BSM Writers
11 Ways To Be A Better Sales Meeting Participant
“Being more active in meetings not only can help you improve your sales performance but it can also levitate your image with your peers and boss.”

Published
12 months agoon
By
Jeff Caves
One of the most frustrating things a sales meeting leader experiences when he looks out is seeing a staff that is half asleep, playing on their phone, or acting like they can’t wait to be anywhere else. If that staff also doesn’t speak up or participate, you have a group who is doing their best to discourage the manager from having meetings and wasting everybody’s time.
That always chaps my ass. It is your reputation as a person and professional that is on display to anybody who is there. Do you want your peers to think you don’t know what is going on or are an arrogant know-it-all? Keep that act up at your sales meetings. I used to entertain myself by taking photos of people asleep, bored off their ass and playing on their phone at meetings. Usually these behaviors were most noticeable when we were conferenced in on a training or corporate call or video.
The most noticeable behavior at the weekly sales meeting is total silence. It is one of the reasons I never wanted to regularly lead or attend those gatherings. Maybe this column can affect that in a small way. Being more active in meetings not only can help you improve your sales performance but it can also levitate your image with your peers and boss.
With that in mind, here are 11 ways to be a better, more productive participant in a sales meeting.
1. ADD TO THE AGENDA
Make an offer to cover an area you know well in advance of the meeting. If you had a great objection from a client or success story make a casual reference to your boss and say “ that may be a good thing to share in the meeting Monday.” The bottom line is if you don’t like what is being offered on the agenda, make better suggestions. It is your time as well and I don’t think you will be fired for giving input.
You may want to wait til asked for meeting agenda input or approach the manager once you have been there for 3 months or so. Work on your approach when you do this. Managers are like important clients, proceed with caution and respect. But, you can make them look good and feel a helluva lot better.
2. PAY ATTENTION
Listen to who is speaking by looking at them. Be encouraging in your demeanor. Nod when you agree. Laugh when appropriate even if it’s a stupid joke. At least it is an attempt by your manager to entertain and not hammer you. If you don’t understand a point some makes asks a respectful question for clarification.
3. TURN IT OFF
Turn off your phone. Put it face down. If on a video call, close your door, get help to keep it quiet around you and don’t take the meeting in a public space if you can help it.
4. BE SOMEBODY
Get involved in your meetings by offering to take on a role. Improve your meeting experience. Here are a few:
- TIME KEEPER: Offer to be the person who keeps meeting segments on time by signaling to your manager or the group.
- HOST: For example, if you are known as a good paperwork person offer to host a meeting segment on production orders or modifications. Or, take on the latest software conversion and explain it to the group.
- SCOREKEEPER: Record action steps and key meeting notes. Distribute to the group. This is a great role for newbies and people who are more reserved and don’t like to speak up at meetings.
5. BE THERE ON TIME
This tip goes without saying. It doesn’t matter whether you’re meeting in the office or virtually, you have to show up on time. Being late for meetings is disrespectful and serves as a major distraction for everyone in attendance. Being on time is arguably one of the easiest things you can do to be a better meeting participant.
It doesn’t take a lot of effort and it’s something you should be doing anyways. When you show up late, you’re not only wasting everyone’s time, but you may also be missing out on crucial information that’s required for you to do your job well.
6. PROVIDE FEEDBACK
Feedback is a gift, and the host will likely agree. Not only does providing feedback help the recipient improve, but it also demonstrates that you were attentive enough during the meeting to derive something valuable.
A healthy and strong culture starts with feedback, and Fellow enables your team to share real-time feedback on meetings, projects, and performance. Fellow also boasts a library of templates you can leverage to make sure you’re covering all of your bases when you set out to provide feedback.
7. FOLLOW PROPER MEETING ETIQUETTE
Meeting etiquette varies from organization to organization, but the principles remain the same. To be a better meeting participant, you need to know how to properly conduct yourself during meetings. Whether you’re meeting in person or virtually, there are certain things you just don’t do during a meeting. Basic meeting etiquette tips include, but are not limited to:
· Showing up on time and ending the meeting on time
· Remaining respectful and attentive
· Muting your mic when you aren’t speaking
· Reviewing reading materials before the meeting
· Limiting distractions and blurring your background
· Dressing appropriately and working from a serene workspace
· Only speaking when you’re called on or during appropriate conversational periods
8. TAKE NOTES
Taking meeting notes is imperative. Doing so helps you retain crucial information and provides you with context and a reference point to look back on. It can also be a great tool to leverage if you don’t want to interrupt the speaker. If you’re eager to chime in or share your opinion, it may be best to take notes and bring up your point at a more appropriate time. Waiting until the host calls on you or opens up the floor for discussion will ensure you don’t derail the meeting.
