In the summer of 1993, the price of a movie ticket was a mere $6. Over the preceding half a decade, Steve Levy lived in a high-rise apartment in New York, working in television and radio, launching his career in sports media.
In the “city that doesn’t sleep,” seeing a movie at 11 p.m. and grabbing a meal afterwards was not uncommon; it was the distinct culture of the area, and still is today. Native New Yorkers, while they are characterized by some outsiders as insolent, combative and egocentric, have their own unique ways of demonstrating the innate affability and tenderness.
It was a Tuesday night and Levy had just been honored with a goodbye party held by his family, friends and colleagues. He had recently left New York, something unimaginable for many young 27-year-old broadcasters looking to move up in the business, and relocated to Bristol, Conn.
Six months earlier, Levy’s agent Steve Lefkowitz received a call from the “Kingmaker” and then-soon to be ESPN Vice President of Talent Al Jaffe looking to recruit Levy to join ESPN, located nearly two-and-a-half hours north. While the network had made Levy a substantial offer, he declined, opting to remain at home working with WCBS-TV as a sports reporter and WFAN doing updates on Mike and the Mad Dog and hosting its Sunday NFL whiparound coverage. Today, Levy is on the verge of celebrating his third decade working at ESPN.
The second time around, ESPN had significantly increased their offer to Levy, and he was told by his agent that the network would not likely give him a third opportunity to join. Feeling an attachment to the New York marketplace, Levy pleaded with television executives at WCBS-TV to promote him to the lead sports anchor; however, he was told that having a 27-year-old in that role would never work in the marketplace.
As he weighed his future and what would be a prudential decision for his career, Levy decided to officially put pen to paper and became a national broadcaster with ESPN, ending his time in New York, N.Y.
During his first week in Bristol, Levy was living in long-term housing provided by the network as he sought to become acclimated with the area and adopt a new lifestyle. On that particular Tuesday night, Levy was feeling apprehensive and lonely and decided to go out to see a movie at 9 p.m. Much to his surprise, he was the only one in the entire theater and thought the show would be canceled because of the meager turnout.
Instead, an employee of the theater knocked on the projection glass behind Levy and asked him if he was ready for the movie, to which Levy replied ‘“Yeah, alright, game on.’” Although he cannot remember the title of the movie he saw, that kind gesture began his assimilation to covering sports nationally, a role that has substantially expanded since his debut on Saturday, Aug. 7, 1993.
Merrick, N.Y. is just a short train ride away from “The Big Apple,” the number one media market in the world, and is where Levy was raised. From the time he was young, he was conscious of the sports landscape of the area, closely following the NFL and NHL with hopes of one day playing professionally.
Just as many aspiring athletes eventually discover, Levy recognized he was “remarkably average” at everything, and while he was enamored with playing the game, knew it was not a viable career path for him. By instead pursuing a career in sports media, he could remain around the games with which he was enamored while significantly diminishing the risk of suffering formidable physical injuries.
“I had a chance for a long career without getting beaten up on a regular basis and it’s really worked out,” Levy said. “Honestly, I still sort of can’t believe it. I know my parents can’t believe it.”
From the time he was 17 years old and approaching his graduation from John F. Kennedy High School in Bellmore, N.Y., Levy aimed to position himself to attain a sustainable career in sports media. When he was applying for college, he desired to attend Syracuse University, as it was known for its excellence in media studies and vast alumni network.
However, his parents only had enough money to send one of their two children to a private college. Since his sister was a better student than he, the State University of New York Oswego was where he would earn his degree in communications, concentrated in broadcasting. It ended up being the second-best professional decision he ever made, coming after joining ESPN; yet the latter may not have been as feasible without the former.
“Because they have all this great equipment and all these things for broadcasters to do, it was my understanding that freshmen, sophomores [and] sometimes even juniors don’t get to do any of that because they’re in such demand for all their great opportunities at Syracuse; you had to be maybe a senior even to be able to get near any of that stuff,” Levy recalled. “At Oswego with lesser studios and lesser equipment, there were more opportunities to do it right away.”
