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Sports Radio’s Fall Book Ratings Recap (Mid Markets)

“Thank you to all the stations that participated and shared their stories with us.”

Demetri Ravanos

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Earlier this week, we dove into the ratings stories from the top 20 markets around the country. Today, we take a look at the performance of sports radio brands in the mid markets.

The term “mid markets” defines everything below market 20, so there was obviously a lot of information to look at. We selected key markets and reported the information we received back. Thank you to all the stations that participated and shared their stories with us.

BALTIMORE

105.7 THE FAN

6 – 10 AM (Big Bad Morning Show) – 12.1 (1st)

10 AM – 2 PM (Vinny & Haynie) – 11.9 (2nd)

2 – 6 PM (Inside Access) – 10.1 (1st)

M-F 6A-7P – 11.4 (1st)

M-Su 6A-MID – 10.8 (1st)

PORTLAND

1080 THE FAN

6 – 9 AM (Dirt & Sprague) – 3.8 (10th)

9 AM – 12 PM (The Herd) – 2.7 (12th)

12 – 3 PM (Danny & Dusty) – 3.1 (10th)

3 – 7 PM (Isaac & Suke) – 4.0 (9th)

M-F 6A-7P – 3.6 (10th)

M-Su 6A-MID – 3.1 (10th)

PITTSBURGH

93.7 THE FAN

6-10 AM (The Fan Morning Show) – 8.9 (4th)

10 AM – 2 PM (Cook & Joe) – 12.5 (2nd)

2 – 6 PM (The PM Team) – 11.6 (3rd)

M-F 6A-7P – 10.9 (2nd)

M-Su 6A-MID – 9.5 (3rd)

MILWAUKEE 

97.3 THE GAME

6 – 10 AM (Steve Czaban 6-9, Nine to Noon 9-10) – 4.4 (t-8th)

10 AM – 3 PM (Nine to Noon 10 – 12, Mike Heller 12-3) – 1.9 (16th)

3 – 7 PM (Drew & KB 3-6, local shows 6-7) – 2.5 (15th)

M-F 6A-7P – 2.9 (15th)

M-SU 6A-MID – 3.4 (15th)

94.5 ESPN MILWAUKEE

6 – 10 AM (Keyshawn, JWill & Max 6-7, Jen, Gabe & Chewy 7-9, Wilde & Tausche 9-10) – 2.2 (t-16th)

10 AM – 3 PM (Wilde & Tausche 10-12, Greeny 12-2, Homer & Tony 2-3) – 2.8 (15th)

3 – 7 PM (Homer & Tony 3-4, Scalzo & Brust 4-6, ESPN Radio 6-7) – 1.9 (18th)

M-F 6A-7P – 2.3 (t-16th)

M-SU 6A-MID – 3.1 (17th)

1250 THE FAN

6 – 10 AM () – N/A

10 AM – 3 PM () – 0.8 (t-18th)

3 – 7 PM () – N/A

M-F 6A-7P – 0.6 (t-20th)

M-SU 6A-MID – N/A

NASHVILLE 

104.5 THE ZONE

6 – 10 AM (Ramon, Kayla, and Will) – 12. 5 (1ST)

10 AM – 1 PM (Buck Reising) – 11.9 (2nd)

1 – 3 PM (Blaine & Mickey) – 12.8 (2nd)

3 – 7 PM (3HL) – 15.2 (1st)

M-F 6A-7P – 13.2 (1st)

M-Su 6A-MID – 13.4 (1st)

INDIANAPOLIS

107.5/93.5 THE FAN

7 – 10 AM (Kevin & Query) – 9.8 (3rd)

10 AM – 12 PM (Greeny) – 5.6 (7th)

12 – 3 PM (Dan Dakich) – 8.8 (4th)

3 – 6 PM (The Drive w/JMV) – 10.7 (2nd)

M-F 6A-7P – 8.9 (2nd)

M-Su 6A-MID – 8.3 (3rd)

*JMV and Kevin & Query also ranked Top 5 with Adults 25-54.

Dan Dakich left the station in early December.

