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Christian Fauria Is Making A Difference In Boston

“If you live with a kid or somebody with diabetes, it’s not like cancer where somebody’s in the hospital all the time. I feel like it’s different. We’re just constantly talking about it.”

Brian Noe

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Photo of Christian Fauria

When there is a problem, you can either sit on the sideline or get involved. Similar to his NFL career, Boston radio host Christian Fauria is not only on the field, the guy is in the trenches battling to find a solution. When his eldest son was diagnosed with diabetes in 2019, Fauria went to work. He put together 25 for 25K. The goal was to raise at least $25,000 to benefit the American Diabetes Association by broadcasting live for 25 hours straight on WEEI.

Fauria’s latest radiothon occurred last week on Nov. 16 and 17. He was able to generate over $250,000 this year. Not only has Fauria been able to multiply his original goal of 25K tenfold, the former NFL tight end has ambitious goals to multiply the latest amount as well. Again, you can either let a problem continue, or you can push and push to help things get better.

In addition to his son, Fauria shares a great story of why he ultimately decided to get involved. He also talks about a silver lining related to diabetes and the origin of doneski. (If you don’t laugh, something is wrong.) Fauria also talks about his drive-time radio show with Lou Merloni and Meghan Ottolini, as well as how not caring has improved his sports radio career. Enjoy!

Brian Noe: Broadcasting for 25 hours straight. How do you feel going into it and also when it’s over?

Christian Fauria: I’ll tell you going into it, I just treat it as a normal day. There is no way to prep for it. The key is just to keep the energy up. Part of that is making sure that you have good guests on, especially late in the night. People who I think are interesting to talk to, topics that I think are fun, stuff that’s different than your normal football or sports topics. That’s what I try to incorporate into the 25 hours because if I have a lag in topics, then that’s when I tend to get disinterested. Listen, I get disinterested in terrible topics on a normal day, but when I’m sleepless it’s even worse. I protect myself that way.

Post-show is always a problem because I always feel worse than I think. It always takes me an irritatingly long time to overcome from it. Last year, I actually did 28 hours. I got sick, I lost my voice, I didn’t recover for almost two weeks. This time, I said okay, I’m going to do things differently during the show, so that my recovery post-show will be a little bit better. I didn’t eat a bunch of crap like I usually did. I drank a ton of water. When it was over, my voice was kind of dead, but it wasn’t totally gone. I was able to keep up with that. Then when I got home, I fell asleep right away. My wife tweeted out a picture of myself literally passed out on the couch. My kids were complaining about how they heard me snoring from downstairs. People were hearing me snoring upstairs. I was 1,000% comatose afterwards.

BN: It’s kind of like a marathon in a way. If you were pushing your limits even more, what’s the most amount of radio hours you think you could do before just hitting the floor?

CF: Well, I think last year 28 was a lot. It was too much. The first year I did it, it was 25 hours, so at 3 o’clock I left. Last year when I did it, it was a little bit different. It wasn’t really handled the right way. I really ended up going from 2pm on a Wednesday afternoon to 6pm Thursday. That’s just with two people. It was a disaster. I shouldn’t have done it, but I didn’t have any choice.

Again, the most important thing is keeping the energy level up. I think that’s the biggest thing I forget about that affects me. Keeping your energy high, being engaged, staying focused, driving the show by yourself from 10pm till 6am is a lot of work, man. You’re just fried. When I left the other day, I didn’t want to talk to anybody. I didn’t want to speak to anybody. I just wanted to get the hell out of there because I was just so tired. Sleep deprivation will do that to you.

BN: Oh, I totally believe you, man. I want to try it as an experiment. I would love to know how that feels.

CF: It felt like shit. How ‘bout that?

BN: [Laughs] I can imagine. How has diabetes affected your family personally?

CF: If you live with a kid or somebody with diabetes, it’s not like cancer where somebody’s in the hospital all the time. I feel like it’s different. With diabetes, we’re just constantly talking about it. How are your numbers? How do you feel? When you’re going out to eat or if you’re making dinner, I think we are all conscious of what we’re making.

