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Programmers Offer Ideas To Refresh The ManningCast in Year 3

Matt Edgar, Matt Fishman, Parker Hills, Q Meyers, Jimmy Powers and Kraig Riley share their thoughts.

Demetri Ravanos

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A photo of the Monday Night Football with Peyton & Eli logo

Monday night brought the second season of The ManningCast to a close. ESPN’s alternate broadcast of Monday Night Football featuring Peyton and Eli Manning remains a trail blazer. Plenty of other networks and other sports have tried to copy the formula. It just never seems to work as well. There is something about these guys, their chemistry, and their view of football that just works.

Still, the ManningCast missed that feeling of freshness this year. It’s nobody’s fault. We had expectations. That is very different from 2021, when this was a wild, new concept.

The circumstances at ESPN have changed too. In 2021, the network was looking for a crew that could capture the big game feel of the Monday night slot, because it didn’t have it on the main broadcast. Now, it has Joe Buck and Troy Aikman, arguably the two voices most identified with big NFL games. That means the Mannings have to do more than just provide a star-powered alternative to the main broadcast.

Going into 2023, the ManningCast will be facing a problem that is pretty common in radio. How do you improve something that works? Reinvention isn’t necessary for the broadcast, but a recalibration would certainly raise the ceiling.

“Disney isn’t looking at Peyton Manning as part of ESPN,” I wrote in 2021. “They are looking at him as Mickey Mouse or Iron Man or Baby Yoda. He is another of Disney’s mega-brands that is talked about on investor calls and upfront presentations.”

With that kind of commitment from the network in mind, I asked six radio program directors to answer two questions.

1. Going into year 3, how has your view of the ManningCast changed since its debut?

Matt Edgar (680 The Fan in Atlanta) – I view the ManningCast as the standard of all alternate game broadcasts, nothing really comes close.  

Matt Fishman (850 ESPN in Cleveland) – The real challenge is how to be more interesting and entertaining each week. The first year was a great novelty. A real breath of fresh air, especially with some underwhelming games.

Now that ESPN MNF’s main broadcast is the powerhouse of Joe Buck and Troy Aikman, you need to be bigger and more unique to get people to check it out. 

Parker Hillis (Sports Radio 610 in Houston) – Early on I was skeptical of the ManningCast. I wanted a “two guys hanging out at the bar talking football” vibe that was less formal and more fun. What I got in the beginning was not that. The broadcasts leaned heavily into Peyton’s football IQ, diving way too deep into X and O analysis in real-time and providing more of a distraction than a benefit. The production and pacing felt clunky and awkward, another distraction. And most frustratingly, I didn’t get anything out of Peyton and Eli’s personalities.

Somewhere along the way, as the concept has been refined and Peyton and Eli clearly have gotten more comfortable, they’ve gotten there. Two goofy football nerds with incredible insight and experience seamlessly meshing smart analysis with real football fandom. They’re inviting me in to watch the game with them, not telling me what I need to know about what’s going on, and that is something I can get into and really enjoy. 

Q Myers (ESPN Las Vegas & Raider Nation Radio in Las Vegas) – For me personally it hasn’t changed much. I find it entertaining but only in a small serving size. I might pop on for an interview with a guest that I really want to hear from but then tune out. I really enjoy the game being the bigger feature, and I realize for a lot of the games that aren’t that great this could help out a bit. 

Jimmy Powers (97.1 The Ticket in Detroit) – It hasn’t really.  I’ve enjoyed it from the beginning and thought it was genius when it debuted! I think it has given many sports fans an alternative option to the traditional broadcast, which allows them to get a better understanding of what is going on. In my opinion, the knowledge and entertainment value they bring to the viewer is excellent! 