9. MAKE EYE CONTACT
If you’re wanting to be more attentive, maintaining eye contact is key. Consistent eye contact not only demonstrates that you’re attentive and engaged with the speaker, but it also helps to build trust and rapport. Oftentimes non-verbal communication methods (like eye contact) speak volumes when compared to verbal cues. Maintaining eye contact with the speaker shows that you’re actively listening and paying attention.
10. ASK QUESTIONS
Asking questions is a great way to get involved and participate in meetings. Asking strategic questions demonstrates your attentiveness and may also help you gain a deeper understanding of the subject matter. You may be surprised by how many people have the same questions as you do, which is why you should never feel bad about speaking up!
Asking questions is great, but it’s important that you form your questions strategically. It’s important to only ask questions to which you can’t find the answers on your own. You shouldn’t ask questions just for the sake of asking; instead, ask questions only to deepen your understanding of the subject matter.
11. SHOW UP INFORMED
The meeting host often circulates valuable reading materials before the meeting. These reading materials are circulated because they’re fundamental to the meeting and typically provide more context into a subject to be discussed during the meeting, so it’s imperative that you take the time to read them.
Not taking the time to read these materials in advance may come off as disrespectful, and it may lead to the host not taking the time to provide additional context in the future. Appreciate the time and energy they put into providing you with this additional information.
Are you ready to be a better meeting participant?
If you’re used to meeting frequently, you may not have even realized that you could have been stepping up your meeting game. Luckily, it’s not too late to improve and now is just as good of time as any to be a better meeting participant. Being a great meeting participant is all about being present, involved, and attentive. If you participate frequently, limit distractions, and contribute to the discussion, you’ll become a better participant in no time.

Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at [email protected] or find him on Twitter @jeffcaves.
BSM Writers
Brian Murphy is Preparing to Write His Next Chapter at KNBR After Layoffs Ended ‘Murph and Mac’
“I don’t want to say, ‘This too shall pass,’ or, ‘Time heals all wounds,’ but you’re only as good as your next ratings book.”

Published
2 days agoon
December 8, 2023
After the morning show signed off at KNBR last Wednesday, co-host Brian Murphy was called into a meeting with Cumulus Media market manager Larry Blumhagen. Although there had been signs of potential changes, Murphy had partnered with Paul McCaffrey for nearly 18 years and survived all of the turmoil.
A simple look around the building represented proof of an alteration, evinced by reductions in the number of stations under its roof. A once powerful news station, KGO-AM, underwent a sudden format flip last year after nearly a century on the air. A few years earlier, alternative rock station KFOG was eliminated from the company’s portfolio as well. KNBR has weathered the storms, but not without alterations to the station’s programming department.
“I would say everything has shrunk,” Murphy expressed, “and that includes sending us on road trips or to Super Bowls, etc.”
Layoffs have reemphasized the importance of the quantitative bottom line, sometimes overshadowing the qualitative utility and widespread impact derived from talent and popular shows. It is partially why the deluge of palpable support after Murphy learned in a short meeting that McCaffrey was being laid off was surprising and reinvigorating. But first came an immediate, jarring feeling surrounding the decision.
“Truthfully numb,” Murphy said regarding his sentiment after learning what happened. “I guess it’s a cliché to say that people go into shock, but to know that Paulie and I wouldn’t be together was something that didn’t register. I mean, it registered, but it didn’t register until fully; the next 48 hours is when it really started to really hit.”
McCaffrey was one of seven laid off at KNBR that day. Morning show producer Erik Engle, former programmer Lee Hammer, host F.P. Santangelo and members of the outlet’s digital department lost their jobs as well. Even the long-running KNBR Tonight evening show, which aired for decades was canceled, and replaced with CBS Sports Radio programming. While Murphy always hoped that the morning show would continue in the iteration before the end of his contract, he is now facing a new reality without his longtime colleagues.