Indeed in his freshman year, Levy became a member of various student-run media outlets, including WTOP-TV, WOCR Radio, and The Oswegonian newspaper (where he began writing his own weekly column called “Levy’s Lines”). By the time he was a junior, he was named the sports director of the television station and became sports editor of the newspaper in his senior year. Simultaneously, Levy worked with WABC-AM as a part-time reporter while in college, giving him early professional experience and exposure in the industry.
Once he graduated, Levy went to Hofstra University in Hempstead, N.Y. – not as a student, but to work in his first professional job compiling the “Jets Report” for WNBC-AM. Beginning in 1968, Levy’s childhood team, the New York Jets, practiced on the school’s north campus – sometimes in front of fans – until 2008. In this role, he worked at the radio station behind current Seattle Mariners play-by-play announcer Dave Sims and New York Knicks and NBA on ESPN play-by-play announcer Mike Breen, primarily assembling the “Jets Report” and filling in for them on the SportsNight program.
A couple of years later, Levy joined WFAN during its first year on the air as the host of The NFL in Action and a contributor on some of the station’s radio shows, including Imus in the Morning and the aforementioned Mike and the Mad Dog. Rather than solely working in radio, Levy also joined the Madison Square Garden Network as a host of MSG SportsDesk and intermission updates for both the New York Knicks and the New York Rangers.
Being on the air professionally in New York City is no easy task for most broadcasters, especially recent college graduates; therefore it helps to have a keen awareness of industry trends and a wide array of connections to effectively get started. Luckily for Levy, his father was friends with a prominent broadcast agent who agreed to look at Levy’s demo reel coming out of college. It was through this connection that Levy was introduced to Lefkowitz, and ultimately how he landed his first professional job with WNBC-AM.
Starting in 1992, Levy joined WCBS-TV, the local New York station, as a sports anchor and reporter, giving him the chance to cover the sports teams he grew up watching. Levy primarily worked on weekends, doing sports on Friday and Saturday nights alongside lead news anchor Brian Williams. At the same time, Levy remained at WFAN working four days a week on radio and was satisfied with his career. In short, ESPN was never the goal.
“I was not one of those people watching ESPN growing up and in college,” Levy said. “I was strictly a local guy; I wanted nothing more than New York City.”
Nonetheless, Levy signed a deal with the national network and found himself anchoring the 2 a.m. edition of SportsCenter with now-Sunday Night Baseball play-by-play announcer Karl Ravech – which was subsequently replayed 12 times through the morning hours. The half-hour program brought fans all of the scores and news around sports both at the professional and collegiate levels, covering every game despite there being commercial breaks.
“I recognize the power of that show and being national,” Levy said. “I still love to go to games and I found myself still going to games as a fan. I’d go around and I’d see Charles Barkley at a game and he knew my name. Ken Griffey Jr. knew my name – and that was really weird to me…. That really made me think about the power of the show [and] the real responsibility of the show to get [it] right.”
Levy, along with all of the network’s young anchors, came in trying to emulate the styles of Keith Olbermann or Dan Patrick, the two lead hosts of SportsCenter at the time. That is, all but one.
“We all came in trying to be Dan or Keith and then you realize you can’t be either of them because that’s how great they are and then you eventually settle into who you are,” Levy said. “Stuart Scott was special. He immediately knew who he was [and] he wasn’t trying to be anybody else.”
Over the years, Levy has gained a deep understanding of what players go through on a daily basis through his research and interactions with them. He is cognizant of the reach of the platform and how it has shifted, requiring the flagship show of the network to do more than just read scores to attract and enthrall audiences on a daily basis.
“It’s real easy at 2 in the morning [when] you’re wearing makeup sitting in Bristol to do bloopers [and] to make wise cracks,” Levy said. “‘Look at this guy. He can’t catch that! Come on, man.’ That kind of thing and then you go into the locker room and you see these guys the next day and all of a sudden, [it’s] ‘Wait a second, this is real.’ If I make that same joke in New York about Ken Griffey Jr., there’s no way he’s seeing it but if I say that on ESPN; he, his family, the manager, the coaches, the general manager [and] all the fans [are] seeing it.”