Do I want to make it easy on my son? If I want to make it easy on my son, I cook a lot of protein. There’s lots of broccoli, so a real healthy meal. Dessert is something clean or something that he can eat where he can manage it easily. The pastas and the pizzas are a lot harder to manage, and to recover from as opposed to chicken and broccoli and steak. Staying away from a lot of complex carbs, sugars, all those things. It definitely affects us. But again, it’s no big deal, we just deal with it, we move on.

BN: What’s something important that you’ve learned about diabetes that you didn’t know before your son was diagnosed with it?

CF: I think what I’ve learned is just what I feel is like an unbelievable burden, and a sense of responsibility and discipline that comes with being a diabetic. You always have to be aware of what’s going on with your body. Always. When you wake up, before you go to bed, during a workout, it really is a constant battle to stay ahead of the numbers or to make sure that they’re at a safe zone. I think the kids especially who deal with it, I’ve learned are just so much more mature than other kids because they are single-handedly responsible for keeping themselves alive. I think there’s a sense of maturity and responsibility that the other kids have no idea about.

BN: Even though it’s a lot to deal with, do you think in some ways there’s a silver lining where it does mature some younger kids and prepare them for adult decisions later in life?

CF: Absolutely. For every negative thing, there’s always some sort of bright side I think that you can take from it, whether you’d like to admit it or not. There’s always some sort of good news that you can take away from it. I do think that is an obvious effect of that, is you’re just forced to be an adult. Even going out drinking, it just forces you to be a lot more responsible and careful with your decisions. It doesn’t mean you can’t have a good time, you just need to be real mindful of how things affect you and affect your body, which undoubtedly affect your mood. Not that I want anyone to have it or learn the hard way, but if you’re asking me the benefits of it, that would be a shrapnel effect.

BN: I saw a video where you were talking about one of the reasons that you decided to get involved with this charity work was a couple arguing in line when the guy needed insulin and couldn’t afford it. Can you tell me about that?

CF: Yeah, it’s a true story. It’s still to me ultimately the most impactful aspect of this event. I was just in line, my son was upstairs. The doctor gave him a bunch of prescriptions. I went in line at Mass General and it was packed. This couple was in front of me. They were bickering back and forth about the cost of insulin. The guy said that he can’t afford it. The girl was pleading with him to stay in line and at least just ask the pharmacist. He was basically irritatingly responding to her like I’ve done this before, I know what’s going to happen.

She kept pleading and he kept getting irritated with her because it’s almost like she didn’t get it. She kept saying you’ll die if you don’t get it, and he said, well, what do you want me to do? So they just left the line and actually exited the hospital. I went after them and gave him my prescriptions. I think everything was for free. I was completely covered with my insulin, with all the devices that he needs for it.

I just thought wow, what a disparity. What a major issue because what if someone just can’t afford their insulin? You wouldn’t think that would be the case. I have this disease, it’s not going away. The only way I can keep myself alive is to take insulin, and the only way to get it is with money. If you don’t have insurance, how do you pay for it?

I think that was the thing that hit me the most, that really made me do something about it. It still is the main story that I tell that most people go, wow. That happens more than you think. I think that’s the reality of it; some people will ration their insulin. They will take old insulin. That is very dangerous. They will just change their entire diet. They will take insulin from a different country.

The challenges are severe, and more severe than I think that people want to admit. Especially during times where bacon is a lot of dollars and gas is through the roof, you just really need to make a financial decision based on your entire life, and insulin can’t be one of them. One of the things you shouldn’t have to worry about is insulin. You just shouldn’t have to worry about it. You should wake up in the morning knowing that you’re going to have plenty of it and it will be readily available for you, and you won’t have to barter or bargain or plead to have it. That’s what bugs me.

BN: What is your ultimate goal for this event to turn into?

