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Kay Adams: I’ve Always Been A Risk Taker

“It was a let’s rip this up, we are going to hire a production company, we got new people. I like that process.”

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Back in September, Kay Adams began a new show on FanDuel TV called Up And Adams every Monday-Friday at 11 AM ET. It was a new venture for Adams after being the host of Good Morning Football on NFL Network from 2016-2022. If there’s one thing that Adams loves, it’s starting something new.

Adams was a guest on The Adam Schein Podcast this week and she told Schein that she loves to start up shows and that she is never afraid to take a risk when it comes to looking at a new opportunity.

“I really like starting shows. Good Morning Football was a startup by all means. It was a let’s rip this up, we are going to hire a production company, we got new people. I like that process. When I decided to leave Good Morning Football, I just felt like I had done such good work there and I felt so good about it. We won the Emmy out the door. That was kind of I feel good about this, what else is out there?

“I’ve never been someone who is afraid to take risks. I make decisions pretty quickly when it comes to an opportunity…I think there is a lot of opportunity here. I’m trying to focus on presence and what I have. This show is important to me. I have a team of really hungry people who took a chance just like I did leaving places that they had great jobs to come work on something new and they work their asses off,  my team at Up And Adams….I’m trying to focus more on getting that off the ground, getting that to a good place.”

When Adams was talking about her new show, she thinks that the key to making the show is a success is making sure she gets good information.

“FanDuel wanted to put out content. They started a TV station. They’re going to have some exciting programming coming up, but they kicked it off with me. They said alright ‘We’ll give you an hour, good luck kid. Go do what you want.’ I said what do I want to do for an hour?

“We are still figuring it out. It changes everyday. That’s the incredible grace of it all, you have the freedom to do that. I wanted to give good information. The importance of bringing in the people who are in the locker room and to be able to give some of these beat writers that are in the locker rooms and know what’s going on and the change of energy everyday a voice on a national platform has been really incredible to do. Good information has been really important.”

At times, Adams has Rob Gronkowski on her show and she likes that she can show a different side of Gronkowski to the viewers and try to change the way people view him a little bit.

“Everyone thinks he’s a goof. He’s got things to say, he’s evolved…It’s fun to watch him evolve as a character. It’s really hard to re-write your narrative in this NFL or get anyone to look at you differently. If I can pull that out of anyone, it’s a win.”

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FOX Sports Moving UFL Games to Friday Nights in 2025

“The regular season average television audience of 816,000 was more than 30% higher than the pace from the previous year.”

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The United Football League logo

FOX Sports CEO Eric Shanks recently confirmed a report from Deadline last month that said United Football League games would move to Friday nights in 2025. The Deadline report had said FOX planned to replace WWE Smackdown with sports coverage from college football and basketball as well as games from the UFL.

Shanks’ comments were made during a Zoom with reporters about the news of their new agreement with the NTT IndyCar Series. SI’s Mike Mitchell reported that the UFL worked with FOX to move the games so they could complete their auto racing deal.

Shanks said many of FOX’s UFL games would be moved to Friday night when asked about the change but did not provide more detail.

The UFL was split between FOX and ABC/ESPN this season. The regular season average television audience of 816,000 was more than 30% higher than the pace from the previous year and the recent conference championship games were up 57% over the averages from the USFL and XFL last season. According to Mitchell, the league saw a large increase in the 18-49 demographic on FOX compared to USFL programming in 2023.

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Report: WNBA Could Quadruple Media Rights Fees

Under the current structure, the WNBA makes a reported $60 million annually from its media rights deals with The Walt Disney Company, Amazon’s Prime Video, CBS and Ion.

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(Illustration) | Courtesy: Women's National Basketball Association

The NBA is reportedly in the process of formalizing new media rights deals with The Walt Disney Company, NBCUniversal and Amazon’s Prime Video expected to be worth a collective $76 billion over the course of the deal. At the same time, the NBA is also negotiating media rights for the WNBA in which it has an ownership stake of approximately 60%. The WNBA could quadruple its annual media rights fee within these negotiations, according to a new report from Michael McCarthy of Front Office Sports.

Under the current structure, the WNBA makes a reported $60 million annually from its media rights deals with The Walt Disney Company, Amazon’s Prime Video, CBS and Ion. Throughout the season thus far, the WNBA has seen its ratings increase, drawing more than 1 million viewers across several matchups throughout the regular season. Moreover, discussion surrounding the league is further assimilating into the sports vernacular surrounding stars such as Caitlin Clark, A’ja Wilson, Sabrina Ionescu and Breanna Stewart.

Ben Strauss of The Washington Post outlined how the NBA is in the process of considering one total bid from media companies that combines the value of media rights for the NBA and WNBA. With the league itself determining the value of media rights for the WNBA, he argues that it could either be “rocket fuel” for the league or that its augmented popularity “is more of an afterthought.” The possibility exists that it could be a combination of both extremes as well, but by having the league negotiate its media rights deal, quantifying the true value could be a more difficult task.

In a report from earlier in the year, McCarthy stated that the WNBA is likely to negotiate its own separate media rights deal if it is not receiving the remuneration that it wants. The WNBA attained its most-watched opening month in league history, averaging 1.32 million viewers for games across ABC, ESPN, ESPN2, CBS, Ion and NBA TV. Moreover, the league had its most-attended opening month in its 26-year history with 400,000 fans at games through the end of May and a rise in sales of WNBA-branded merchandise by 236% year-over-year.

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NBA Finals Game 3 Up 2% on ABC and ESPN

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Graphic for the NBA Finals

Game 3 of the NBA Finals series which saw Boston take a three games to none lead in the series was up 2% from last year’s Game 3. The game averaged 11,426,000 viewers and peaked at 13,926,000 at 10:45 p.m. ET.

The game was the top draw in all of television for the night and took the top spot in all of the key demographics. So far through three games, the series is even with the television numbers from 2023.

NBA Countdown, the show which airs right before the game begins, was also up two percent compared to the same show a year ago. NBA Countdown averaged 4,330,000 viewers. Through three games, the show is up five percent from last season’s pregame shows.

The Celtics will look to secure their 18th NBA Championship when the two teams meet again for Game 4 tonight at 8:30 ET. If a Game 5 is necessary, it would be played on Monday, June 17.

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