With most people having a podcast in this day and age, it is very difficult to stand out when there are so many options for listeners to choose from. One of the keys to finding success is being reliable and having your audience know that you will be around consistently. Dan “Big Cat” Katz, one of the hosts of Pardon My Take, views consistency as a major key to the success of the Barstool Sports show.
Katz was a guest on The Old Man and the Three podcast with J.J. Redick and Tommy Alter and he mentioned that Pardon My Take never takes a break and always wants content out there for their listeners.
“Just being consistent with what you put out there is something that seems very easy but gets lost by a lot of people. Every single day you are going to wake up, you are going to see me produce this, this, and this. Started as blogging, moved to podcasting. PFT and I — outside of the holidays — we don’t miss shows. There’s never a show where ‘Hey, we aren’t feeling it’. No, no, we do the shows. Even when we go on vacation, what can we bank that we can put out while we are on vacation?
“Having that consistency always being there for people I think makes you part of their routine and makes it anything than I could ever have imagined.”
While Katz understands that not every episode or every interview is going to be the greatest, he told the guys that the key is putting everything you got into every episode.
“There’s shows that aren’t the best, there are interviews that aren’t the best. It all ebbs and flows. You can’t be the funniest, most insightful podcast every single time. But, just being consistent and saying here’s what we got, we are going to put our effort into it, we are going to enjoy what we do and it has helped us get where we are today.
“You have to be a part of people’s lives. Knowing that people view you as a friend even though you don’t know them. I take that very seriously and never try to take advantage of the fact that people are investing their time in listening to me talk. Making sure you are putting in the effort and always showing up for them.”
Ricky Keeler is a reporter for BSM with a primary focus on sports media podcasts and national personalities. He is also an active podcaster with an interest in pursuing a career in sports media. You can find him on Twitter @Rickinator555 or reach him by email at RickJKeeler@gmail.com.
Lakers Lounge, hosted by Anthony Irwin, Green With Envy, hosted by Will Weir, Greg Maneikis, and Adam Taylor, and Pod Maverick with Kirk Henderson are all being revived with Blue Wire.
“We’ve built Blue Wire around being able to identify exceptional talent hitting the podcast free agency market,” said Blue Wire CEO Kevin Jones. “We were thrilled to act quickly and provide a new home for three standout local NBA podcasts.”
“I’ve known Kevin for years and we’ve often spoken about working together,” Irwin said. “I couldn’t possibly be more excited to add to all the great work Blue Wire has become known for as we finally see years of conversations become a fruitful partnership.”
The former SB Nation programs that follow the Los Angeles Lakers, Boston Celtics, and Dallas Mavericks, respectively, were able to negotiate the ownership of their podcasts with Vox, allowing them to bring their former feeds with them to Blue Wire.
The addition of the three podcasts adds to the company’s growing list of NBA shows. Currently, Blue Wire hosts Road Trippin’ with Richard Jefferson and Channing Frye, and No Chill with Gilbert Arenas, among others.
Rob Parker loves Major League Baseball and he is expanding his reach in the sport. His site MLBBro.com is taking another step forward just weeks after announcing a partnership with the league to provide coverage of minority players from the past and present.
He will add a podcast to the brand’s portfolio. The MLBBro Show Podcast – The Mixtapewill join the iHeartRadio podcast lineup. While Parker oversees the brand, the show will be led by MLBbro.com’s Vice President of Operations JR Gamble.
Gamble brings more than two decades of experience covering the league to the show. The first episode drops right after Opening Day on March 31.
“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball,” said Parker, who has been a Baseball Writers’ Association of America (BBWAA) member since 1990.
“It’s baseball coverage with hot sauce, loud and proud and in living color. Get on board from day one!”
If TikTok is banned in the United States, a very realistic possibility, the ad market around sports and sports media stands to take a significant hit. Front Office Sports took a look at the companies that used the social video platform to advertise to sports audiences in 2022 and 2023.
Among the advertisers making major investments in TikTok was Degree, whose March Madness advertising campaign includes an ad that is exclusive to TikTok and stars Giannis Antetokounmpo. For the Super Bowl, T-Mobile supplemented its FOX ad buy with a TikTok campaign, while State Farm chose to skip the network broadcast of the game and spend all of its advertising with the digital platform.
It’s not only advertisers. Leagues and networks factor TikTok prominently into reaching younger audiences. The WWE, FIFA and the NBA all saw significant growth in their audiences on the app last year. On top of that, FOX and ESPN both have taken advertising money from TikTok in the past for postseason baseball and college football broadcasts respectively.
Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support. The Biden administration and other lawmakers have voiced concern about the security threat the Chinese government’s involvement with the app poses to Americans and their personal data.
The appeal of TikTok for networks and advertisers is easy to see. Between 2021 and 2022, no social media platform showed more growth for engagement from sports fans. TikTok’s sports audience jumped 65% in that timeframe. Facebook saw 22% growth and for Twitter, it was just 8%.
