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John Kincade Enters His Third Act

“Put down your phone and listen instead of constantly trying to get feedback from a bunch of faceless people on social media.”

Derek Futterman

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It is exceedingly rare in sports media to host a radio show that lasts for over two decades, bringing listeners compelling talk and opinion about their favorite teams. John Kincade achieved that feat with his co-host Buck Belue in Atlanta on 680 The Fan and viewed himself as part of a family. The station, owned by Dickie Broadcasting, embraced Kincade and the skillset he brought on to the airwaves – and he viewed himself as a trusted voice in the city’s sports media landscape. Then in December 2020 amid the COVID-19 pandemic, the radio station dropped him in a cost-cutting move that suddenly put his livelihood in flux.

“It was one of the greatest shocks of my career, but it also taught me something,” Kincade said. “It taught me to prepare myself because no matter who you are or what you are in this industry, there could be a reason at some point that your employer says, ‘We can’t afford you anymore,’ or, ‘We don’t want you anymore’ and you’ve got to go.”

As a native of Broomall, Penn., Kincade was always captivated by Philadelphia sports media personalities, including Howard Eskin who he would later have a chance to learn from as an intern at WIP 610. After doing sports at the television station at Cardinal O’Hara High School and broadcasting local events on community television, he decided to matriculate at Temple University: one of the top broadcasting schools in the country.

Working in radio was never a given for Kincade, though. Although he always had a passion for sports media, finding a full-time job in the industry was hardly facile and part of the reason why he chased internship opportunities to complement his participation in student media outlets on campus.

As an undergraduate student majoring in radio, television and film, Kincade worked with the Philadelphia Flyers’ coaching staff compiling statistics and video, meaning he was often around the team. As a result, when he was offered a chance to be a Flyers correspondent with Tony Bruno on WCAU, he had to receive permission to work in the role from head coach Mike Keenan. While Keenan granted Kincade’s request, it came with the caveat that if he ever divulged team secrets or sensitive information, he would immediately be fired by the organization.

“I would have strong opinions but I had to be very, very careful not to give away any information and I always had to make sure that I was well-versed in what I was saying,” Kincade explained. “It always had me a little bit on eggshells but it also had me… prepared.”

From there, Kincade worked at WIP where he was afforded the chance to go on the air by then-program director Tom Bigby. Additionally, Kincade contributed to Angelo Cataldi’s program and developed a relationship with the host – little did he know they would become competitors in Philadelphia morning drive years later. Cataldi had a profound influence on Kincade’s career, serving as an example of how to express himself and tirelessly improve at his craft in an industry predicated on sustained success.

“I got to see him and work with him when he was building the brand; not this juggernaut corporation that he’s built that has been this incredibly successful venture,” Kincade said. “I watched him put in the hard work when he was still a young radio guy.”

Working in radio was only a part-time gig for Kincade, as he landed a job in regional sales and marketing for Shared Medical Systems (SMS) [currently “Siemens”] two years out of college. His expertise in the field led to a quick ascension to the point where he was making a six-figure salary in his latter years. On the side, he was a high school hockey coach, maintaining his passion for the sport while still contributing to WIP 610 and, in the process, receiving minimal amounts of sleep each day.

Then in 1995, he was told by SMS of an opportunity to work in Atlanta and relocated, picking up part-time radio work on the weekends at 680 The Fan. Kincade was operating at a pace bereft of considerable time to recuperate and thrived until it all came to a screeching halt.

Less than a year into his time in Atlanta, Kincade was diagnosed with non-Hodgkin’s lymphoma. Fortunately, the cancer was detected early enough to where it could be treated with chemotherapy and radiation, and he was able to continue to work at his unremitting pace. Two years later though, Kincade was told he had testicular cancer, causing him to undergo more treatment and surgery. By this time, he had taken a new job as director of new business development at First Consulting Group, but internally he thought his days on earth were numbered.

“I didn’t have confidence that I was ever going to get to be a guy like I am now with some gray hair,” Kincade said. “I believed my life wasn’t going to be that long.”

Kincade had a powerful realization during his second bout with cancer that he needed to expend his efforts into chasing his passion of sports radio. It catalyzed him to give up his lucrative sales job to work in sports radio in an attempt to fulfill his childhood dream.

“Cancer was the best thing that ever happened to me,” Kincade said. “People will roll their eyes and go, ‘What are you talking about?’ Without it, I wouldn’t have had the guts to change careers and I think I may have missed out on one of the greatest rides of my life.”

