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Relationships Matter to Jessamyn McIntyre

“For me, I want to see everyone walk out of that place feeling like they did a good job today. That makes me feel like I did a good job.”

Brian Noe

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Sometimes, it’s difficult to focus on the present rather than the past. Some people reminisce about yesteryear too much. It might be easy to think about a previous partner rather than focus on your current relationship. I wonder how many times Tom Brady randomly thought about his former New England Patriots team and Bill Belichick during his first year with the Tampa Bay Buccaneers. He might have outstanding avocado mind control, but the point is that it’s easy to look back instead of looking forward.

This isn’t the case for Jessamyn McIntyre. The new assistant program director at KJR in Seattle isn’t thinking about her previous employer, she’s looking ahead. Although Jessamyn worked in the Pacific Northwest for an upstart ESPN Radio affiliate back in 2009, she isn’t hung up on her current Seattle crosstown rival. Her focus is on KJR, the here and now, and the station’s future. Jessamyn also talks about not having a list, growing up on the East Coast and what’s most important to her. Enjoy!

Brian Noe: What’s the backstory of your first name? Is there one?

Jessamyn McIntyre: It’s not really all that crazy. My mom read an author in college named Jessamyn West. She just liked the name and kept it in her head until she had a baby. It’s funny, she’s like “I don’t know her. She was fine to read, but I just liked the name.”

BN: I like it. How are things going for you right now as the new APD at KJR?

JM: I’m only in my third week, and two of them have had holidays so far. I’m really not too far along in my onboarding there, except that getting back into sports talk radio just shows me how much I love it. I wasn’t sure if that was definitely going to be the rest of my life, and all of a sudden, I’m back doing exactly what I love doing every day and connecting with listeners. It’s something that I didn’t realize how much I missed, and it’s amazing.

I love producing. I love working with the people who are in that business. Now all of a sudden, I’m working with some people who were interns for me back when I was at my previous station. I’m like, wow, look at how far you’ve come. This is amazing. I’m so excited for you. There’s a lot of familiar faces around. I’ve been out here for almost 14 years now. Having been in the sports business for the majority of that time, I am just really glad to be back in it.

BN: Even though it’s very early on for you, what’s a typical day like for you from when you arrive in the morning, to when you go home?

JM: Well, obviously I’m paying attention to everything that’s going on. I like to look for highlights. I like to look for good sound. I like to look for good stories and I like to create good stories. My first week was learning the lay of the land and a new space. Now, I’m up and running and producing and a part of our midday show from 1-3 with Ian Furness. We’re coming up with new angles to talk about things. 

There’s a lot of retread in the business and what I try to do is think of how not to re-say the same thing over and over and not let a conversation get stale. I’m always looking for new voices to add to the station who can contribute to that. Looking at how we can be a little more interconnected between our shows as well, and just bringing everyone together. That was my favorite part of my previous role in sports talk was bringing everyone in the building together. That’s something that is still early for me, but I feel like I’m developing good relationships so far.

BN: Where did you live before moving to Seattle?

JM: I grew up in New York. I went to Springfield College to study sports journalism. I double majored in English as well. I played volleyball, which is one of the bigger reasons that I went there because I could start. [Laughs] Then shortly after graduating I got hired at ESPN in Bristol. That’s where I started my career. I got hired at ESPN Radio. 

I was more of a writer in college. But I really liked the people in radio, and I really liked the medium for connecting and distributing information because you can be so much faster. You don’t need B-roll. You don’t need pictures. You don’t need any of that. You can just go with news and the voices that you have there. Going all the way back to learning at the age of 23, to now realizing that radio really is something special.

BN: What was it like for you to come from the East Coast to Seattle? And not just radio, how different was the vibe and just fitting in there for you?

JM: Well, the East Coast — and I’m sure you know this — is a little bit harsher of a sports media environment. It was a lot more relaxed here. I’m a little bit of a tenacious person, so learning how to relate to people having come from the opposite coasts — and by the way, I moved out here sight unseen — so I didn’t know anything about it. I just knew good market, good teams that I kind of watched from afar, but don’t know as much about immersing myself in the sports environment here was really wonderful. People are more interested in a conversation rather than ragging on teams and talking down about everything. Not everyone on the East Coast does that, but you just hear more of a negative tone. I think it was a smoother transition that you can make going East to West than what I would imagine West to East would be.

BN: Yeah, definitely. What have you been able to either learn the most or figure out that has made the biggest difference when you are producing a show?

JM: I would say that relationships matter quite a bit. I’ve always been a relationship person, but the relationships that you build can truly have an impact on the product that you’re putting out. It’s important to remember that, and that no relationship is worth ruining just because you want to have a hot take one day. Just being understanding, but it’s okay to have an opinion that someone might not like.

Those are things that through the years I have learned that, okay, the first time I made someone mad because of something that one of my hosts said, I felt really awful about it. Then you realize, okay, well, that’s okay as long as you were fair. It’s all right. But now it’s easier to brush off even though I still feel bad sometimes. I think that when you’re working in any environment in any medium, the relationships you have with the people that you work with are at the top of the list. That’s how you build a successful environment and a cohesive environment and that will never change throughout the rest of my career.

BN: What have you been able to take from doing national stuff, that you now apply to a local scene?

JM: That’s actually an interesting question. When I was in a national environment, it was national headlines, right? It didn’t matter what the market was. The transition going local, it was a bit of a challenge for me to be honest because I’m still so in tune with looking at the biggest story of the day, which I viewed as the national story of the day. Then I realized that the people in your market, which has been Seattle for me for this long, they don’t care that much about the national story. They care about the big ones, for sure, but they want to know about their teams.