CF: My goal is to have it be a national event. I left this event saying to myself this is a million dollar yearly event all day long. It just is. We’ll reach that. Not only do I think it’s a local, regional event, I also think it has national implications. I don’t know why this philosophy cannot be copied and duplicated in other cities, especially WEEI that has a foothold, and these bigger cities that have sports shows or radio shows. If we can somehow implement this whole plan on a yearly basis, we should be able to do $5 million a year if we have the same support here at Boston that we could get in other cities.

I’d want the same event going on in New York City, in Philadelphia, in Miami, in Chicago, in Dallas, in Denver, in Los Angeles, in Seattle. I want to hit those markets. I feel like there’s a real opportunity to simulcast this event on a yearly basis. Each city has its own Christian Fauria that is doing the 25 hours. It doesn’t have to be Christian Fauria, it can be Christine Fauria; it doesn’t matter who you are. You just have to have the personality and the desire to do it. Then the sponsorships and the support will come.

BN: That’s cool, man. I saw two t-shirts online; you were wearing Doneski and Lou was wearing Just Suck A Little. What’s the backstory with those shirts?

Christian Fauria enjoys making shirts for bits said on the air

CF: The second year we did it, we partnered up with a t-shirt company. One of the things that I’m known for saying is doneski. It’s in reference to Zdeno Chara getting hurt years ago in a playoff game. I had said through my inside sources that he was doneski for the playoffs. It ended up backfiring on me, but everyone still says it. So we made Doneski shirts.

For Lou, whenever he was referencing the Red Sox when they were having a rough stretch, he would say just suck a little and you’ll be fine. Instead of being really crappy, if you just sucked a little. That’s where those came from. We stopped making those shirts because I think Lou didn’t want to wear his anymore. Kids were wearing them to parties and trying to give the wrong message to girls.

BN: [Laughs] I got it, man.

CF: Yeah, we stopped doing that one. Out of context was kind of the problem there.

BN: Yeah, that’s what I think about my Zach Wilson bet on Sunday. If he just sucked a little against the Patriots, maybe I had a chance to hit the over on his passing yards, you know?

CF: I know. Everyone should use that in life. If you just suck a little, you’ll be fine. You don’t have to be perfect; just don’t be a total disaster.

BN: As an NFL player, you learned by observing. Not everything is taught. You do the same thing in radio. What’s something from Merloni that you’ve learned just by observing what he does?

CF: Well, I would say most people learn by failing, not by succeeding. To me, I feel like even in football and in life, you can learn by failing. I have learned absolutely nothing from Lou. He has taught me nothing. He is just some bow-legged kid from Framingham that just got lucky with baseball skills, and suddenly got drafted to play for the Red Sox, and he was best friends with Nomar Garciaparra. [Laughs]

BN: [Laughs] Okay, so you’re more of a trial-and-error guy, what’s something that you’ve learned through error in radio that has helped you become better?

CF: Oh, my gosh. Geez, where do I start? The most important thing I’ve learned, if I was to teach a class, I would say first of all, you have to know what you’re talking about. That’s the first thing. You gotta have the knowledge. You have to put the work in to know what you’re talking about because nothing’s worse than getting pantsed on live radio or on live TV. Some caller calls up and says blah, blah, blah, and you go, oh crap, I missed that part. I think that’s the first aspect.

Two, which I think is actually more important, is your personality. I just feel like if you’re just who you are, and you don’t try to be somebody else, and you back it up with knowledge, I think you will perform. I think personality is honestly the most important thing. You become stronger if you have the knowledge of what you’re talking about. Even if you mess up, your personality just backs it up. It’s like, well, you know, I was wrong, my bad. I know at the beginning of my career, I was really trying to be somebody who I wasn’t and I was real conscious of just trying to please everybody. When I stopped giving a shit is when I started doing a better job.

BN: Wow, that’s such a good quote, man. It’s like the Howard Stern thing from the movie Private Parts. That’s really when he started to become a legend was when he just stopped caring and stopped trying to be the perfect version.

