 90s.”

She said her parents were smart, encouraging, and took every opportunity to teach McDowell and her brother.

“They’d constantly talk up people who came into the store. Both of them have and had an insatiable curiosity about everything. They felt they learned things through their customers. It was more fun to learn about things from other people.”

McDowell’s parents never took a week off work. Never. The family took no vacations as most families would. Once while McDowell was in college at Wake Forest University, the family visited the Air and Space Museum on the Mall in D.C.

“Both of my parents were very interested in architecture and landscapes. We’d go to Williamsburg and just look at the buildings.”

McDowell joined FOX News Channel in 2003 and helped launch FOX Business Network as a founding anchor in 2007.

Her mother passed away three years ago and her father is still very much a part of her life. Her father was a constant teacher.

“One time my father, who we called Dowell McDowell, was putting up an outbuilding and asked me how long one line should be if the other line was such and such. He taught me the Pythagorean theorem when I was about 4 years old.”

McDowell was nurtured by parents with endless curiosity.

“I was raised by parents who would always debate and converse around the dinner table. We shared breakfast and dinner together every day. They loved learning, were always inquisitive, never afraid to ask a question. My parents shared a fearlessness and passed that on to me. I’ve never been embarrassed to ask people questions. I love talking to people and finding out about things.”

For a long time, McDowell had no idea what she wanted to do for a living. She knew if she worked at different jobs she’d eventually figure out what she was good at.

“I knew I was a decent writer, but I always tried to get information out of people, what they were doing. Ask if they were fulfilled and happy.”

At Wake, Forest McDowell majored in art history and had every intention of working in a museum, possibly as a curator.

“I interned at the Center for Contemporary Arts. I lived in Venice, Italy for a while. Wake Forest owns a house in Venice.”

After that it was Colorado. She moved back to New York during the recession of 1991 with a duffel bag. She took the Amtrak to New York City and sublet an apartment for six months.

“I had no TV, just a radio. I knew I could find something good to do in New York, there were so many jobs. I always wanted to live in the city. Either the city or way out in the country. Nowhere in between.”

She said being in New York made her feel anything was possible. This was January in 1994 when job ads were still in the physical newspaper, like the New York Times. McDowell interviewed at Institutional Investor through a referral from a friend.

“It was a brilliant magazine with terrific writing,” McDowell explained. “Very prominent in the industry. They were looking for someone to work with the newsletter written for the financial community.”

She’d cover topics like the bond business, Wall Street, and money management. The magazine made her take a reporting test where you’d make up a story and write it. She was offered a job and worked there for three years.

“I learned to be a journalist there,” McDowell said. “I could write but I became a better journalist. We’d break news, create our sources, and learn more and more about finance. People love to talk about what they do if you show interest.”

The next big job was SmartMoney.com, a resource and web newspaper for private investors. There McDowell wrote a personal finance column. She started doing commentary on television shows, the way a lot of people in different professions tend to do. “Then I started making more appearances on weekend financial or business shows,” McDowell said.

She got a call from Neil Cavuto about 20 years ago and he told McDowell, ‘Kid, you want a job? I know you don’t have much professional TV experience. We’ll give you some training and you’ll figure it out. If you do, you stay. If not, you go.’

McDowell said she was glad she was a writer first before she arrived at Fox. She writes her own scripts and has a background in finance and business writing.

“Before the business network was launched, they had only one business reporter and two senior business correspondents,” she said. “I’ve gotten to do so many different jobs, use different muscles, so to speak. As the years have passed I’ve discovered other talents I may have and I’m incredibly grateful for that.”

There’s a new show in town. McDowell and Sean Duffy will co-host The Bottom Line which will air on weeknights from 6-7:00 PM ET.

McDowell said she and Duffy come from extremely similar backgrounds. Duffy is from rural Wisconsin and McDowell is from Virginia.

“We know what small-town living is like, “McDowell said. “I might live in New York City but where I grew up affects the way I view the world. I’m still grounded in my hometown. On the show, we look south and west with everything we cover. You have to think of your audience. Rather than talking about them, we talk with them. That’s our shared background and vision. Sean is extremely down to earth and generous.”

McDowell said the show is not financially based, but steeped in business.

She said Duffy’s experience as a former U.S. Congressman, he understands policy as well as financial matters.

“Every decision in America is born of policy,” she said. “On the show, we bring that to our show. Talk about the news of the day.”

This is different from anything McDowell has done in the past.

“It’s a two-anchor show in the evening,” she explained. “This is not taking place during market hours. We tie all the business happenings together from the day. Again, it’s not about Washington or New York. It’s about the people we grew up with. We talk to them. Build a relationship with them on the air. For me, this is not just sitting in front of a camera. I can run off at the mouth as well as anyone, hang in there with the filibuster.”

McDowell says she is blunt, but hopes she isn’t rude. During a recent interview for the new show she used the terms ‘pig potatoes’ and ‘chapped backsides.’

“Those are terms I just made up,” she said. “I make up a lot of phrases and don’t always know what they mean. I have an entire repertoire of those kinds of phrases.”

