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iHeartMedia’s Chris Berry Remains Bullish on Radio’s Future

As executive vice president of News, Talk and Sports for iHeartMedia, Chris Berry believes broadcasting’s future is bright as long as it continues to evolve.

Jim Cryns




Sports teams often take on terrifying names like the Badgers, Wolverines, Gladiators, and Lions to presumably intimidate opponents. Chris Berry had the dubious distinction of attending a school that believed a slow-moving, gentle, and seemingly melancholy mammal was the appropriate creature to name their team after.

“How would you like your team called the Manatees?” Berry asked. That menacing team name came from Manatee High School in Bradenton, Florida.

When he lived in Bradenton, everything was rather sedate. “Florida Interstate 75 stopped at Tampa. We were beyond that. You had to want to go down there.”

As in many Florida cities, Bradenton has changed. When he was a kid, Berry said you’d often drive by little shacks selling boiled P-Nuts.

“I think they ran out of space on the sign to spell out peanuts,” Berry jokes. “I was in Sarasota last week before the election. Now it looks like Fort Lauderdale.”

Berry attended the University of Mississippi, the alma mater of writer William Faulkner. “In high school, I took the test that was to send you in the right direction of what career you should pursue. My results informed me I was supposed to be a cop or a reporter. When you look at it, psychologically they’re not that different. I think I wasn’t in any hurry to lose my life, so I decided to become a reporter. Instead of a gun, I picked up a typewriter.”

As executive vice president of News, Talk and Sports for iHeartMedia, Berry believes the future of broadcasting is bright as long as it continues to evolve. As technology progresses, Berry believes broadcasting is much like a man-eater.

“Media is like a shark,” Berry said. “You have to keep adapting and moving or you’ll die. Radio has been adapting and I think television is starting to as well.”

Sharks. Now that’s a tough team name.

In his current role, Berry is the brand manager for the spoken word formats that are programmed by iHeartMedia and oversees its national and local news operations. “We have more people in more places than any other radio group,” he said.

iHeart’s “24/7 News” is divided into eight regions, and the anchors, reporters and writers in each of those regions are responsible for developing and delivering “news of day” as well as breaking news for over 860 radio stations in 160 markets.

Berry’s experience in both network and local radio management makes him uniquely qualified for the positions.

Prior to joining iHeartMedia, Berry was vice president of radio for ABC News in New York, He also held management roles with CBS Radio in Los Angeles, Washington, D.C. and Chicago, and served as General Manager of WMAL in Washington D.C. and ESPN LA 710.

Initially, he thought he wanted to be a newspaper reporter, as he always enjoyed writing. Fresh out of Ole Miss, he got a television job as a weekend news producer and writer at WHBQ in Memphis.

Not long after his arrival, the news director left. One person’s departure is another person’s opportunity.

“The day the news director started, the producer of the six-o’clock news quit,” Berry explained. “I went into his office and introduced myself. I told him I was the weekend producer and could do the daily six-o’clock news. I was 22 years-old and he let me do it. That first year we won an AP award for best newscast.”

Not long after Berry heard CBS radio in Los Angeles was looking for a news writer at KNX Newsradio. He figured if he could land a job like that, he might move into television in that market. He took the writing test and got the job.

At KNX, he learned a lot about breaking news and said they had a fabulous staff. A huge audience with a million listeners a week.

Berry was writing news for morning drive then another stroke of luck. The woman in that executive producer job had appendicitis and Berry took over her job. “Two years later I moved to Washington as executive producer for CBS Radio. That is where I learned cover national news and politics.”

From there, it was to Chicago, first as assistant news director, and at the age of 29 he was promoted to news director of WBBM, the youngest ever at a CBS-owned station.

Berry said he was proud of the work in Chicago.

“We were all news at WBBM. I used to say, ‘we can interrupt the news to bring you the latest news.’ Today you have Twitter, all of social media, TMZ providing you with instant news. We did it first on all-news radio.”