Beginning in 1994, Levy started his foray into national play-by-play announcing across many different sports. At the time, ESPN held national broadcast rights for the National Hockey League and found himself working with Bill Clement at a sold-out Madison Square Garden for a Wednesday night matchup between the New York Rangers and the Calgary Flames.
Once the Rangers advanced to the Stanley Cup Finals against the Vancouver Canucks, he worked with former NHL defenseman and head coach Barry Melrose bringing fans unparalleled coverage of the action.
Once ESPN reacquired part of the NHL’s national broadcast rights in a seven-year agreement, the iconic theme song was re-recorded and the coverage was revamped in an effort to grow the game of hockey and reimagine the ways in which it is covered.
Before the start of last season, ESPN named Levy as the lead studio host for its NHL coverage and was tabbed to work with new analysts and members of the Hockey Hall of Fame, Mark Messier and Chris Chelios.
“I knew both of them personally prior to working with them,” Levy said of his new colleagues. “I’ve really enjoyed the relationship we’ve had; I just wish we were able to do it on a regular basis…. In the second half, we’ll get into a regular rhythm. I thought we were really clicking on all cylinders last year in the postseason and in the Stanley Cup Finals when I got to work with those guys on a regular basis.”
Messier and Chelios had some previous experience entering their new roles as studio analysts, working with local and national sports networks and occasionally appearing as guest commentators.
In spite of that, Levy treated them like rookies last season, as it was their first substantial experience working regularly with a national platform, and is excited to continue their partnership and enhance the coverage of the sport.
“I can’t throw them a curveball; they know everything,” Levy expressed. “It’s just [if you] can say it in 20 seconds and make it informative and be entertaining at the same time. That’s kind of the trick. They’ve made great strides and I think come this postseason, we’ll be really excellent, entertaining and a fun show to watch.”
Levy continues to work as a play-by-play announcer on NHL coverage, and holds the distinction of calling two of the three longest overtime games in Stanley Cup Playoffs history – both of which took five extra periods to decide.
Additionally, he has been behind the microphone for the network’s football coverage working with Brian Griese and Todd McShay calling weekly college football games on ESPN and ABC beginning in 2016. It is a role he worked earlier in his career on Friday nights from 1999 until 2002, and something that prepared him when he was named as the new voice of Monday Night Football in 2019.
As both a host and a play-by-play announcer, Levy describes his style as minimalistic, trying to make sure to read sponsorships and set his analyst up to effectively translate esoteric knowledge into concise, comprehensible points.
“I really feel that I know what I don’t know and I’m never trying to fool anyone with all of my knowledge,” Levy said. “I think that’s a strength of mine because in whatever sport it is, I’m sitting next to experts on the subject. I think better than me giving my explanation of why something might have happened, why not ask the Hall of Famer who’s lived it?”
Levy worked on Monday nights with Griese and Louis Riddick before the network reassigned him in a multiplatform role prior to this season, coinciding with the additions of Joe Buck and Troy Aikman to the lead television broadcast booth.
Throughout this NFL season, Levy called a Week 2 matchup between the Tennessee Titans and Buffalo Bills and a Week 8 international game from Wembley Stadium in London, England between the Denver Broncos and Jacksonville Jaguars. Additionally, he has called multiple NFL games on ESPN Radio, a challenge that has elevated his skills as an all-around broadcaster.
“All this stuff that I don’t have to say on television where most of my career has been spent – I have to say all of that so that’s really hard on the radio analyst,” Levy said. “….The radio analyst has very, very little time to get in a story, an anecdote and be funny – all those kinds of things – and analyze the play. I really find radio difficult, [but it] it is really enjoyable.”
Calling NFL games nationally requires a shift in preparation, as the broadcasters are not usually around the teams every week and, once on the air, are speaking to a broader audience. It demands extensive research, notetaking and interviewing in advance of each matchup to bring consumers a product they use to effectively follow the game and return to later for future matchups.