Kraig Riley (93.7 The Fan in Pittsburgh) – My view has changed in that, as much as I loved it when it debuted, I questioned the long-term sustainability given how driven it was by the guests they welcomed in. I always wanted more of the Peyton-Eli brotherly relationship part of it. Their breakdowns of the game were good and so were the guests, but what were they going to do to add to that? Since they’ve shown more of their personalities, it stands out more in a way that separates itself from just watching the standard broadcast of the game.  


2. As a programmer, what would you do to freshen up this brand next season?

Edgar – You don’t want to get gimmicky or clownish, but I’d love to see them talk with a mic’d up player, similar to what they do on Sunday Night Baseball. They obviously can’t speak with a player between the lines, but what about someone who is in the mix and actually playing, like a linebacker after the defense comes off the field?    

Fishman – To me, the biggest “miss” is not having Eli and Peyton in the same place. It creates a certain sloppiness and a decent amount of talking over each other. Some of that gives it the casualness that’s appealing and some of it is just messy. It’s sort of like Zoom calls. They were fine when you needed them during the pandemic, but if you can do it in person, it’s better. 

Hillis – It might not be “freshening it up”, but the biggest thing I would do to tweak the Manningcast is limit the interviews. Peyton and Eli can carry the broadcast with their personalities and knowledge alone.

Having big name guests from the NFL, the sports world, and pop culture makes for a great promotion piece to draw in a different audience, but at the end of the day, it’s distracting and pulls away from the game I’m watching and the brand of the broadcast itself. I want to connect with Peyton and Eli… that’s what the brand is built around, so give me more of them. 

Myers – I think keeping it a little more tight as far as breakdowns and analysis from the two make it good. A lot of times when it gets off the rails it does tend to be funny, but I don’t feel like I learn a lot from it. It feels to me like a lot of the comedic side of things is forced at times, when it happens organically it just seems better. For example, with Peyton walking off after Maher missed his 3rd kick. That felt like what we all were doing at the time.

Powers – Since they only do a number of games, I would put the two of them together in the same room to view the games. You could still split the screens and have the same look – but it would prevent (or at least limit) the talking over each other because of the delay.  That is especially a problem when they bring in 3rd person. 

Riley – I would push for more of the content that stands out aside from the game and can be pushed on social. I think the original audience will always need more in order to continue engaging with them over the standard broadcast of the game. That audience knows their broadcast is different, but what about the audience that hasn’t engaged yet or has possibly disengaged? 

Serve them up with some breakdowns of the game that only Peyton and Eli can provide. Give them the best clips of the interviews. But super-serve them on the entertainment and personality sides so that the audience knows they’re getting something more than just the game. They can consume that elsewhere.


The ManningCast is not in danger. It’s one of the most influential sports television products of the last 15 years. Even radio is trying to figure out a way to make it work. Edgar’s station, 680 The Fan, delivered a conversational alternate broadcast of the Peach Bowl this year.

Like anything else in pop culture though, the producers always have to think about what is next. How do you tempt fans to come back for more? It’s why we don’t see Spider-Man fight the same villain in every movie. When you know the parameters, the content has to be all killer and no filler just to move the needle.

But this is a product built around live sports. By nature, there is plenty of filler in a football game broadcast. That isn’t the Mannings’ fault, and most weeks, they find a way to make gold in those moments. Going into the 2023 football season though, the novelty of the ManningCast, and frankly of alternate broadcasts in general, will have worn off. Peyton and Eli don’t have to change everything, but re-evaluating where their show stands and where it could go wouldn’t be a bad idea.

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Greg Hill is Turning the Tables in Morning Drive on WEEI

“I think this business is slowly moving farther and farther away from dollars being dependent on being the #1 station or where you’re ranked when it comes to Nielsen.”

Derek Futterman

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Greg Hill
Courtesy: Audacy

Earlier in the week, the Boston Celtics secured their 18th NBA championship. Across a variety of sports radio stations, especially those in the Boston-Manchester designated market area, the triumph was a subject of discussion on Tuesday morning. Within morning drive on WEEI, host Greg Hill provided his thoughts on the team and its achievement.