Since that moment, Kincade experienced a precipitous rise as a sports media personality and began refining his style to best appeal to the audience. In 1999 following a two-year stint at 790 The Zone, Kincade was signed on as an afternoon host with 680 The Fan (where he worked part-time in 1995) to form a duo with former University of Georgia quarterback Buck Belue. The new program, titled Buck and Kincade, quickly became a staple of sports coverage in Atlanta. The locale was a melting pot – an amalgamation of sports fans and rooting interests – that, at the time, Kincade says was a “fledgling sports radio market.”

The show endured changes in media and a growing sect of sports fans solely invested in the local teams, lasting for over two decades before the station decided to move on in December 2020. Over that stint in Atlanta, though, Kincade had been involved in a variety of other projects, including hosting a nationally-syndicated Sunday morning show on the weekends called The John Kincade Show on ESPN Radio. Nine years later, his show moved to CBS Sports Radio and gave him a chance to connect with a national audience and discuss the world of sports and, of course, the football games that would kick off a few hours later.

“I would always have a show with a bunch of different segments in it and little things that became sort of unique benchmarks of what I did,” Kincade said. “I enjoyed making it my own and getting to do mornings.”

In these roles spanning over 15 years, Kincade not only hosted his own program but also filled in for other radio personalities on their shows as needed. Some of the hosts he sat in for include Colin Cowherd, Dan Patrick, Scott Van Pelt and Mike Greenberg, fortuitous occurrences that engendered him heightened exposure and reach towards their embedded audiences. 

Additionally, Kincade launched The Big Podcast with Hall of Fame center Shaquille O’Neal where they would discuss basketball, sports and the world of pop culture at large. It was a memorable experience for Kincade. The show was produced by Rob Jenners who also worked at 680 The Fan and found creative ways to keep listeners entertained within every episode.

“He was an amazing, amazing partner,” Kincade said. “[We had] so much fun; I had so many laughs…. On my deathbed, I will be remembering some of the fun and stupid things we used to do on the Shaq podcast.”

Kincade joined 97.5 The Fanatic in January 2021 as the host of The John Kincade Show airing weekday mornings from 6 to 10 a.m. Moving back to work in Philadelphia for the first time in over two decades was not an insurmountable task for him since he had been closely following the teams in the area and making biweekly appearances on Cataldi’s show. Today, he likes to think of himself as a collaborator who aims to create original content and a distinct sound consumers will not be able to find anywhere else.

“I don’t like the sort of 1990s/early 2000s of sports talk radio where it’s one person on a mic just taking a bunch of phone calls,” Kincade said. “I enjoy interaction; I enjoy creating unique and compelling segments that don’t require throwing out the phone number and literally just saying to my callers, ‘Here, you provide me the content.’ I like creating content and then being able to deliver that content and having listeners that will interact [with] what I’m talking about.”

The importance of being cognizant of both the marketplace and in what consumers want to hear is paramount to drive ratings and revenue; however, he does not want his show to be solely caller-driven. Instead, he tries to engage the listeners by presenting thought-provoking topics, giving his opinion on them and then opening it up to callers to join the conversation. It is a philosophy many sports radio hosts do not agree with Kincade on – doing anything different though, he says, likens the callers to aspects of show preparation.

“You’re letting the plumber; the electrician; the doctor; the lawyer make the decisions about what the content of your show is,” Kincade said regarding caller-driven programs. “I think that’s crazy because they’re not going to be there to pay your bills someday if the station decides to let someone else do the show. You’ve got to be a strong content creator and you’ve got to run your show first. You can’t just toss someone the keys and say, ‘Yeah, wherever you want to drive me today, you drive me there.’ I think that’s nuts.”

Philadelphia sports have been passed down through the progeny of local residents, requiring a hyperlocal focus to maintain interest. Otherwise, there are plenty of other options out there for consumers to explore more closely related to their niche sports interests.

“You have to be much more focused because honestly – I’m not using myopic in a bad way – but in Philadelphia, if you’re not talking about what Philadelphians want to talk about, they’re turning the dial,” Kincade said. “They’re not going to pay attention to you.”

SportsRadio 94WIP host Angelo Cataldi is set to retire either the week after the Philadelphia Eagles are eliminated from the playoffs or following the parade if they win the Super Bowl. Over the years, there have been morning drive ratings battles between Cataldi on SportsRadio 94WIP and Kincade on 97.5 The Fanatic, a challenge Kincade described as “like going 15 rounds in a prize fight.” The impending shift from Cataldi to the duo of Joe DeCamara and Jon Ritchie gives Kincade and his team a chance to expand their audience and appeal to new segments of the marketplace.