It’s not so much what translates from national to local, it’s more what the headlines are for this specific city. This was the first time I had worked at any local market. I think that made me more in tune to listening to people, whether you’re sitting at a restaurant or at a party and listening to what they care about, and then really getting in touch with your listeners. That is an immersive experience that you have to take seriously. Like I said, I’m a tenacious person, and I’m like, well, yeah, but LeBron is going to Miami. But that might not be the headline for the people who are actually listening to us.

BN: Is there anything else that you’ve done over the years to fully understand what the listeners in your area value?

JM: Well, you can dig into the ratings any day. You can look at your quarter hours, and you can see what people actually tune into. But I think the biggest thing is connecting with the people who are in the media, who have been here already. I talked to the writers at the time; Seahawks, Mariners were the biggest thing. This was back in 2009 when I came out here, and kind of picking their brains about it.

But then also, really listening to listeners. Whether it be through their communication through social media, and that can always be taken with a grain of salt, but also, when you’re just out and about and you’re listening to people and hearing what they say. You go to a local establishment, what games are on TV? It’s not easy, and it takes a long time. But through communication, through calls, and then you always go back to the ratings. What were people really interested in hearing this day? Previously, ESPN was the big four letters that you would always tune into, but who do you want to hear talk about the stories that you care about?

That’s really what I care about, is what people want to hear. Tapping into that is not that easy because there’s so many mediums that you could pay attention to, and you can’t focus on one tweet, one text, one email, you have to really see what the majority of people care about. But also not forget about that one person that might care about this one high school championship game that’s going on. I really like that KJR focuses on not just one team, they focus on everything that’s going on in the state in the sports world.

BN: What’s the biggest battle you’ve had to fight in your career?

JM: I think that honestly, the pandemic presented the biggest challenge without sports going on. We’ve got to be on air every single day. What do you talk about? What I did not like to bring up were things that were controversial related to the pandemic. People do not tune in to us for that, there’s plenty of other stations that they could listen to if that’s what they wanted. I don’t mean to always call sports an escape. I don’t believe that that’s what they technically are at all times, but sometimes they are. Especially when it got scary, when sports shut down, that was frightening for a lot of people.

It was a challenge for me to come up — I was the producer at the time — come up with things that we could talk about, while we had nothing to talk about. That was the biggest one. It was a personal struggle with me to put my hosts in the best position that they could be in. That was definitely my biggest challenge during that time. I came up with creative ways to at least let us have fun and hopefully our audience did too.

BN: You started at a competing station. Being in that same market, does that have any impact on how you view the entire market now?

JM: No, I have dear friends. I mean, at this point, having been in this market for this long, it doesn’t matter if you’re a writer, a talk show host on my station, a talk show host on another station, if you’re a television host, I pretty much know everyone and you’re going to have a hard time getting me not to make you my friend. I think we are all working for the same thing. I am more focused on what we do where I am, than I am on anything else anyone else is doing.

When I came out here, I was very competitive. But instead it shifted for me to focus on my team and what we’re doing. And that’s really what I care about. I’ll never say a bad thing about the people that you might consider competition. I just think that we’re all trying to do the same thing and entertain people with talking about sports.

BN: You covered Mike Leach at Washington State. What are your thoughts about him passing away recently?

JM: Well, I was heartbroken. I was very close to him. I had talked to him throughout the football season. We texted quite frequently. I think that people who were close to him and the entire sports world lost someone very special.

BN: Yeah, absolutely. As an APD, is there a particular area of the radio operation that you focus on the most, or that you would like to focus on more going forward?

JM: I think that we need to be more cohesive between shows. That’s not saying that it doesn’t exist already. I just think that we can completely work as a whole team together. We have a lot of remote shows. Shows are all over the place all the time. Not everyone’s in the building at the same time and things like that. That’s one focus. I want us all to be a team. I think the team that we have is so strong, and we all do work for each other right now. But being new in the building, I want to be the glue between everyone during all of that. I’m taking that all upon myself because they’re all doing such a great job of it already. I would just like to be the connection point that I don’t know is always there, but it’s a great thing when we’re on site doing things. That’s just a first look.

I will say that everyone there is so kind, and always treats each other with respect, so it’s not a problem. I just want to make sure that we’re all touching points at all times. That’s difficult when you have a morning show that starts at six and an afternoon drive show that starts at three. As an APD, I try to be there in the building to touch points with every show throughout the day, so that I’m at least there seeing all four shows. I would also like to make a point to be present for our newest partner, which happened last year before I was there, but the Seattle Kraken, who are having a fantastic season right now. That is something that I need to focus on as well because they are brand new, and I haven’t worked with them that closely before. That is another thing that I’m going to work on.

BN: It sounds like such a simple thing, just crossing over or acknowledging other shows. What do you think helps put hosts in the habit of doing that?

JM: Honestly, I think producers are the biggest part of that. I think they do such a good job. Let’s think about something that the morning show did. Well, that was a great thing that they did, let’s talk about it in the next show. And, hey, we have this great audio from a guest we had, or let’s say breaking news happens in the middle of a show where the producer is running the board. The hosts are focused on what they’re talking about. Someone else can come in and let them know, hey, just making sure you saw this. 

Like you said, it does sound so simple. But having each other all rushing towards this one thing that is a big thing that happened or multiple things that happened. I’ve done simple things like starting to communicate more via email, hey, this is what happened on our show. Here’s some great audio if you want to use it. It’s just the little, simple things that can go a long way. It really is all about communication. It’s not like I’m seeing a lack of that at all. I just want to make sure that I’m infusing myself in it.