Akin to the Celtics, Hill aims to position his weekday program to thrive and sustain success. After working in the industry for many years, some professionals can exhibit a sense of apathy, but for Hill, it is quite the opposite, exhibiting congeniality and authenticity to the audience as a whole amid this quest.

Although Hill broadcasts on a sports talk station, the morning show spans beyond comprehensive sports discussion while implementing a variety of other topics into its daily discussion. In fact, Hill defines the breadth of topics into two distinctive categories, one of which is sports while the other covers an assortment of miscellaneous subjects mentioned on the show.

“I think it’s more beneficial if you are a radio person and you know what you think works when it comes to doing radio,” Hill said. “If you can find a way to keep the audience entertained and engaged and try, if you can, to present content that’s different than [what] they might find somewhere else, then that’s more important than necessarily a vast X’s and O’s knowledge when it comes to sports from my perspective.”

Sports teams in the city of Boston have established a tradition of grandeur and excellence, making a habit of remaining in contention for championships every year. In fact, the Celtics championship ended the city’s title drought that spanned just over five years. During that time, the media ecosystem has changed with a prioritization on digital distribution in addition to more niche content offerings. As a long-tenured radio host, Hill has been able to successfully adapt by optimizing the idiosyncrasies of the medium while also being open to innovation.

“The old adage about, and I think it still remains a unique advantage when it comes to this medium, is that when you wake up in the morning, you want to know, ‘What happened? What happened last night?,’ and you want to hear people give you their slant on it,” Hill said. “My function, I think, is to give everybody the opportunity to share their opinions on stuff.”

While Hill has become a respected sports radio host, he initially started working in another sector of the industry. During his time as a middle school student, he worked a paper route and saved his money to buy two turntables and several 45-rpm records. Hill would then go to the garage of his parents’ house and host a radio show with no audience, working to master the craft in his nascence. As he grew older, he started to bring his records to his high school radio station and take the air.

The passion and verve he possessed for the medium, along with his talent in the craft, helped him land a job at WAAF as a promotion coordinator. As he began to showcase his abilities, he earned chances to go on the air over the weekends and overnight. Morning show host Drew Lane later asked Hill if he wanted to do sports on the program, and he continued to grow from there.

When Hill was named the host of the new Hill-Man Morning Show on WAAF a few years later, he needed to find a way to stand out in the marketplace. After all, he was facing competition from Charles Laquidara on WBCN and a variety of other media outlets, and it took time for the program to eventually break through. Hill took the opposite approach of other stations in the area to render the show distinct from those on other media outlets.

“WBCN at the time was an older-targeted station, so we targeted the station towards Men 18-34 and figured that we could grow as they grew,” Hill said. “So we were just going out attending every single possible event where somebody might be, going out before concerts and shaking hands, and doing all that stuff that I think you have to do in order to try to get people to try your show and try your station.”

Hill’s program catapulted to the top of the marketplace, and he signed a lifetime contract after 26 years on the air to stay at WAAF. In signing the deal, he never thought he would work anywhere else, but things changed three years later when Gerry Callahan hosted his last show in morning drive on WEEI. Then-Entercom announced that it was adding Hill to the daypart to host a new morning drive program and retained co-host Danielle Murr in the process, commencing a new era for the outlet. Shortly thereafter, WAAF was sold to the Educational Media Foundation and re-formatted with contemporary Christian programming.

“I never thought [W]AAF would go away,” Hill said. “It was a legendary rock station, and I still to this day will flip by that station and hear Christian rock music and sit there in silence for a couple of minutes for that great radio station, but being the same company and the same market manager at the time [in] Mark Hannon, when that opportunity came up [to] try something different and to make a change, I was really excited about it.”

In moving formats, Hill and his colleagues evaluated the program and determined how they could grow their audience on WEEI while staying true to the essence of the show. The program, however, was going up against Toucher & Rich, the hit morning show on 98.5 The Sports Hub, and others.

