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Beyond The Mask: Henrik Lundqvist Embraced 2nd Career in Sports Media

“It’s not a coincidence you see a lot of goalies working [on] panels and analyzing the game because that’s a huge part of playing in goal.”

Derek Futterman

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Henrik Lundqvist

Plucking the strings of an acoustic guitar, Henrik Lundqvist found himself beneath the bright lights once again, poised to put on a worthy performance. Just as he aimed to stop pucks from going in the net as the star goaltender of the New York Rangers for 15 seasons, Lundqvist sought to captivate viewers as half of a musical duo featuring former NHL forward Paul Bissonnette.

Their performance of “Good Riddance” by Green Day was in tribute to Rick Tocchet, a former NHL on TNT studio analyst who recently departed the network to serve as head coach of the Vancouver Canucks.

Lundqvist serves as a studio analyst for TNT’s coverage of the NHL, breaking down players and teams throughout the broadcast and bringing his own unique style to the set. His pursuit of a post-playing career in sports media was no guarantee from the moment he retired in August 2021; in fact, he never intended to stop playing the game and competing for a Stanley Cup championship at that time.

During the 2019-20 season, Lundqvist had lost playing time to young goaltenders Igor Shesterkin and Alexandar Georgiev, and by the year’s end, his deal was bought out by the team. In an effort to continue playing, Lundqvist signed a contract with the Washington Capitals – marking the first time in his NHL career that he would not step between the pipes for the Rangers.

Lundqvist never played a game for the team though, as it was discovered in a medical exam that he would need open-heart surgery to replace his aortic valve while also having an aortic root and ascending aortic replacement. Less than two months after the successful five-hour operation, he was back on the ice rehabbing and attempting to make a full recovery – but a few months in, he began to feel unexpected chest pain. Following a medical checkup, Lundqvist was told he had inflammation around his heart. It was a significant setback that required him to step off the ice, take off his goaltender equipment and rest for several months.

After discussions with his family and friends, Lundqvist determined that the risk of taking the ice outweighed the rewards and officially stepped away from the game. Rather than conjuring hypothetical scenarios wherein he did not experience the misfortune and played for the Capitals, Lundqvist looked to the future amid the ongoing global pandemic and thought about how he could best enjoy his retirement.

“I was just mentally in a very good place,” Lundqvist said. “I didn’t have a choice; I guess that makes it easier sometimes when the decision is made because you can’t go back-and-forth – ‘Should I?’ ‘Should I not?’ Yeah, I wanted to play but it was just not meant to be for me.”

Before any definitive resolution on his future endeavors was made though, the Rangers announced that the team would retire Lundqvist’s No. 30 in a pregame ceremony during the 2021-22 season, making him just the 11th player bestowed that honor in franchise history. As a five-time NHL All-Star selection, 2011 Vezina Trophy winner, and holder of numerous franchise records, Lundqvist had the accolades to merit this profound distinction.

Moreover, he was an important component in growing the game of hockey and contributing to the greater community, serving as the official spokesperson for the Garden of Dreams Foundation and founder of the Henrik Lundqvist Foundation. He also was a two-time recipient of the organization’s prestigious Steven McDonald Extra Effort Award, honoring the player “who goes above and beyond the call of duty.”

Throughout the night, attendees regaled Lundqvist with chants of “Hen-rik!” and were treated to flashbacks of some of his memorable career moments. The night was of monumental importance for Lundqvist, during which he expressed his gratitude to the Rangers’ organization, former teammates and fans. Then, Lundqvist — referred to as “The King” — promptly took his place among team legends beneath the concave ceiling of “The World’s Most Famous Arena.”

“When I look back at my career, I know, to me, it was all about preparation; how I practiced and how I prepared for each game at practice,” Lundqvist said. “There’s no regrets, and I hope people, when they think about how I played, [know] that it was 100% heart and commitment to the game.”

Before this ceremony though, Lundqvist and Rangers owner James Dolan had held several meetings with one another. The purpose of these conversations was to determine the best way for Lundqvist to remain involved with the team, its fans, and the community. In the end, he was named as a lead studio analyst on MSG Networks’ broadcasts of New York Rangers hockey before the start of the 2021-22 season: the start of his foray in sports media.

This past summer, Lundqvist negotiated a new deal with Madison Square Garden Sports and Madison Square Garden Entertainment in which he maintained his in-studio responsibilities while increasing involvement in other areas of its sports and entertainment ventures. In this new role, Lundqvist supports the business operations for both companies, assisting in digital content development, alumni relations, and partner and sponsor activities.

When Lundqvist is not in the studio or the office, he can often be found at Madison Square Garden taking in New York Rangers hockey, New York Knicks basketball, or one of the arena’s renowned musical performances. Usually, when he is in attendance, he is shown on the arena’s center-hung video board as an “NYC Celebrity” and receives a thunderous ovation from the crowd.