“You spend the majority of that week really drilling down – it’s a ton of reading; it’s a ton of talking to people; it’s a lot of meetings but it’s really enjoyable,” Levy said. “I enjoy the process of preparing for an NFL game the way the week breaks down.”
From the start of his career, Levy’s talent as a broadcaster, combined with knowing the right people and taking chances on new opportunities, has propelled him into a stellar national television personality. Over the years, he has made cameos in various movies, including Million Dollar Arm, Tooth Fairy and Fever Pitch, and also hosts the annual U.S. Hockey Hall of Fame Induction Celebration.
At his alma mater, Levy was the recipient of the inaugural G.O.L.D. Award honoring distinguished graduates who have achieved success in their careers and also had the press box at the Marano Campus Center Arena named in his honor. He also maintains the Steve Levy ‘87 Broadcasting Summer Internship Fund which is given to a broadcasting student looking to gain professional experience and compensates their cost of tuition and housing expenses that may otherwise prevent them from doing so.
As he gives back to his community and makes time for aspiring professionals looking to enter the field, he compels them to seize any opportunity given to them and build relationships.
When he was working with WABC-AM, the station provided him a chance to cover the PGA Tour Westchester Classic in Rye, N.Y., and although he was not interested in golf, he learned about it and served as a stringer from the tournament. It helped him broaden his skill set and move up in the industry, as he knew that if he turned it down, somebody else would be ready to take the chance and therefore have a leg up on him.
Opportunities to stand out extend far beyond what one may see media professionals doing on the silver screen – and in such a competitive industry, they have the power to rapidly determine a career trajectory and overall potential.
“When you’re coming out of college, nothing is beneath you in the business within reason,” Levy expressed. “What I mean by that is if you’re interning someplace and somebody asks you, ‘Hey, can you get me a cup of coffee?,’ go get the cup of coffee for that person…. Don’t come in with an attitude. Don’t come in with, ‘I have a degree. This is beyond me; this is beneath me. I didn’t go to Syracuse to go get people coffee.’ Just go get the cup of coffee; I promise you it will work out.”
Without doing the small things to advance his career, it would have been much more difficult, if not near impossible, for Steve Levy to establish himself as a versatile broadcaster at ESPN. By staying ready to take on anything thrown in his direction and carrying himself with alacrity and enthusiasm for the profession, he has become a venerable staple of sports coverage who has had the chance to cover many enduring moments over the last three decades.
“It’s a relationship business, and all those things of ‘Have your eyes open’; ‘Have your ears open’; ‘Listen more than you talk’; all those things you’ve heard; all the clichés,” Levy said. “They’re all very true and have all been very successful and really helped me out to achieve whatever success I have to this point.”
(Photo: ESPN Images)
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he serves as the production manager for the New York Islanders Radio Network and lead sports producer at NY2C. He has also worked on live game broadcasts for the Long Island Nets and New York Riptide. He previously interned for Paramount within Showtime Networks and wrote for The Long Island Herald. To get in touch, find him on Twitter @derekfutterman.
Colorado Hiring Deion Sanders Will Be Constant Gift for College Football Media
“If Coach Prime achieves the same sort of success that he did with the Tigers, he will be far more than a curiosity. Sanders will be a disruptor.”
Deion Sanders quickly made it clear why the University of Colorado chose him to be its next head football coach.
Coming off a weekend in which the four College Football Playoff teams were announced and all of the other bowl-eligible teams accepted their invitations, Colorado — which went 1-11 this past season — made news for hiring Sanders, the former NFL star who was phenomenally successful at Jackson State.
The media that covers college football and sports as a whole should be thrilled that the Buffaloes program decided to take a big leap for attention and notoriety. Sanders is a bold, risky hire. But he’s also been successful in virtually every venture he’s taken. “Primetime” had a Hall of Fame NFL career and also played Major League Baseball. And he’s a master at drawing attention to himself.
