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NFL, Google Announce YouTube TV New Official Home of NFL Sunday Ticket

“YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights.”

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The NFL and Google have officially announced the NFL Sunday Ticket package will air on YouTube TV beginning for the 2023 season.

The partnership was much-rumored earlier this week after talks between the league and Apple reportedly broke down. According to reports, Google will pay the NFL roughly $2 billion per season to host the service.

“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL,” NFL Commissioner Roger Goodell said. “For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”

The package launched in 1994 exclusively on DirecTV, where it has stayed until this season concludes. NFL Sunday Ticket subscribers will not need a subscription to YouTube TV to access the service, while YouTube TV subscribers can add-on Sunday Ticket for an additional cost. Details on what the service would cost on a new provider were not made available.

“YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights,” said Susan Wojcicki, CEO of YouTube. “Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels. We’re excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere.”

One of the issues presented by hosting the service on a digital platform is the potential for bars, restaurants, and other establishments to still feature the service. In a statement, the NFL said it will work with YouTube to “determine additional ways to support distribution of NFL Sunday Ticket in commercial establishments”.

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Scripps Sports Exec: Teams Are Making Contingency Deals For After Bally Sports Bankruptcy

Lawlor said that Scripps Sports “already has deals in place with at least a couple of teams as a contingency in case Bally halts broadcasts before the end of the 2024 season.”

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Scripps Sports

With the writing on the wall that Diamond Sports Group will drop its regional sports contracts after next year, entities like Scripps Sports are bracing for additional opportunities to work with various teams.

Scripps Sports president Brian Lawlor recently said teams and leagues are already thinking ahead.

“There’s a lot of contingency planning by teams and leagues to have distribution options if the creditors pull the rug out early,” Lawlor told Cincinnati Business Courier. “It’s really messy right now.”

Lawlor added that Scripps has already been involved in contingency planning with those leagues and teams, with talks having gone on for months in some instances.

“(Scripps) already has deals in place with at least a couple of teams as a contingency in case Bally halts broadcasts before the end of the 2024 season.

Scripps Sports already stepped in to help provide a new TV home for both the Vegas Golden Knights and the Arizona Coyotes. Lawlor said returns with those teams, particularly in Vegas, have been great.

“We’ve been blown away by the Golden Knights over-the-air ratings and the number of people who have subscribed to direct-to-consumer,” he said.

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Bob Iger: ESPN Could ‘Go It Alone’ and Not Take Financial Partners

“We are fully prepared to do that. It would be a little more challenging if we did.”

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Bob Iger
Courtesy: CNBC

As Disney continues to consider selling an ownership stake in ESPN, Disney CEO Bob Iger told employees he’s not ruling out the possibility of not bringing in new financial partners.

Front Office Sports reported Wednesday that Iger spoke at a Disney town hall on Tuesday and there’s no requirement in place that says Disney must seek out new investors to maintain ESPN’s financial future.

“We could go it alone,” he said. “We are fully prepared to do that. It would be a little more challenging if we did.”

Disney has already had some level of conversations with potential partners including pro sports leagues and big tech companies.

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NASCAR to Announce $1.1B Rights Deal with FOX, NBC, Prime Video, TNT

The $1.1 billion figure represents a nearly 40% increase in what the organization receives from its current deals.

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A photo of the NASCAR Cup Series, FOX, Prime Video, TNT, and NBC Sports logos

NASCAR is on the verge of announcing a new TV rights deal that will see the racing organization bring in $1.1 billion annually from five TV partners.

The $1.1 billion figure represents a nearly 40% increase in what the organization receives from its current deals.

Beginning in 2025 and running through the 2031 season, NASCAR will air its first 14 Cup Series events with FOX and FS1. The next five events will air on Amazon Prime Video, making the first time a NASCAR event will be shown exclusively on a streaming service.

Following Amazon’s portion of the schedule, another five events will be broadcast on both TNT and the B/R Sports tier of the Max streaming service. The final 14 races of the year will be broadcast with NBC, USA Network, and Peacock, according to reporting from Sports Business Journal’s Adam Stern.

Previously, FOX Sports aired 18 races, while NBC aired 20, which includes two exhibition events.

In addition to its new deals with Amazon Prime Video and TNT for the Cup Series, NASCAR also has a previously announced new broadcast agreement with The CW to air each race of the Xfinity Series.

The upcoming announcement, which is expected either Wednesday or Thursday, comes on the heels of NASCAR President Steve Phelps admitting new TV partners would be entering the fray in the next contract.

“We are going to have an additional partner and we may have two additional partners,” Phelps told NBC Sports. “That’s kind of where we’re trying to figure out in these last few weeks — what that’s going to look like, but we already know we’re going to have more partners.”

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