ST. LOUIS

101 ESPN

6 – 10 AM (Keyshawn, JWill & Max 6-7, The Opening Drive 7-10) – 5.2 (7th)

10 AM – 3 PM (The Balloon Party 10-11, BK & Ferrario 11-2, The Fast Lane 2-3) – 7.3 (t-4th)

3 – 7 PM (The Fast Lane 3-6, Blues pregame & ESPN Radio) – 8.2 (3rd)

M-F 6A-7P – 6.9 (4th)

M-Su 6A-MID – 6.2 (5th)

CHARLOTTE

WFNZ

6 – 10 AM (The Mac Attack) – 11.5 (1st)

10 AM – 3 PM (Charlotte Sports Today 10 – 12, Wes & Walker 12 – 3) – 6.8 (5th)

2 – 6 PM (Wes & Walker 2 – 3, Kyle Bailey 3 – 6) – 6.9 (t-4th) 

M-F 6A-6P – 8.2 (t-3rd)

BIRMINGHAM

JOX 94.5

7 – 10 AM (McElroy & Cubelic) – 8.6 (2nd)

10 AM – 12 PM (3 Man Front) – 9.5 (1st)

12 – 2 PM (Matt McClearin) – 6.9 (4th)

2 – 6 PM (Paul Finebaum) – 7.6 (2nd)

M-F 6A-7P – 7.9 (2nd)

RALEIGH

99.9 THE FAN

6 – 10 AM (Keyshawn, Will & Max) – 4.3 (t-7th)

10 AM – 12 PM (#Greeny) – 3.5 (t-11th)

12  – 3 PM (Adam Gold) – 5.2 (7th)

3 – 6 PM (The OG) – 9.2 (2nd)

M-F 6A-7P – 6.0 (4th)

M-Su 6A – MID – 5.7 (t-5th)

MEMPHIS

92.9 ESPN

6 – 9 AM (Keyshawn, Will & Max) – 8.4 (3rd)

9 – 11 AM (Geoff Calkins) – 17.9 (1st)

11AM – 2PM (Jason & John) – 15.4 (1st)

2 – 4 PM (Giannotto & Jeffrey) – 15.4 (1st)

4 – 6 PM (Gary Parrish) – 17.4 (1st)

M-F 6A-7P – 14.4 (1st)

M-Su 6A – MID – 11.7 (1st)

BUFFALO

WGR 550

6-10 AM (Howard & Jeremy) – 11.3 (1st)

10 AM – 12 PM (The Extra Point) – 8.8 (2nd)

12 – 3 PM (One Bills Live) – 10.2 (3rd)

3 – 7 PM (Schopp & Bulldog) – 11.5 (1st)

M-F 6A-7P – 10.7 (2nd)

M-Su 6A – MID – 11.5 (1st)

COLUMBUS

97.1 THE FAN

6 – 9 AM (The Morning Juice) – 11.5 (1st)

9 AM – 12 PM (Bishop & Friends) – 15.9 (1st)

12 – 3 PM (Rothman & Ice) – 13.8 (1st)

3 – 6 PM (Common Man & T-Bone) – 22.4 (1st)

M-F 6A-7P – 16.4 (1st)

M-Su 6A – MID – 15.8 (1st)

SAN ANTONIO

San Antonio’s Sports Star 94.1

6 – 10 AM (R&R in the Morning) – 1.7 (16th)

10 AM – 12 PM (Greeny) – 1.4 (19th)

12 – 2 PM (Halftime) – 2.5 (12th)

2 – 4 PM (Paul Finebaum) – 2.3 (14th)

4 – 7 PM (The Blitz) – 2.0 (17th)

M-F 6A-7P – 2.0 (17th)

M-Su 6A – MID – 1.7 (18th)

LOUISVILLE

93.9 THE VILLE

6 – 10 AM (The DA Show 6-7, The Deener Show 7-10) – 5.3 (t-4th)

10 AM – 3 PM (93.9 The Ville carries Marquis Maybin 10-12 and Bart & Hahn 12-3) – 0.4 (t-24th)

3 – 7 PM (Mark Ennis 3-6, CBS Sports Radio 6-7) – 2.9 (t-11th)

M-F 6A-7P – 2.9 (10th)

M-Su 6A – MID – 2.5 (t-10th)

ESPN 680/105.7

6 – 10 AM (Keyshawn, JWill and Max 6-7, The Deener Show 7-10) – 1.0 (t-22nd)

10 AM – 3 PM (Issel & Louie 10-12 and The V Show 12 -3) – 0.0 (t-27th)

3 – 7 PM (Andy Sweeny 3 – 6 and ESPN Radio 6-7) – 0.4 (t-25th)

M-F 6A-7P – 0.4 (28th)

M-Su 6A – MID – 0.5 (t-24th)

*93.9 The Ville and ESPN 680 report together in morning drive as “ESPN Louisville

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Sports Radio News

Alpha Media Ends San Antonio Sports Star Simulcast, 1250 AM Goes All ESPN Radio

“Alpha launched Sports Star on 94.1 back in June of last year, giving San Antonio its first FM sports talk station.”