In 1996 he joined The Walt Disney Company and its ABC News Radio division in New York City. After serving as general manager of operations for the network, he was promoted to vice president and general manager of News for the ABC Radio Network in 2000.

 When a friend who had jumped from CBS to ABC suggested Berry go with him to New York and run ABC’s radio network, he embraced what he called an incredible opportunity.

“At the time, ABC Radio was the hallmark in the business,” Berry said. “I was responsible for Paul Harvey News and Comment, and I had the opportunity to work with some of the most talented journalists in the business. We won many Edward R. Murrow awards for our coverage.”

Berry is also proud of the coverage he managed on 9/11, something that will always stay with him.

“We offered our broadcasts that day to any station in the United States,” Berry explained. “They could run our coverage unfettered. I know thousands of stations carried our content that day. The team I was leading was honored with a Peabody Award for that work. It was a pivotal moment in our country’s history, and it unfolded on the radio.”

Another point of pride for Berry took place after the 2000 election. Berry oversaw coverage in the Supreme Court decision in the election between Bush and Gore.

“For the first time in history, we broadcast inside the Supreme Court during proceedings,” he said. “We provided pool coverage for the decision. That was an important journalistic milestone, and we were able to provide that content. It had never been done in broadcasting before. Then a year later we had 9/11.”

From ABC News he moved into station management at the Walt Disney Company’s radio division, first at WMAL in Washington, then at KSPN in Los Angeles. For the past 13 years he has been overseeing iHeart’s news operation from Phoenix.

“One of the great things about iHeart is that we operate like a startup. We will run with something and see if it works. That innovation comes from the top.” The adaptation philosophy Berry espouses includes the formation of the Black Information Network.

“Bob Pittman, CEO of iHeart Media, is truly a visionary,” Berry said. “About nine months before the George Floyd tragedy, we had a meeting, and Bob pointed out the fact that there was an underserved radio market for African American news. Floyd’s death absolutely changed a lot of things, and iHeartMedia Division President Tony Coles led the charge. Tony said if we didn’t move on the Black Information Network then, when would be the right time?”

Within about two months they had everybody hired for BIN, and today the format is heard in more than 20 markets.

“It’s news as seen through the lens of an African-American consumer,” Berry explained. “And they are stories that really aren’t heard anywhere else. I am very proud of the fact that we have the sort of latitude to start something like BIN.”

The Black Information Network is a harbinger of change in the industry, as is the changing complexion of how news is gathered.

“TMZ is an interesting operation,” Berry said. “For one thing, they pay many of their sources for news. When it comes to breaking news such as the Kobe Bryant tragedy, they paid their sources. They were also well ahead with the news of Michael Jackson’s death. As a result, it is the rare instance when they are wrong.”

There are concerns about the future of journalism. The Internet has no editor. Anyone with a keyboard and an internet connection can tell a story, which may or may not be true.

“I hope as we go forward the traditional news media is able to follow the basic tenets of journalism,” Berry said. “Unfortunately, we have had situations where established and respected news organizations like the Washington Post and ABC News have gotten stories very wrong.”

Berry is also a strong believer in the importance of local news. “Today, local newspapers are often the only news gathering outlets that regularly go to city council meetings,” Berry said. “If nobody is keeping an eye on our elected officials, the opportunity for corruption becomes very attractive News media is the watchdog. If the dog isn’t barking, we will all be in trouble.”

Berry said he believes the biggest competition for radio is time. With new websites popping up every day as well as new podcasts, the piece of the pie gets smaller every day and attempts to engage consumers has become fierce.

“When you’re driving home at night in your car, you have a lot of choices as to what you want to do with your time,” Berry said. “You can talk on your cell, listen to a podcast or the radio, or just do nothing. That’s the biggest challenge. The news that is delivered has to be intriguing.”

The competition has intensified as some resources are drying up.

