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Dave Ramsey: Customers Want Radio Stations with ‘Proven Attributable Results’

Ramsey stated that stations must know how to sell and to whom in an inflationary economy.

Eduardo Razo

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A photo of Dave Ramsey

Syndicated radio host Dave Ramsey offered financial advice to radio stations during his Wednesday RAB webinar appearance. Ramsey stated that stations must know how to sell and to whom in an inflationary economy.

“Every budget that everybody that’s possibly going to buy an ad from any of us is getting tighter and tighter,” Ramsey said (h/t Inside Radio). “They’re looking for anything that is superfluous, anything that is extra, any fat, anything that’s not ROI-ing.”

Ramsey used how he goes about the advertiser standpoint for “The Dave Ramsey Show” itself. 

“We buy a lot of digital space with Facebook, Google and others, and we’re looking at the ROIs on every one,” Ramsey added. “We’re pulling way back on the amount of stuff we used to buy there, to only the ones that are effective.”

Finally, Ramsey stated that radio needs to be sufficient. Amid the budget cuts, the good news for sellers is that clients will stick around as long as the medium produces.

“We’ve always sold our radio properties based on results, not ratings,” Ramsey says, “So our customers have stuck with us as they’ve tightened their budgets because they’ve got proven attributable results to the ad run. It’s not simply an agency doing an ad buy just based on points.”

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News Radio

Dan Bongino Thanks Listeners After Podcast Rises in Latest Podtrac Rankings

“I owe it all to you.”

Barrett News Media

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A photo of Dan Bongino
(Photo: Dan Bongino)

Podtrac has released its latest rankings for the month of February, and the results were encouraging for Dan Bongino.

During the month, Bongino remained in the top 10. Rising one spot, Bongino finished the month as the 6th most-listened-to podcast according to the Podtrac rankings.

On social media, Bongino thanked listeners for their help in moving him up the list.

“Thank you so very much for supporting me and the show. I owe it all to you.”

Bongino has shared his appreciation for listeners over the last several days as he mourns the death of his mother, who passed away last week.

Three other news podcasts bested Bongino in February, as NPR News Now and Up First from the public broadcaster finished first and third, respectively. Dateline NBC from NBC News rose two spots to finish the month second in the rankings.

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News Radio

John Kobylt: News Consumers ‘Hear What They Want to Hear’

“If it contradicts what they believe, they just flat out don’t believe it.”

Barrett News Media

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A photo of John Kobylt and the KFI logo
(Photo: John Kobylt)

A recent study from the University of Illinois claims 45% of respondents couldn’t decipher what was news and what was opinion when presented with different options. KFI AM-640 host John Kobylt believes that survey.

While discussing the results, Kobylt shared his belief that cable news and talk radio audiences only hear what they want to agree with.

“People want to hear what they want to hear. And people get mad at me all the time. We get comments and emails and things on social media, and they think I sold out one way or the other,” said Kobylt. “Look, I’m telling you what’s going on. I’ll tell you whether I agree or disagree, but I’m not making it up. And what I noticed is that people’s opinions say a lot more about them than it does me.

“People have really weird prisms that they look at life through and they have decided to invest emotionally and intellectually in ideologies and philosophies. And they’re impervious to the fact they’re impervious to news. If it contradicts what they believe, they just flat out don’t believe it.”

John Kobylt added that cable news outlets intentionally try to confuse their audiences, but the problem is exacerbated by viewers who solely look at news items through a political lens.

“The trend nowadays, especially on cable news, is a blurring of opinion. In fact, and depending on event, it’s mostly on partisan leanings. So people that hear something — and I see this with my friends on both sides — based on the political philosophy they’ve bought into that they’re emotionally connected to, two people look at the same story and get a wildly different interpretation of it,” he continued. “And both may think a story is biased. We can agree to disagree, but you can’t agree to disagree that two plus two equals 22.”

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News Radio

Sean Hannity: Jake Tapper, Rachel Maddow Aren’t Honest With Their Audiences

“They claim they’re journalists. They’re anything but journalists. Just own who you are.”

Barrett News Media

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A photo of Sean Hannity and his radio show logo

Last week, Sean Hannity returned fire on Jake Tapper after criticism from the CNN host. Hannity continued his onslaught by adding Rachel Maddow to his list.

After Tapper referred to the Fox News and nationally syndicated radio host as an “unofficial Trump adviser,” adding that “Hannity is always known for being charitable,” Hannity sounded off by saying that he wouldn’t even respond to Tapper until his CNN ratings were in the same ballpark as Hannity’s.

While speaking with author and Fox News contributor Joe Concha on The Sean Hannity Show Friday, Concha shared that CNN had acted maliciously in airing a report that New York Jets quarterback Aaron Rodgers — who was reportedly under consideration to be Robert F. Kennedy Jr.’s running mate on a third-party presidential ticket — had privately shared conspiracy theories that the 2012 mass shooting at Sandy Hook Elementary school in Connecticut was a false flag operation enacted by the United States government as a way to restrict gun ownership.

That’s when Hannity remembered his criticism of Jake Tapper, who was hosting on the cable news network when the report dropped. Sean Hannity argued that Tapper, along with other cable news hosts, are dishonest in their approach.

“He’s a perfect example. Or Rachel Maddow, another example. These are people that claim to be journalists and they’re liberal, leftist talk show hosts,” said Hannity. “They’re dishonest about who they are. They claim they’re journalists. They’re anything but journalists. Just own who you are.”

Concha agreed, saying that the network intentionally held the story until it was political advantageous to release it against the NFL star.

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