“Coach wants to see you, oh and bring your playbook”. Words no professional football player ever wants to hear. That means you’re done with that team, and it’s on to the next, or in some cases, on to a new adventure altogether.
Athletes never know when that day will come. Some are better prepared to deal with sudden change than others. A few have a skill set that can make it an easy transition to coaching, front office work, or broadcasting.
Outspoken former players or managers seem like they have a leg up on the competition. Every network wants compelling characters that bring viewership. Most often times the player that’s been a great quote their entire career or the one that isn’t afraid to speak his or her mind that stands out in the booth or studio.
When the news broke Monday that Baker Mayfield was going to be released by the Carolina Panthers, it got me thinking. Mayfield was a top quarterback in college football, won a Heisman Trophy, and was the top pick in the NFL Draft just 4 years ago. His tale is a familiar one, great in college, so-so in the pros. Matt Leinart and Tim Tebow are a couple of Mayfield’s contemporaries that fit that same bill. So, what might be next for him? Television?
The two examples I cited, have found life after football as analysts for college football broadcasts. Leinart is part of the studio crew at Fox and Tebow once worked for ABC/ESPN. Could Mayfield succeed in a television role? Absolutely. Would it take a little work to get him ready? Absolutely. There could be some stumbling blocks though.
Mayfield has a reputation for being outspoken and irreverent. His personality has been called ‘toxic’ by some, ‘cocky’ by others and ‘brash’ to another audience. But, having a personality is half the battle to work in sports television. Even if the adjectives seem to fit, are they necessarily bad things? Maybe for a football team, but not for a guy that would be talking on television.
Polarizing is another word used to describe Mayfield. His sense of humor, puts one segment of an audience off, while another loves it. For example, over the last few seasons at some postgame press conferences, he interjected phrases and rap songs into his comments. He’s a little ‘off-beat’ too. A few years ago, he took to Twitter, declaring that he and his wife Emily believed they spotted a UFO during an offseason.
The fact he hasn’t turned into a ‘franchise quarterback’ makes his swagger a turnoff to a lot of people. When you’re the number one overall pick in the draft and the success on the field doesn’t equal that status, you’re prime for the picking.
Mayfield has shown a different side to his personality though in various commercials since he was drafted. Most notable are his “Progressive Insurance: At Home with Baker Mayfield” spots. The concept being that his home stadium (at the time First Energy Stadium in Cleveland) was his actual home. He and his wife experience typical homeowner issues in this giant empty stadium. It’s funny and he’s very good in them. Unfortunately, they are no more. He’s also starred in Hulu Live TV commercials, where his face is superimposed on a significantly smaller body. It’s strange, but he makes it work.
One of Mayfield’s harshest critics, Fox Sports Radio host Colin Cowherd thinks the QB could make a career change work. On a recent show, the often-loud critic of Mayfield, was confident the former number one pick would be great on the air. “If I owned a network, I’d put Baker on as a college football announcer tomorrow,” he said. “Now he’s not (Joel) Klatt or (Kirk) Herbstreit, but I would put him on a college game. He’s got huge credibility collegiately, he’s totally outspoken.” Cowherd went on to say Mayfield could be in the #2 College Football booth in two years.
Not just anyone that’s outspoken can make it as an analyst. I think of Charles Barkley, Ozzie Guillen and even Randy Moss to an extent. Three guys that have made a good living after playing/managing by being who they always have been. All were on the highest stage and each was a noteworthy quote in their playing days and now in their roles on camera. That means something. Their opinions come from years of experience in what they did. They’ve seen things, learned things, and know how to translate those nuggets into rants and viral moments. It’s hard to fake and you either have it or you don’t.
What you see and hear is what you get with this trio. Like them or not, agree with them or not, it really doesn’t matter to them or the networks they work with. Barkley, Guillen and Moss are each the type of commentator that draws in an audience. It’s the old Howard Stern prophecy, people who didn’t like him listened almost as long or longer to him to hear what he’d say next.
Mayfield would have some cache in the college game. But thinking that just because he’s a good quote and an opinionated, and outspoken guy, he would automatically be able to work in media isn’t correct. Mayfield would need to put some work into it, not only in preparation, but in being a good teammate in a studio or booth setting.
Now, Baker Mayfield is spending at least the rest of this season still on an active NFL roster after signing with the Los Angeles Rams. That means there is time to get things right if and when he wants to try his hand at broadcasting.
