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Warner Bros. Discovery CEO: People Under 25 Don’t Have Access to NBA on Cable

“There should be an opportunity, because there’s a lot of people under 25 that aren’t having access to it.”

Jordan Bondurant

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The NBA sees that they have a key demographic in younger people they need to cater to, but they’re also struggling to connect with a lot of them because they can’t follow the games on TV.

With cord cutting as popular as it’s ever been, and streaming services replacing a lot of traditional cable or satellite subscribers, many young fans don’t have access to the networks on TV to tune in.

But Warner Bros. Discovery CEO David Zaslav said the goal in the next NBA media rights deal will be to expand streaming access.

“None of us love the idea that the only way to watch these games is on cable,” he said on a recent earnings call. “There should be an opportunity, because there’s a lot of people under 25 that aren’t having access to it.”

Zaslav sees value in the league embracing streaming more broadly. That’s why he thinks his company’s product, a combined Discovery+/HBO Max service, will be pivotal to bridging the viewer gap particularly with younger fans.

“We’ve got a global sports business that nobody else has,” he said. “And we have a platform, a high-quality platform like HBO Max, that could generate 30 million people watching within a short period of time. Imagine what that could do with sports.”

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Nielsen Custom Survey: Super Bowl LVIII Reached Estimated 210 Million Viewers

“The Super Bowl is singular across the television and media landscape not only in its unparalleled viewership, but because it is largely watched in group settings.”

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NFL Logo at Media Row 2023

A custom survey commissioned by the National Football League to Nielsen Media Research discovered that Super Bowl LVIII reached an estimated 210 million viewers, representing nearly two-thirds of Americans across CBS, Paramount+, Nickelodeon and Univision, along with CBS Sports, Univision and NFL digital properties, including NFL+. This represents a 4% increase compared to last year’s game figure of 202 million unique viewers reported through the Nielsen syndicated ratings service that measures viewers who tuned in for at least one minute of the game.

This survey, which was ordered to add to Nielsen’s audience measurement data and provide more insight into the total audience estimate for the league’s championship game, discovered that Super Bowl LVIII had an average minute audience of approximately 143 million viewers.

The survey encompassed 5,267 households and reviewed the size of viewership groups, location notwithstanding, and if they are larger than what is currently measured by Nielsen in the present day. NORC at the University of Chicago conducted the survey utilizing the AmeriSpeak panel.

“The Super Bowl is singular across the television and media landscape not only in its unparalleled viewership, but because it is largely watched in group settings,” Paul Ballew, chief data and analytics officer of the National Football League, said in a statement. “With that in mind, additional measurement is needed in order to have a complete picture of the total viewership of this special event and the results of this custom survey with Nielsen illustrate the true magnitude of the Super Bowl.”

Nielsen Media Research found that Super Bowl LVIII averaged nearly 124 million viewers across the aforementioned properties, rendering it the most-watched Super Bowl matchup of all time. The research firm is in the midst of expanding its national out-of-home panel as well which will bring its coverage to 100% of the portable people meter (PPM) technology footprint. Nielsen data recently demonstrated that NFL games encapsulated 93 of the top 100 most-watched television broadcasts throughout 2023.

“Nielsen understands the nuance of the Super Bowl, which historically has drawn the largest television audience of the year and includes unparalleled viewership from large groups of people, both in and out of homes,” Deirdre Thomas, chief product officer at Nielsen, said in a statement. “We are proud that the NFL partners with Nielsen to provide the best possible measurement of their programming, for the Super Bowl and throughout the season.

“Additionally, we’re excited about the expansion of our National Out-Of-Home panel, which we announced earlier this month, because it will enhance our ability to provide the most complete picture of the audience, especially for major events like the Super Bowl.”

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Report: Luke Donald To Join NBC Golf Coverage for Two Events

According to Sports Business Journal, Donald will join NBC’s coverage of the Cognizant Classic and the Arnold Palmer Invitational alongside Dan Hicks.

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Luke Donald after a golf swing
Courtesy: Wikipedia

NBC continues its quest to find a full-time golf analyst and will allegedly next try out former European Ryder Cup captain Luke Donald to fill the role. According to Sports Business Journal, NBC is expected to announce the move this weekend.

SBJ reports Donald will join NBC’s coverage of the Cognizant Classic and the Arnold Palmer Invitational alongside Dan Hicks. The sometimes-active pro’s stock reportedly rose within NBC following Europe’s massive win over the U.S. in the Ryder Cup last September. He also brings star power as a former world number one and PGA Tour Player of the Year.

Donald is the latest name to join NBC as a golf analyst since the network laid off Paul Azinger in November. Donald will directly succeed Jim “Bones” Mackay, who will call the Mexico Open this weekend, who himself succeeded former Tour pros like Brandel Chamblee and Kevin Kisner. At one point, Geoff Ogilvy was rumored to be an option for NBC, but with each passing analyst, that thought seems more likely to remain in the rumor mill.

The Cognizant Classic takes place from Feb. 29–Mar. 3 at the PGA National Members Club in Palm Springs Beach, FL. The Arnold Palmer Invitational will air Mar. 7–10, 2024 at Palmer’s Bay Hill Golf Course in Arnold, MD.

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Jac Collinsworth Out as NBC Voice of Notre Dame Football

NBC will alternate between their new top team of Noah Eagle and Todd Blackledge or Dan Hicks and Jason Garrett, depending on the game.

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Jac Collinsworth, Jason Garrett
Courtesy: NBC

According to Andrew Marchand of The Athletic, Jac Collinsworth will no longer serve as the play-by-play voice of Notre Dame football games for NBC. The younger Collinsworth, who graduated from Notre Dame in 2017, served as the lead voice for Fighting Irish football games on NBC for two years.

Marchand says that starting next season, NBC’s team of Noah Eagle and Todd Blackledge will assume number one college football commentator duties. Internally, NBC execs enjoyed the duo’s calls of NFL and Big Ten football games and wanted to “reward” them with a larger stage. However, Marchand confirms that the pair will still call primetime Big Ten games but will be moved to the Notre Dame call if the network feels the Fighting Irish game of the week is a bigger draw.

Fans of Jason Garrett will be happy to know the former Cowboys coach will still be on the call for other Notre Dame games, now alongside longtime NBC voice Dan Hicks.

All is not lost for Collinsworth, though. Jac will still be part of the Football Night in America team and call college football games on Peacock. Collinsworth was also a voice for the network’s USFL coverage but that will no longer be an option following the league’s merger with the XFL.

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