Jordan Bondurant

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San Antonio now has a frequency where people can find local sports talk and the full ESPN Radio lineup.

RadioInsight reported owner Alpha Media has tweaked what was on 1250 AM, launching it as ESPN 1250. The station will be San Antonio’s 24/7/365 home for ESPN Radio. That will include NBA, NFL and MLB play-by-play on top of talk.

San Antonio’s Sports Star had been simulcasting on 1250, but Alpha will carry on with live and local programming on the stronger FM frequency. Alpha launched Sports Star on 94.1 back in June of last year, giving San Antonio its first FM sports talk station.

Sports Star is the home of the Dallas Cowboys and Texas Rangers in San Antonio.

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Sports Radio News

ESPN Radio 94.1 Sells Station Naming Rights To Priority Automotive Group

“The programming on the station does not change.”

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Max Media has found an interesting new revenue stream in Virginia Beach. ESPN Radio 94.1 has sold its naming rights. The station has rebranded as Priority Auto Sports Radio 94.1 ESPN.

“This is an important partnership for us,” said Priority Automotive COO Matt Elmer. “At Priority Automotive we think sports ties everyone together, so this is a great opportunity for us to be a voice in the community and partner with the number one voice for sports in Hampton Roads, ESPN 94.1.”

The programming on the station does not change. Listeners in the 757 will still hear the nationally syndicated ESPN Radio lineup except for in afternoon drive when The Tim Donnelly Show is on the air.

“The partnership between ESPN 94.1 and Priority Automotive is a natural evolution for both companies,” President and Market Manager Keith Barton added. “From the many youth organizations to college teams, Priority Automotive Has been dedicated to sports in Hampton Roads for decades. Max Media is incredibly proud to be partnered with such a class organization.”

Priority Automotive owns 17 car dealerships across Virginia.

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Sports Radio News

SiriusXM Plots Super Bowl LVII Coverage

“SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM.”

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SiriusXM has announced its extensive plans for coverage of Super Bowl LVII and the events leading up to the big game.

A dedicated Super Bowl pop-up channel on SiriusXM Channel 104 will be just one of the avenues SiriusXM plans to cover the event. Amber Theoharis will conduct interviews with players, and personalities making their way through Radio Row throughout the week that will air on the pop-up channel.

Mad Dog Sports Radio will have a large presence on Radio Row, with shows hosted by Chris “Mad Dog” Russo, Adam Schein, Dusty Dvoracek, Danny Kanell, and Steve Torre all airing live on location in Arizona. Former NFL All-Pro wide receiver Brandon Marshall will be on hand to host I Am Athlete Tonight from the event, as well.

“With all eyes and ears focused on Phoenix for Super Bowl Week, SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM,” said SiriusXM President and Chief Content Officer Scott Greenstein.

“With multiple game broadcasts, several channels in Phoenix covering the latest news and providing expert analysis on the teams, interviews with many of the celebrities in town for the game, and our exclusive concert with Luke Combs, our subscribers will have exceptional access throughout the biggest week on the NFL calendar.”

ESPNU Radio hosts Colt McCoy, Rick Neuheisel, and Max Starks will also be in Arizona on Radio Row, in addition to Dusty and Danny hosting their shows each day from Radio Row.

Fantasy football expert Jeff Mans and SportsGrid Radio host Scott Ferrall will also originate content from Radio Row.

SiriusXM will offer four different game broadcasts of Super Bowl LVII. The Kansas City Chiefs and Philadelphia Eagles home broadcasts will each air, as will the national Westwood One call. Additionally, a Spanish-language broadcast will also be provided. Listeners will also be able to hear the halftime show — performed by pop star Rihanna — on Sirius XM Hits 1, The Heat, and Super Bowl LVII Radio.

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