“The younger listeners in Philadelphia have been finding us and have been paying a lot of attention to our show since the day we took to the airwaves because we sound different; we’re a different show,” Kincade said. “We’ll expand on that; we’ll continue to work with that…. Angelo may have a departure week and a goodbye week, but we have our own things planned to have our own sort of welcome party to the people who may be looking to say, ‘Hey, I’d like to try something different in the mornings in Philadelphia.’”

In addition to his radio show, Kincade is teaching a talk radio course as an adjunct professor at Temple University,  his alma mater.. He is developing an original curriculum to help foster the next generation of broadcasters, giving them expertise and advice on how to build a career in the uber-competitive industry. The new job is indicative of his “third act,” something he was asked about from his former agent Norman Schrutt.

Schrutt, a renowned radio executive known as the “Radio Rabbi,” was a tactician when it came to negotiating favorable terms of employment, according to Kincade, and would tell his clients upon signing a contract to “just shut up and go to work.” He always challenged Kincade to pursue another act in his career, though, and Kincade has found his chance in teaching the craft for which he gave up a steady career to pursue.

“He was the perfect mentor to sort of guide me and I enjoyed getting a chance to learn from him,” Kincade said of Schrutt. “….When I [went] into my classroom last week for the first time, I thought to myself, ‘Well Norm, I’m following through. This is going to be my third act.’”

Some of the advice he plans to share with his students focuses on how to stay original and generate content conducive to success, focusing on being versatile in your abilities and being yourself on the air. 

“If you’re thin-skinned, get out now because you will never survive,” Kincade stated. “Put down your phone and listen instead of constantly trying to get feedback from a bunch of faceless people on social media. The people on social media, whether they’re real or not; they’re not giving you feedback that’s going to help you be more successful. Stay less driven by trying to pander to Twitter or Instagram and be more focused on the radio content that you create each day.”

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Sports TV’s Star Era is Over, So What is Stephen A. Smith Worth Now at ESPN?

“The future is about meeting your audience’s needs on demand and putting a focus on what it is audiences will pay a premium to see. I don’t think that describes studio debate shows.”

Demetri Ravanos

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Stephen A. Smith
Courtesy: Evan Angelastro, GQ

What is ESPN paying Pat McAfee? The exact figure is disputed, but it’s believed that he signed a contract for $85 million last year. The network writes a $17 million check to Troy Aikman every year and another $10 million check for his Monday Night Football partner Joe Buck.

That is a lot of money already tied up in talent. It seems like ESPN is about to agree to another staggering dollar figure to keep Stephen A. Smith on the payroll. But I have a question.

Why are we doing this? Why is an eight-figure annual salary for any single person a good investment? 

ESPN’s corporate parent, The Walt Disney Company, has said over and over again that they are trying to build a media company for the future. It’s why Star Wars is a streaming-only property for the time being and why Hulu is being folded into Disney+. 

The future is about meeting your audience’s needs on demand and putting a focus on what it is audiences will pay a premium to see. I don’t think that describes studio debate shows.

Jimmy Pitaro had an idea when he took over ESPN. He wanted to give more money to fewer people and put the network’s biggest stars everywhere he could fit them. It’s why Smith was on First Take and NBA Countdown and had a show on ESPN+. It’s why Mike Greenberg had Get Up, NBA Countdown and a radio show. When Pitaro was first laying the foundations for his tenure atop ESPN, the idea made a lot of sense. 

Now though, it’s time for the strategy to be re-thought, particularly as Pitaro and his boss Bob Iger lay out the reasons why it makes sense for the network to offer its audience so many different approaches to its digital future.

The star era of sports television is over. Just ask FS1 and Skip Bayless

When the biggest names and most recognizable faces at ESPN were Dan Patrick, Keith Olbermann, and Stuart Scott, we turned on ESPN to see what they would do and hear what they would say. To hear those talents tell it though, that was a time when ESPN was afraid to lean into its stars and instead tried to hammer home that no SportsCenter anchor was bigger than the show itself. There were a lot of steps that got us from that reality to this one, but each one made the talking heads matter a little less. Now, the only things that move the needle for the audience in a way that matters to the people at the top of Disney are games.