What should he anticipate when that time comes? Here are a few things I would expect from Baker if he were my broadcast partner.
ACT LIKE A ROOKIE
It’s easy for those that played the game to think that they know everything there is to know about that sport. But there’s a lot to learn about the broadcasting game. There’s nothing worse than someone with little to no experience coming into an unfamiliar situation and acting like a know-it-all.
I would be hopeful that someone trying this for the first time would act like a rookie. They should be receptive to coaching and try to make a good impression. Just as in football, there are subtle nuances that need to be learned to make the relationship between a play-by-play announcer or host and his or her analyst.
Not unlike football, there’s a ton of preparation that goes into a broadcast. Not just knowing the teams, but understanding the flow of a broadcast. Prep and reps are critical in sports and in broadcasting.
As a play-by-play announcer, I expect my analyst to be prepared and not just with cliches and “when I played” moments. Believe it or not “Mr. Former Football Player”, for your first time around, we’re going to have practice too. Oh, and there’s game tape to watch in this job too. There are coaches and players to talk to as well. Don’t come into my house thinking this is easy.
A good relationship between a broadcaster and his or her analyst is probably the most critical aspect. It’s not so important that you be my friend, but teamwork is crucial.
Think about it in sports terms. I’m sure there were teammates that the player didn’t exactly get along with, but had to coexist to make the team better. Announcing and hosting is a team sport too. It takes numerous behind-the-scenes people, a director, producer, production assistants, stage managers and audio folks to make it all work. Does everybody go out to dinner every night? No. Does it matter? Not when the end game is to make it the best broadcast possible every single solitary night or day.
It is a demanding job. Yes, you won’t get hit every play, you might not get booed, but you’re going to have to work. If you come in understanding that, you’ll be fine. It’s going to be a short foray into the broadcasting world for you for anyone that doesn’t get that.
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at Andy@Andy-Masur.com.
Chris Broussard Is No Longer Just A ‘Basketball Guy’
“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great.”
After embarking on a career in sports, Chris Broussard made a name for himself as a writer, specifically as it pertains to covering the NBA. Whether it was covering the Cleveland Cavaliers for the Cleveland Plain Dealer, covering the New York Knicks and New Jersey Nets for The New York Times, or doing television hits for ESPN, Broussard had always, whether it was justified or not, been pigeon-holed as a “basketball guy”.
That was the perception then, but today, the reality is different.
“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great,” said Broussard, the co-host of First Things First on FS1 and the co-host of The Odd Couple on FOX Sports Radio.
“But what was good for me was that at ESPN, I had done First Take with Skip Bayless a lot. There were a few years where it was a rotation and I was in that rotation. That enabled me to at least do the other sports.”
Broussard has certainly made a seamless transition from print to electronic media.
After joining The New York Times in 1998, Broussard started to get television exposure doing local hits and then appearances on the various ESPN platforms would soon follow. He joined ESPN full-time in 2004 as a writer for ESPN The Magazine, but that also included regular guest appearances and fill-in hosting opportunities on shows like First Take and the opportunity to be a co-host for NBA Countdown for the 2010-11 season.
With that gig came the opportunity to work with Michael Wilbon, Jon Barry, and his childhood hero Magic Johnson.
“I think that may be have been the pinnacle because Magic is Magic,” said Broussard. “He was my favorite player until Jordan came along and (with Wilbon and Barry), we just had great chemistry.”
After one season, Broussard and Barry were replaced by Bill Simmons and Jalen Rose. A few years later, Broussard would make the move that would bring him to the next chapter of his career.
In 2016, Broussard left what amounted to being just a reporters role at ESPN for a new opportunity at FS1 where he would also be an analyst as well as a regular panelist for shows like Undisputed, The Herd with Colin Cowherd, First Things First and Lock It In. In 2018, he began co-hosting The Odd Couple radio show with Rob Parker on FOX Sports Radio.
And then in August of 2021, Broussard was named the full-time co-host of First Things First, something that almost had happened when the network first launched.
“When they asked me to come on as a full-time co-host, it was great and maybe a long time coming,” said Broussard. “I know when Jamie Horowitz first brought all the people over from ESPN to be on FS1 in 2016, he was considering doing a show where Nick Wright and I were the co-hosts.”
