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Robbie Hummel Beat Others His Age to the Broadcasting Booth

“I thought about how, in a way, not wanting to play overseas and giving up professional basketball at the age of 28 or 29; I kind of beat people my age to the profession.”

Derek Futterman

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For most basketball team personnel and fans, the injured list garners a negative connotation because it sidelines athletes, alters routines and threatens the longevity of playing careers, like that of Robbie Hummel.

Sometimes, though, athletes simply get unlucky and suffer injuries because of external factors, some of which are not even related to the game itself. Then when one fully recovers, it can seem like a matter of time before they are penciled in on the injured list and within a state of limbo. Oftentimes, injuries on any given night seem inevitable, and unfortunately for Hummel, he knows this tale all too well.

Throughout his collegiate and professional career, Hummel experienced a deluge of obstacles when it came to staying healthy. As a top recruit out of Valparaiso High School, he matriculated at Purdue University where he studied management and played for the Boilermakers men’s basketball team.

Following a successful freshman season in which he was named a member of the First Team All-Big Ten, Hummel suffered from back spasms and a broken vertebra, limiting his availability and minutes on the court. The next year amid a stretch of 10 straight wins in conference play, Hummel tore his right ACL and in recovery, re-tore it, forcing him to sit out of his senior year and redshirt to play again and prove his worth.

After his redshirt senior year where he stayed relatively healthy and was named the recipient of the Thomas A. Brady Comeback Award, Hummel was drafted 58th overall by the Minnesota Timberwolves in 2012. In that first year though, he played professionally in Spain and endured a right meniscus injury.

Upon his recovery, he took the court with the Timberwolves in 2013, appearing in 98 games over two seasons with the team. In the middle of that second year, his professional career was cut short when he fractured the fourth metacarpal in his right hand and was ruled out indefinitely – but he never gave up on the NBA or the sport of basketball.

As a native of Valparaiso, Indiana, Hummel was often around the hardwood either as a player or a fan. The game was rooted in the area’s culture and a regular part of people’s lives, especially in the wintertime when the weather was not conducive to playing sports outdoors.

Whether it was watching Bryce Drew hit “The Shot” for Valparaiso University, attending high school basketball games in his youth, or following the Chicago Bulls’ dynasty of the 1990s, basketball was the center of Hummel’s world.

“I was a kid that filled out 20 brackets just to see if I could get one that was right,” Hummel said. “….I loved to play and I still love to play. I wish I could move better – now that I’m 33, I don’t move great – but I love the game; I’ve been around it for such a long time.”

Upon enduring the injury as a member of the Timberwolves, Hummel traveled to Syracuse University to participate in Sportscaster U. The program, offered for free to NBA players, was organized by the National Basketball Players’ Association in conjunction with the university’s heralded S.I. Newhouse School of Public Communications and taught by Syracuse Orangemen color commentator Matt Park.

Over the years, some of the camp’s attendees have included Charles Barkley, Shaquille O’Neal and Tobias Harris, all of whom learn from Park and other program contributors in settings meant to replicate the industry.

“It was just a crash course in all things broadcasting,” Hummel said. “….We called a game for TV; we called a game for radio; we did a demonstration at Syracuse’s practice facility like you’d see on a College GameDay-type setting. You got a really good idea of all the things you could possibly do in the media.”

Hummel began the subsequent year playing overseas in Italy with Olimpia Milano with the thought of broadcasting in the back of his mind. It became more prevalent though when he tore the labrum in his shoulder, forcing him to return to the United States to get surgery and undergo rehabilitation for six months.

During this time, Purdue Boilermakers head coach Matt Painter reached out to Hummel and asked if he wanted to help out with the team, offering his home as a place of residence. Hummel agreed to work with the team in West Lafayette, Ind. and continued to work his way back from the injury.

Shortly thereafter, the Big Ten Network called Hummel to inquire about his interest in becoming involved with some of its in-studio coverage of conference tournament games. To reiterate, Hummel had not given up on returning to play in the National Basketball Association but wanted to experiment working in the space and gradually adapted as time went on.