CF: Yeah, I think that’s true. I’ve put my foot in my mouth multiple times. I’ve had a lot of embarrassing moments. My whole thing is if you’re worried about what people say, then you actually care too much about their opinion. That’s the other aspect; I just don’t care. I don’t think you can in radio because we are constantly being chirped out. We are constantly being yelled at. People are constantly making fun of us and nasty stuff. Real nasty, like nothing pleasant. You wouldn’t want your mom reading those things. A lot of people when they first get into radio, I don’t think they’re really aware of how mean and nasty people can be. I just never take it personal. I just look at it, I mute that person and I go about my day.

BN: When you think about the people that have helped you along the way, who are some of the people that have helped you become better?

CF: I would say my biggest asset is my wife to be honest with you. I would easily say she’s my biggest asset as far as her criticism, her praise, her support and her 30,000-foot view advice when it comes to everything. She listens. She gives her advice. I’m very stubborn; sometimes I don’t want to listen to it, but she’s been my greatest asset like hands down. Hands down my greatest asset.

Lou and Glenn [Ordway] were both in the business before me and of both those guys have been great. I would say even Joe Zarbano. I would say it would be my wife and then Joe Zarbano who was my producer, then was my program director, now works at Encore. He and I used to spend a lot of time just talking over things, be yourself, how many times I say you know, like, those types of things. That would be it.

Listen, if you like the guys you work with, they’re going to support you on a daily basis just by being there. But I never sat down with Glenn and Glenn said, okay, when you do this, you have to talk like that. No, Glenn’s advice was always be yourself. Lou’s advice was just be yourself. The philosophy is really simple; if you can just be yourself — knowledge, personality, success. That’s the way it works.

BN: What does Mego bring to the show since she joined you guys?

CF: She’s brought a lot. I’m a big trust guy. If I don’t trust you, I’m not opening up to you. I’m not interacting with you. It just doesn’t work for me. I was apprehensive at first because I just didn’t really know anything about her. We had worked with her once a day for I don’t know, maybe a season. But I will easily say she’s the best addition to that entire station in the last five years. Easily.

BN: It’s a silly thought, but you know those corporate events that have the trust fall? It’s a big thing in radio too; you have to trust the people around you. That’s such a great point, I never thought of it like that.

CF: I just feel like radio is more personal. We’re talking about our personal lives. We’re teasing each other a lot. My wife will tell you I’m very sensitive and I’m very needy with a lot of things. If I’m teasing you, it’s usually a sign that I like you. An even better sign, if you’re willing to tease me back. I feel like that’s trust. Listen, my teasing is not coming from a real angry, aggressive position. My teasing is based on love and respect. Like with Lou, it was easy with Lou right away. I can rip Lou for anything and he knows I love him and I think he’s great. And vice versa. The goal is we just want to have a good show. So even if I’m yelling my brains out at Lou and in the moment I’m pissed off, when the light goes off, he and I are good.

I feel like with Mego, it’s been a process with her. I feel like the more we go, the more comfortable she gets with introducing topics. Hey, I’ll do this segment. Knowing when to jump in, knowing when to tell us to shut up. She’s one of us. She fits in great with us. She just gets it. I think anyone who’s in radio will understand what that means.

BN: Oh, absolutely. No doubt. When you look to the future, in your broadcasting career or life in general, say over the next five years, what do you want it to look like?

CF: Well, I do have some big personal goals. I don’t know if I want to share those, but I do know that being in radio is great. I love it. Having one of the best shows in the city is a goal, and it will always be a goal. I think we’re starting to reel those guys in across the street. I feel like there should be some inherent fear that things have changed. We’re not your grandpa’s station anymore, they are. That’s my personal opinion. Do I still want to do TV? Of course. Do I still want to do all the things I’m doing? Absolutely. But I’m dug in for the long haul when it comes to making the show one of the best in the nation.

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Jen Lada Has Built a Multiplatform Presence at ESPN

“I always say my job is to make the viewer care about somebody and root for somebody that they might ordinarily not root for or care about.”