Broussard now co-hosts the show with Wright and Kevin Wildes.
“I thought that I really just fit right in with the chemistry and it’s just been a great trio,” said Broussard.
Born in Baton Rouge, Broussard and his family also lived in Cincinnati, Indiana, Syracuse, Iowa, and Cleveland. He was a star football and basketball player for Holy Name High School in Parma Heights, Ohio and went on to play basketball for Oberlin College, an NCAA Division III school in Ohio.
Believe it or not, his first love was not basketball.
“My favorite sport growing up was football,” said Broussard. “I played football through high school. I played basketball at Oberlin College but they recruited for me football and basketball. I even played baseball up until I was about 16 years old.”
So much for being just a basketball guy, right?
After college, Broussard had a decision to make. He knew he wanted to be a sports reporter but wasn’t sure if it was going to be print or electronic media. When he was an intern at The Indianapolis Star, he spoke to people in the know about which direction to go.
“I was told that it’s just easier and there are more spots in print journalism than there are in television and radio,” said Broussard. “I chose print because I thought I had more opportunities.”
Broussard’s first taste of covering pro sports was in 1995 at the Akron Beacon Journal when he was a backup writer covering the Cleveland Indians who would go to the World Series for the first time since 1954. Then came covering the Cavaliers for the Cleveland Plain Dealer and then it was off to New York and a bit of culture shock for Broussard.
During his 2 ½ years covering the Cavaliers, Broussard typically wore a rugby shirt, jeans and sneakers at games. But he noticed that when the Knicks and Nets would come to Cleveland or when Broussard travelled to New York and New Jersey when the Cavaliers visited the Knicks and Nets, that the New York writers would typically wear suits and ties when covering the games.
So, when he interviewed for the job with The New York Times, Broussard had an important question for his future editor.
“I asked him when I was being interviewed for the job do they require that your writers dress up,” said Broussard. “He said no but they do generally in New York because they know television opportunities are there. So, when I started working at The New York Times, I started dressing up wearing a suit and tie or sportscoat and tie whenever I would cover games. Ultimately that led to television.”
And the rest is history.
This coming week, Broussard will be busy co-hosting his shows from the Super Bowl in Arizona. It’s one thing to host a radio show or a television show from a studio but it’s really something special to do it from a live event, especially on the giant stage of the Super Bowl.
And this week, Broussard will be center stage in front of a lot of ears and eyeballs.
“It’s always great,” said Broussard. “FOX Sports Radio always has one of the biggest and best platforms on radio row. It’s always fun when you’re doing these live shows at the big events and you’ve got an audience, it really can kind of bring out the best in you. I’m excited about it both for TV and radio.”
Chris Broussard has certainly come a long way in his career in sports.
From his days as an athlete in high school in college to getting his start as a write to a transformation into a radio and television personality, Broussard has worked hard to get to where he is today.
“I haven’t written a word since I went to Fox,” said Broussard. “I do feel fortunate that I’ve been able from morph from a writer into TV and radio. What you want to do in this business is stay relevant and you want an audience and a platform. There’s not that many people who get that opportunity to do it.”
He’s no longer just a “basketball guy”. He’s a “sports guy”.
Peter Schwartz has been involved in New York sports media for over three decades. Along the way he has worked for notable brands such as WFAN, CBS Sports Radio, WCBS 880, ESPN New York, and FOX News Radio. He has also worked as a play by play announcer for the New Yok Riptide, New York Dragons, New York Hitmen, Varsity Media and the Long Island Sports Network. You can find him on Twitter @SchwartzSports or email him at DragonsRadio@aol.com.
Radio Row Is One of The Worst Weeks For Our Listeners
Radio Row is a great opportunity for hosts, PDs, and executives. But it isn’t an inherently great opportunity for your listeners.
From strictly a listener’s perspective, sports radio the week of Super Bowl’s Radio Row is one of the worst weeks.
Before I was a sports radio programmer, I was a sports radio listener. And while I didn’t realize it at the time, I was listening to sports radio with a programmer’s mindset. And every year, I would spend the entire week listening to shows produced live — or pretending to be live — from Radio Row at the Super Bowl. And each year, I would wonder “What the hell is the point of this?”
And now, as a former sports radio programmer, I will sit this week and listen to shows produced live — or pretending to be live — from Radio Row at the Super Bowl. And each day, I will wonder “What the hell is the point of this?”
