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What Twitter Alternatives Exist For Sports Media?

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.

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The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.

Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?

Establish an email list through Substack

With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.

Create a live blog that always exists on your employer’s page

A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.

Establish a Mastodon server

With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.

It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.

Stick it out with Elon

NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).

If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.

Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.

The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).

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BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

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Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

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BSM Writers

Media Noise: What Does The Return of Bob Iger Mean to ESPN?

Demetri Ravanos

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Demetri Ravanos has questions about Disney going back to the future with Bob Iger. This entire episode of Media Noise is all about what the change at the top of the Walt Disney Company indicates about the future of ESPN.

ITunes: https://buff.ly/3PjJWpO

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Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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BSM Writers

Media Noise: What Is Realistic For FOX at the World Cup?

Demetri Ravanos

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On this special holiday edition of Media Noise, Demetri Ravanos dives into the controversy and criticism surrounding FOX’s coverage of the World Cup in Qatar.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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