In fact, he proceeded in the 2016 preseason with the Denver Nuggets but was waived before the start of the regular season. As a result, he signed to play internationally in Russia but longed to be home with his family and friends. Making one last attempt at an NBA comeback, Hummel was preparing for a workout with the Milwaukee Bucks but hurt his back the day before, an occurrence he considered a sign that it was time to move on.

Luckily for Hummel, he had accepted the chance to appear on the Big Ten Network and was noticed by a broadcasting agent during the stint. Despite lacking broadcasting experience, the agent was interested in potentially representing him and the two kept in touch regarding future opportunities in the industry.

Once Hummel knew his playing days were over, he and his agent worked on closing a deal for him to join the Big Ten Network and ESPN as a color commentator and studio analyst. He looks at the misfortunes in his career on the bright side, associating his various injuries as steps to his discovery of a career in sports media.

“I thought about how, in a way, not wanting to play overseas and giving up professional basketball at the age of 28 or 29; I kind of beat people my age to the profession,” Hummel said. “A lot of people play until they’re 32-33 years old and I have been doing this for five years now. They’re retiring now and trying to get into this and I kind of beat people my age to it.”

Although Hummel has continued taking the floor as part of FIBA 3×3 World Cup – in which he was named the 2019 USA Basketball Male Athlete of the Year after leading his team to a gold medal finish – broadcasting is his primary focus and means to stay connected to the game. His travel schedule is quite intensive and sometimes involves multiple cities in the span of just a few days in which he broadcasts basketball games on different mediums.

This requires continuous preparation to be sure he is ready for the next broadcast and his process is intensive: it consists of watching 30-40 clips of individual player highlights using Synergy Sports Technology; compiling a spreadsheet with relevant stats and information; and keeping a notebook with information about the previous games he has called.

Yet relying on comprehensive preparation and knowledge of tendencies usually goes out the window by gametime, instead focusing on what is taking place on the floor and reacting to it. When the game takes place, the preparation instead serves the purpose of contextualizing situations and enabling Hummel to more effectively think in the moment.

“I make a sheet – but I only make one just because writing stuff down helps me remember,” Hummel said. “I think that I’ve gotten to a point where I’ve been very comfortable not having to look down. If I put it on the sheet, I look it over before the game and I can draw from that as I’m watching the game. I think [that] has been a process because early on, I’m sure I was looking down a decent amount and you’re missing stuff.”

Just as most color commentators aim to do, Hummel brings a different perspective to the broadcast than his play-by-play announcer thanks to the perspectives afforded to him playing professional basketball. He tries to simplify his deft knowledge of the game, acquired through years of experience at different levels, to make it coherent for the average viewer. He looks at Jay Bilas and Jim Spanarkel for validation in his style in which he simply tells it like it is using familiar vernacular to best serve his audience.

“I think I would be somebody who’s not speaking in cliché,” he said. “I think that I really try to watch what’s happening on the floor, and I think my favorite guys that do this that I listen to have been people who have been very good at making complex basketball plays more simple for the viewer.”

Hummel is not far removed from playing professional basketball when comparing him to other color commentators or studio analysts – but the haste evolution of the sport has engendered him to adapt. The game today is predicated on an increased volume of three-point shooting and a positionless style of play prioritizing defensive matchups. Much like sports media, its rapid transformation coerces flexibility in thinking and versatility in performance.

“I think that going through those situations and understanding how you want to guard these things is really beneficial to then talk about that on air,” Hummel said. “You can see the way that teams are scheming and you can kind of relate [it to] your own experience.”

Throughout his time working in sports media, Hummel has paired with several play-by-play announcers – most regularly Jason Benetti, Brandon Gaudin and Kevin Kugler. In frequently working with the same group of play-by-play announcers (although that has somewhat changed this year), Hummel is able to do his part in fostering synergy, facilitating a more seamless broadcast.