Who does it serve? Let’s take an in-depth look at that question.
It serves the NFL. Hundreds of media professionals are stationed at its largest event, talking about it, ensuring it stays at the forefront of the public consciousness and providing millions in value for its sponsors.
It serves NFL players. Both past and present. Dozens of current and former stars will flock to Radio Row to record dozens of interviews. They’ll be paid thousands of dollars to pitch their wares as often as possible while expanding their brands outside the cities in which they currently or formerly played.
It serves the sponsors of NFL players. Radio Row provides a one-stop-shop for sponsors to send their endorsers down a line of interviews to continually get in front of new audiences. Scale, baby!
It serves the hosts, PDs, and executives. You get a working vacation! It’s awesome! I live in the Midwest, and yesterday was one of a handful of days I’ve seen the sun since November. Being in Arizona in early February is phenomenal! Plus, you get to hob knob with celebrities, get your photos taken, go to awesome parties with extravagant hor dourves and open bars, and it’s fantastic. You deserve the little break Radio Row provides; better yet, it’s all on the company dime. You get some bonding with your co-workers, you get to network, and it really is an awesome opportunity.
But you know who isn’t served? Your listeners. At least, the vast majority of them. Because here’s the reality: While it’s really cool that you’re hanging out with other radio folks, and you’ll have a plethora of former and current players swinging by for interviews, your listeners really don’t care. It’s a harsh reality, but it’s the truth. While there’s a subset of listeners who are living vicariously through you — and that can’t be completely shortchanged, it’s a big deal — the overwhelming majority couldn’t be less invested in your Radio Row interviews.
Think of it from a listener’s viewpoint: Outside of the Bay Area, do you think anyone has thought “Man, I wonder who Kyle Juszczyk thinks is gonna win the Super Bowl?” I’ll tell you that, no, they haven’t thought that, and they don’t particularly care what he thinks. Furthermore, they definitely don’t care that he’s sponsored by Old Spice, which gives him the P-P-P-Power!™
And it would be fine if there was one interview here or there, but there are some shows — both local and national — that will completely fill out their rundowns with interviews with people your listeners don’t especially care about, ask questions that your listeners don’t especially care about, and end the interview by asking who they think wins Sunday, why they think that way, and allow them to pitch their boner pills or whatever else they’re schlepping. Every day. For five straight days. For two, three, four, or even five hours.
Self-serving isn’t bad as long as you recognize it’s self-serving. And that could be potentially the biggest issue. Now and then, you’ll get a host that is sanctimonious and pretends they’re doing the listener a favor by spending a week away from their family in a warm weather destination, rubbing elbows with some of the greatest players — both past and present — in the game. You’re not. You’re spending a week eating all the free food you can find, drinking all the free beer you can find, and taking pictures to post on your Instagram. And that’s fine, but don’t pretend like it’s something it isn’t. You can talk yourself into its importance, but it’s important to you.
Radio Row is a great opportunity for hosts, PDs, and executives. But it isn’t an inherently great opportunity for your listeners. You can turn it into one with thoughtful questions, a unique spin on the traditional interview, or avoiding the same boring questions your subject has been asked 1,000 times during the day, but you’ve gotta go the extra mile to accomplish that. And I hope that’s not something you lose sight of this week.
Garrett Searight is the Editor of Barrett Sports Media and Barrett News Media. He previously was the Program Director and Afternoon Co-Host on 93.1 The Fan in Lima, OH. He is also a play-by-play announcer for TV and Radio broadcasts in Western Ohio. Reach him at email@example.com.
What Are The Right Social Media Answers For Sports Radio?
“What are the limits of social media for radio brands? Are there any?”
Social media does not stand still. The platforms that matter today can fall out of favor with the general public in the blink of an eye. Conversely, the right feature or attention from the right people can catapult a site’s importance in the social pecking order.
How does a radio company determine what matters? Are all formats received similarly on social media or is sports radio such a unique animal that brands have to be much more deliberate in how resources are allocated? To answer these questions, I turned to some experts.
Tom Izzo doesn’t exclude any platform when he is plotting WFAN’s social strategy. Facebook, Instagram, TikTok and Twitter may each attract a different type of sports fan, but they all matter in building and serving the larger audience.