BN: What’s important to you? When your workday is done, what gives you a sense of, hey, today was a good day, I did a good job, I provided some value. What is it that gives you that feeling?

JM: For me, I want to see everyone walk out of that place feeling like they did a good job today. That makes me feel like I did a good job. If I see everyone’s happy with their show, this was great, and I try to communicate what I heard that was great on their shows as well. When I see people walk out of that place like, yeah, that was a great show. That’s what I want to see every single day. That’s honestly more of what my focus is, it’s making sure that everyone feels that way when they walk out.

BN: As far as your future goes, what’s something that would personally make you happy, or something that you want to check off your list if there is such a thing?

JM: You know what, I don’t have that kind of list. I always wanted to be a sideline reporter and 11 years later, I’m still sideline reporting for Washington State. I have done that and I absolutely love it. I never had management goals before. I get goals when I get into a place. That’s when I make them, but I’m not a five-year-plan person. I would be really thrilled to watch this place flourish even more than it has after I got there. I want to see people who are happy to work there. As far as I know and can see, everyone really is. I want to help them reach their goals, and that would make me satisfied.

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BSM Writers

Jonathan Vilma Went To the Super Bowl As a Player, He Wants To Go Back as a Broadcaster

“The players obviously want to play their best; and then you have the media and FOX who wants to put out the best production, and so that I can really appreciate.”

Derek Futterman

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From training camp to preseason action; then an 18-week regular season followed by a string of pressurized, single-elimination playoff action, the journey to the Super Bowl is long and arduous. That is part of what makes the conclusion of it all exhilarating for the winning team and, conversely, gut wrenching for its opponent. Jonathan Vilma knows firsthand just what this journey entails and now articulates it to football fans on a weekly basis.

Vilma also knows how it feels to be a world champion, starring on the New Orleans Saints’ 2009 Super Bowl championship team’s defensive line as a middle linebacker. As a three-time Pro Bowl selection and defensive captain, he always made sure he was ready to take the field, proved when he made a critical pass deflection that helped secure the Super Bowl victory. Yet he is not satisfied just winning the game, as he aspires to one day call the nation’s largest, most complex sporting event from the broadcast booth.

“This is no different than football for me,” Vilma said. “[I am] very competitive, so I would want to make sure that [in] each performance [and] each game that I do, I prepare and act as if it is a playoff game; a Super Bowl game. It’s the best game that I’m ever going to call.”

Vilma enjoyed a decade-long career in the NFL and was inducted into the New Orleans Saints’ Hall of Fame in 2017 even though he did not play in New Orleans for the first several years of his career. Instead, Vilma’s career started in East Rutherford, N.J. as a member of the New York Jets, an organization to which he was drafted with the 12th overall pick out of the University of Miami. Following his 2004 rookie season, he was recognized as the NFL defensive rookie of the year by the Associated Press and went on to lead the NFL in tackles the next season.

Aside from all of the accolades, suiting up in the New York-metropolitan area meant facing a deluge of media on a regular basis, aggrandized because of his abilities on the field. Vilma always sought to give 110% effort as a player and did the same when giving interviews by being truthful with journalists – no matter the situation.

“I notice that a lot of the beat writers [and] a lot of regional writers appreciate when you’re just very honest about the good and the bad,” Vilma said, “and they appreciate more when you’re the same person during the bad times as you are during the good times. If I lost a game, whether it was with the Jets or the Saints, beat writers come in and you handle it the same way.”

In February 2008, Vilma was traded to the New Orleans Saints and proceeded to sign a five-year contract with the team approximately one year later. After winning the Super Bowl championship in February 2010 just past the midpoint of his career, he began thinking about what he would do next and eventually decided to give sports media a try.

Despite being an active player, Vilma appeared on a local television postgame show to give his thoughts and analysis on the action, affording him early repetitions in the industry. Once his contract expired with the Saints, he joined Bleacher Report as a guest analyst, but then moved back to college football to cover the Notre Dame Fighting Irish with NBC Sports.

The transition from playing in the NFL to working as a media member in college football on pregame and halftime shows was facile since he remained informed about the NCAA and the various conferences. In his preparation, he examined Notre Dame and its opponent, organically forming cogent opinions conducive to his role and the matchup at hand.

“I was following it prior to when I went to NBC,” he said. “Then it was just a matter of dialing in. When I say dialing in, I just reverted back to what I did when I was playing – and that was watching film [and] getting an understanding of the players, the teams, the coaches [and] the schemes. Once you do that, everything else outside of that is kind of free-flowing because I already know what the players are going to do or the coaches or the teams and how they operate.”

After a year where Vilma exclusively worked on Notre Dame football broadcasts, he began a four-year stint with The Walt Disney Company where he contributed to programming on both ESPN and ABC. With both linear television networks, Vilma was covering college football in its entirety, meaning that he needed to know information about every team. It resulted in a shift in his in-studio preparation for his role on ESPN2’s Saturday studio coverage to ensure he would be ready for any situation presented to him over the course of a broadcast.

“During the week, it would really be about watching [one] half of a team but not watching the whole game or not watching two to three games,” Vilma said. “Then, being very aware of what the media is saying about particular teams to see if it matches up with whatever I believe [about] that team.”

Upon signing a multi-year contract with ESPN in 2018, Vilma was moved to ABC’s Saturday college football studio coverage, working as an analyst during the day and at night on ESPN Saturday Night Football on ABC. Vilma joined the show to replace Booger McFarland, who had been added as a new analyst on ESPN’s presentation of Monday Night Football, collaborating with host Kevin Negandhi and analyst Mack Brown to prepare fans for the weekend primetime matchup.