Duffy assumed they were southern phrases he had to learn from McDowell, but she assured him she’d never heard them anywhere else.

“I’m just making stuff up,” McDowell said. “You can’t curse. Can’t say BS. At least you shouldn’t say BS on television. You don’t want to say manure. You never want to say something that makes people wince or evokes a smell.”

Dealing with people directly and bluntly seems to come from her mother.

“My mother had grit,” McDowell said. “She was also very kind, never syrupy. I used to say she had no magnolia-mouth.

That’s got to be a southern phrase.

McDowell said her mother was not a servile flatterer, but she was kind. Always there when somebody was in need.

“She had real grit. She’d stand and fight for her friends and family members.”

Her mother passed away after being diagnosed with stage-four cancer.

“She went through unimaginable pain,” McDowell said of her mother. “For nearly six years. You want to talk about somebody who was tough. There was nobody more pugnacious than my mother.”

She explained even with her illness, her mother was always on the go. Continuing to live her life. When questioned about being so active while she was ill, her mother continued to show grit.

“My mother would say she didn’t want to walk around looking like she had cancer. She asked, ‘What choice do I have? I could lay in bed and wait to die, or I can get up and do what I can .’”

McDowell said her mother’s illness taught her to be a caregiver in ways she never could have imagined. Her mother taught her to find moments of joy every single day, in the smallest of things.

“It can be as simple as telling a stranger to have a great day. Treat a perfect stranger with kindness. I do it all day long. I know it sounds corny, but I want to be known as a person who brings a casserole to a friend when they’re ill.”

A one-sheet from Fox tells you McDowell and the culmination of her background is perfect for The Bottom Line. The fact is, it’s true.

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Airing The Tyre Nichols Video Was A Necessity

There were hard moments to watch in those videos, hard sounds to hear. But they aired.

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Far be it for me not to address this outrageous and embarrassing instance in humanity. After the videos of Memphis police brutally beating Tyre Nichols were shown on television there really seemed to be more outrage emerging from society this time than from the media, for a change. One would think that’s how we wish things to be.

In instances like this, where the video and audio images are far from brief but are instead chaptered as they unfold, there are few options other than to let them run their course. Clocks — breaks hard and soft — are out the window, just as in live coverage.

Because that’s what this was, only the live this time was us, and as we all absorbed and reacted to actions disapprovingly familiar yet somehow foreign at the same time, the impact was still becoming apparent even though we already knew the outcome.

It’s happened before.

Not always like this but we’ve seen it before, police encounters shown on the news overtakes and become the news.

It takes effect as the sights and sounds are digested, dissected, and discussed, often before their potential impact could really be imagined.

In 1991, when the Handycam footage crossed screens for the first time and we learned Rodney King’s name, we didn’t know then but we had a feeling.

We were on the right track, though as newsrooms evolved and street reporting incorporated a different type of storytelling.

I was a cop in 1991. Changes came. Some.

It’s 2023, I’m no longer a cop. Changes will come again. Some.

Turning points — or the overused watershed moments — mean just as much to the news media as they do to law enforcement.

The “why’s” that make this a turning point are more society and community based this time around than they were in 1991.

At least I think so. And I don’t think it makes a bit of difference who’s involved this time.

There were hard moments to watch in those videos, and hard sounds to hear. But they aired. Where they couldn’t air, they were described in great detail; descriptions sometimes can be worse than the real thing. Sometimes, not this time.

And they should air, they shouldn’t stop airing. This is what happened and this is what people need to see and hear and this is exactly why we are here.

Warn them, provide them with a heads up that they’re not going to like what happens next. It’s life and we show life, and we show what some of us do with it when it’s someone else’s.

Overall, I would say the news platforms held their composure, even after the videos were released. I saw, read, and heard some refreshingly neutral coverage, even from outlets where I expected hard turns into the lanes on either side of the road.

Legitimate questions were asked by anchors and reporters and much of the time, the off-balance issues were raised more by those on the sidewalks and those on the other side of the cameras and microphones.

As much as I find myself in disagreement with what I often see on the cable networks — all the cable networks — I did find a sense of symmetry watching CNN’s Don Lemon speak with Memphis City Council Chair Martavius Jones in the hours after the videos were released.

Regular protocols be damned, Lemon and producers lingered patiently as Jones, visibly overcome by emotion, struggled to regain breath and composure enough to be able to speak. Rather than cut away or move to other elements, they stood fast and it became an example of what often requires no words.

There were fewer punches pulled on other platforms as well.

The sounds of the screams, the impacts, and the hate-filled commands were broadcast through car radios.

As were Tyre Nichol’s calls for his mom. They aired. They had to.

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Does the Republican Establishment Get It?

For many it seemed that the Republican establishment stood idly by as Democrats changed the rules and worked behind the scenes to alter elections.

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In a move that seemed to go against the wishes of the patriotic American grassroots, the Republican party on Friday re-elected RNC Chairperson Ronna McDaniel. 