It started with the rapid growth of cable, then came the internet. That gave birth first to blogs, then YouTube and then to podcasting. We didn’t have to wait for Tony Kornheiser and Michael Wilbon at 5:30 anymore. We could get access to whatever opinion we wanted any time we wanted it.

From there, it kicked into overdrive. Streaming TV became common in most homes. Sports betting was legalized in states all over the country. The Covid-19 pandemic shut down the sports world. Streaming viewership grew to the point that it overtook traditional television.

Advertisers have been paying attention to all of it and what it all means. Look at FOX News, which has been dominant in primetime on cable. The median age of the audience for those shows is 69. That means half of the people watching are 70 or over. It’s why commercials for catheters and reverse mortgages fill so much of the network’s ad time. That’s not just true for FOX News. It’s a problem for just about every traditional TV network. 

ESPN’s median viewer age is 48 and according to one study, nearly 40% of its audience is over 55. That’s still a valuable audience to advertisers, but remember that linear TV viewership isn’t popular with young people at all. Those people are not going to turn 48 and suddenly get a craving for a cable cord or satellite box. Many of them won’t even look into streaming tv packages like YouTubeTV, HuluTV, or Fubo. 

The one exception is live games. ESPN’s median age isn’t significantly lower than FOX News’s because of Smith or McAfee. It’s because of Major League Baseball, the NFL, NBA, NHL and college football. The future value of ESPN is being able to offer all those leagues and games to viewers without forcing them to pay a cable or satellite bill.

First Take is well-constructed. Stephen A. Smith’s comments and antics on the show get spoofed by Saturday Night Live and draw a reaction from Jon Stewart. He has made the show a cultural touchstone. PTI and Around the Horn have both stood the test of time, in their 23rd and 22nd years on the network respectively. Those shows have performed at or above expectations for multiple decades, but I don’t think that guarantees they will be around forever.

What if ESPN wanted to take those games from smaller college conferences and international leagues that currently air on ESPN+ and put them on the main network instead? As we move to full availability of ESPN without a cable or satellite contract, the network could take advantage of America’s desire to bet by airing games throughout the majority of the day’s 24 hours. Integrate ESPNBet capabilities into the presentation, and you certainly have a more profitable product.

I could see myself watching a game in a league I am unfamiliar with and maybe even putting a little money on it if ESPN utilized the Pat McAfee Show crew. I’m not a huge fan of their college football broadcasts, because that’s my favorite sport and I want to watch the game, but if you’re telling me we’re all watching a soccer game from France’s Serie B and they are telling me what in-game bets they like, I just may participate. Degenerates can convince other degenerates to bet on anything if the vibe is right! The problem is that I don’t know how much of that McAfee can do and I don’t know many other ESPN talents that have that kind of equity with their audience.

Don’t judge Smith solely on recent weeks. It’s a short period when he has come off as really unlikable, but it’s part of a much larger career that has shown you over and over again that he knows how to attract and connect with an audience. Having him is a win for any network. But is it a win that’s worth an annual salary of 15 or 20 million dollars? I don’t think it is.

Stephen A. Smith has goals he wants to accomplish. There are new realities in the media business and ESPN needs to be ready to adapt. If the age of the star pundit on television is over, I’m not sure a long and expensive contract makes sense for either side.

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Seller to Seller: John Goforth, Magellan AI

“I love hiring people to do job A so they are ready to do job B in six months and that’s always been a really successful tactic for me as well.”

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Graphic for a seller to seller feature with John Goforth of Magellan AI

John Goforth is in his fifth year as Chief Revenue Officer at Magellan AI, a podcast advertising analytics platform. In his ‘previous life,’ Goforth spent more than a dozen years selling and managing in radio, with a heavy emphasis in sports.

After stops at KMOX, KFNS and 101 ESPN in St. Louis, Goforth was recruited to ESPN Chicago and later took over as Local Sales Manager for 670 The Score and 93XRT. When he looks back at his time with those stations and companies, he thinks about how much he enjoyed the creativity involved in the business. His success, he believes, came from his work ethic and building great relationships with clients who he would work tirelessly for to create engaging advertising campaigns he knew would drive results.

But Goforth also saw the declining revenue of traditional media and saw the opportunity in the podcast space. So, since 2016, Goforth’s sales life has revolved around podcasting.

Magellan AI has software which continuously monitors 40,000 advertisers across 50,000 podcasts. They work with publishers, ad agencies and brands and some have referred to the company as “the Google of podcasting.”