Over his time with ESPN, Vilma had also been placed into the broadcast booth on occasion, including for its broadcast of the 2018 Cheribundi Boca Raton Bowl between the University of Alabama at Birmingham Blazers and Northern Illinois University Huskies. Through the experience of being on the call for live games, Vilma was eager to explore an opportunity to progress into doing it regularly. It relates to his competitive mindset fostered from his time as a player, and one that he continues to carry with him in sports media.

“It allows me to, for three hours, do what I did mentally when I played – which was [to] break down the opponent; anticipate what they’re going to do; look at their strengths or weaknesses; talk about it and really be able to go in-depth,” Vilma recalls telling his broadcast agent leading into contract negotiations. “….It really lets me feel like I’m a master of this game this week and I really enjoy that.”

The only problem was an opportunity to make the move into a broadcast booth was not available at ESPN in 2020, as the Monday Night Football booth was filled by Steve Levy, Brian Griese and Louis Riddick and its college broadcasters were relatively in place. As a result, Vilma decided to interview for an NFL broadcasting position with FOX Sports, despite initially being hesitant because of the various nuances in the league and having the ability to adopt a parlance applicable for both defensive and offensive analysis.

Recognizing his passion for the game of football and enjoyment of calling games, Vilma chose to join FOX Sports where he was paired with versatile play-by-play announcer Kenny Albert.

The decision by the network to form this particular duo was auspicious for Vilma’s development since Albert had demonstrated experience working with an array of analysts and partially engendering their success. The impact of Albert, who joined the NFL on FOX in 1994, was even more apparent when Vilma had to work his first few NFL games without him since Albert had to complete a mandatory two-week quarantine period upon returning from the NHL Bubble in Toronto.

“Kenny has been in it for so long that he’s a guy [who] doesn’t want the spotlight [or] the limelight – he just wants to make you look good; ‘you’ as in obviously me,” Vilma said. “….I could see the difference in Kenny and how he likes to call games because I had watched about five of his games prior to my first season. I was like, ‘Okay, I’ll wait until Kenny comes back and we’ll kind of go from there.’”

Albert and Vilma just completed their third season together in the booth and worked in tandem with sideline reporter Shannon Spake, who provided reports from the field. The congeniality within the broadcast team comes from having an understanding of optimizing each other’s roles and effectively supplementing them.

“I mess with him all the time; I call him a nerd all the time,” Vilma remarked of Albert, “but he’s actually really, really cool so we go to dinner a lot [and] we hang out a lot. Because of that, it shows through our body language [and] through our rapport when we call games.”

As an analyst, Vilma aims to present the ‘why’ and the ‘how’ of each play while Albert’s play-by-play responsibilities center around his accurate and concise description of the ‘who,’ ‘what,’ and ‘where.’ In order to perform their jobs to the highest standard, they take different approaches when it comes to preparation.

While Albert meticulously researches the rosters, creates detailed charts and talks to coaches and team personnel to elucidate storylines and set up his colleagues, much of Vilma’s preparation relies on watching film. Even though he is not taking the field as a player, the methodology corresponds to his participating in as many facets of the team as possible to gather quality film.

In fact, that practice was advised to him as an NFL rookie by Baltimore Ravens linebacker and Pro Football Hall of Fame member, Ray Lewis – and it had a part in shaping the trajectory of his career. Instantiating that wisdom into media, Vilma tries to formulate comprehensive and coherent points on which to expand and implement in his analysis of a play – unimpeded by other sources of information.

“I don’t want the media to influence anything I say on Sunday when I’m calling that game,” Vilma said. “I want to make sure that whatever I say is because of what I saw on film and what I watched of those teams, and then what I’m seeing Sunday as a game is going on.”

Vilma officially retired from playing football in 2015, meaning he is not very far removed from the NFL. He remains immersed in the football community as a former player and maintains relationships with players, coaches and personnel in the league. His job as an analyst though is predicated on straightforward objectivity; therefore, it is his obligation and that of other analysts to critique individuals and teams as necessary.

“I’ve always felt that if I’m calling the game based on what I see and there’s no hidden agenda [and] there’s no sugarcoating it, then you’ll be fine,” Vilma said. “Just in the same light that I’ll talk about a player who’s inaccurate or whatever it is, I’ll also speak very glowingly about a person if they’re having a great game.”

Playing professional football generates ethos in terms of commentary and the editorializing thereof whether that be during live game broadcasts, shoulder programming or studio shows. Despite making the ostensibly inscrutable parts of the game understood, it is impractical to carry an expectation of pleasing everyone. With the advent of social media, viewers with minimal credibility can suddenly become boisterous critics and build a legitimate following, lending them exposure and a megaphone to project their voices en masse.

One example of such an instance came following a game between the Atlanta Falcons and Vilma’s former team, the New Orleans Saints. As a Super Bowl champion with the team, some fans of the Saints expected him to be inherently biased throughout the game; however, they were flabbergasted when he lambasted their play amid a substantial defeat.

After the game, Vilma opened his Instagram account on which he received direct messages where afflicted fans expressed disbelief that they ever cheered him on as a player. Those types of excoriating messages can unnerve typical social media users and beget demoralization, but for Vilma, it was the epitome of a successful week in the booth.

“After each game, I want to have the fans from both teams saying I was biased for the other team,” Vilma said. “That means that my passion is coming through; it means that the emotions of the game – I’m expressing it as I call the game.”