“I think the Detroit Free Press only publishes a hard copy on Sunday,” Berry said. “In that situation, it is society that loses. I think the weekly community papers will survive because that’s content you can’t get anywhere else. The local police blotter and high school scores. Axios and Patch have done some work with that and identified that need, and we in radio need to continue to embrace that localism.”

During his career, Berry has had many reasons to be proud of radio journalism, and he remains extremely bullish on its future.

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1 Comment

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    Dave Garver

    November 16, 2022 at 2:19 pm

    “Berry is also a strong believer in the importance of local news.”

    This is rich coming from the guy that oversaw the destruction of actual, LOCAL newsrooms for the implementation of the shit-show that is their “24/7 News.”

    Fortunately, this anchor read the writing on the wall and got the hell out. 🙂

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BNM Writers

Andrea Kaye Learned Tough As Nails Attitude From Her Marine Corp Parents

“My fantasies didn’t involve radio as a kid, but they did involve my voice. And they did involve using that voice in some way to influence.”

Jim Cryns




Her mother called her ‘dynamite in a dress.’ Andrea Kaye had an explosive energy and temperament. Her mother may have been right about her daughter’s intensity, but she was wrong about the dress.

“She thought I was going to be like my older sister, in a dress, playing with dolls. I was a tom-boy as a kid,” Kaye continued. “I was riding a bike with no shoes, riding like a crazy kid, and scraped off all my toenails. Our neighbors, ‘the Reen sisters’, comforted me while Mama wrapped my feet in bandages.

“We called them the Reen sisters because all four of them had ‘Reen’ at the end of their names; Doreen, Maureen, etc. Another time I jumped off an air conditioning unit and almost bit my tongue in half. To this day, my family still laughs about that stuff.” 

Her tomboy ways kept her a regular fixture at the Camp LeJeune emergency room. But even when she wasn’t getting into scrapes while playing, she got into scrapes and arguments over politics.

Also as a kid, Kaye would have intense conversations with her Uncle Jake, a Colonel at Fort Benning. “All the adults in the room would ask why he was arguing with a child,” Kaye explained. “My Uncle said, ‘Because she’s making a darn good point.’ He made me feel respected. He never treated me like a child.”

Both parents were in the Marine Corps. Kaye never seemed to shy away from being called a ‘military-brat.’ The kid was tough as nails. She brings some of that toughness to The Andrea Kaye Show, which broadcasts on Monday-Friday from 6:00-8:00 PM on The Answer San Diego.

Her mother grew up on a dairy farm in a little town near the Mississippi and Louisiana border. Not far from where Kaye went to high school, Slidell High. “Mama knew what hard work was,” Kaye explained.

Her mother worked extremely hard each day, especially after her mother Mary Lee got burned in a house fire. She had to help raise her younger sister while running the farm. “Compared to what she had to do on the farm, the Marine Corps was a vacation,” Kaye explained. “Mama has a tee-shirt that reads, ‘Not as Mean, not as Lean, but still a Marine’. Could be why she beat four cancers in three years. Not what you would call a ‘fluffy’ life.”

Kaye’s grandmother on her father’s side, worked in a textile mill in Opelika, Alabama. This was the same mill in which they filmed Norma Rae, starring Sally Field.

“With nothing but sixth grade education there weren’t many options,” Kaye said.

The work took a toll. Her grandmother lost most of her hearing and got black lung. Her dad grew up on a dirt floor and dreamed of a better life with travels to foreign lands and was thrilled to join the military as a way out. He believed in the American Dream and instilled that inspiration in Kaye.  

“We’d drive around and he would show us the neighborhoods we could live in if we got an education and worked hard.”

They had a lot of love while growing up in the family, but Kaye wouldn’t call it an emotionally nurturing childhood. Marines who were battle weary and from tough and impoverished childhoods aren’t necessarily the types to coddle. 

But they were the types to play lots of board games and cards, like gin rummy. Rides at amusement parks across the country were a family staple.