“I think what we were disappointed by was sort of an abrupt and premature end, particularly to our partnership, which I think we’ve learned from an incredible outpouring of social media is way more than we knew,” Murphy said. “We learned our partnership for whatever reason connected to a lot of people for a long time. It’s funny they say radio is dying, but radio sure is personal and effective in many ways baked on what we’re hearing from our listeners.”
During the next two days, Murphy was off the air and contemplating his future. There were moments where he thought about leaving KNBR. However, he knew that he had a contract to fulfill and a family to support. Additionally, the person that he was set to work with on Monday and beyond – Markus Boucher – had contributed to the morning show for nearly four years, rendering familiarity and comfortability.
“There’s a chance that Markus and I could do this for a long time; we’ll see how it goes,” Murphy said. “Maybe things go great and that would be awesome, and I’m definitely leaving that door open. For whatever reason, we recover from the pain of losing my partner for almost two decades and the next chapter works out.”
In 2023, KNBR has experienced two subpar quarterly ratings books. The decrease in performance has affected all dayparts on the outlet. Murphy knows that when the San Francisco Giants do well, it generally leads to KNBR succeeding. The station did improve in its summer and fall books for 2023, but there already were repercussions being felt.
“I just know that that happened and it damaged people’s perception of the station, but I don’t think it was an accurate reflection of all of our listenership at all; I just don’t,” Murphy said. “I know for a fact that we still had a huge audience, and it’s evident by what happened after the news; just so many people reacted and people in the demo too.”
Even though he knows it does not directly relate to his role as an on-air host, Murphy believes that the local advertising market was damaged because of the impact the COVID-19 pandemic had on the city. San Francisco was one of several major metroplexes that instituted strict health and safety protocols in an effort to slow the spread of the disease, which had an effect on sports talk radio consumption. With more people working remotely and fewer people commuting to the office, the transition to digital content and audio on-demand offerings has hastened in order to realize previous levels of engagement and keep the format alive.
“KNBR is going to have to weather this storm,” Murphy said, “and there’s this feeling of, I don’t want to say, ‘This too shall pass,’ or, ‘Time heals all wounds,’ but you’re only as good as your next ratings book.”
The station recently held an all-staff meeting to discuss its direction, which has been somewhat complicated by three program directors at the outlet over the last five years. Following the departures of Jeremiah Crowe and Kevin Graham, Adam Copeland took over the responsibilities last month. The layoffs took place two weeks into his tenure, causing some people to question how involved he was in the decisions and whether or not he advocated for the morning show.
“I think these things come from beyond San Francisco,” Murphy said. “Our headquarters are in Atlanta, and I think something this big – like I said, it wasn’t just Paulie Mac; it was seven people. Paulie Mac is personal for me, but that to me says, ‘Well, that’s obviously a big budget decision that’s being made at a level far above the San Francisco program director.’”
Although Copeland has minimal previous experience as a program director, Murphy is confident that he will be able to effectively lead the station through his energy, youth and passion for the medium. Copeland grew up listening to KNBR and worked at the station over the last several years as a producer and host, eventually earning a spot in afternoons alongside Tom Tolbert. Copeland remains in that time slot, pulling double duty for the radio station. His relatability and familiarity with the craft is something that Murphy views as an advantage.
“I think people are pretty excited that we have somebody who cares as much as Adam Copeland does about KNBR,” Murphy said, “I think if there’s anything to be optimistic about in 2024 that despite this ending to 2023, it’s that we have a program director who’s all-in on the station.”
Thinking about what comes beyond the immediate future though is not within Murphy’s mindset. At the moment, he feels it is too soon to determine if there will be a potential Murph & Mac reunion on a digital platform. Instead, he is focused on being able to continue to serve San Francisco sports fans without his longtime on-air partner. Murphy realizes how fortunate he was to have someone like McCaffrey by his side and valued both his consistency and dependability on a daily basis.
“Every single segment he was the same energetic, relentless, hilarious partner who only wanted what was good for the show – not what was good for him; not what was good for me – he only wanted what was good for the show,” Murphy said, “and it was such a lesson for this newspaper guy to learn, for lack of a better word, showbusiness.”