Throughout the game, Vilma has chances to infuse his personality within his analysis and display his synergy with Albert. He genuinely enjoys his work and is not afraid to divulge how he feels about certain situations, including replay reviews during which he has a 50-50 chance of getting the ruling correct.

“You can’t be right for three hours,” Vilma said. “Nobody is perfect, and I’m not trying to be perfect. [I just] try to make sure that I talk about what I see, have fun and then let my personality come out when the moment presents itself.”

Similar to studio programming across professional sports, Vilma is looking to find a way to incorporate interactive elements into a live game broadcast so viewers can feel engaged and entertained. He has thought about implementing tweets over the course of the broadcast directed at him and Albert, potentially to guide their commentary or to implore them to hone in on a certain player or situational tendency. They would then sometimes choose to respond to the viewers while on air, akin to a point-to-mass communication system occasionally exhibited by alternate-style broadcasts.

In this manner, the user is able to gain control over what they are watching, a critical element of appealing to consumers in the 21st-century amid advances in streaming technology and an active proliferation of OTT content providers. Overall, broadcasting across the NFL is a means through which to promulgate the sport and attract viewers – and Vilma, as a live game broadcast analyst, is a fundamental part of that process. The challenge for him and other analysts is to resist allowing pundits on social media to regularly sway them in a certain direction, which would actualize capriciousness and render entropy in some of their viewpoints.

“If you try too hard to appeal to everyone that is going to comment negatively or positively about your performance, you can find yourself not knowing who you are when it comes to calling games,” Vilma said. “That’s very important because you have to establish yourself in some regard.”

Vilma aspires to call a Super Bowl at some point in his career; however, the next time FOX Sports will have the broadcast rights to the game is in Feb. 2025, the culmination of what Tom Brady expects to be his debut season in the network’s lead broadcast booth alongside Kevin Burkhardt. With other lead broadcast booths around the league being cemented over the last few years on CBS, ESPN/ABC, NBC, it is unclear how that opportunity may come on linear television, but it remains a future goal he looks to attain.

“It’s very eye-opening for me how much media surrounds the game,” Vilma said. “….With FOX [and] being on this side now, I’m still kind of just amazed at how much time, effort and investment goes into the production of the game. It’s very interesting to see how it’s really two different kinds of industries – the athletics and the media – but very similar in the sense that everyone is locked in to putting out the best product. The players obviously want to play their best; and then you have the media and FOX who wants to put out the best production, and so that I can really appreciate.”

An effective way to be considered for an opportunity of that magnitude may just come from following Ray Lewis’ advice he received early on as an NFL player of amassing a library of film. In that practice, Vilma demonstrated a persistent, indefatigable effort to continue to grow – and sees the parallels between his time on the field and current endeavors in sports media.

“I did local TV; I did NBC; any interview I could do at that time, I would do,” Vilma said. “It was now to be able to have as much film as possible – at that time, enough good film – that someone could look and say, ‘You know, I can respect him. This guy is really trying to perfect his craft. He’s been on film; he’s got a lot of good tape,’ and then go from there.”

For former athletes, moving up in sports media, aside from notoriety or expertise, often derives from putting one’s ego aside and evoking a sense of humility. It comes from adopting a hard-working attitude while taking chances that others may perceive as being demeaning or beneath them.

In many ways, it is what any entry-level employee usually does early in their career, generating a sense of respect and collaboration through their work ethic and, in turn, making enduring connections. As the adage goes, “It’s not what you know, but who you know,” and it seemingly holds true across various industries, making relationship-building and versatility integral to experience sustained success.

It all begins with repetitions and focused practice, and Vilma shows no signs of slowing down.

“A lot of the guys don’t want to do the local [or] regional stuff, and that’s the only way to get film,” Vilma expressed. “Unless you’re just going to go off of your name – which few can; most cannot – you’ve got to get on film.”

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BSM Writers

Gabe Kuhn Isn’t Worried About Filling Gary Parrish’s Shoes

“I would say I’m a prideful person. I’m not foolishly prideful, but I’m prideful in the work that I put out.”

Brian Noe

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In the movie Bull Durham, Kevin Costner’s character, Crash, says, “Yeah, I was in the show. I was in the show for 21 days once. Twenty-one greatest days of my life.” That quote popped in my head because of a sports radio host that recently got called up. Gabe Kuhn is now the host of a brand new drive-time afternoon show on 92.9 ESPN in Memphis.

This is a major opportunity for Gabe, and the smart money is on him lasting much, much longer in Memphis than Crash Davis did in the majors.

Gabe is a former offensive lineman at the University of Memphis. He obviously knows the Memphis area well and has risen quickly in the industry. Some say that love is the universal language. I would argue it’s ball, and Gabe definitely knows his stuff when it comes to football.

We chat about finding the balance of talking football on a deeper level but not too deep. Gabe also talks about filling big shoes, St. Louis Cardinal face tats and being motivated by fear. We even sneak in a little Super Bowl talk. Enjoy!

Brian Noe: You basically just got called up to the big leagues. What does it mean to you to get this opportunity?

Gabe Kuhn: It means a whole lot. It means a lot of people have the confidence in me that I can get this job done. It also means that the city of Memphis has embraced me to the point where people believe that I’m worth listening to from 4:00-7:00 PM. But overall, man, I feel like the job itself — the confidence I have in myself in getting it done — it means a bunch. I just want to make sure I can reciprocate the love the city has given me to this point from 4:00-7:00 PM every day.

BN: What were the sports radio gigs you had before this latest opportunity?