Derek Futterman

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Jen Lada
Courtesy: Phil Ellsworth, ESPN Images

When Jen Lada appeared on Around the Horn earlier in the month, she became the 58th panelist to be part of the program since its launch in 2002. Facing off against three other panelists from around the country, she garnered a victory in her on-air debut and elicited plaudits from her colleagues. Throughout the program, Lada demonstrated her deft sports knowledge and nuanced opinions that have crafted her into a venerated, skilled reporter at the network.

Although she had appeared on many ESPN programs previously, Around the Horn represented a show to which she wanted to contribute for many years. In fact, she has memories of watching the show just out of Marquette University and remarking about its brilliance and ingenuity.

Utilizing reporters with comprehensive knowledge of various sports who have chronicled several events, the show provides them an opportunity to give their opinions on issues and engage in debate with their contemporaries. Lada earned a spot on the show by being persistent, continuing to express her proficiency in commentary and sports discussion. The journey to arrive at this stage of her career, through which she has realized high-level assignments and a presence both at the local and national level, required adaptability and fortitude, and she continues to never take opportunities for granted.

“It’s great that I won, but it just sets the bar really high for the next time I go out there, which is not something I’m afraid of,” Lada said. “I love a challenge, and I love proving to myself that I can keep trying new things and doing new things well, and I hope that if people see me as some sort of example in the industry, that that’s what they walk away with.”

The approach adopted by Lada within her multifarious career ventures is to develop and maintain versatility, always innovating within her approach to content. As she looks to build off her initial victory on Around the Horn, she aims to be more compendious in her discourse and applying a more succinct approach. Making the adjustment in order to deliver compelling, distinctive points quickly differs from her other work, but it is all ultimately centered on sports.

While studying at Marquette University, she observed her classmates having a conversation about the men’s basketball team and what had happened in a recent game. Lada, who at the time was dating a player on the team and cheerleading at games, began to give her thoughts and was subsequently asked if she had ever considered sportscasting.

“I didn’t know that women could be sportscasters,” Lada said. “It wasn’t on my radar as a real career that women held because there were so few of them at the time doing it, and so once I realized that that was something I could do, then I kind of turned all my attention to, ‘Well, how do I make this happen?’”

As Lada began to complete internships and navigate through the media industry, she learned to develop a thick skin and refined her conduct. Out of school, she had completed a year of a non-paid sports internship and was waitressing on the side to pay the bills. The first interview she took for a job at a television station in a top-10 market ended with her being sexually harassed. It was a jarring experience that disappointed Lada because of her propensity to give people the benefit of the doubt, and it also forced her to evaluate her own disposition.

“I think it’s only natural that you wonder how you contributed to the circumstance or what you could have done differently to maybe not put yourself in that space,” Lada said, “but I was very lucky that when I told my family about what had occurred, they very quickly knocked any notion of that out of my head.”

In navigating the industry with good intentions, Lada recognized that it is not her fault if other people fail at treating others professionally and create a misogynistic work environment. Receiving the lesson early in her career has made her more aware of the people to avoid, and she remains wary of advice given to women in the industry that they should just be nice. Lada was recently on a panel where someone advised a broadcast class that being nice would result in things working out for them in the future.

“I felt myself cringing internally because I don’t think that that is a luxury women are afforded,” Lada said. “I don’t think – maybe now is different, but when I was coming up, and I’ve been doing this for more than 20 years, there were people who preyed on niceness. And so the way that I would tweak that is to be professional; to carry yourself in a professional manner and recognize that sometimes being ‘traditionally nice’ puts a target on your back to be mistreated, and the best thing you can do is alert those people who would see you as a target that you’re not going to fall victim to that or you refuse to be victim to that.”

Lada joined ESPN in 2015 where she was hired to contribute to Colin Cowherd’s radio program. When Cowherd left the network and joined FOX Sports on a full-time basis, she started co-hosting a new, national program alongside Jorge Sedano. The show, however, had an evanescent run and left her feeling as if she had failed.