Well. So many thoughts, but let’s go with three for now:
— Brian Murphy (@knbrmurph) December 1, 2023
— Paulie Mac is my guy, will forever be my guy. The best thing I could ever wish anyone is that you get to work with someone as loyal, energetic, funny, consistent as the guy his Jersey buddies call “Smack”. So much love. pic.twitter.com/DMTgIjl52U
When Murphy entered the studio Monday to host his first show without McCaffrey, everything felt surreal to him on the air. There was ostensible tension in the room and from listeners about how he would address the news, and share his feelings with the audience. The program ended with a monologue from Murphy regarding McCaffrey, something that he is grateful Boucher did not raise objection to and that he was able to make his statement on the air.
“The 49ers had just destroyed the Philadelphia Eagles, which actually was a huge positive break for us because it allowed everything to happen Monday with the backdrop of great positivity because that was a huge game for the Niners and people were pretty jacked up about that game,” Murphy said. “So I opened the show by saying, ‘I know it’s corny, but that one was for Paulie.’”
The shock and surprise from McCaffrey being laid off is hardly evanescent, but Murphy is now thinking about how to optimize the morning program with Boucher. Predicting what may come next is an arduous task. Murphy considers himself fortunate to have had nearly 18 years hosting with McCaffrey, and he is now thinking about the next chapter of his time at KNBR while having reference for the enduring legacy of Murph & Mac.
“For whatever reason, I’ve never lost my absolute joy and passion for the sports world – sports content; sports stories; sports history; sports media – everything about it,” Murphy said. “And so every morning when my alarm goes off and my feet hit the floor, I’m like, ‘Let’s go! I’m stealing money. This isn’t work.’”

Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
BSM Writers
How Big Noon Kickoff Turned Into a Legitimate College GameDay Challenger
Big Noon Kickoff is like a college football tailgate on TV. Panelists good-naturedly rip each other, toss the football around on a makeshift field, and talk smack whenever possible.

Published
2 days agoon
December 8, 2023
The best college football pregame show on television emanates every Saturday from a different college campus. It features close-up shots of a boisterous crowd flashing banners and signs and is hosted by an excellent mix of TV pros, former players, and coaches, but it’s not the show you might think. To use college football vernacular, ESPN’s College GameDay is the Granddaddy of them all in collegiate gridiron pregame fare, but FOX’s Big Noon Kickoff is College GameDay on amphetamines.
It has taken the genre to new heights of volume, vigor, and vivacity. The camera shots are more intense, smoke and flashing lights are the order of the day, and the panelists are vociferous, rowdy, and sky-high-pumped.
Veteran host and reporter Rob Stone is the ringleader of this pigskin circus. Brady Quinn, Mark Ingram II, Matt Leinart, and Urban Meyer fill out a crowded anchor desk. In Week 13 of the college football season, both Big Noon Kickoff and College GameDay were live at the University of Michigan in anticipation of the gargantuan matchup between the Buckeyes of Ohio State and the Wolverines.
FOX’s coverage was on point. Unlike on ESPN, where the mad throng of students and fans are set off a bit by the talents, the crowd on Big Noon Kickoff was right on top of the FOX panelists, and they certainly let Meyer, the former Buckeye head coach, know how they felt about him. He was booed roundly and consistently. Every time he spoke, the jeers would rise to new decibels. It was fun to watch.
On the flip side, Big Noon Kickoff analyst and ex-Wolverine Charles Woodson was greeted by a thunderous ovation. Woodson actually got up close with the crowd and high-fived the fans.
On ESPN, only Pat McAfee elicits such closeness and raucousness from the faithful in attendance. In fact, in my opinion, the emergence of Big Noon Kickoff as real competition is the reason why McAfee was added to the College GameDay roster.
This edition of Big Noon Kickoff featured an electrifying feature story on the fabled Ohio State-Michigan rivalry. Also helping the broadcast is the presence of that eminent reporter Tom Rinaldi.
Rinaldi, a former ESPN’er, talked about Ohio State’s preparation for the big game and revealed that Buckeye players were inspired by constantly viewing social media posts proclaiming Michigan’s dominance.
Reporter Jenny Taft chimed in as well, providing important Michigan injury updates. I really like the diversity of the Big Noon Kickoff team. You have a solid host in Stone, a coach’s perspective from Meyer, offensive insight from Leinart, Ingram II, and Quinn, and a defensive standpoint from Woodson.