GK: Four years ago, I was let go by the Memphis Express of the AAF. Obviously, the AAF ended up folding. But I decided to just move on from there. I really started about as ground floor as you could get. I just hit up a connection I knew from Sports 56 in Eli Savoie. Eli was great. He told me that they didn’t have any spots open there. I basically stayed there in the morning, checked out the afternoon, learned some things for free. I wouldn’t even call myself an intern; I was just sort of looking, watching and trying to figure out the whole radio thing. This was four years ago.

Then about three weeks into it my guy, Johnny Radio – Johnny Hardin, knew the new producer. Right place, right time, hired me. Wasn’t making anything for two and a half years really, but obviously enjoyed it and learned a whole lot. Started producing middays for Eli Savoie and Greg Gaston. Then made the jump about two and a half years in when the station decided to rearrange their show. Dave Woloshin, voice of the Tigers, wanted to take a step back in workload. Brett Norsworthy needed a co-host with him. I ended up getting the 3-6 show Sportstime with Gabe and Stats. It really was interesting. It was from $9 an hour to salary in about two and a half years. Now I’m where I’m at.

BN: What was it about sports radio that got you interested right after your football career, and what was it about sports radio that maintained your interest when you weren’t making any money for a couple of years?

GK: Well, first of all, I love talking ball. I always had the confidence in myself that I would eventually get where I needed to go with it. I would say I’m a prideful person. I’m not foolishly prideful, but I’m prideful in the work that I put out. I feel like that always shines through. That’s just the confidence I have in myself. And honestly, when it comes down to it, I appreciate the art of it. I know how cliché, corny that may sound, but I appreciate being able to have contrary thoughts and show my personality through. That’s one of the perks of the job that I do appreciate.

BN: You’re from the St. Louis area, right?

GK: Yes, sir.

BN: That’s cool. My dad is originally from Alton, Illinois.

GK: About an hour away. I’m in West County. Wildwood, Chesterfield if you’ve ever heard of that.

BN: Nice. Are you a St. Louis Cardinals fan?

GK: Of course, absolutely. 100%.

BN: There ya go. It almost sounds like you’ve got Cardinals ink. Like, yeah, of course, I’ve got an Ozzie Smith back mural.

GK: I don’t have the full Cardinals face tat yet. But it’s coming soon.

BN: [Laughs] That’s great. Taking over for Gary Parrish, who as you know is big deal in Memphis, pulling huge shares, what’s your approach when it comes to filling big shoes like that?

GK: First of all, I do want to give a shout-out to Gary. Gary was very nice through the process and congratulated me and reached out. I thought that was really cool of him. But as far as filling those shoes, just be as informative, as entertaining as he is. I know that’s simple. I know that’s an easy way of putting it, but Gary was so popular for a reason; he put out good content and people enjoyed it. He had a genuine back and forth with his audience. His audience latched on to what he was putting out. I guess that’s as best as I can put it. That’s what I plan to get done as well. And also, I think that Gary has a love for this city that I have as well. I think that we’re similar in that way.

BN: The cliché of you never want to be the guy who follows the guy. I’ve always thought that’s total BS; I don’t want to be the guy who never gets an opportunity. What is your thought process when you hear someone say you never want to be the guy following the guy, because in your situation, you’re the guy following the guy?

GK: I would say that I don’t think about that in the grand scheme of things. I’m not going to lose sleep over opportunities I get. I know that it’s tough at times to follow a guy who has been so successful in whatever industry it may be. But I tell those people, I’m going to do a fantastic job as well. I guess that’s where I’ll go with it.

BN: What do you want your show to sound like?

GK: First of all, genuine. That’s where you have to start with this thing. I think there’s a lot of people coming up through the ranks that try to find their voice. I feel like that’s something I’ve done a good job of, I’ve found my voice. I have a personality that will absolutely shine through. I don’t want to be overly serious, but I love just talking ball.

But also, as far as the sound day-to-day, I love more so than a lot of people in the city, talking with players, with coaches, people inside the locker rooms, people that are connected still to whatever sport they’re in. I certainly feel like I have some good connections there. I feel like I can break down some barriers in talking with those guys that a lot of people can’t. I feel like that’s something that people will really like as far as my sound is concerned.

BN: You played ball. You know it very, very well. You could get really intricate with it if you wanted to. How do you balance not getting too crazy with the details, but also not being basic to a fault?

GK: I think the biggest equalizer there is if I’m going to dive into some deep ball talk, if I’m talking about the Philadelphia Eagles run game for example, I’ll say what I’m going to say and then I’ll explain it. I’ll try to bring people in there with me. I try not to get carried away when it comes to blocking schemes and who had a down block here, who was pulling there. I try to stay away from stuff like that. But I feel that listeners are a lot more moldable and understanding than some people think.

BN: Who do you like in the Super Bowl, Eagles or Chiefs?

GK: The Chiefs looked very good in the AFC Championship against the Bengals, but when I just sit back for a half second and think about the situation, Patrick Mahomes has a bum ankle. The Eagles pass rush got after Brock Purdy to the point that he got knocked out of that game. They got after Josh Johnson to the point that he got knocked out against the Eagles.

I just feel like the Eagles pass rush mixed with the rest of that defense, they’ve done a good job of building that secondary. They have a MVP-caliber quarterback this year, who will finish in the top five in MVP voting. Their offensive line is great. They’re just so complete. I don’t know if the Chiefs are as complete a team. I feel like the Eagles will be able to get after Patrick Mahomes and bother him in ways that he hasn’t been bothered through the playoffs. But we will have to see. This is definitely going to be an interesting back and forth.

BN: What do you think are the top-3 most popular teams or sports in Memphis?