“We’d watch lots of movies and TV, especially musicals,” Kaye said. “Who knew two Marines could love The Sound of Music and Fiddler on the Roof so much?”

One time her mother bribed Kaye’s brother and his friends with cookies and cake if they would watch her perform songs from The Sound of Music.

“Mary Lee was my mother’s mom. She had to be tough because her husband died while my mom was in the womb,” Kaye said. “She didn’t have time to be nurturing with four kids and a dairy farm to run.”

She said Mary Lee would babysit often.

“She didn’t believe in sugar-coating for kids,” Kaye said. “One of my sisters asked her what a dead person looked like?”

Mary Lee packed the kids into the car and took them to a viewing with a dead man in a coffin and said, ‘This is what a dead person looks like.’

“You asked her a question and you got an answer,” Kaye said. “Mama was the same.”

That didn’t mean her parents didn’t love them, Kaye explained.

“They didn’t believe like today’s parents that everyone should get a trophy and everyone had to be happy every day. We were raised with the pragmatic truths of life. They were all about supporting what we wanted to do. There were no barriers to those dreams. That was instilled in my sister, brother and me.”

Kaye was born at Camp LeJeune Marine Corps base, living in the base housing Tarawa Terrace, also known as “Terrible Terrace”. They moved around a bit but settled in the New Orleans area.

“I loved everything about the military,” Kaye said. “I loved the bases, uniforms, marching, the regiment, the chain of command. I loved the military bearing and authoritative presence they had at all ranks. I was mesmerized by it all. Daddy was a Vietnam vet and when he was deployed, multiple times.

“Me and my siblings and Mama went back to the dairy farm with grandma,” Kayes said. “My father never talked about his time in the service. We had no idea what he did. My sister, Donna, who we just called Sister, asked Daddy once what he did for a living. He said, I shoot the bull all day. So when she was asked once what her dad did, she told them, “He shoots bulls.”

The mystery of the military was part of the allure. Kaye was so enamored with the military, she gave some thought to how great it would be if she could attend West Point after the family had visited. Her mother and father brought the military with them when they took a break from the base.

“Even though I love the military, I had a love and hate relationship with regiment when Dad and Mom took us on a vacation,” Kaye said. “We had to get up at 4:00am. It wasn’t like my father was harsh like the pilot Bull Meecham in The Great Santini. Still, we had a very specific way of doing things. I learned to fold clothes according to regulation”

Kaye was always interested in going to college, imagining where she might enroll. She ended up choosing Louisiana State University to study political science.

 “LSU was an amazing experience,” she said. “Louisiana is like being in another country. The language, food, culture. LSU is the perfect educational community of the unique culture. I embraced every aspect possible. I joined a sorority and lived in the house. Spent Saturday nights in the famous Tiger Stadium called Death Valley, and ate my weight in crawfish. I wanted the big university experience, and I got it.”

She’d thought about becoming a lawyer, perhaps a Supreme Court justice.

“I became obsessed with politics during my teen years,” Kaye explained. “I studied political science at LSU, admitted as a 17 year-old. I also gave some thought to becoming an attorney. In my family there was a constant theme of justice, of right and wrong. I have always been fascinated by true-crime.”

Kaye said her parents were always concerned about justice, committed to their beliefs of right and wrong. Always looking to improve her circumstances, instead of working her normal summer job at Fasulo Drugs in Slidell, she got a job in the French Quarter selling timeshares.

“I was able to make more money in six or eight weeks over the summer than I’d make all year working at the drugstore,” Kaye explained.

It was then Kay recognized she had an aptitude for sales. During her third year at LSU, she decided to switch her major to business. “I’m glad I did. There’s such an intersection between politics and business. I already loved politics and needed to learn more about business.”

She visited La Jolla, California after she graduated from LSU. It was a quick vacation but she fell in love with the area, and state. After graduation she started her first corporate job with No Nonsense panty hose.

“I was going around to K-Marts and other retail stores around Louisiana,” Kaye said. “I traveled around the state. It was a great first out of college job, but not a life choice. I earned my bones at No Nonsense. It was a grind.”