Leinart stood out from the pack making the point that the game was about more than just a rivalry. It was really about winning a Big 10 title and gaining positioning for the college football playoff and a shot at a National Championship.
Ingram II added that the most physical team would win the game, while Quinn, a Columbus, Ohio native, gave some insight on what this game means to both states and fan bases. It’s a challenge to pass around the airtime when you have six bodies at the desk, but Stone does a good job of laying back in the weeds and letting the analysts analyze.
Perhaps the brightest light on Big Noon Kickoff is the presence of Chris “The Bear” Fallica. Plucked from ESPN, Fallica has been a tremendous addition. He brings serious college football chops and really puts things in perspective.
I always felt that this guy was underutilized on College GameDay. The dude does more than just pick game results. In this episode, he provided a lucid explanation of how 2023 is a watershed year for college football with realignment coming. In addition, he wrote an excellent script for the Leinart feature on the demise of the Pac-12 conference.
Big Noon Kickoff moves at a furious and frenzied pace, and viewers are enthralled to be along for the ride. I actually found myself on the edge of my seat wondering what feature or analysis would come next.
Coming back from a break, the show does not cut right back to the panelists. Cameras pan the crowd and audio goes up so viewers can hear the crowd cheer and sing team songs. This style really brings home the atmosphere of a major college football game.
While the show is mostly about the game being played at the broadcast site, Big Noon Kickoff offers a deep dive into highlights, previews, and analysis of games around the country.
One of the best parts of Big Noon Kickoff is the contribution of FOX’s Joel Klatt a model of excellence and versatility. Klatt excels in numerous venues: live game coverage, interviews, studio shows, guest shots on other programs, and more. His knowledge is unmatched and he always asks the right questions.
This was evident on the December 6 edition of The Joel Klatt Show: Big Noon Conversations where Klatt presented a terrific one-on-one interview with Big 12 Commissioner Brett Yormark. Klatt is always prepared and even-tempered. He listens to his subject and offers pinpoint follow-up questions.
Big Noon Kickoff is like a college football tailgate on TV. Panelists good-naturedly rip each other, toss the football around on a makeshift field, and talk smack whenever possible – pretty much everything short of beer pong.
Stone further added to the fury by encouraging Meyer to flash his Ohio State National Championship ring to the Michigan crowd. And Meyer did it, risking a damn near riot.
Having two former quarterbacks on set is a plus, especially when it comes to analyzing the game’s most important position. You can make the point that both Quinn and Leinart fizzled out in the NFL, but you cannot deny their fine college quarterbacking pedigree. They offered real talk on QB’s Kyle McCord and J.J. McCarthy.
Fallica once again showed his singular insight and was absolutely prophetic stating that without quarterback Travis Jordan, Florida State would not be looked upon as a top 4 team even if they finished undefeated.
In true FOX style, there is never a lack of star power on Big Noon Kickoff. The panel welcomed none other than Michigan native and Wolverines fan Derek Jeter as a guest. Jeter revealed that he actually signed to play baseball at Michigan and took some classes there before joining the Yankees organization.
He also added some humor saying that all ballplayers want to get out of the minors as soon as possible, but he did even more so because he was playing for the Yankees Triple-A team in Columbus, home of the Buckeyes.
Amid all the fanfare, you know if Tom Rinaldi is around, there is going to be a heart-wrenching feature story. His piece on McCarthy and boyhood teammate Ryan Keeler was top-notch.
Keeler would go on to play at UNLV and was scheduled to play at Michigan against McCarthy this past September. Tragically, Keeler passed away from a heart condition in February 2023.
Big Noon Kickoff is always moving, literally. Later in this show, the anchor desk moved from outside the stadium to down on the field in the Big House. The different settings bring variety and an intimate feel to the production.
Former Wolverine and current Detroit Lion Aidan Hutchinson joined the panelists on the field for some commentary. Keep your eyes on Hutchinson. His NFL career has just begun, but this young man has a future and broadcasting. He was at ease, personable, and insightful.
As for the ratings on this November 25 day in Michigan, well as they say, it depends on whom you ask. FOX public relations tweeted that Big Noon Kickoff averaged 2.34 million viewers adding that it was “Saturday’s most-watched college football pregame show on any network.”