It took her a full year to recognize that she had been involved in a series of circumstances and decided to enact the necessary change, asking producers for advice and attending seminars. One of these was an interviewing course hosted by journalist John Sawatsky where he synthesized the art of the craft. Akin to when she was in college, she overheard in passing that the network needed more women in the features space.

“I was fortunate enough to have done a lot of features during my time in Milwaukee because we had a 9 p.m. newscast that required a local sports feature every night of the week, so between our three-person department, we had to fill that timeslot,” Lada said. “I had done a lot of lengthy sports features in Milwaukee [and] had a good foundation of what that job required.”

The meeting led to Lada doing features on an interim basis at the network and later granted her a spot on College GameDay, where she works as its features reporter. Lada presents stories every week to the audience that go beyond the gameplay and divulge a bigger picture.

“I always say my job is to make the viewer care about somebody and root for somebody that they might ordinarily not root for or care about,” Lada said. “One of the things that has occurred to me over the last few years is just what a skill is required to do that job well because not only are you preparing questions to ensure that you have all of the details and information, you’re also gathering perspective on what they’ve been through – the adversity and the situation that has led them to where they are now.”

Lada recently found herself in a high school classroom at 8 a.m. sitting with other students taking the ACT standardized test. She had to complete the exam as punishment for finishing last in fantasy football at ESPN Milwaukee this past season. After four hours, Lada emerged from the school and revealed her score this past week on the Jen, Gabe, and Chewy morning show. Hosting the local program alongside Gabe Neitzel and Mark Chmura, she has established chemistry over almost four years in the three-person format discussing hyperlocal topics.

“I try to be conversational,” Lada said. “We don’t lean on stats – obviously, we want to be accurate, and we want to be, again, fair to the subjects we’re talking about, but we try to also just be friends who are talking about what’s going on on any given day on the Milwaukee [and] Wisconsin sports scene.”

In balancing a variety of different roles, Lada has tried to master everything that she is doing, refraining from being content with her abilities. Although working in local radio regularly has been a newer role for her, she has grown into the job and has co-hosts who understand the subject matter and allow her to utilize her strengths.

“I just want to keep learning,” Lada said. “I’m not satisfied with what I’ve done, [and] I’m not complacent about the skills I have. I’m always interested in adding more jobs to the résumé, and I think that in this industry, you’re rewarded for versatility.”

Once College GameDay commences, Lada adds the responsibility of feature reporting on that program to her schedule and continues making appearances across additional ESPN programming. Lada hosted the Friday edition of College Football Live last season and has also filled in as a host on shows such as First Take and SportsCenter. Moreover, she continues to complete projects for SC Featured and is working on a documentary for E:60 scheduled to premiere later in the summer. 

Lada aims to keep showcasing her indefatigable work ethic and passion for the craft without slowing down. Whether it is hosting a podcast, taking part in more panels or writing essays, she is open to exploring new forms of disseminating stories.

“I have a lot of knowledge and experience rattling around my brain, [and] I think the next iteration is figuring out a way to continue passing those experiences on to the next generation.” Lada said. “I don’t ever want to gatekeep the secrets of success – I think that’s selfish – so as I continue to do the media work, I think the next phase for me is figuring out how to pass a lot of these lessons on to future broadcasting generations.”

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Local Radio Advertisers Can Become Experts with Hosted Shows and Interviews

Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.

Jeff Caves

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Photo of people talking on the radio

When looking for that extra edge for local radio advertisers, packaging radio commercials with an “expert” client-hosted talk show or interviews on your local shows or newscasts can be a game-changer. This strategy can build long-term business relationships with suitable clients, such as lawyers, business accountants, agents, psychologists, or sports handicappers. These professionals can provide valuable editorial contributions to sports and news stations. Of course, the expert must have good communication skills, be comfortable speaking their mind, and be ready to be the face of the business.

