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John Brenkus, Marcellus Wiley Bring Brinx.TV Shows To ReachTV

“Last year, ReachTV began distributing NFL games for travelers. That included both the playoffs and the Super Bowl.”

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John Brenkus announced last month that his cult hit Sports Science is set to make a comeback. It just won’t be on ESPN. On Monday, we may have gotten a clue about the show’s future home.

Brinx.TV, a company Brenkus founded and is backed by Marcellus Wiley, has announced a content partnership with Reach TV. Reach TV is a free streaming service that is available largely in hotels and airports.

Reach will carry three shows from Brinx.TV. The first, The NIL House: The Epicenter of All Things NIL, will feature Brenkus and Rob Vaka discussing college football and the business of the sport with a lineup of guests that includes Wiley, Champ Bailey, CJ Anderson, Aaron Murray and more. The other shows included in the deal are Never Shut Up featuring Wiley and BrinxTV Plus, which is described as “a sports variety show.”

“We focus on programming that brings together data, technology and storytelling in an informative, yet entertaining way,” Lynnwood Bibbens, CEO of ReachTV, said in a press release. “John Brenkus is a unicorn who brings this all together in a fiercely engaging way.”

Last year, ReachTV began distributing NFL games for travelers. That included both the playoffs and the Super Bowl.

“We couldn’t be more thrilled to partner with ReachTV. Our quick-hitting, high-energy programming is perfect for an audience that is always on the move.” John Brenkus added. “ReachTV’s innovative fixed screen platform has one of the best CPM values in the world, with guaranteed daily impressions nationwide that better serves our advertisers.”

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Big Ten on Peacock Basketball Schedule Released

In addition to 32 regular season matchups, Peacock will exclusively stream early-round games from the Big Ten Men’s Basketball Tournament.

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A photo of the Big Ten and Peacock logos

As part of its new media rights deal, NBC Sports has the right to exclusively stream 47 Big Ten men’s basketball games. For the inaugural season, 34 matchups will be on the streaming service.

In addition to 32 regular season matchups, Peacock will exclusively stream early-round games from the Big Ten Men’s Basketball Tournament.

The announcement of the schedule comes on the heels of reporting that former ESPN analyst Robbie Hummel will serve as one of the color commentators for NBC Sports and Peacock’s coverage of the Big Ten. Additionally, Jordan Cornette, Zora Stephenson, and Noah Eagle are also joining the network for its basketball coverage.

The Big Ten on Peacock basketball schedule is below.

DateTime (ET)Matchup
Mon., Nov. 67 p.m.Princeton vs. Rutgers (Trenton, N.J.)
Fri., Nov. 107 p.m.Texas A&M vs. Ohio State
Fri., Nov. 107:30 p.m.UTSA vs. Minnesota
Fri., Nov. 108 p.m.Alabama State vs. Iowa
Fri., Nov. 109 p.m.Tennessee vs. Wisconsin
Fri., Nov. 177 p.m.Morehead State vs. Penn State
Sat., Nov. 182 p.m.USC Upstate vs. Minnesota
Sat., Nov. 184 p.m.Oregon State vs. Nebraska (Sioux Falls, S.D.)
Tues., Dec. 57 p.m.Wisconsin vs. Michigan State
Tues., Dec. 59 p.m.Indiana vs. Michigan
Sat., Dec. 164:30 p.m.Arizona vs. Purdue
Thurs., Dec. 217 p.m.LeMoyne vs. Penn State
Fri., Dec. 297 p.m.Maine vs. Minnesota
Fri., Dec. 298 p.m.Jackson State vs. Northwestern
Tues., Jan. 27 p.m.Purdue vs. Maryland
Thurs., Jan. 47 p.m.Penn State vs. Michigan State
Thurs., Jan. 49 p.m.Minnesota vs. Michigan
Tues., Jan. 97 p.m.Indiana vs. Rutgers
Tues., Jan. 99 p.m.Purdue vs. Nebraska
Tues., Jan. 167 p.m.Purdue vs. Indiana
Tues., Jan 237 p.m.Ohio State vs. Nebraska
Tues., Jan 239 p.m.Michigan vs. Purdue
Tues., Jan. 307 p.m.Illinois vs. Ohio State
Tues., Jan. 309 p.m.Michigan vs. Michigan State
Tues., Feb. 67 p.m.Indiana vs. Ohio State
Tues., Feb. 69 p.m.Michigan State vs. Minnesota
Tues., Feb. 137 p.m.Michigan vs. Illinois
Tues., Feb. 139 p.m.Ohio State vs. Wisconsin
Tues., Feb. 207 p.m.Iowa vs. Michigan State
Tues., Feb. 209 p.m.Maryland vs. Wisconsin
Tues., Feb. 277 p.m.Wisconsin vs. Indiana
Tues., Mar. 57 p.m.Purdue vs. Illinois
Wed., Mar. 136:30 p.m.Big Ten Tournament
Wed., Mar. 139 p.m.Big Ten Tournament