Meanwhile, ESPN PR tweeted that College GameDay averaged 2.4 million viewers and was “the top CFB pregame program of the week.” Beyond the numbers, it is the overall feel of the broadcast that sets Big Noon Kickoff apart.
Whether it is the dramatic shots during pre-produced interviews and feature stories, the rapid-fire edits and cuts to of the crowd and players, or the majestic overhead images of both teams taking a pregame knee in prayer, Big Noon Kickoff brings viewers to the campus, on the field, and into the action in a manner that is fast-paced, frenetic, and just plain fun.

John Molori is a weekly columnist for Barrett Sports Media. He has previously contributed to ESPNW, Patriots Football Weekly, Golf Content Network, Methuen Life Magazine, and wrote a syndicated Media Blitz column in the New England region, which was published by numerous outlets including The Boston Metro, Providence Journal, Lowell Sun, and the Eagle-Tribune. His career also includes fourteen years in television as a News and Sports Reporter, Host, Producer working for Continental Cablevision, MediaOne, and AT&T. He can be reached on Twitter @MoloriMedia.
BSM Writers
How Radio Sellers Can Be the Solution For Small Business Owners
In the face of these challenges, putting on a positive perspective can become a guiding light for SMBs.

Published
2 days agoon
December 8, 2023By
Jeff Caves
The landscape for small business owners is rife with challenges, often leading to a cloud of negativity about their future. Radio sellers can be a ray of light.
The September NFIB Small Business Optimism Index reveals that 57% of these entrepreneurs do not expect improved business conditions in the next six months.
Despite improvement in their outlook from last year, this pessimism is still at recession levels. The majority of small-to-medium businesses are concerned with Top of Form inflation and labor shortages. We must get on The Energy Bus and help turn these negatives into positives.
The survey conducted among small business owners laid down the reasons for their negs:
Economic Uncertainty: A significant percentage expressed concerns about the unpredictable economic landscape, making strategic planning and decision-making difficult.
Inflationary Pressures: The rising costs and inflationary trends have worried them about maintaining profit margins and sustaining operations.
Labor Shortages or Quality of Labor: Finding and retaining quality employees amidst the ongoing labor shortage has emerged as a considerable challenge, affecting business operations and growth prospects.
In the face of these challenges, putting on a positive perspective can become a guiding light for SMBs.
See the Concerns and Offer Support
Address Their Worries: Acknowledge their concerns about the uncertain economic climate, rising costs, and labor challenges. Don’t let them drag on and on about it. But make sure to show some empathy and understanding towards their situation. If appropriate, share experiences of other station clients’ challenges and how your solutions or products have helped them navigate similar situations. Watch their ears perk up when they realize they are not the only business having issues.
Be a Partner: Position yourself as a partner rather than just a salesperson. Offer insights and strategies you have heard or read about that can help them navigate through these challenges. Be well-read and a resource for change.
Present Solutions
Highlighting the Power of Radio Advertising: Showcase how your proposal can boost visibility, reach target audiences cost-effectively, and drive sales. Ensure you have a few different price point proposals that fit their budget. Don’t tell them to spend their way to success, especially on credit cards.
Success Stories: Share success stories of businesses similar to theirs that overcame challenges through effective radio marketing. Demonstrate how strategic advertising helped these businesses thrive despite economic uncertainties. This is your most powerful ally, and you must ask all the salespeople to share any success you can pass along.
Instilling Hope and Encouragement
Inspire Positive Vibes: Share uplifting anecdotes and stories of resilience to inspire hope and instill optimism in small business owners. Emphasize that challenges are temporary and can be overcome with the right strategies and a positive mindset. Recall how you watched businesses go through the same thing 2007-09. Please read up on those stories and pass them along.
Continued Support and Engagement: Maintain regular communication and send them stories you find. Stay engaged and offer hope by consistently being there for them.
The concerns SMBs have are valid. There is no argument there. However, amidst this negativity, we can play a transformative role. Before you go down this road, make sure you find the things to believe about why this business will succeed.
Focus on those positives. You are the person who is on the street dealing with dozens of local SMBs just like them. You are the voice of reason. Your positivity and support can drive their renewed optimism, and you will forever be seen as part of the Solution, not the problem.

Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at [email protected] or find him on Twitter @jeffcaves.
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