“I think this business is slowly moving farther and farther away from dollars being dependent on being the #1 station or where you’re ranked when it comes to Nielsen,” Hill said. “To me, the most important thing is that we’re doing what we should do to get partners for the radio station on the business side of things and delivering results for them.”

Hill is cognizant of the success of 98.5 The Sports Hub but articulated that the ranking does not matter to those spending money on radio. Instead, he claims that it is about the level of engagement and patronization of the product that facilitates interest in the brand.

“From a differentiator point of view, we’re up against, on the sports side of things, an incredible radio station that has done an amazing job of being #1 in this market for a long time with really compelling personalities,” Hill said. “I think it’s incumbent upon us to try to find ways to be different when it comes to our choice on content and the way in which we present it, and then outwork them when it comes to going out and meeting people who might listen to the show.”

Whereas Hill was originally a solo host during his early days on WAAF, he is now joined by Jermaine Wiggins and Courtney Cox, both of whom bring unique aspects that enhance the program. Wiggins, a former tight end for the New England Patriots, provides his knowledge of football and the perspective of a professional athlete. Cox is the youngest person on the program and has a unique approach from her time covering sports at NESN while embracing the humor and repartee on the show. Show producer Chris Curtis, who worked with Hill at WAAF, also contributes to the conversation as well and has helped maintain synergy.

“Whether it’s the co-hosts on the show or callers, I love when they are having fun at my expense, and I think that self-deprecating humor to me is the best,” shared Hill. “If we have a show in which I end up being the punchline or end up, whether it’s my age or lack of technological skill or my frugality – whatever it is – that to me is my favorite part of what we do and that personality coming through, I guess.”

Hill uses his platform to benefit the community through The Greg Hill Foundation, a nonprofit organization he founded to provide families affected by tragedy with immediate needs. He created the foundation in 2010 to celebrate two decades on the air at WAAF before the advent of crowdfunding in a quest to give back. The foundation has donated over $20 million to more than 9,000 beneficiaries during its 14 years.

“We’re lucky in radio because we have this incredible tradition of public service, and I think everybody in radio feels this obligation – this great obligation to use the airwaves to help others,” Hill said. “We’re granted the incredible platform in which we can actually get people to respond when help is needed, and so I wanted to be able to use that microphone and the radio station on those days to be able to help the beneficiaries in our area who needed it.”

Hill recently signed a multiyear contract extension with Audacy-owned WEEI to continue hosting The Greg Hill Show. Part of what compelled him to remain at the station was working with Ken Laird, the brand manager of the outlet who used to be his producer at WAAF. Moreover, he has known Audacy Boston market manager Mike Thomas for over two decades as he leads the cluster of stations in an environment with many entities looking to garner shares of attention.

“To be able to have the opportunity to work with those guys, know what they are, what I need them to do to keep them happy and to have the opportunity for us to, from a team perspective, that we have one clear mission in mind, and that is to be No. 1,” Hill said. “No. 1 in revenue and No. 1 when it comes to ratings, so to be able to sit there and go, ‘Alright, since I came here five years ago, we definitely have some wins, but there’s still a lot that we have to do,’ and to be able to do it with them together was way more interesting to me than any other opportunity.”

Even though Hill has worked in the sports media business for many years, he remains energized by the prospect of achieving goals and having the privilege to host his radio program. In the past, he has stated that he would like to slow down in his career, yet he is unsure what he would do without working in radio.

“That being said, I’ve been getting up at the crack of dawn for 30-something years, and I’m definitely feeling it more than I used to,” Hill said. “But sometimes I think it would be fun to go and do one more radio show where I play seven great songs an hour, as long as I get to pick whatever I play and there’s no research and there’s no computer programming the music. I sometimes think about that, but I just love doing this.”

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If Jim Rome is Willing to Innovate, So Can You

Jim Rome is 59 years old and has been at this for 35 years. And if he finds value in embracing new platforms, you, your hosts, and your stations should be able to do it, too.