“There is sports radio audience on every social media platform, you just have to talk to them differently depending where you are,” he told me. “The language and audience on Twitter is different than the language and audience on Facebook, but there is audience everywhere.”
Audience is everywhere. That’s what is at the heart of the conundrum. How do you best utilize your assets in a landscape that isn’t just constantly changing? It’s also constantly growing!
Lori Lewis has overseen social media strategy at an executive level for Cumulus, Westwood One, Jacobs Media and iHeart among others. Now she coaches companies on creating great content with her own company, Lori Lewis Media.
She told me that the key for not just sports stations, but for any brand, is understanding what their audience prioritizes. That doesn’t mean it should be the brand’s only focus though.
“Obviously, for sports radio, it’s Twitter. But don’t sleep on short-form vertical video,” she said in an email. “When done right, you’ll see success (meaning converting views into new fans) with YouTube Shorts and/or Instagram Reels as well as playback videos on Facebook (those are visual replays from the audio show).”
Converting views into new fans was taken to a bit of an extreme in Nashville. 104.5 The Zone launched Zone TV in 2021. Will Boling took the lead in creating the product. He says that launching a proprietary video stream was never about moving away from other social platforms. It was about giving listeners more access to better content in more places.
“Our video platform affects a lot of our social strategy,” he said. “On Twitter, we don’t want to just be seen as a radio station, but as a media company. Our Twitter stream allows us to react to breaking news while also sharing our broadcast at the same time. And with Twitch’s video producer, we can create featured clips from shows whenever we want. That allows us to push video out of featured guests, funny callers and anything in between to promote our podcasts from each show too.”
Video matters so much more than ever before. It does not matter who you talk to or what platform it is you are talking about. The answer always comes back to using video to attract more eyeballs.
TikTok, our most controversial social video platform, is trying to figure out what its reach could be without the visuals. Last month the company announced that it would experiment with its version of podcasts – a mode on the app that would allow users to experience TikTok content as audio-only entertainment.
I asked all three of my experts what their initial impression of the story is. Only Izzo expressed reservations.
“Probably no need for us to be first anywhere if there isn’t any particular benefit to doing that,” he said. “We’ll watch and see what happens and if it turns out that people like consuming podcasts on TikTok we will certainly address that.”
That doesn’t mean WFAN hosts and bosses won’t keep a keen eye on the feature. I would anticipate that there may be some experimental posts that either don’t receive much of a push or perhaps never see the light of day at all.
Boling is adamant that any use of TikTok is a wise one for stations. He says anything set up with an algorithm that rewards creators for posting content the audience connects with is an asset that cannot be ignored.
“We use social media to push listeners to our YouTube channel because it’s an algorithm based platform. If we get someone to click on our page once, then our channel will get recommended to them the next time they get on YouTube. TikTok helps radio companies accomplish that and own every space in the digital market right now.”
Unsurprisingly, it’s Lori Lewis that approaches the feature in the most scientific way. Do TikTok podcasts represent a sort of new frontier for audio brands? Sure, but just like Grogu and the Mandalorian, you have to go there and poke around before you can figure out how it will work best for you.
“If TikTok expands to audio, how might you complement the mothership (The FM/AM stick) and build on the trust you’ve earned from your show? What’s a unique way to tap into new features? As social media evolves, so should our approach.”
What are the limits of social media for radio brands? Are there any? Since the onset of the pandemic, so much listening has shifted from terrestrial signals to digital streams. We have totally rethought what we are. Why should it stop with how our audience consumes our content?
I asked Lewis if we are too narrow in thinking about how social media can serve us. Are we so focused on what is that we have not considered what could be? Can a brand have one identity on air and use social media to create something that does not mirror it, but instead compliments it?
“Depends on why you’re using social media,” she answered. “If you’re leveraging social media for increased awareness and building trust to drive more engagement during your show, it might not make sense to be different on social than on-air. But, if you’re a vanilla brand limited to creativity on-air, why not? Throw yourself out there. Show your real, relatable self (assuming it’s legal and appropriate, ha-ha). Relatability wins every time.”
Do we have to be deliberate in sports radio with how we allocate our social media resources? Yes, but that doesn’t mean there is a single correct answer.
Strategy matters on air. It’s no different on social media. But in order to figure out the best strategy, you have to be open-minded and eager to play around with new offerings to determine what works.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.