She couldn’t shake her love for La Jolla and San Diego, so she quit her job at No Nonsense and moved to San Diego, where she was hired by Xerox.

“Xerox sent me to Las Vegas, a branch of the San Diego office,” she said. “You have no idea how hot it is to be in a suit in Las Vegas when the temperature is 115-degrees. Still, I’d take it over the Florida heat and the mosquitos in New Orleans.”

After a year in Vegas, Xerox relocated her to San Diego.  Xerox is where she made her bones, working in one of the toughest industries, and for a legendarily tough company.

Kaye said she may live in California, but her soul is on the New Orleans Bayou.

“I love, love, love Louisiana,” she said. “Down to the core of my being. One of the reasons I left was because after the oil industry crashed, so did the economy. There was a not so funny billboard outside Lafayette that said, ‘Last one to leave, turn out the lights’. The economy had completely tanked.”

At the time she left for California, Kaye said she didn’t understand her soul connection with New Orleans. “I didn’t know how much I’d miss it. I try to get back at least once or twice a year and still have family and friends there.”

The transition from sales to media wasn’t all that difficult for Kaye. She said every company she worked for required her to do some kind of media work.

“When I was with No Nonsense, I would join radio stations on the air when they were doing promotions from a parking lot. They’d talk to anyone. I would say, ‘I’m Andrea from No Nonsense. Come and check us out.’ It wasn’t difficult for me. I just wormed my way in and identified myself and the product on the air.”

She has ‘acted’ in corporate industrial videos and some infomercials. Again, this came naturally. She ended up getting an agent.

“It’s different in New York and L.A.,” Kaye said. “In those cities you can get an agent for particular things. An agent for acting, and agent for modeling. In San Diego, they only had agents that were a one-stop-shop. You were required to do any medium the agent put you up for. You’d be called upon to audition for commercials on TV, or a model in print ads, even some acting gigs.”

Kaye appeared in one movie, Lore Deadly Obsession. The film was about real-life serial killer and cannibal Richard Chase, who killed six women and drank their blood in the late 70s. He was dubbed ‘The Vampire Killer.’

“That was the first time they used the term ‘serial killer,” she explained.

Kaye is married but never had children. “It just wasn’t my dream,” she said. “I never had the fantasy of staying home and starting a family. That was Sister’s dream, and she fulfilled it. So did my brother. My fantasies were about living a life that was different. Bigger and brighter than my folks and their folks before them. Just as each generation behind me lived a bigger and brighter life than those before.

“My fantasies didn’t involve radio as a kid, but they did involve my voice. And they did involve using that voice in some way to influence.”

 Fantasy achieved.

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BNM Writers

Should the Media Support Police?

BNM’s Rick Schultz writes Never has the danger to police officers been greater, and never has the thin blue line been under such attack, so where is the media?

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Creator: Ringo H.W. Chiu | Credit: AP

Never has the danger to police officers been greater, and never has the thin blue line been under such attack. 

So where is the media?

This past weekend, Fox News @Night hosted a discussion about public support for the police and, in doing so, highlighted a group dedicated to wounded officers and their families.

Retired Las Vegas Police Detective Lt. Randy Sutton of joined host Trace Gallagher to discuss the current state of affairs from law enforcement’s perspective.

“Well, when it comes to America’s crime crisis, something appears to be missing in society and in mainstream media, covering and honoring law enforcement officers who are wounded or killed in the line of duty,” Gallagher began. “I want to know why it is that mainstream media, and that society, feels like, you know what, the war on police is not worth covering?”

“This news network is pretty much the only one that’s giving the truth out about the war on cops. Last year, 207 police officers lost their lives in the line of duty. Almost sixty thousand were physically assaulted in the line of duty, Trace,” Sutton responded. “They’ve been shot, they’ve been stabbed, they’ve been beaten. And yet, you don’t even see it in the newspapers. It’s barely covered because it’s not politically expedient for the political Left and for the mainstream media to even cover.”