The radio commercials can tout the expertise the person has and give a call to action for listeners to move on. You can often find these experts on social media writing blogs or doing a series of vignettes about their business. For these types of clients, engaging in local radio news interviews or hosting a 1-2 hour talk show can enjoy several advantages:

Visibility and Brand Recognition

Visibility and Brand Recognition: Regular appearances on local radio help the expert become a well-known figure in the community. This visibility can lead to increased recognition and brand awareness and is a much faster track than just blogging on social media. Attorney Bill Handel and his ” Handel on the Law” show have created a directory business for Handel.

Public Trust and Credibility

By sharing their expertise and providing timely insights, the expert can build trust and establish credibility with the audience. Being perceived as an expert can enhance any client’s reputation and create top-of-mind awareness needed to lead business categories.

Client Acquisition

Listeners impressed by the expert’s knowledge and demeanor may seek their services. This exposure can lead to new clients who might not have been reached through other forms of advertising and give credibility to the expert who uses social media.

Community Engagement

Engaging with the local community through radio shows helps experts connect with potential clients more personally. This can foster a sense of community and loyalty. Question and answer segments can lead to deeper connections.

Educational Outreach

The expert can educate the audience on various issues, which can empower the audience. An informed audience is more likely to recognize when they need the expert’s assistance and whom to contact.

Stand Out in a Crowd

Stand out in a crowd: Being active on local radio can set the expert apart from competitors who may not use local radio. Often, the local shows or interview segments are exclusive to the expert.

Immediate Audience Feedback

Interacting with the audience through call-ins or live questions provides immediate feedback and allows the expert to address common concerns directly in real-time. The expert can be of service NOW.

Professional Development

Regularly discussing current topics can keep the expert sharp on trends and issues, contributing to their ongoing professional development.

Networking

Local radio stations often have a vast network of listeners and other professionals. This can open doors to new professional relationships and opportunities for collaboration. The station also provides a loyal audience who typically don’t follow the expert on social media. But they may start to after hearing the expert.

Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.

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‘We Need To Talk’ is Insightful, Intelligent Conversation on CBS Sports Network

The show is not going to be a ratings giant like ESPN’s First Take or offer the decibel level of commentary on FS1’s First Things First, but it is a necessary and unique slice of sports television.

John Molori

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A photo of the women who host We Need to Talk on CBS Sports Network
Photo Courtesy: CBS Sports Network

CBS Sports Network’s ‘We Need To Talk‘ features a rotating roundtable of female sportscasters offering their views on a variety of topics in sports. The premise is important. Female voices in sports need to be heard. They bring perspective, weighty conversation, and thoughtfulness to each discussion.

Over the past few years, women have made major strides in being heard and seen in sports media whether it is hosting, commentary, reporting or play-by-play. This is a good trend, but We Need To Talk is about more than just female talking heads. It’s about insight, depth, and needed attention to athletes and sports that do not bask in the mainstream limelight.

This particular episode featured host AJ Ross joined by Summer Sanders, Katrina Adams, and Renee Montgomery. It was an eclectic and accomplished group with Ross, an experienced and versatile reporter, Sanders, the erstwhile U.S. Swimming star and a broadcast veteran, Montgomery, the former WNBA star, activist, and co-owner of the WNBA’s Atlanta Dream, and Adams, former tennis player, CEO of the United States Tennis Association, and chair of the US Open.

Montgomery got the conversation going looking back on the Celtics winning the NBA Championship. She also made a telling comparison between the Celtics-Lakers rivalry, renewed in the 1980s with Larry Bird and Magic Johnson, and compared it to the current WNBA rivalry between the Indiana Fever and Chicago Sky with Caitlin Clark and Angel Reese. It’s a valid comparison, and Montgomery brought it to life effectively.

The WNBA was up next with Montgomery talking about Cameron Brink, the LA Sparks’ rookie who is making a splash not only on the court, but on the social media and fashion scenes as well.

It should be noted that this episode of We Need To Talk was taped before Brink suffered a season ending torn ACL, but Montgomery’s point was clear. It is not only important to be a great player. Today’s athletes also need to use multimedia platforms to raise their profiles.