“The network is just part of it, but it feels great to come there,” Lundqvist said of Madison Square Garden. “Every time I go there – to see the people that I’ve known for so long – but also I love that place; I love The Garden. I think the energy [and] the variety of things that happen there is something I really appreciate. It feels really good to be a part of that.”

Sitting alongside former teammate and studio analyst Steve Valiqutte and sportscaster John Giannone, Lundqvist appears in the MSG Networks studios, located across the street from the arena, for select New York Rangers games. From the onset, he brought his allure and expertise to the set and appealed to viewers – so much so that national networks quickly began to take notice.

“I enjoy watching hockey [and] talking hockey, but the main thing to me is the team; the people that you work with,” Lundqvist said. “The guys on the panel [and the] crew behind. I really enjoy that part of it and having a lot of fun off-camera.”

One month later, Lundqvist was on his first national broadcast for the NHL on TNT where he and Bissonnette famously performed a cover of “Nothing Else Matters” by Metallica that went viral on social media. It had been known that Lundqvist was a musician, famously performing on Late Night with Jimmy Fallon in his Rangers uniform to celebrate the end of the 2012-13 NHL lockout.

In fact, during his retirement ceremony, the Rangers gifted him with a custom-made guitar painted by David Gunnarsson, the same artist who used to paint Lundqvist’s goalie masks.

Aside from occasional music performances, Lundqvist brings an esoteric base of knowledge to the NHL on TNT panel as its only goaltender. Whether it be through player breakdowns, interviews, or dialogue with other analysts, Lundqvist has a perspective to which few professional hockey players can relate. There are various goaltenders among local studio panels surrounding live hockey game broadcasts, and Lundqvist is in a unique situation with MSG Networks in that he and Valiquette are both former goaltenders. Yet on Turner Sports’ national coverage, he is the only voice speaking to this different part of the game.

“It’s not a coincidence you see a lot of goalies working [on] panels and analyzing the game because that’s a huge part of playing in goal,” Lundqvist explained. “Yes, you need to stop the puck, but a huge part of being a goalie is analyzing what’s going on. We can never really dictate the play so you need to analyze what’s happening right in front of you.”

NHL on TNT studio

In broadcasting at both the local and national level, Lundqvist is cognizant of the differences in each network’s studio programs. Lundqvist says appearing on the MSG Networks studio panel is more about being direct with the viewer, whereas the NHL on TNT views its panel as being conversational in nature. With Turner Sports, Lundqvist also asks his colleagues about the different teams around the league since he is most familiar with the Rangers both as a former player and studio analyst.

“I’m closer to the Rangers; I see more of what’s going on,” Lundqvist stated. “When you work [national] games, maybe you focus in on teams on the West Coast or [part] of the league you don’t see as often. You try to talk to the other guys on the panel and the crew and figure out things that are interesting about those teams.”

Hockey is a team sport, and Lundqvist felt grateful to play with his teammates and face his competitors over the years. Now as an analyst though, it is his job to analyze their games and critique them when necessary; however, he does not try to be excessively critical.

Lundqvist knows the trials and tribulations associated with the sport and can relate to scenarios many players face on a nightly basis. Therefore, he thinks about his own experience before giving an opinion, especially a critique, instantiating it with comprehensible, recondite knowledge and/or by recounting a similar situation.

“I’d much rather give them positive feedback obviously because I know it is a tough game,” Lundqvist said, “and sometimes it might look like an easy mistake, but if you can give the viewer a better explanation of why he did that, they might have a different view of that mistake.”

Now metaphorically being beyond the goalie mask, Lundqvist’s vision of the game has evidently shifted. He discerns just how intense the schedule is and the rapid pace of the game, axioms he was aware of while playing but inherently avoided thinking about. He has implemented his refined viewpoint of the game accordingly into his analysis, simultaneously utilizing the mindset and savvy he cultivated on the ice. It is, quite simply, a balancing act.

“I think people can be pretty quick to jump on guys and critique them,” Lundqvist said. “That’s where maybe you take an extra look and try to understand why it happened and give those reasons. I think that’s where it helps if you played the game [for] a long time and just love the game [because] you have a pretty good understanding of why guys react a certain way.”

The challenge tacitly embedded in the jobs of most studio analysts – Lundqvist’s included – is in presenting the information to the audience in a manner through which it learns without being confused. It is a delicate craft that takes time and genuine understanding to master, especially related to promulgating hockey analytics as Valiquette does on MSG Networks and within his company, Clear Sight Analytics.

“There’s a lot of educated viewers out there, but there’s also a lot of people that maybe don’t watch as much hockey,” Lundqvist said, “so you want to find that middle ground where you kind of educate both sides.”