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Matt Shepard Won’t Return as Detroit Tigers TV Voice

Shepard became the TV voice of the Tigers in 2019.

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A photo of Matt Shepard
(Photo: Matt Shepard)

The Detroit Tigers and Bally Sports Detroit have decided that Matt Shepard won’t return to the team’s television broadcast booth in 2024.

“Bally Sports Detroit thanks Matt Shepard for his five seasons of dedication in the Tigers television booth, and wishes him the best in his future endeavors,” Greg Hammeran, Senior Vice President and General Manager of Bally Sports Detroit, told The Detroit News in a statement. “He’s been a great teammate and has an incredible passion for Detroit sports and bringing compelling storylines to millions of fans every year.

“Change is often difficult, but we feel it’s time to head in a new direction and are looking forward to the process of finding our next play-by-play voice of the Tigers.”

Shepard became the TV voice of the Tigers in 2019 after previous broadcasters Rod Allen and Mario Impemba were fired due to a physical altercation in 2018.

Before joining the Tigers, Shepard hosted radio shows in Detroit, Kalamazoo, and Northern Michigan. He was also previously the radio play-by-play broadcaster for University of Michigan men’s basketball and Eastern Michigan football broadcasts.

During his five-year tenure as the television voice of the Tigers, Shepard was paired with numerous analysts on a rotating basis. Kirk Gibson, Craig Monroe, Dan Petry, Jack Morris, and Cameron Maybin all worked alongside Shepard on Fox Sports Detroit and Bally Sports Detroit.

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Chiefs/Jets Sunday Night Football Most-Watched Sunday Broadcast Since Super Bowl

NBC also reported a massive increase in the female and teenage demographic.

Jordan Bondurant

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Sunday Night Football NBC
Courtesy: NBC Sports

The Taylor Swift effect had a huge impact on ratings of Sunday Night Football, as the Chiefs/Jets thriller on NBC was the most-watched Sunday show since Super Bowl LVII in February.

The broadcast averaged 27 million viewers, up 22% year over year. Viewership peaked at an estimated 29.4 million between 9:30-9:45 p.m. NBC Sports accounts for the two most-watched NFL games so far this season.

The Swift effect was evident in viewership in teen girls aged 12-17, women 18-24, and 35+. Viewership in those demographics was up 53%, 24%, and 34% respectively compared to the season-to-date average of the first three weeks of SNF. The broadcast featured a Taylor Swift-themed open, which has been viewed eight million times.

The game also drew in the largest streaming audience ever for a Sunday regular season game. The average minute audience across Peacock, NBC Sports, and NFL digital platforms was 1.85 million viewers.

It’s unclear whether Swift will be in Minneapolis on Sunday afternoon as the Chiefs take on the Vikings. But if she is, the marquee late window game on CBS with Jim Nantz and Tony Romo will stand to also see a viewership bump.

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