The familiarity with Benetti, for example, kept Hummel from interfering with his call of David Jean-Baptiste’s game-winning three-point shot on Westwood One Radio. The last-second heave, which took place just past halfcourt, defeated the Furman Paladins in the Southern Conference Tournament championship game to send Jean-Baptiste’s team, the Chattanooga Mocs, to the NCAA tournament for the first time since 2016.

“He talked for a minute straight and I’m glad I wasn’t jumping in or interrupting him because he was so good,” Hummel said of Benetti’s call. “Just kind of taking that in and watching those Chattanooga kids get to go to the NCAA tournament; then on the other side of that [to] see Furman – and you hate this part – the devastation on one side [and] the elation on the other.”

The process of cultivating synergy demands time and genuine investment, along with cooperation on both sides in order to effectuate a compelling broadcast product for consumers on a nightly basis. Through activities such as going out to dinner or conversing about topics not related to the job, colleagues are able to learn more about one another and bring a personal element to the broadcast when appropriate.

“I think getting to know your partner is incredibly helpful,” Hummel said. “I’ve been very lucky that I’ve worked with great people. It’s something that I definitely recognize and am thankful for because those guys are great.”

When Hummel is doing games for Westwood One Radio, it is more difficult to find space in which to intersperse his analysis and opinion than it is on the Big Ten Network and ESPN. During one broadcast, it was apparent to him that the Michigan State Wolverines were pushing the pace of play during the NCAA tournament, necessitating the play-by-play announcer to keep up with the game and call the action.

“You feel like you’re maybe stealing a paycheck in the sense that it’s so much more of a play-by-play guy’s game,” Hummel explained regarding broadcasting games on radio, “and it makes sense because the play-by-play guy has to really let the viewer know what’s going on. TV is much more of [an] analyst’s game because you can watch; you can see it with your two eyes [and] the play-by-play guy doesn’t have to say every little thing that’s happening.”

Hummel enjoys calling college basketball games and hopes to continue doing it for a long time, but he would like to pair it with another job down the road: calling NBA games. Last season during an outbreak of COVID-19 within the Chicago Bulls organization, he was asked to step in on a few broadcasts to fill in for radio analyst Bill Wennington. It was representative of a full-circle moment, as Hummel grew up listening to former Bulls announcer Doug Collins and followed the dynasty led by Hall of Fame guard Michael Jordan since the team played just one hour away from his hometown.

Yet it came in an unfavorable circumstance, a scenario Hummel did not wish had occurred, but nonetheless gave him his first chance at broadcasting an NBA game. It was the beginning of an unprecedented stretch in which Hummel worked with a slew of different commentators – including K.C. Johnson on three minutes’ notice for one game in January – and experienced back-to-back game-winning shots by all-star forward DeMar DeRozan.

“To do the Bulls games and get to be back in that setting was terrific,” Hummel said. “….It was a great time [and] I hope I get to do more. I hated the fact that I was doing it because Stacey King and Bill Wennington got COVID; that’s not what you want to have happen to get that opportunity.”

It just so happened that during his stretch on the Bulls broadcasts, another team had experienced a similar outbreak of COVID-19 and needed Hummel to be prepared not to fill in on its broadcast – but to potentially suit up and appear in an NBA game. On Dec. 19, the Bulls were facing the Los Angeles Lakers and Hummel was not sure whether he would be broadcasting or playing in the game. Thankfully, no Lakers players ended up testing positive for the infectious disease and Hummel was behind the mic.

In a similar mold to what Kirk Herbstreit just completed in regularly broadcasting college football with Chris Fowler on ESPN and NFL Thursday Night Football games with Al Michaels on Amazon Prime Video, Hummel has interest in potentially one day taking on a dual role. There are subtle differences between basketball at the college and professional levels, according to Hummel, largely because of the elevated style of play in the latter. It was after filling in on the Bulls’ broadcasts when he recognized the margin between both entities in terms of shot-making and athleticism.

