Chris “Mad Dog” Russo has a ton of respect for what Tom Brady has done on the football field, but when it comes to Brady being a host on SiriusXM, Russo has had different feelings.
Brady, whose podcast with Larry Fitzgerald and Jim Gray Let’s Go! airs on Mondays from 6-7 p.m. on the SiriusXM Mad Dog Sports Radio channel, has never gotten proper promotion from Russo during his daily sports radio show.
Part of it goes back to the fact that Mad Dog felt a bit slighted by the fact that the seven-time Super Bowl champion never thanked Russo for allowing his show to air on his channel.
But Russo told Howard Stern last week that a video Brady recorded celebrating Mad Dog’s Radio Hall of Fame induction this fall has changed things.
“Nobody knows how great he is more than me,” said Russo, who was a guest on the weekly “Hollyweird Squares” segment on Stern’s show. “He’s won seven Super Bowls, and you know me Howard, when it comes to sports if you win that means a lot. And I always pay attention to it, and I feel a little softer now for Tom.”
Stern said that Russo admitted he had no idea Brady’s show was going to air on his channel and that he had no say in that decision, adding that the WFAN legend has become more of a figurehead on satellite radio.
“They do things that I have no idea what they’re up to,” Russo said. “I have gotten away from the management aspect, but to be fair Howard I don’t promote anybody. Sirius wants me to use PGA golf guests for The Masters, I never put them on I get my own guys on. Sirius wants me to use NFL guys to promote Super Bowls, I never use them I get my own guys.”
But Russo made a decision on the fly shortly after he mentioned never promoting anyone.
“Because Jim Gray helped me with the Brady, with the little clip that they used, and I have been a little priggish,” he said. “100 percent about being a little too, ‘I didn’t put it on, I’m not gonna promote it.’ Because of you and because I probably gotta realize my role now as you said is more of a figurehead situation where I’m no longer in power, 2-3-6 and go home that kind of thing. But because of you and Robin (Quivers), I will now on Monday nights in the five to six o’clock hour, I will now promote the fact that Tom is up next with Jim Gray.”
Stern was happy with that, but he also said he really didn’t care one way or the other what Russo does.
“Don’t do it for me because Robin and I both don’t give a shit,” he said. “We think it’s funny that you don’t promote Tom Brady. We love it.”
“We know as much of your channel as you do,” Quivers added. “We know you’re on. That’s what we know.”
Jordan Bondurant is a features reporter for Barrett Sports Media. He works full-time as a multimedia specialist at the Virginia State Corporation Commission, while also putting in part-time work for News Radio WRVA and 910 The Fan in Richmond. Additionally, you can find Jordan contributing coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly and ABC 8News. He can be reached by email at firstname.lastname@example.org or follow him on Twitter @J__Bondurant.
ESPN Radio 94.1 Sells Station Naming Rights To Priority Automotive Group
“The programming on the station does not change.”
Max Media has found an interesting new revenue stream in Virginia Beach. ESPN Radio 94.1 has sold its naming rights. The station has rebranded as Priority Auto Sports Radio 94.1.
“This is an important partnership for us,” said Priority Automotive COO Matt Elmer. “At Priority Automotive we think sports ties everyone together, so this is a great opportunity for us to be a voice in the community and partner with the number one voice for sports in Hampton Roads, ESPN 94.1.”
The programming on the station does not change. Listeners in the 757 will still hear the nationally syndicated ESPN Radio lineup except for in afternoon drive when The Tim Donnelly Show is on the air.
“The partnership between ESPN 94.1 and Priority Automotive is a natural evolution for both companies,” President and Market Manager Keith Barton added. “From the many youth organizations to college teams, Priority Automotive Has been dedicated to sports in Hampton Roads for decades. Max Media is incredibly proud to be partnered with such a class organization.”
Priority Automotive owns 17 car dealerships across Virginia.
SiriusXM Plots Super Bowl LVII Coverage
“SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM.”
SiriusXM has announced its extensive plans for coverage of Super Bowl LVII and the events leading up to the big game.
A dedicated Super Bowl pop-up channel on SiriusXM Channel 104 will be just one of the avenues SiriusXM plans to cover the event. Amber Theoharis will conduct interviews with players, and personalities making their way through Radio Row throughout the week that will air on the pop-up channel.
Mad Dog Sports Radio will have a large presence on Radio Row, with shows hosted by Chris “Mad Dog” Russo, Adam Schein, Dusty Dvoracek, Danny Kanell, and Steve Torre all airing live on location in Arizona. Former NFL All-Pro wide receiver Brandon Marshall will be on hand to host I Am Athlete Tonight from the event, as well.
“With all eyes and ears focused on Phoenix for Super Bowl Week, SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM,” said SiriusXM President and Chief Content Officer Scott Greenstein.
“With multiple game broadcasts, several channels in Phoenix covering the latest news and providing expert analysis on the teams, interviews with many of the celebrities in town for the game, and our exclusive concert with Luke Combs, our subscribers will have exceptional access throughout the biggest week on the NFL calendar.”
ESPNU Radio hosts Colt McCoy, Rick Neuheisel, and Max Starks will also be in Arizona on Radio Row, in addition to Dusty and Danny hosting their shows each day from Radio Row.
Fantasy football expert Jeff Mans and SportsGrid Radio host Scott Ferrall will also originate content from Radio Row.
SiriusXM will offer four different game broadcasts of Super Bowl LVII. The Kansas City Chiefs and Philadelphia Eagles home broadcasts will each air, as will the national Westwood One call. Additionally, a Spanish-language broadcast will also be provided. Listeners will also be able to hear the halftime show — performed by pop star Rihanna — on Sirius XM Hits 1, The Heat, and Super Bowl LVII Radio.
BetQL Network Going to Arizona for Super Bowl Week
“Three shows will be at the BetMGM Sportsbook in Glendale.”
BetQL is headed to Radio Row. Audacy’s sports betting radio network will be in Arizona ahead of Super Bowl LVII.
Three shows will be at the BetMGM Sportsbook in Glendale. BetQL Daily and You Better You Bet will be live Monday through Friday. BetMGM Tonight will be live Monday through Thursday.
The network’s hosts will stay busy in the desert. BetQL is producing 52 hours of live audio and video content. Hosts are also scheduled to make 25 live appearances across other Audacy radio stations and digital channels.