Gallagher then drew attention to a graphic showing a mid-October statement from the National Fraternal Order of Police, @GLFOP, which read…

The spewing of anti-police rhetoric by some political and media figures as well as the failed policies of rogue prosecutors and judges, are placing our officers in greater danger. This culture of lawlessness must stop!

“A lot of people don’t know when officers get injured, not only is the officer affected. But the family and a lot of things change,” said Marcus Mason, San Bernardino Sheriff’s Deputy, who was injured in the line of duty. “I spent about a month in the hospital, so my family had to drive to and from home, daycare, dropping off children, and doing different things to get people to work to get people to come see me and things like that. A lot of financial things are a burden put on your family. And so, The Wounded Blue was there to help my family in making those things easier. Whether it’s paying for gas or the increase in groceries and things like that, and making things easier for my family to be able to come and spend time with me.”’s mission, as stated on the website, is to improve the lives of injured and disabled law enforcement officers. They place a strong focus on de-stigmatizing mental health within the law enforcement community, in addition to providing peer support and community outreach. Their emergency phone number – (702) 290-5611 – provides “immediate trust, validation, and confidentiality, which breaks down barriers when a person is in a vulnerable state.”

Vickie Speed, whose brother-in-law was “executed in the line of duty,” joined the panel to share part of her sister’s recovery story after the violent episode.

“We got involved with Randy because he actually stepped in to help her with PTSD and trauma and I saw what he did,” she said, noting that she also lost her husband to cancer. “Just losing my husband alone, I just had a real passion to give back and not just help widows, but I’ve actually run into law enforcement that’s now retired, that’s reaching out.”

Gallagher pointed out that while the group’s mission is crucial to families recovering from such tragedies, the real shame is that Wounded Blue is needed in the first place.

“My peer team, amazing people,” Sutton said. “All of my peer team are officers who have been shot, stabbed, beaten, run over. And you know what, but I fully believe this, that the American people believe in their police and want to help. They want to have an avenue to help. And now we’re giving them that avenue by supporting these wounded officers, by going to and giving what they can, can make a difference. In fact, they might even save a life.”

The question posed by Gallagher, although never definitively answered, is whether the mainstream corporate media will ever reflect the widely-held sentiment of most Americans. The feeling is that law enforcement should be applauded and supported, especially on the heels of a violent attack.

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BNM Writers

The Power of Events and the Electronic Campfire

The past couple of months reminded me of some of the best events over a long radio career.

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Of all the people who have ever played music on the radio, Jim Ladd (currently heard on SiriusXM’s Deep Trax Channel) may be the most gifted communicator. I had the opportunity to work with and get to know Ladd when I programmed KLSX-FM/Los Angeles.

Ladd referred to radio as the “electronic campfire.” Although he coined the phrase to describe FM progressive radio, it’s a terrific descriptor of radio at its best. When a radio station is firing on all cylinders, it becomes a communal experience.

I always enjoyed big station events. Surrounded by staff and listeners, in a shared communal experience that only a fantastic radio team could create, is when I truly understood Ladd’s term, “the electronic campfire.”

SP Proclamation

The past couple of months reminded me of some of the best events over a long radio career.

The Philadelphia Phillies were baseball’s Cinderella story this year, even if they turned back into a pumpkin two games short of the championship. What a ride for my Philadelphia friends and former colleagues.

The Phillies won the World Series in 2008 and earned a return trip in 2009. We had station rallies before each game and lit the WPHT tower in red light. Because Philadelphians are so sensitive about comments made by national announcers (and there are no local television broadcasts), we synced the local radio broadcast to the national broadcast. The legendary Harry Kalas called the final out in a moment etched into many Philadelphians’ minds. Those broadcasts received some of the highest shares of the PPM era. 

