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Apple Sets Name, Price Point for MLS Streaming Service

Similar to its Friday Night Baseball series, Apple will make select matches available for free on the AppleTV+ app.

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MLS Season Pass is coming to Apple.

The tech giant announced the name and price point of its Major League Soccer streaming service Wednesday, updating previously unknown details about the upcoming service. In June, Apple and Major League Soccer agreed to a 10-year contract that features a NFL Sunday Ticket-style service that will see every MLS game shown on the service with no local blackouts.

The platform will cost $14.99 per month or $99 for the entire season. Existing AppleTV+ subscribers will be offered a discounted rate of $12.99 per month or $79 per season. Season ticket holders of each MLS franchise will also be given a complimentary subscription.

Similar to its Friday Night Baseball series, Apple will make select matches available for free on the AppleTV+ app.

“There isn’t a more perfect time to introduce MLS Season Pass, coming off the heels of the most dramatic MLS Cup in history and with MLS as the fastest-growing soccer league in the world,” said Apple Senior Vice President of Services Eddy Cue. “We’re counting down the days to February 2023 when fans everywhere can enjoy MLS Season Pass on billions of devices — all with no blackouts.”

To promote the service, each of the 29 MLS franchises will wear Apple TV patches on their jersey sleeves for the 2023 season.

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Sports TV News

FOX Sued for Patent Infringement Over NFL Scheduling

“Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.”

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An analytics company is suing FOX over claims that the network developed a mapping tool using their patented technology to create a season slate of NFL games.

Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.

The lawsuit claims FOX used access to Recentive’s predictive analytics tools to develop a resource of their own that would create optimal schedules for its 1 and 4 p.m. NFLwindows.

The company is seeking a declaration that FOX infringed on two of its patents. Recentive is also suing for damages and wants an injunction keeping FOX from using Recentive tech and preventing the network from “selling, offering for sale, marketing or using any internal network and mapping analytics tool for the scheduling and regionalization of events covered by the patents.”

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Sports TV News

FOX Will Use Chris Fallica On Belmont Stakes Coverage

“While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.”

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The Bear will be more than just a college football presence when he moves to FOX. Chris Fallica wrapped his final duties for ESPN last week and is now headed to a new network and will tackle some new responsibilities.

Fallica’s new role at FOX will involve plenty of sports gambling content. Richard Deitsch of The Athletic reports that content will include horse racing.

“One Fox Sports source said look for him to appear on the Belmont Stakes coverage,” Deitsch wrote in his weekly media column.

Starting in 2023, horse racing’s Triple Crown will not be seen all in one place. While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.

How the network intends to use Chris Fallica on the broadcast is not clear. Given that he is coming to the network to contribute to gambling conversations, it is likely he would either be making picks or at least reviewing odds right up to the start of the race.

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NBCUniversal CEO Expects Disney To Buy Company’s Hulu Stake

“Shell noted that live sports coverage is helping make the stake in Hulu a luxury for NBCUniversal.”

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The Walt Disney Company owns 67% of Hulu. The other 33% is owned by NBCUniversal. The latter company doesn’t expect that to be the case forever.

“It’s worth a lot of money,” NBCUniversal CEO Jeff Shell said at an investor conference earlier this week, “and I think there’s no indication that anything else is going to happen than Disney writing us a big check.”

Hulu is primarily a platform for movies and television shows. It is a major part of Disney’s deal with the NHL though. The streaming giant is part of the package of 103 games that are exclusive to ESPN and ABC. Hulu is also a live TV provider for many. The company’s Hulu Plus Live TV package had over 4 million subscribers as of the summer of 2022.

Shell noted that live sports coverage is helping make the stake in Hulu a luxury for NBCUniversal. He credits sports and content migrated from Hulu as the reason Peacock has grown to 18 million paid subscriptions since September.

Deadline reports that if Disney does want to acquire NBCUniversal’s stake in Hulu, “the price could fluctuate but will be in the tens of billions of dollars.”

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