“I love the atmosphere of college basketball and the pageantry,” Hummel said. “I think that playing for your school is such a special, unique thing for these kids and just the atmospheres that we see in college hoops…. To see those things up close is very special but the NBA, from a talent perspective, is just [at] a different level.”

Off the court, a difference between these two levels of basketball is in the responsibilities of the athletes. In college, the athletes are students majoring in different subjects; therefore, they are responsible for attending classes and achieving a satisfactory level of academic performance. In the NBA, the athletes are students of the game of basketball, immersing themselves in the sport although some pursue additional outside business ventures. No matter the level or the circumstance though, there is a quality Hummel believes he must exhibit to earn and maintain the respect of team personnel, fans and colleagues.

“I think fairness is the biggest part,” he said. “[Being] critical and giving a guy his props when those props are due; [and] it’s not personal saying a kid takes a bad shot or makes a bad decision. [It] doesn’t mean he’s a bad player or a bad kid. I think as long as you’re verbalizing that, it’s okay to be critical when that time [comes].”

Hummel has broadcast the first two weeks of the NCAA tournament on Westwood One Radio and would like to one day have a chance to do it on television. If the right situation were to become available in which to coach, he would consider lending his vision and expertise to help a team win in that way as well. No matter what the future holds for him though, he aspires to remain involved in the game of basketball, the sport that continuously knocked him down but, in so doing, gave him a lucky break and fostered a new career.

“This is a career that I want to do for a long time,” Hummel said. “I feel fortunate that I get to do it because it is a privilege to get to watch high-level basketball whether it’s in the Big Ten or other conferences or doing some Bulls games…. I am fortunate in that regard and it is kind of crazy to look back as to how it can be a silver lining.”

For athletes, stepping away from any sport can be a difficult challenge, leading them to want to remain immersed in it. Throughout his time playing basketball, Robbie Hummel had a sense that his future may lie working in sports media since he was always fascinated with who was calling the games in which he played and listening to their commentary.

He also became friendly with Larry Clisby, the play-by-play announcer at Purdue University, and, from him, learned about the industry and the art of broadcasting itself. Without his indefatigable drive to succeed in a new chapter of his life, Hummel may not have made it to where he is today: one of the nation’s top college basketball analysts with an auspicious future ahead.

“I think taking advantage and picking the brain of the play-by-play guy at your college when you’re there [and] talking to guys who are doing games [is important],” Hummel advised former athletes, “and then if anything kind of comes by chance, [it could] maybe be something that you could do. I do look back and [ponder] if I had said ‘No’ to [the] Big Ten Network and said, ‘You know what? I’m just going to focus on helping the team.’ I might not be doing this.”

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Has Stephen A. Smith Outgrown First Take?

“Stephen A. Smith is irreplaceable at ESPN so long as the network wants to be in the First Take business. Smith is smart enough to know that won’t be forever.”

Demetri Ravanos

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Photo courtesy of Getty Images

Stephen A. Smith has clearly outgrown First Take. He’ll never say it, because he knows the brand’s success depends on him. However, one look at The Stephen A. Smith Show and it is clear, this is a guy that doesn’t need to spend weekday mornings shouting about Jalen Brunson’s effective field goal percentage anymore. 

Think pieces have been written about what the podcast says about Smith’s ambitions. Plenty of radio hosts have had fun at the expense of the ESPN star’s proclivity for going off-script in ways that might make the Walt Disney Company uncomfortable. None of it has changed The Stephen A. Smith Show

The podcast has taught us that Stephen A. Smith can pull from deep knowledge about the Pixar Cars universe, he will defend his right to use R. Kelly’s music to set the mood, and we have learned that the man loves a big ol’ butt

AND THAT’S ALL WITHIN THE LAST MONTH!