Adams segued into a discussion on Wimbledon and No. 2 ranked Coco Gauff. It was good to hear some tennis talk on the airwaves, but this is a hallmark of We Need To Talk. The show makes it a point to move beyond the front-page stories and hit angles and areas that do not get much coverage.

These ladies are not afraid to get in each other’s grills as well. Sanders actually interrupted Adams to start a discussion about the upcoming Paris Olympics, but Adams would not relent and moved forward to an analysis of 2023 Wimbledon men’s singles winner Carlos Alcaraz.

The variety of sports continued with Ross starting a discussion about US track star Sha’Carri Richardson. I’ve been a fan of Ross for a long time. She does an expert job of mixing in her own commentary, while making sure all of the panelists on We Need To Talk get their due time. She’s also multitalented, seamlessly moving from reporter to host to debater.

We Need To Talk takes its roots in diversity with an all-female cast, but there is a deeper variety within the makeup of the cast. Sanders is a longtime veteran of sports, sports broadcasting, and entertainment. Ross is in the prime of her journalistic career. Adams brings perspective as an athlete, administrator, and leader, and Montgomery offers a fresh and contemporary style with her commentary.

Block 2 of the show featured Montgomery and Ross interviewing Naomi Girma of the San Diego Wave women’s professional soccer team. Girma was named 2023 US Soccer Women’s Player of the Year, the first defender to ever win that award. This is what We Need To Talk offers those who watch the show. It is almost like a smaller scale, studio version of the classic Wide World of Sports on ABC, “spanning the globe to bring you the constant variety of sport.”

The interview was managed well with Ross asking meaningful questions and Montgomery enthusiastically following up with her thoughts and input. This edition of the program also featured a wonderfully produced feature story on USC basketball player Aaliyah Gayles.

The talented Trojan hoopster was on the fast track to basketball stardom when, in April 2022, she was shot at a house party in Las Vegas. Gayles required two emergency surgeries to save her life.

The pace, video, and sound bites in the package were equal parts frightening, sobering, and uplifting. Gayles literally had to learn how to walk again as the feature focused on her rehabilitation and eventual return to the USC lineup.

Coming back from a break, the panel engaged in a great discussion on the talent link between collegiate and US Olympic athletes. A graphic showed that 75% of Team USA athletes and 82% of United States medalists played an NCAA sport.

As the discussion expanded, Montgomery talked about the fact that in order to enter the WNBA, players have to complete four years of college or be of the age of someone who has completed four years of college. I actually did not know that. We Need To Talk passes my personal litmus test for important sports television, namely, it tells me something I don’t already know.

Bringing still another sport and recognizable female athlete into the fold, Dara Torres joined the show next for an interview. The 12-time Olympic swimming medalist talked about her new role as head coach of the Boston College men’s and women’s swim and dive teams. Sanders asked a solid question about how, as a world-class athlete, Torres will manage her expectations of the BC athletes.

 As sports continues to meld with social issues, so too does the subject matter on We Need To Talk. Ross introduced a segment on the National Gay Flag Football League. Again, kudos go to the show’s production team for a slick and enlightening feature story. Praise should also go to the program itself for expanding the boundaries of sports and opening up a whole new world of knowledge for viewers.

Following the feature story, Montgomery and Adams made a point that sports unite people and bring diverse groups and personalities together as one. Montgomery is a fast-developing on-air talent. Her wit, energy, and knowledge go far beyond the basketball court making her a rising star in sports media.

The program continued to bring sports and life together by connecting the June celebrations of Pride Month and Father’s Day with an emotional poem written by renowned DJ Zeke Thomas, the son of NBA Hall of Famer Isiah Thomas. This was part of the We Need to Listen segment of the program.

Let’s keep it real. We Need To Talk is not going to be a ratings giant like ESPN’s First Take or offer the decibel level of commentary on FS1’s First Things First, but it is a necessary and unique slice of sports television.

The show consistently provides uncommon subject matter with an inimitable approach and tenor. Check it out when you get a chance and bring an open mind and a joy of sports. They need to talk, and we all need to hear them talk.

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