GK: We have a very, very passionate audience, and certainly I think the Grizzlies audience has grown a lot. It’s catching up and it might be there right now. But we have a very passionate audience when it comes to Memphis Tiger basketball. That’s the truth of the matter. The city loves following recruiting. The city loves the AAU circuit. The city loves everything like that.

Since we’re in the Southeast, since we have a footprint of a lot of different college football teams, and obviously the University of Memphis in town, I’d put college football up there. But really close, as it always is, is the NFL. The NFL is a year-round topic as well just because of how national it is. We don’t really have a defined fan base here. I guess Cowboys, Steelers, maybe a little bit of Titans sprinkled in there. I’d say those are really at the top.

BN: Going back to your playing days at Memphis, what was your experience like playing on the team?

GK: When I came in, there were 29 guys in my recruiting class, I was easily the 29th. Granted I did get a scholarship. Obviously, I had to pay for my first summer. That was a little bit different. I came in and I had to really, really grind for everything. I came in at 260 pounds. I had to get myself up to 310. I had to play different positions. I played left tackle in high school. I had to move myself to center and then eventually guard. It was an uphill grind the entire time. I learned a whole lot and honestly, it gave me the pride in my work and the work ethic in general that I have today. I’m glad for that time, no question.

BN: Who are a couple of the big name players from Memphis that went on to the NFL while you were still there?

GK: Oh, how much time you got? I’m just kidding. Jake Elliott. Bobby McCain. Anthony Miller, Darrell Henderson, Patrick Taylor Jr. Tony Pollard. There’s more where that came from. There’s a few more that got through, Wynton McManis spent some time in the NFL. We had some really good talent on those teams, ‘13 to ‘17. That’s why we won as much as we did.

BN: How about Tony Pollard, man? It’s really cool to see how his career keeps growing and growing.

GK: He was a guy — Mike Norvell was my second head coach. We always had some questions, ‘Why is he not getting as many totes?’ Obviously, we had Darrell Henderson Jr. in that backfield, Patrick Taylor Jr. in that backfield, so we had to sort of balance that out. But we always knew what he was capable of. The fact that he can get out there, play in the slot, catch some balls, run outside, get into that sort of zone scheme that the Cowboys can run, get him out on the edge into space. We always saw that. But honestly, it’s probably a good thing that he didn’t have all of those body blows in college, because that tends to help out running backs these days.

BN: Yeah, that’s a great point. It’s a random question, but I just have to know, your Twitter background picture where it’s a guy and a girl at a baseball game or something. If you know what I’m talking about, I have to know the backstory of that.

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GK: [Laughs] Well, honestly, I find it to be a funny picture, first of all. That’s the background story in general. But I have a lovely fiancée, and I find myself explaining a lot of sports situations to her, discussing my day-to-day life with her. I just feel like that’s me, I guess. I feel like it’s just a funny representation of what I go through with my fiancée day-to-day.

BN: [Laughs] I love it, man. That’s great. Do you have a marriage date?

GK: September 30 is the marriage date. I told her, try to stay away from fall weddings and she came back to me five minutes later and asked if September 30 was okay. It looks like the first battle I’ve lost.

BN: [Laughs] Ahh man, that’s funny. I also need to know the name of the dog in the background of your Twitter picture there.

GK: So I have two dogs now. I have about 185 pounds worth of dog at my house, both Great Pyrenees. One is named Nola. She’s the girl, and then Motley is the boy.

BN: Are you a Mötley Crüe fan? Where does Motley come from?

GK: He’s actually a rescue. He was named previous to us rescuing him.

BN: Oh, gotcha. It might be a weird time to ask about your future when you just got a big opportunity, but when you think about the next five years or so, what do you want it to look like?

GK: As far as the gig I have, 4:00-7:00 PM, that’s just going to be a massive part of my life and obviously going to be my A-priority the next five years. But also within that, I really do think that some opportunities as far as maybe college football games, color analyst, those type of things. Helping out in the community in general away from the studio, that type of thing. But I feel like the professional opportunities will widen a tad bit and I’m looking forward to it.

BN: When you were transitioning from football to sports radio, who were a couple of the sports radio hosts or TV personalities that you enjoyed?

GK: What’s interesting and kind of funny is I know a lot of people will smack him down, but over the years, especially earlier, probably a little bit less now, but I think Colin Cowherd is a guy that I always watched growing up that I had some appreciation for. And yes, he’s wrong. And yes, there’s a lot of people that go after him for various things. But I feel like the engagement that he has is pretty nice. But also in town, let’s be honest, the truth of it is the guy I’m following. When I didn’t have my 3-6 show, I listened to Gary a lot. I thought he did a fantastic job. He was the guy in town that I certainly appreciated and thought the world of as far as the show was concerned.

BN: What are some of the things that get you to listen to a show if you’re driving around, and what gets you to turn away from a show?

GK: That’s tough because I’m kind of a fanatic when it comes to sports radio. I generally give people a longer shot. I think when we’re just speaking generally, someone who’s informative and engaging, no matter what content they’re putting out. I know a lot of people will say they like the bits, they like segmented items that bring them back every day. I think there’s something to that as well. But if you’re informative, engaging, I’ll listen to anything you have to put out there.

On the flip side of that, if you hear a bunch of errors. If you hear a bunch of people slipping up. If there’s no point to the conversation being had, if there’s no sort of end goal — and that goes with the engaging part of this whole thing — I feel like that would be the time where you may switch stations. I feel like that’s a pretty long-winded way of saying you stay around if it’s informative, engaging. You don’t if it’s not informative and engaging.

BN: Going back to your football days after college, what was it like in the AAF? Just that year and how the league was shut down, what was that like, man?