Personally, I like this unabashedly horny, politically vague, and more well-rounded version of Smith than the one I see on ESPN. The guy yelling “How dare you” when Chris Russo tries to argue that some dude who handed the ball off 85% of the time is a better quarterback than Patrick Mahomes is not a human being. He may truly believe his point, but the conviction is goofy. The guy giving truly awful advice for microwaving fish feels real. He doesn’t know what the hell he’s talking about but he is confident that he does.

I don’t claim to know what ESPN will or should do when Smith’s contract comes up for renewal. The First Take star has made it clear that he expects to be made the network’s highest paid talent. He’s certainly entitled to that opinion. He has the numbers to back it up, but the TV business has changed. ESPN is on its way to being a digital product, which will most certainly change its finances and priorities. 

If you’re paying the $30 or $40 per month that we expect ESPN to charge for its a la carte service, you’re not doing it for First Take. You’re not doing it for PTI or The Pat McAfee Show either. It’s all about the games. They are and will always be ESPN’s most valuable asset. I would imagine that in the coming years, the network will take a hard look at just how much anything else is actually worth.

Who from the “embrace debate” universe has crossover appeal? Probably no one. Games attract a large audience. Sports talk? That’s more of a niche. 

Everyone reading this has a very distinct feeling about Skip Bayless. Most of the world doesn’t though. Bayless has leaned hard into the act. It’s important to him to put on the best sports debate show TV has to offer. That’s a perfectly admirable goal, but the ceiling is pretty low. 

Most people aren’t going to go looking for something like that. If Bayless ever wants out of FS1, his options would be limited at best and possibly non-existent at worst.

Stephen A. Smith has big ambitions. He wants to act. He wants to host shows outside of the sports realm. He wants to produce. He may want to run for office. If ESPN determines it doesn’t need to pay over $10 million per year for the star of a show that is largely consumed on mute in airport bars, then he needs to prove he can do those things at a level that gets him paid.

Most of the comments about Smith’s podcast have to do with what it could make him in the eyes of ESPN. I think it is important to consider that as ESPN evolves, maybe no single show or talent will be particularly valuable to the network, at least not to the tune that it currently is. So we have to look at Smith explaining how to skirt the issue of lying to date about how well you can cook differently.

Over the Thanksgiving holiday, I read Brian Stelter’s Network of Lies, which is about the Dominion lawsuit against Fox News and the network firing Tucker Carlson. No matter how you feel politically, I recommend it, because it gives some great insight into how a network built on talking head shows operates.

At Fox News, where every host has the same opinions, the network is the star. Sure, people rise up and gain a following, but Stelter points out all of the presumed stars that have not hurt Fox by leaving and he theorizes Carlson will eventually be one of them.

I’ve been thinking about that a lot as I listen to Smith shout that he just needs a woman “to be a solid 7.” Has he read Network of Lies? Smith is friends with Sean Hannity. Has he had conversations about how valuable an opinionist is when he only preaches to those already converted? 

Stephen A. Smith is irreplaceable at ESPN so long as the network wants to be in the First Take business. Smith is smart enough to know that won’t be forever. Even if ratings for the show never slip, changing economics could force the network’s hand at some point. 

That is why Stephen A. Smith wants you to know how he feels about big, juicy booties. Maybe sports talk on television will have less value amidst television evolution, but talent that can entertain and make an audience pay attention never will. Smith is betting that he can make you care about what he has to say regardless of what he is talking about.

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Steve Czaban is Helping Mold Sports Radio’s Future at 97.3 The Game

“I’ve seen some really messed up stuff but I’ve seen good stuff as well and I’ve seen good stories.  I just try to lend that perspective…”

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Steve Czaban
Courtesy: 97.3 The Game

After a long run in Washington, DC, Steve Czaban made the move in May 2019 to host the morning show on 97.3 The Game in Milwaukee.  Being part of the Milwaukee/Wisconsin market was nothing new to Czaban as he held down a 30 to 45-minute feature on “Bob and Brian”, the number one FM show in the market for almost a quarter of a century.