During his first meeting with his new team, Sanders made sure to mention that he has Louis Vuitton luggage to make the point that some of his Jackson State players are coming with him to Boulder — including his son, quarterback Shadeur Sanders. Nick Saban and Kirby Smart probably don’t cite luxury fashion when explaining to their players that they’ll have to compete for starting positions.
Coach Prime will not be boring to cover. (That self-appointed “Coach Prime” title, which was on his name plate at his introductory press conference, is a big clue there.) He never has been. This is a man who said during the 1989 NFL Draft, after being selected No. 5 overall by the Atlanta Falcons, that if the Detroit Lions had selected him at No. 3, he “would’ve asked for so much money, they’d have had to put me on layaway.”
Even if he doesn’t win as much as Colorado hopes, Sanders will pursue top talent — players who want to perform on a larger stage than the FCS-level Jackson State allows — and impact athletes will be attracted to him. He got the No. 1 recruit in the nation, cornerback and wide receiver Travis Hunter, to play for him. (Hunter is following his coach to Boulder.) Now that Sanders is at an FBS school in a Power 5 conference, more stars will surely come.
But if Coach Prime achieves the same sort of success that he did with the Tigers — going 27-5 in three seasons, including a 12-0 campaign in 2022 — he will be far more than a curiosity. Sanders will be a disruptor. And he’ll get the attention that such figures typically draw from media and fans. According to the Denver Post‘s Sean Keeler, at least 400 people attended what felt more like a celebration than a press conference.
Coach Prime wasn’t going to just win the press conference, which is what any school and fanbase want when a new coach is introduced.
If Colorado wanted someone to sit at a podium, and give platitudes like “We want to win the Pac-12 and get to the College Football Playoff,” “We’re going to build a program with young men you’ll be proud of,” or “It’s time to restore Colorado to the football glory we remember,” Sanders isn’t the guy for that.
“Do I look like a man that worries about anything? Did you see the way I walked in here? Did you see the swagger that was with me?” Sanders said during his introductory presser. “Worry? Baby, I am too blessed to be stressed. I have never been one for peer pressure. I put pressure on peers. I never wanted to worry, I make people worry. I don’t get down like that. I am too darn confident. That is my natural odor.”
To no surprise, Sanders announced his presence in Boulder with authority. He had cameras following him as he met with Colorado players for the first time. How many other coaches would have recorded what many would see as a private moment for posterity and post it online?
Sanders caused a stir by putting his players on notice. He warned them he was coming, telling them they’ll be pushed so hard they might quit. He told them to enter the transfer portal and go someplace else if they don’t like what he and his staff are going to do.
That candor, that brutal honesty surprised many fans and media when they saw it Monday morning. For some, that message might have felt too familiar. How many in media — or many other industries — have worried about their job status when a new boss takes over? What may have seemed secure days earlier is now uncertain.
But how do we know other coaches haven’t said something similar when taking over at a new job and addressing their team? We just hadn’t seen it before. But Sanders has been in the media. He knows social media. He understands controlling his own message and telling his story.
Sanders also knows what kind of value he brings to any venture he takes on. How many people would have left an NFL Network gig for Barstool Sports? But Sanders went to where his star would shine, where he was the main show, where he could be Deion Sanders. Maybe he’ll have to turn that down just a bit at Colorado. But athletic director Rick George knows who he hired.
Colorado could have made a safer choice, including previous head coaches Tom Herman, Bronco Mendenhall, or Gary Patterson. A top assistant from one of this year’s Playoff contenders — such as Georgia’s Todd Monken, USC’s Alex Grinch, Alabama’s Bill O’Brien, or Michigan’s Sherrone Moore — could also have been an option.
But what fun would that have been? What kind of tremor would Colorado have created in the college football news cycle? How much attention would a more conventional hire have received? Yes, Sanders has to recruit and win. However, if the objective was to make Colorado football a talking point again, that’s been accomplished.
There could be some friction too. Sanders has already been criticized for being a champion of HBCUs, only to bolt for a mainstream Power 5 program when the opportunity opened. (To be fair, other columnists have defended the move.)