GK: It was interesting to say the least. I got cut right after minicamp. That’s the truth of the matter. I got signed to the inaugural team, and then was cut directly after minicamp. I guess I wasn’t big enough, whatever it may be. But it was not a good experience. To be completely frank with you, it was bad for most everybody involved. They didn’t have a practice field all figured out. Everything was pretty spur of the moment. After I got done, they sent me a bill for the physical I took previous to minicamp. It was just a bunch of errors stacked on top of it.

Obviously, I got cut early and moved on and found my role, but there’s a lot of good guys I know that got cut from that league and couldn’t really land on their feet for a while. Didn’t get paid, didn’t have anywhere to go for a moment. Obviously, some of them found their way, some didn’t. I just thought that that operation in general, and I know this is getting serious and a little tough, but that operation in general was very disappointing to see about how ill-prepared they were.

BN: I just thought of Mark Schlereth, a former offensive lineman. He once talked about being scared during his NFL career. He was a guy that wasn’t highly recruited, wasn’t highly drafted and he was just scared that he was going to get replaced or get cut. I think about your football career and how you explained it where at Memphis you’re one of the last guys on scholarship. You go to the AAF, you’re cut. I don’t know if that builds a fear that might be a good thing with what you have now in sports radio, where it’s like, I got to prepare or the next guy is going to take my spot. Do you feel like that at all?

GK: Yes, I do. I think I would relate it to my fiancée is always telling me you never give yourself credit. You never sit back and enjoy and give yourself credit for what you’ve accomplished. I say I don’t think there’s time for that. If you’re giving yourself credit that means you’re patting yourself on the back for a job well done. I hate to say it like this, but the job’s not finished, right? You have to move forward day to day like the job’s not finished. I would relate it to that. I think there’s absolutely a part of me that feels that way.

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The Chiefs & Eagles Have Super Bowl Game Plans, How About You?

“The Super Bowl is the biggest event in sports, no team would go in without a solid plan, your show shouldn’t either.”

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When it comes to preparation, I usually hold off. I’m a procrastinator’s procrastinator. It sounds better if I say; “I’m driven by deadlines,” but the truth is, I just generally put things off until they absolutely have to be checked off the list. If your goal as a producer is to have a great post-Super Bowl show, don’t be me, you best start working now.

There are many things that complicate booking guests for a Super Bowl reaction show. The obvious is that you have no idea who is winning the game. But, beyond that, you have no way of predicting what will be the biggest story coming out of the game. It could be anything from overtime to a blowout, halftime show debacle, officiating blunder, or even a surprise retirement announcement.

With that in mind, there are some strategies for targeting guests. With these, though, working ahead is paramount. Most anyone that is going to have enough insight to improve your show will be slammed in the hours following the end of the game.

Strategy 1: The Game Participant

This is a big risk, big reward strategy. It is also one that is only available to a select group of shows. If your show is nationally syndicated, in a very large market, or home market for one of the teams, you have a shot here. If not, the odds are not in your favor. The team’s media departments are as busy as anyone during a Super Bowl run. They aren’t likely to help a show they’ve never dealt with during that whirlwind of action.

I am reminded of a friend of mine who worked as the media relations director for a mid-major basketball team that sprung a huge round two upset and advanced to the Sweet 16. Needless to say, he was swamped overnight with interview requests for his coach. He told me every station led with “ESPN Radio” then mumbled the part about being in Puyallup, Washington. It never hurts to ask, but understand it is a long shot.

Strategy Two: Local Player Not In The Game

This can be a really solid idea for both previewing the Super Bowl and the Monday after the game. If you are in a local NFL market, or if a local college or high school star is in the NFL, consider him as an analyst. Who better knows what happens in an NFL game than an NFL player? Bonus points if he has been a Super Bowl participant in the past.

Don’t underestimate how many NFL players are thinking about life after football. One of the dozens of roles as NFL analyst at a major network is an excellent retirement plan. You don’t have to have a Hall of Fame jacket for those gigs, but you do need to be good on air. You might be surprised by how many players will agree to an interview with that in mind.

Strategy Three: The Trusted Analyst

Every network has all their biggest voices either In Phoenix or in the studio for the game. These are people that know the interview game and have plenty of experience. This strategy comes with some obvious hurdles; it turns out the networks paying the analysts to be on site keep them rather busy. While they might have been happy to join your show the Monday after Week Three, this is a different animal.

One other factor you should consider in this strategy is the fact that Sky Harbor airport will be one of the busiest in the world Monday morning. Many of the analysts will be scrambling home to start their off season as well. If your analyst is on the move, travel delays can wreck your whole plan.

Strategy Four: The Pop Culture Angle

Oftentimes the biggest talking point coming out of the game is one of the things happening outside the actual play on the field. If you watch Super Bowl Twitter, the biggest traffic moments are people joking about a slow starting Star Spangled Banner “hitting the over” or how bad the halftime show is. Regardless of the act, it has become the default position that the halftime show is awful, even when we all think they are pretty good. 50 Cent hanging upside down will forever be a meme.

Commercials are going to be a massive talking point after a game, especially if the game doesn’t quite deliver. Who is the voice that can talk to your audience about everything from Rihanna to a Taco Bell commercial? There is the inherent risk of alienating the “talk more sports” guy with this type of guest so, as you should with any guest, make certain they are entertaining.

The Super Bowl is the biggest event in sports, no team would go in without a solid plan, your show shouldn’t either. Communication between hosts and producers is critical. Have a plan, work ahead and be on the same page.

Most of all, try to enjoy the game – and take the Chiefs and the points.

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