The show became so successful that Czaban signed a contract extension in April of 2022 and the show continues to soar.

“The show has gone great,” said Czaban.  “We’re double the nearest sports radio competitor in town and we’re top five target demographic in men 25-54.  I really have been loving it.  It’s the best group of guys and just vibe that I’ve had a sports radio station pretty much in my career.  It’s been a very good situation for me.”

It’s not easy for a talk show host to transition to another market because you really have to have an intimate knowledge on the teams, the players and the fans in a town in order to have a fighting chance to be successful.  When Czaban made the move from DC to Milwaukee, the experience of dabbling in the market certainly helped him to talk about everything Packers, Bucks, Brewers and Wisconsin sports, but it’s not something that comes easy.

In fact, he wonders how other people can do it.

“I didn’t go into it cold,” said Czaban.  “I think if anyone in our business goes into a market cold, I don’t know how you do it because you just have to have a certain base of historic knowledge of this player, this team, this game, this moment and this incident to call upon to at least be fluent in the language of the local sports market.”

So, in order to have that fluency in a new market, you have to literally channel your inner Rodney Dangerfield and go “Back to School” and that means doing your homework to get you ready for your new gig.  You don’t just bag your bags, move to a new city, turn on the microphone and talk about the teams in town without knowing what you’re talking about.

Steve Czaban says there is a textbook for what to do, but it’s certainly a challenge.

“The advice would be if you’re a host and you’re entering a new market and you don’t really have any connection or history, then I would absolutely do a cram session,” said Czaban.  “Every night, flash cards, reading everything, watching YouTube highlights and at least for the first six months if now a year, make sure to tread lightly because there’s a good chance you’re going to walk into a rake if you start talking about “they should never have traded so and so.”  Well, there’s more to it.”

Czaban has spent his career trying to help young talent break into the industry and grow.  He’s had a knack for bringing new people along and educating them on the business and the highs and lows that come with it.

Sort of like a head coach developing quality assists who go on to become head coaches themselves.

“I don’t know what kind of a coaching tree I have,” said Czaban.  “But I do make sure to try to explain to the younger people around me like my producers and what not because I’ve seen so much in the industry.  I’ve seen some really messed up stuff but I’ve seen good stuff as well and I’ve seen good stories.  I just try to lend that perspective of having been in the circus for 30 plus years.”

Many of those years were spent as a host in Washington DC, Czaban certainly spent a lot of time talking about Washington Redskins/Football Team/Commanders owner Dan Snyder had his part in the fall of the once-proud franchise.  He still has his finger on the pulse of what’s going on in DC and how the sale of the team from Snyder to a group owned by Josh Harris had an affect on sports radio in Washington

Czaban says the sale and the fan reaction had a huge impact in a positive way.

“They definitely had a surge,” said Czaban.  “I was very happy for everybody still on the air doing sports radio day to day at seeing the bad man run out of town who wrecked the franchise, lost the team, name, logo and soon to be history that he was finally gone.  I think it was definitely good but now with the Commanders being so bad, there’s hope with a new owner but there’s a lot of cleaning out that has to be done first.  I think the guys on sports radio are going to be very busy this next year or two.”

Transitioning to full-time hosting duties in Milwaukee a few years ago, Czaban saw the Aaron Rodgers era with the Packers wind down.  After the Packers traded Rodgers to the Jets this past off-season, the keys to the offense were transferred over to Jordan Love.  While there were some growing pains inside Lambeau Field at the start of the season, the Packers have rebounded.

Not everyone in town thought it was going to happen and some hosts patience ran thin…but not Czaban.  He had gone through too many lost seasons in Washington to realize that you just can’t throw in the towel until a season is done.

“There were guys on my show and on other shows (when the Packers were) at 2-5 they were like “season is over, they’re going nowhere” and they were event talking about draft position,” said Czaban. “I was the only guy saying whoa the season can be over when it’s over.  We have all the time in the world for that but it’s not over now.  Now, I kind of look pretty smart.”