At Jackson State, Sanders tried to control local media when he didn’t like how reporters were addressing him or covering a story. Last year during Southwestern Athletic Conference Media Day, he balked at a Clarion-Ledger reporter addressing him as “Deion,” not “Coach,” insisting that Nick Saban would’ve been shown that respect. Earlier this season, Sanders admonished a school broadcaster (and assistant athletic director) for speaking to him more formally on camera than he did off-camera.
Will that fly among Boulder and Denver media, or the national college football press? It’s difficult to imagine. Maybe Sanders will ease back on his efforts to control reporters within a larger university environment, metropolitan area, and media market. But we’re also talking about Deion Sanders here. He doesn’t bend to outside forces. He makes them bend to him.
Sanders’ stint in Boulder — whether it lasts the five years of his contract and beyond, or less than that — will not be dull. There could be no better gift for the media covering Colorado football. Or college football, a sport already full of bold personalities, eccentric to unhinged fanbases, and outsized expectations. Coach Prime will fit right in.
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at email@example.com.
The Media Is Finally Strong Enough To Take On The Rose Bowl
“The whole Rose Bowl organization is stuck in a black and white TV world. The future playoff is Marty McFly stepping out of a Delorean and the Rose Bowl is the Enchantment Under the Seas Dance.”
I am a sucker for packaging. Take me to a grocery store and show me a uniquely packaged sauce or condiment or waffle syrup and I’ll give it a try just based on bottle size or design. The one packaging ploy that has vexed me is the “biggie size” at the local drive through. I’m always interested in the largest drink possible but don’t necessarily want a grain silo full of fries passed through my window. The College Football Playoff is going “biggie sized” in 2024 and I’ll take all of that I can get.
The College Football Playoff Committee made official last week what had long been speculated, that the four-team playoff field would increase to 12 teams starting with the 2024 season. This was an inevitable move for money and access reasons. The power conferences and Notre Dame stand to gain significantly in TV revenue and the “non-power” conferences finally get the consistent access they have long craved.
What may have finally pushed the new playoff over the finish line was the end of an ultimate game of chicken between college football powers and the Rose Bowl.
There is a scene from the movie The Hunt for Red October when the rogue Russian nuclear submarine is trying to avoid a torpedo from another Russian submarine. The American captain, aptly played by Scott Glenn, tells Jack Ryan; “The hard part about playing chicken is knowing when to flinch.”
The Rose Bowl finally flinched.
The only thing that delayed an earlier move to this new world was the insistence of the Rose Bowl Game to cling to the bygone era of the antiquated bowl system. Only in college football could an organization that runs a parade hold such outsized influence but, until recently, the Big Ten and PAC 12 gladly enabled their addiction to a specific television time slot.
Dan Wetzel is a Yahoo! Sports National Columnist, he also wrote the book Death to the BCS which laid out a very early argument for dumping the bowl system for a Playoff.
“The single hardest thing to explain to people is that the Rose Bowl and its obsession of having the sunset in the third quarter of its game was a serious impediment to a billion dollar playoff,” Wetzel wrote.
Wetzel makes the point that simply moving the game up one hour would’ve helped the playoff TV schedule immensely, “They were adamant that they get to have an exclusive window on New Year’s Day, the best time of all, not only would they not give that up but they wouldn’t even move it an hour earlier (to help Playoff television scheduling) because then the sun would set at halftime. It was so absurd but for a lot of years they got so much protection.”
We may never know what it was that finally forced the Rose Bowl to play ball with the rest of the college football world. There are many possibilities, not the least of which was the presence of SoFi Stadium just down the road. The College Football Playoff committee could have always taken the bold step of scheduling games at SoFi, in the Los Angeles market, opposite the Rose Bowl TV window to try to squeeze them out.
It is also possible the Rose Bowl scanned the landscape and realized that, if a 12-team playoff already existed, their 2023 game would’ve been Washington (10-2) versus Purdue (8-5). That shock of reality came with the understanding Ohio State, Penn State, Michigan, Utah and USC would enthusiastically choose a 12 team playoff bid over a Rose Bowl invite. That was the future the Rose Bowl faced with the departure of USC and UCLA to the Big Ten and the 12 team playoff gobbling up the top remaining PAC 12 teams.