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Photo of Jim Rome and a logo for the X platform

Jim Rome is 59 years old. He’s been in the sports talk radio game since before I was born. And earlier this year, his show left CBS Sports Network to begin a live simulcast on the Elon Musk-owned X platform.

And it has exposed him and his show to a much wider, and frankly much younger, audience in the short time since the simulcast began.

If you search X, you’ll see either “I didn’t know Jim Rome was still around” or “I’ve never heard of Jim Rome, but I saw his show on here,” posts.

Now, that doesn’t mean he’s abandoning terrestrial radio. In fact, he recently chastised a caller for talking poorly about “scratchy AM radio”, which elicited a strong defense of the medium from the sports talk legend.

But I can’t help but think that if — at this stage in both his life and his career — Jim Rome is willing to try new things, so can you, your show, or your station.

To be frank, Rome has every reason to coast. Rest on his laurels. Simply collect a paycheck and call it a day until his contract is up. But that’s not what he’s doing. He’s innovating. He’s taking chances. I’m sure it’s a much safer feeling — especially for someone about to reach 60 (you look great by the way, Jim) — to stick to a familiar simulcast on cable TV. For damn near 40 years, that’s been the dominant player in the space. But it isn’t 1992 anymore.

Listening to Rome describe the new simulcast makes either one of two things true: Either he doesn’t truly understand what he’s doing, or he believes that his audience is potentially too old to understand streaming. Because he talks about the new venture like he’s trying to explain it to a five-year-old, but at least he’s out here attempting it.

Listening to many shows or stations around the country has at times led me to have a cynical view of the industry. Lipservice is often paid when you hear leaders say “We’re in the content business, not the radio business,” but then only put their content on the radio. Or in podcast form, in three-hour blocks with the live traffic reports still included in the audio to really cement home the fact that the producer couldn’t be bothered to even attempt to edit it before publishing.

Don’t get me wrong, there are some stations that have fantastic radio, podcast, digital video, and social media strategies. Others excel at live events.

But many — you could argue too many — are resting on their laurels, taking a “this is good enough,” approach to the format and its content, and hoping that nothing ever changes.

The problem is the world changes every single day. And if you don’t keep up, you’ll be left behind. If the biggest and best stations in the industry fall behind, the entire format falls behind. And I don’t want to see that happen.

If you don’t have a digital video strategy in 2024, I have one quick question: Why not? I was a Program Director in market #228, and we had a digital video strategy.

If you don’t have a podcast strategy in 2024 that’s better than “just put up the entire show from today”, I have one quick question: Why not?

“Why not?” is likely the question Jim Rome asked when he was presented with the opportunity to move his show from the safe haven that was CBS Sports Network and bring it to a wider, younger, and more accessible audience on social media. Now, was it a risk? Absolutely.

But that’s the point. Be willing to take the chance. Be willing to try something different. Experiment. Learn. I can empathize with those who are frozen by the fear of failing. It’s a completely valid worry. But not growing, not chasing every revenue and content avenue possible, and not learning something new is a bigger risk, in my book.

I’m not here to suggest you take an ax to everything you’ve done on your show, your station, or your cluster, but I will strongly advocate for expanding your horizons and attempting to meet your audience wherever they may be. And even if that audience might be in places you’re unfamiliar with, familiarize yourself. Do I get the impression Jim Rome was super familiar with live video streams on X before taking his show there? No. But he was willing to take a chance, knowing that it might benefit in the long run.

I hope you operate in the same spirit.

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Do HBO and Hard Knocks Determine Part of the NFL Schedule?

Is Hard Knocks the reason why the Steelers’ bizarrely back-loaded 2024 schedule looks the way it does?

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Graphics for NFL Films and HBO's Hard Knocks

We could debate the merits of HBO’s decision to feature the entire AFC North in its end-of-season version of Hard Knocks, but we won’t. Say this much: It hasn’t been done before.