Steve Czaban also looks very intelligent for being able to do something that not many people in the sports radio industry can do.  He was successful in one market for a very long time and has made the transition to a new market and is, once again, having success with a tremendous sports talk show.

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Brian Murphy is Preparing to Write His Next Chapter at KNBR After Layoffs Ended ‘Murph and Mac’

“I don’t want to say, ‘This too shall pass,’ or, ‘Time heals all wounds,’ but you’re only as good as your next ratings book.”

Derek Futterman

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Brian Murphy
Courtesy: Brian Murphy on Instagram

After the morning show signed off at KNBR last Wednesday, co-host Brian Murphy was called into a meeting with Cumulus Media market manager Larry Blumhagen. Although there had been signs of potential changes, Murphy had partnered with Paul McCaffrey for nearly 18 years and survived all of the turmoil.

A simple look around the building represented proof of an alteration, evinced by reductions in the number of stations under its roof. A once powerful news station, KGO-AM, underwent a sudden format flip last year after nearly a century on the air. A few years earlier, alternative rock station KFOG was eliminated from the company’s portfolio as well. KNBR has weathered the storms, but not without alterations to the station’s programming department.

“I would say everything has shrunk,” Murphy expressed, “and that includes sending us on road trips or to Super Bowls, etc.”

Layoffs have reemphasized the importance of the quantitative bottom line, sometimes overshadowing the qualitative utility and widespread impact derived from talent and popular shows. It is partially why the deluge of palpable support after Murphy learned in a short meeting that McCaffrey was being laid off was surprising and reinvigorating. But first came an immediate, jarring feeling surrounding the decision.

“Truthfully numb,” Murphy said regarding his sentiment after learning what happened. “I guess it’s a cliché to say that people go into shock, but to know that Paulie and I wouldn’t be together was something that didn’t register. I mean, it registered, but it didn’t register until fully; the next 48 hours is when it really started to really hit.”

McCaffrey was one of seven laid off at KNBR that day. Morning show producer Erik Engle, former programmer Lee Hammer, host F.P. Santangelo and members of the outlet’s digital department lost their jobs as well. Even the long-running KNBR Tonight evening show, which aired for decades was canceled, and replaced with CBS Sports Radio programming. While Murphy always hoped that the morning show would continue in the iteration before the end of his contract, he is now facing a new reality without his longtime colleagues.

“I think what we were disappointed by was sort of an abrupt and premature end, particularly to our partnership, which I think we’ve learned from an incredible outpouring of social media is way more than we knew,” Murphy said. “We learned our partnership for whatever reason connected to a lot of people for a long time. It’s funny they say radio is dying, but radio sure is personal and effective in many ways baked on what we’re hearing from our listeners.”

During the next two days, Murphy was off the air and contemplating his future. There were moments where he thought about leaving KNBR. However, he knew that he had a contract to fulfill and a family to support. Additionally, the person that he was set to work with on Monday and beyond – Markus Boucher – had contributed to the morning show for nearly four years, rendering familiarity and comfortability.

“There’s a chance that Markus and I could do this for a long time; we’ll see how it goes,” Murphy said. “Maybe things go great and that would be awesome, and I’m definitely leaving that door open. For whatever reason, we recover from the pain of losing my partner for almost two decades and the next chapter works out.”

In 2023, KNBR has experienced two subpar quarterly ratings books. The decrease in performance has affected all dayparts on the outlet. Murphy knows that when the San Francisco Giants do well, it generally leads to KNBR succeeding. The station did improve in its summer and fall books for 2023, but there already were repercussions being felt.

“I just know that that happened and it damaged people’s perception of the station, but I don’t think it was an accurate reflection of all of our listenership at all; I just don’t,” Murphy said. “I know for a fact that we still had a huge audience, and it’s evident by what happened after the news; just so many people reacted and people in the demo too.”