The media immediately took notice, as many on television and radio are now wondering why the party would re-elect a chairperson who has been so unpopular with the base of its party. 

Grant Stinchfield discussed this issue Friday night on his program, Stinchfield Tonight, which airs on Real America’s Voice network.

“Ronna McDaniel holds on to her chairmanship of the Republican Party. By a whopping total of — what were the numbers– 111 to 54. Harmeet Dhillon only received 54 votes. Mike Lindell 4 votes. This is proof to me that the Republican establishment is dug in,” Stinchfield — formerly of Newsmax — said. “Don’t tell me they’re out of touch. See, you tell me they’re out of touch, that implies ignorance. They’re not ignorant about anything.”

As sentiment for Dhillon grew in the days leading up to Friday’s vote, many influential politicians and party donors publicly offered her their support and endorsement. These included Gov. Ron DeSantis (R-FL), as well as donors Mike Rydin, Dick Uihlein, and Bernie Marcus.

Also on board were musician and outspoken conservative John Rich, along with the state GOP of Nebraska and Washington State. Countless journalists and media personalities, such as Charlie Kirk, Miranda Divine, and Lou Dobbs, also came out publicly in support of Dhillon. Former President Donald Trump remained neutral, not making a public choice of either of the three candidates.

For many of Dhillon’s supporters, the deciding factor was public sentiment across the party’s base.

“They’re reading the same chat boards. They’re getting the same emails I’m reading. I will literally post something about this race when I was supporting Harmeet Dhillon. There was not one comment – not one – that supported Ronna McDaniel. Everyone wanted change,” Stinchfield said, noting that the party elite saw the same groundswell of support for change.

“Now, nobody has an issue as Ronna McDaniel is some evil kind of person. I don’t believe she is. I believe, though, that she is part of the establishment. She’s been around too long as far as the establishment goes. And she’s been ingrained in doing business as usual. It’s not working.”

In making their choices known, many Dhillon supporters simply pointed to the scoreboard during McDaniel’s reign.

“Think about where we are. 2018, we lost the House. 2020, we lost everything. 2022, we won the House, but we should have really steamrolled the House and we should have taken back the Senate, which we didn’t do,” Stinchfield said. “That means we’re on a real losing track since she took over. I don’t like being on a losing track. I like being on a winning track.

“Something has got to change when you talk about all of this. So how does Ronna McDaniel get 111 votes and Harmeet Dhillon only get 54 votes, when everyone, every Republican voter I talk to said it was time for change?” pondered Stinchfield.

And even more than the losses, for many it seemed that the Republican establishment stood idly by as Democrats changed the rules and worked behind the scenes to alter elections. The most recent example of which came in Arizona, where presumptive gubernatorial favorite, Kari Lake, was “defeated” when countless voting irregularities occurred in some of the state’s most deep-red areas.

“Under her watch, Democrats instituted a mail-in ballot scheme. That may be even worse than losing, when you talk about the House and the Senate and all these things. The fact that we now have a junk mail-in ballot scheme across the country under Ronna McDaniel’s watch is serious trouble. Very serious trouble,” Stinchfield said on Friday. “And so the reason it is is because the Democrats are rigging the system.”

For years – until Donald Trump descended the golden escalator and took the world by storm – the Republican party had the reputation of being the party of the rich. Rush Limbaugh used to refer to this wing of Republicans as “the country club crowd.” President Donald Trump flipped the narrative completely, offering a clear vision of hope and patriotism to working-class America.

Reputable polling — such as Richard Baris’ Big Data Poll — consistently showed Trump running well ahead of almost every Republican candidate during the 2022 mid-term election cycle. In other words, Trump still maintains considerably more support across the country than most of the individual Senate or House candidates experienced.

Many experts believe this is because voters still view Trump as an outsider, while they view the Republican party much less favorably.

“Let’s tell you how out of touch they are, how elitist they are,” Stinchfield said, calling out the GOP establishment. “This meeting that went on, do you know where it is? It’s at the Waldorf Astoria Monarch in California. One of the most expensive resorts in America. You’re lucky if you get a room for a thousand dollars a night down there on Dana Point. Now, it’s a beautiful hotel, but why is the Republican Party holding an event there? Then I went back and I looked at what RedState did. RedState went back and looked at some of the expenses that the Republican Party under Ronna McDaniel’s leadership was spending money on.

“Take a look at this. $3.1 million on private jets. $1.3 million on limousine and chauffeur services. $17.1 million on donor mementos. $750,000 on floral arrangements. Now you compare this to the Democrats. The Democrats spent $35,000 on private airfare. A thousand dollars on floral arrangements. A thousand. Not $750,000. A thousand. And the $17.1 million they spent on donor mementos, the Democrats spent $1.5 million.

“Democrats know where to put the money. It’s not giving donors gifts. Donors shouldn’t want gifts. If you give money, give money. You don’t need the fancy pin to put on your lapel.”

Following her loss, Dhillon warned her party that it must listen to the base, saying, “if we ignore this message, I think it’s at our peril. It’s at our peril personally, as party leaders and it’s at our peril for our party in general.”

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