That’s because HBO and the NFL never before decided to do it, nothing more. The network and the league set the parameters for Hard Knocks, after all, and you can tell by this year’s lineup (Hard Knocks: Offseason, Hard Knocks: Training Camp and Hard Knocks: In Season) that they’re running out of ways to keep things fresh.

Featuring an entire division, especially one that includes longtime rivals, does help accomplish that. It doesn’t hurt that the Ravens, Browns, Steelers and Bengals all finished with winning records in 2023.

But let’s skip the rest of the gloss and get to the nubs of it: Is Hard Knocks the reason why the Steelers’ bizarrely back-loaded 2024 schedule looks the way it does?

And should a network get to call that big of a shot?

The league hasn’t said anything about Pittsburgh’s schedule, and HBO certainly won’t. But Steelers fans – and anyone interested in the AFC playoff picture – immediately took notice when the NFL’s 2024 slate was announced on May 15.

The Steelers’ schedule was never going to be cake; six games within the AFC North takes care of that. But the NFL placed all six of those games within the final eight weeks of the season. Pittsburgh’s other two games in that stretch? At Philadelphia, and home to the Super Bowl champion Chiefs on Christmas Day.

A schedule like that could build some drama into a series about four teams trying to outlast each other and make it into the post-season, wouldn’t it? And while we can’t outright say the NFL planned this into the mix, we can think it.

The Steelers have never appeared on the HBO series, as you probably know. There’s been a bit too much made of head coach Mike Tomlin’s reluctance to open up either himself or the locker room to the network’s cameras and boom mikes, but it’s true that Pittsburgh dodged the bullet for more than two decades – until now.

Tomlin isn’t the only coach who’d rather skip the intrusion. Ravens coach John Harbaugh said on The Adam Jones Podcast recently that he doesn’t watch the show, in part because it’s so obviously forced. “Everything’s put on,” Harbaugh said. “You got to put a microphone, and a camera in your face – people aren’t the same.” But he said he’ll tell his team to conduct business as usual, assuming that’s possible.

Tomlin and crew got a weird schedule in general, not only at the finish. The Steelers open with two straight on the road, which hasn’t happened to them in 25 years. I guess you could say they were due.

Week 2 happens to place them in Denver, the site of Steelers quarterback Russ Wilson’s bad breakup with Sean Peyton and the Broncos last offseason. They don’t get a divisional opponent until Week 11, two weeks beyond their bye. After that, it’s a broken-glass crawl to the finish.

“It’s probably not exactly how I would have drawn it up, but we’ve got to do the best we can,” team president Art Rooney II said. “A lot of the division games are at the end of the schedule, so it will be an interesting stretch there toward the end.”

That’s one way to put it. The Steelers went 5-1 versus the North last season, but they grabbed two of those wins within the season’s first five weeks. This year, not so much.

Tomlin hasn’t discussed any of this publicly, and nobody needs to feel sorry for either him or the franchise. They’ll get by. Close watchers of the Steelers noted that in the club’s announcement of the Hard Knocks news, not a single member of the organization was quoted, but beyond that it’s anybody’s guess other than the obvious, which is that –  like lots of teams – Pittsburgh probably views HBO as one of those things the NFL makes the franchise live with. Not everybody craves that stage.

The league always tries to build suspense into the season’s final several weeks, and TV ratings are the tail that wags the dog. No argument there. It’s common for divisional opponents to square off down the stretch, with a team often playing each of its division foes one more time over the final four or five weeks.

But that’s after they’ve already played their rivals once, usually much earlier in the year. Viewed in that light, meeting again toward the finish becomes a great way to gauge how much teams have changed through the season, and who’s left standing.

That is good drama, the kind we all want to see. This season’s Steelers schedule, on the other hand, smells like forced theater – weird, because it isn’t really necessary. But there we go again, overcomplicating things. It’s show business, kids.

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