Even though he knows it does not directly relate to his role as an on-air host, Murphy believes that the local advertising market was damaged because of the impact the COVID-19 pandemic had on the city. San Francisco was one of several major metroplexes that instituted strict health and safety protocols in an effort to slow the spread of the disease, which had an effect on sports talk radio consumption. With more people working remotely and fewer people commuting to the office, the transition to digital content and audio on-demand offerings has hastened in order to realize previous levels of engagement and keep the format alive.

“KNBR is going to have to weather this storm,” Murphy said, “and there’s this feeling of, I don’t want to say, ‘This too shall pass,’ or, ‘Time heals all wounds,’ but you’re only as good as your next ratings book.”

The station recently held an all-staff meeting to discuss its direction, which has been somewhat complicated by three program directors at the outlet over the last five years. Following the departures of Jeremiah Crowe and Kevin Graham, Adam Copeland took over the responsibilities last month. The layoffs took place two weeks into his tenure, causing some people to question how involved he was in the decisions and whether or not he advocated for the morning show.

“I think these things come from beyond San Francisco,” Murphy said. “Our headquarters are in Atlanta, and I think something this big – like I said, it wasn’t just Paulie Mac; it was seven people. Paulie Mac is personal for me, but that to me says, ‘Well, that’s obviously a big budget decision that’s being made at a level far above the San Francisco program director.’”

Although Copeland has minimal previous experience as a program director, Murphy is confident that he will be able to effectively lead the station through his energy, youth and passion for the medium. Copeland grew up listening to KNBR and worked at the station over the last several years as a producer and host, eventually earning a spot in afternoons alongside Tom Tolbert. Copeland remains in that time slot, pulling double duty for the radio station. His relatability and familiarity with the craft is something that Murphy views as an advantage.

“I think people are pretty excited that we have somebody who cares as much as Adam Copeland does about KNBR,” Murphy said, “I think if there’s anything to be optimistic about in 2024 that despite this ending to 2023, it’s that we have a program director who’s all-in on the station.”

Thinking about what comes beyond the immediate future though is not within Murphy’s mindset. At the moment, he feels it is too soon to determine if there will be a potential Murph & Mac reunion on a digital platform. Instead, he is focused on being able to continue to serve San Francisco sports fans without his longtime on-air partner. Murphy realizes how fortunate he was to have someone like McCaffrey by his side and valued both his consistency and dependability on a daily basis.

“Every single segment he was the same energetic, relentless, hilarious partner who only wanted what was good for the show – not what was good for him; not what was good for me – he only wanted what was good for the show,” Murphy said, “and it was such a lesson for this newspaper guy to learn, for lack of a better word, showbusiness.”

When Murphy entered the studio Monday to host his first show without McCaffrey, everything felt surreal to him on the air. There was ostensible tension in the room and from listeners about how he would address the news, and share his feelings with the audience. The program ended with a monologue from Murphy regarding McCaffrey, something that he is grateful Boucher did not raise objection to and that he was able to make his statement on the air.

“The 49ers had just destroyed the Philadelphia Eagles, which actually was a huge positive break for us because it allowed everything to happen Monday with the backdrop of great positivity because that was a huge game for the Niners and people were pretty jacked up about that game,” Murphy said. “So I opened the show by saying, ‘I know it’s corny, but that one was for Paulie.’”

The shock and surprise from McCaffrey being laid off is hardly evanescent, but Murphy is now thinking about how to optimize the morning program with Boucher. Predicting what may come next is an arduous task. Murphy considers himself fortunate to have had nearly 18 years hosting with McCaffrey, and he is now thinking about the next chapter of his time at KNBR while having reference for the enduring legacy of Murph & Mac.

“For whatever reason, I’ve never lost my absolute joy and passion for the sports world – sports content; sports stories; sports history; sports media – everything about it,” Murphy said. “And so every morning when my alarm goes off and my feet hit the floor, I’m like, ‘Let’s go! I’m stealing money. This isn’t work.’”

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