For 25 years, Philadelphia had a unique city holiday: Wing Bowl. The genius of Angelo Cataldi and Al Morganti conceived this event for the Friday before the Super Bowl at a time when the Eagles were perennial losers. What started as a chicken wing eating contest in a hotel lobby became one of the WIP’s biggest annual ratings and revenue days. The morning show broadcast live from a packed Wells Fargo Center. Combine Mardi Gras with a chicken wing eating contest, and you have some idea of what Wing Bowl was. If you don’t know, look do a quick search.

I also was involved in three of Howard Stern’s victory parties, or as Howard called them at the time, the funeral for the competition. We did it in Philadelphia and Los Angeles – which was especially fun because we tapped into special effects available from show biz fans in Hollywood. The third time was in Cleveland, where I could enjoy the spectacle mainly as a listener.

When the Smashing Pumpkins came through the Twin Cities recently, it reminded me of the biggest radio event I’ve ever seen. In 1998 we had a struggling station in Minneapolis called Rock 100.3. We were trying to put the station on the map. Summers are short in Minneapolis, and the city celebrates with a week-long festival called the Aquatennial. Friday night is called the Block Party, with music on several different stages throughout downtown, sponsored by various radio stations.

Previously the biggest act the Block Party ever featured was The Black Crowes, drawing about 35,000. We promised to do better – even if we hadn’t figured out how. After a lot of hard work and even more good fortune, we found the Smashing Pumpkins were looking to do a free unticketed show. In 1998 there was no band bigger than The Smashing Pumpkins. 

We convinced then-Mayor Sharon Sayles-Belton that it would be good for the city and The Smashing Pumpkins played the Block Party in front of 125,000 fans on a 90-foot stage with a six-figure production budget on what was then a parking lot in downtown Minneapolis. If we had a two-share, every one of those listeners was at that show – and they brought a friend!

There were no significant incidents at the show, except for the inmate convicted of murder who escaped long enough to see the concert and was then taken back into custody without incident after the show. 

Nothing like the free Smashing Pumpkins concert will happen again in Minneapolis. The site is now home to Mayo Clinic Square, which includes the Mayo’s Sports Medicine Clinic, the offices and practice facilities of the NBA’s Minnesota Timberwolves and WNBA Lynx, restaurants, office and retail space for Jack Links, and the 251-room Loews Hotel.

Smashing Pumpkins

Not every event requires a six-figure budget, the most prominent band of the era, or booking the city’s NBA/NHL facility. It’s not even necessary to finish number one in morning drive and then engage in 1980s or 90s-style radio wars.

Stations that don’t have budgets must be more imaginative in creating events. It is not an option for stations to discontinue events – at least those that hope to continue to attract an audience. 

When I arrived at WIP, I found a station with a handful of morning shows. Each personality was an experienced entertainer and showperson. When we put them on the same stage together, it was magic. We did it in a public venue and held a debate about Philadelphia’s favorite topic: The Eagles. We dressed the stage like a presidential debate and followed a similar format (it was during the 2008 presidential election). It became an annual event. Over the years, everything from the podiums, timer, wardrobe, and challenge flags (yes, we even had challenge flags) became sponsored. Moments ranged from hilarious to tense. 

There were two total lunar eclipses this year. How fun would it be to get an expert from a local planetarium (or even an astronomy club) and invite listeners to share an experience in the middle of the night? Depending on the station’s format playing “Dark Side of the Moon” either at the event or on the air.

Events (and personalities) build equity and loyalty for radio brands. Find a great radio brand, and you’ll find a history of great personalities and big events. When Progressive Rock radio began, some, like my friend Jim Ladd, dubbed it the “electronic campfire.”

Despite never-ending budget cuts, radio brands must continue to create events. Radio will have more commercials and compete against more narrowly targeted competitors. Podcasters, streamers, and satellite radio can’t do local events. Few, if any, will ever create communal experiences the way radio has been for over 100 years. Fire up the campfire. The combination of personalities and events remains radio’s best bang for the buck. 

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