Goforth had previously worked with Magellan AI as Senior Vice President of Sales at HowStuffWorks, he was their first subscriber. “It’s so much easier to sell an advertiser who is already engaged in the podcast ecosystem than someone who isn’t,” Goforth told BSM in 2022. “I always wanted it to be someone else’s job to convince them that podcasts were the right channel. I just want to find the people that have already embraced the channel and convince them my content was good content to try.

“Sellers use us to understand the marketplace – who’s spending, what genres are they accelerating in, where are they pulling back, how much money are they spending and what their competitive field and industries look like.”

For example, Magellan AI data can tell you that in the month of April, Better Help spent nearly $7.7 million in podcast advertising, Amazon spent nearly $5.5 million. It can also tell you that Toyota was the top spending auto dealer in podcasting for the month and that 7 of the top 15 spenders in the month of April spent the most in sports.

When asked about the current state of the podcast industry and the knowledge people have of the industry, Goforth said, “The industry is evolving…the big learning curve for everyone is getting past the idea that Dynamic Ad Insertion (DAI) is bad, that DAI is equal to programmatic. DAI is the way in which an ad is served, it has nothing to do with the ad style. Programmatic is a way in which to buy ads.

“So, we’re past downloads and impressions and what is a pre-roll a mid-roll and a post-roll and now it’s on to what type of inventory are we selling and who’s selling it.”

Goforth said if 2020 and 2021 were the years of the content acquisition wars, right now is the era of inventory acquisition wars for podcasting. “I don’t think companies care so much about being able to say ‘we are the exclusive provider of this podcast, and we are the only ones with access to this inventory.’ That still exists…but as more brand awareness gets involved, it’s really important to be able to offer scale.”

Sports has been a big part of Goforth’s career from his days selling St. Louis Cardinals Radio on KMOX to being part of a brand-new FM sports station in St. Louis at 101 ESPN, to managing sports sales in one of the top markets in the country. He said for podcasting, there are a couple reasons why sports content does so well.

“Sports is a great gateway drug,” he said. “A lot of brands that are newer to podcasts are comfortable with sports and sports content. If they have to go explain something to their bosses, they’re never going to get in trouble for saying they bought sports…By and large, sports feels safe to traditional marketers. The other thing that goes along with that is the proliferation of sports gambling. Sports gambling is, in some ways, funding sports media.”

One area that is no different for Goforth in the software business from the media business is having to recruit and train salespeople if you are going to be successful. He said he has used different strategies in the past but has come back to one of the simpler strategies when it comes to hiring sellers.

“It’s one of the most challenging pieces of running a monetization business, finding the people that can actually go do it. I’ve evolved over the years, I’ve had lots of different philosophies and theories…and ultimately, I’ve circled around to the philosophy of Malcolm Gladwell…the concept is, recruiting is hard enough and no matter what you do, you are going to get it wrong 50% of the time. So, don’t overthink it, follow your gut. Thats been the most successful path for me. Do I like this person? Would I want to have a beer with this person? Do they seem intelligent?

“I don’t subscribe to the ‘check the box’ theory…If I am hiring a podcast seller, it’s less interesting to me if you have sold podcasts. If everything else is great, I can teach you that part. Are you smart? Do you have that motor, that drive? Thats the one thing that is non-negotiable, the internal motor. I want to hire adults to be adults. I don’t want to have to check in on them and micromanage. I just want them to tell me when they need something and be supportive of them. I want to hire smart, competent people to do their job and if they need training, I give it to them. Thats been the most successful thing for me.”

Much like Brian Schneekloth from Beasley Media Group Boston talked about in this space previously, Goforth is a big believer in growing your sales bench internally. “I love hiring people to do job A, so they are ready to do job B in six months and that’s always been a really successful tactic for me as well.”

Whether it has been driving revenue selling sports media or driving revenue selling software to help others build podcast revenue, John Goforth is finding success and staying at the top of his game.

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Gary Myers Continues His Storied Career Covering the NFL

“If I knew I was going to be this happy writing books and working as a consultant on other projects, I would have gotten out of the newspaper business a long time before then.”

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Screengrab of author Gary Myers
Screengrab: Big Blue View

In the world of sports media, things are certainly a lot different today than they were five years ago, ten years ago, twenty years ago and thirty years ago.  For Gary Myers, a veteran of 8 years covering the Dallas Cowboys for the Dallas Morning News and 29 years as an NFL columnist for the New York Daily News, staying involved with covering football these days meant transitioning into something different.

Myers has been working on various projects including writing books and consulting on a documentary about Tom Brady and Bill Belichick.