I have proposed that theory to many people in the college football world and have received some version of this response from many of them: “They really wouldn’t care who is playing as long as they can still have their parade.”
That is one of the issues at play here; in many ways, the whole Rose Bowl organization is stuck in a black and white TV world. The future playoff is Marty McFly stepping out of a Delorean and the Rose Bowl is the Enchantment Under the Seas Dance.
One other possibility is that the television executives of the major networks, primarily FOX, may have put the pressure on the Big Ten and Pac 12 to have a little less interest in keeping college football stuck in the late 1970’s. It makes sense, FOX has nothing to gain by the Rose Bowl keeping influence. Fox may have everything to gain by getting a media rights cut of the future playoff. Many believe FOX was a driving force behind USC and UCLA bolting to the Big Ten. If that much is true, pressing for less Rose Bowl influence is child’s play.
No matter what was the catalyst to the expanded playoff, it worked and the fans benefited. College football is moving into a brave new world all because the college football powers finally stood up to the old man yelling at the clouds.
Turns out, it was all a game of chicken. And the Rose Bowl flinched.
Ryan Brown is a columnist for Barrett Sports Media, and a co-host of the popular sports audio/video show ‘The Next Round’ formerly known as JOX Roundtable, which previously aired on WJOX in Birmingham. You can find him on Twitter @RyanBrownLive and follow his show @NextRoundLive.
Andrew Perloff Learned From The Master of Sports Radio on Television
“I think I’m really lucky because I went from a really fun and supportive place in the Dan Patrick Show and have now transitioned into what I would also call a very fun and supportive place at CBS Sports Radio/Audacy.”
It’s a fact of life that not everybody loves their job. To have a job that you love and have fun at is pretty special. For Andrew Perloff, life is good.
“I’m just watching so much sports during the week,” said Perloff. “I don’t come up for air watching sports and I love that. And the fact that we get paid to sit on the couch for 72 hours…oh my God…it really is the best job in the world.”
That job is being the co-host of Maggie & Perloff weekdays from 3pm to 6pm eastern time on CBS Sports Radio and simulcast on CBS Sports Network. Perloff was an on-air personality on The Dan Patrick Show beginning in 2009 before making the switch to CBS Sports Radio for the new show with Maggie Gray that launched this past January.
And so far, the move has worked out.
“I’m really happy,” said Perloff. “I think I’m really lucky because I went from a really fun and supportive place in the Dan Patrick Show and have now transitioned into what I would also call a very fun and supportive place at CBS Sports Radio/Audacy. I miss the DP Show but I love my new co-workers. (Vice President of Programming) Spike Eskin and (New York Market President) Chris Oliviero have been great. We get a lot of support and a lot of help from those guys and they’ve made the transition so much easier.”
When a new radio program begins, chemistry between the hosts is vital to the success of the growth and success of the show. In the case of Maggie & Perloff, they had an existing friendship from their time working together at Sports Illustrated.
And that relationship is certainly evident to the listeners.
“I’m having a great time with Maggie,” said Perloff who was an editor and contributing writer at Sports Illustrated and SI.com. “We knew each other pretty well at Sports Illustrated. We’ve been friends for a while now. I have gotten to know her a lot better through the show. It took a couple of months to really find our rhythm and get the show to where we wanted to get it.”
There has been a fun and evolving dynamic to the on and off-air chemistry between the hosts. Perloff is from Philadelphia and a die-hard Eagles fan while Gray is a fan of the Buffalo Bills. The Eagles have the best record in the NFC at 11-1 while the Bills are among the best teams in the AFC at 9-3.
Perloff has come to understand just how much Gray loves the Bills and there is a chance that their two teams could meet come February 12th in Arizona for Super Bowl LVII.
“She’s a very passionate Buffalo Bills fan,” said Perloff. “I always knew that, but to actually sit there on a daily basis and see her sweat out every detail about the Buffalo Bills has been a lot of fun. We’re keeping our fingers crossed that we’re on a collision course for the Super Bowl and we’re already trying to figure out a Super Bowl bet.”