“It was a pretty long newspaper career,” said Myers who left the Daily News in 2018.  “It was a really good time to get out of there because unfortunately the Daily News is just not what it used to be.”

Myers’ most recent book is titled “Once a Giant” and chronicles the 1986 Super Bowl champion New York Giants.  He is also working on a book that examines the same subject as the documentary that he is working on…who was the bigger reason for the New England Patriots’ dynasty?

Bill Belichick or Tom Brady?

“I think people’s opinions have gotten skewed by the fact that Tom went to Tampa and won a Super Bowl in his first year there and Belichick made the playoffs once in four years without Tom,” said Myers.   “I would say my end evaluation is 60-40 Brady but it’s not 80-20 and some people think it’s 90-10.  Somebody had to draft the kid.” 

Speaking of Tom Brady, the future Hall of Fame quarterback is set to take his talents to the Fox NFL broadcast booth this season teaming with Kevin Burkhardt on the network’s top team.  While some are questioning just how committed Brady is to the job and how good he will be on television, Myers is convinced that Brady will be a star on TV.

Myers wrote a book about Brady and Peyton Manning back in 2015 and was able to spend a lot of time with Brady.

“Tom was very cooperative and gracious with me,” said Myers.  “He’s a genuinely good guy who I think is really bright.  He’s very well-spoken and eloquent.  I think he’s going to be great on TV.  People are going to be looking for him to fail and I think they’re going to be disappointed because I think he’s going to be very good at this.” 

In addition to being an NFL writer and columnist during his career, Myers was also the NFL insider for HBO’s “Inside The NFL” from 1989 to 2001.  Today, writers who have been NFL insiders on TV include the likes of Adam Schefter and Ian Rapoport.  Back in the day, it was Myers who followed in the footsteps of the legendary Will McDonough.

Even though he has transitioned away from his legendary newspaper career, Myers has been able to stay connected to covering football.  With the way that the newspaper business has changed, the writing was on the wall that it was time to step away and find another way to cover the NFL.

Myers was not ready to call it a career.

“I still have way too much energy to retire,” said Myers.  “I’m taking advantage of what I call my institutional knowledge and put it to another way of using it.  If I knew I was going to be this happy writing books and working as a consultant on other projects, I would have gotten out of the newspaper business a long time before then.”

When Myers was writing books while also working full-time for the Daily News, he had to find a way and the time to juggle both responsibilities.  In the case of “Once A Giant”, he spent two years just working on the book and on a subject that meant a lot to him.

And he was able to put a lot of TLC into it without having to divide any time with a newspaper life.

“It is the best book I’ve ever written,” said Myers.  “I was incredibly passionate about the subject.  It’s all I was working on for two years.  I didn’t take on any other projects.”

While Myers has transitioned into books and other projects, the newspaper scene in New York City, as well as many other markets around the country, continues to descend.  When Myers was with the Daily News, he felt that his employer had the gold standard when it came to covering sports in the Big Apple.

Today, Myers laments what the Daily News now is and gives credit to his once bitter rival, the New York Post, for continuing to do things the right way. 

“They (the New York Post) are the only newspaper, in this area at least, that are still approaching it like it’s 1985 in terms of the resources that they put into covering sports,” said Myers.  “They still send five people to the Super Bowl.  The Daily News is a shell of what it used to be. That’s sad to me.”

The role of NFL beat writers and columnists continue to evolve because the access has changed significantly.  When Myers covered the Dallas Cowboys for the Dallas Morning News, there was always a plethora of players available for him to talk to and that left him with a good problem to have when he went back to the press room to work.

“The hardest decision I had to make when I left the locker room was which story do I want to write because I had about ten in my notebook,” said Myers. 

Fast forward to today and things have changed for reporters.

Many times, there are only a handful of players in the locker room during media access periods and that restricts the ability of the writers to create relationships with the players and get exclusive stories.

What you have now are the same reporters going up to the same players at the same time.

“I am convinced that if the NFL had its way and the teams had their way, the only people that would be covering the teams now would be the teams’ website, the teams’ video department and they would grant access to the network partners to come in before the games,” said Myers.  “They don’t need newspapers anymore and they don’t need local radio stations.  It’s just different.  The day-to-day media is no longer a priority to the teams.”

And that is a big reason why Gary Myers is enjoying the new chapter of his storied career covering the NFL.  He doesn’t have to worry about the day-to-day grind of covering a team because he’s made the very successful transition to writing books and finding other ways to tell stories about the National Football League.

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