The easy wager to set up would involve food.
If the Bills win, Perloff would have to give Gray some Philly cheesesteaks.
If the Eagles win, Gray would have to furnish Perloff with some Buffalo Wings.
But it appears as if management wants there to be more at stake for the potential bet.
“Our boss wants us to do something more severe,” said Perloff. “The truth is I’m an Eagles fan so I’ve already won my Super Bowl. Maggie, on the other hand, has no idea what that feels like. I almost feel sorry for her because it’s tough being a Bills fan.
“We have a pretty big rivalry with our team because she’s a Mets fan and I’m a Phillies fan. We get along great expect for those areas.”
The Maggie & Perloff chemistry extends throughout the show and that includes producer Michael Samtur who has his own rooting interests.
Samtur is a fan of the New York Jets who are having a better-than-expected season.
“When the Jets win, I don’t want to see Mike on Monday mornings because he’s smiling so much,” said Perloff. “He’s an unbelievably cynical Jets fan…it’s hysterically funny.
“Mike is doing a great job. It’s really an all-hands-on deck show. I think we all sort of kind of wear each other’s hats at certain times.”
An added element to the show is that it is also simulcast on CBS Sports Network. If there’s one thing that Perloff learned from working with Dan Patrick — who also has a simulcast on television — is that the program is a radio show that just happens to have cameras in the studio. At the end of the day, it’s a radio show on television and not a television show on the radio.
“That’s also my philosophy,” said Perloff. “From a logistical standpoint, to do a good radio show you can’t really focus on the TV side of it. For us, the foundation of the base is to really focus on the radio show and the TV and video comes naturally after that.”
Perloff’s resume also includes writing and co-writing an assortment of magazine stories, books, and television shows while also hosting his own weekend show on NBC Sports Radio from 2016 to 2019. But it was working on The Dan Patrick Show where he learned an important aspect of being a talk show host that he continues to live by at CBS Sports Radio.
What he learned was that you just have to be yourself.
“Dan always wanted us to be authentic in the sense that don’t try to be someone you’re not,” said Perloff. “Don’t try to come up with hot takes just for the sake of hot takes. When you listen to Dan Patrick on the radio, you’re really hearing Dan. He’s not a radically different person off air.”
This is a huge time of the year for sports radio.
The NFL’s regular season is winding down and college football is heading towards bowl season and the College Football Playoff. Throw in the NBA, college basketball, NHL, and the World Cup and there’s so much going on in the sports world to talk about.
Perloff can’t get enough of it.
“I love it so much,” said Perloff. “College football is just huge right now. When we bring up a college football story, the phone lines just light up which I think is a reflection of the growing interest in that sport. This is the best time of the year. It’s incredible.”
As Maggie & Perloff head towards their first anniversary on the air, there are goals and expectations heading into 2023. The show has grown tremendously over the course of the first year and while that may have occurred faster than expected, the hope is that the trend continues.
“I’ve been a little surprised by how fast the audience has grown and our connection with the audience,” said Perloff. “One of the great things about The Dan Patrick Show was the community feel with the show and all of the listeners. That’s definitely growing with us and I’d like to see that really take off next year. It makes it so much more fun when you’re doing the show and everybody is along for the ride.”
It’s been a great ride so far and it should be interesting to see what happens if that ride includes an Andrew Perloff vs Maggie Gray Super Bowl matchup in February. It’s not even because the breakdown of Eagles vs Bills would be fascinating but the audience wants more.
That Super Bowl bet would certainly be intriguing.
Peter Schwartz has been involved in New York sports media for over three decades. Along the way he has worked for notable brands such as WFAN, CBS Sports Radio, WCBS 880, ESPN New York, and FOX News Radio. He has also worked as a play by play announcer for the New Yok Riptide, New York Dragons, New York Hitmen, Varsity Media and the Long Island Sports Network. You can find him on Twitter @SchwartzSports or email him at DragonsRadio@aol.com.