By broadcasting both locally and nationally in addition to working in a specially-designed business operations role, Lundqvist is staying around the rink in his retirement while facilitating the growth of hockey. Despite the profusion of young talent, dynamic action and jaw-dropping plays, viewership of the sport on ESPN and TNT’s linear channels has dropped 22% from last season, according to a report by Sports Business Journal.

For Lundqvist though, he does not feel much has changed from playing regarding his responsibility to advance the reach and appeal of the sport. He played professionally for 20 years, beginning his career in his home country of Sweden, primarily in the Swedish Elite League (SEL). In the 2004-05 season, his final campaign before arriving in New York City, Lundqvist had won the award for most valuable player. Furthermore, he was recognized as the best goalie and best player, leading Frölunda HC to its second Elitserien championship in three seasons.

His NHL debut came five years after he was selected in the seventh round of the 2000 NHL Entry Draft by the New York Rangers but unlike many rookies over the years, he came polished and prepared to embrace the lights of Broadway. Following an injury to starting goaltender Kevin Weekes, Lundqvist was inserted into the starting lineup and, from that moment on, virtually never came out.

By the end of his first year, he had been named to the NHL All-Rookie Team and was a Vezina Trophy finalist for best goaltender. Additionally, he remains the only goaltender to begin his NHL career with seven consecutive 30-plus win seasons.

“I think the league is doing a great job of growing the game,” Lundqvist said. “In the end, it comes down to the product and right now, it’s a great product. I feel really good about, the best way I can, to promote the game [by] talking about it, but… it feels like I’ve been doing that for 20 years.”

One means through which Lundqvist attempts to grow the game is within the studio demos he performs with the NHL on TNT, displaying different facets of the game in a technical manner. The show also embraces the characteristics of their analysts and implements them in lighthearted segments, such as zamboni races, putting competitions, Swedish lessons and, of course, musical performances.

“I’m huge on mindset and the pressure,” Lundqvist said. “I love to talk about that type of stuff and give the viewer a better understanding of what goes through their heads. In terms of personality, I don’t know if I can say [that] I’m a serious guy because I love to have fun and laugh and do fun things.”

Lundqvist thoroughly enjoys what he is doing both locally and nationally, and he ensures he surrounds himself with people he wants to be around. There are plenty of other broadcast opportunities for former hockey players, such as moving into the booth as a color commentator or between the benches as a rinkside reporter. At this moment though, he is more focused on being immersed in his current roles, performing them to the best of his ability while ensuring he allocates time to spend with friends and family.

“I see myself more as an analyst in the studio more than traveling around and being in the rink,” he said. “I think that’s another thing with the schedule; it works really well with my schedule to have one or two commitments with the networks, but then I have other things going on in my life that I commit to.”

Plenty of comparisons can be drawn between playing professional hockey and covering the sport from the studio in terms of preparation and synergy. Yet the end result is not as clearly defined since “winning” in television is quantifiably defined as generating ratings and revenue. Undoubtedly, Lundqvist is focused on doing what he can to bolster hockey’s popularity; however, he also wants to enjoy this new phase of his career being around the game he loves.

“In sports, you win or you lose,” Lundqvist explained. “With TV, you want to be yourself [and] you want to get your point out – but at the same time, if you do it at the same time you’re having a good time, I feel like that’s good TV.”

Once their careers conclude, many athletes think about pursuing a post-playing career and oftentimes end up taking on a role in sports broadcasting. On MSG Networks alone, there are plenty of former players who take part in studio coverage on live game broadcasts, such as Martin Biron of the Buffalo Sabres, Bryce Salvador of the New Jersey Devils, and Matt Martin of the New York Islanders. At the national level, Turner Sports employs Paul Bissonnette, Anson Carter, and Wayne Gretzky for its studio broadcasts, while ESPN’s top studio crew includes Mark Messier and Chris Chelios.

All of these former professional hockey players had an obligation to regularly speak with media members, answering questions about games and the season at large. Lundqvist maintained a professional relationship with journalists and beat reporters, and he most enjoyed taking questions when the team was doing well. Regardless of what the end result of a game was though, he had a responsibility to divulge his thoughts and, in turn, be subject to criticism and/or negative feedback.

His stellar career and persona all came from emanating a passion for the game – and it continues to manifest itself beyond the television screen. Listening to those passionate about the game discuss it usually engenders euphony and lucidity to viewers, analogous to the sound of the puck hitting the pads or entering the glove. It is a timbre Lundqvist created 27,076 times throughout his NHL career (regular season and playoffs) in preventing goals, and one he now aims to explain en masse.

“The reason why I kept going to the rink and put all the hours in was because I really enjoyed it,” Lundqvist said. “If you decide to go into media or whatever it might be, I think the bottom line is [that] you have to enjoy it and make sure you have good people around you.”

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Give Me Less College GameDay, More Game

“If you cut out all of Desmond Howard’s and Kirk Herbstreit’s fake laughter, you probably only have 90 minutes of content stretched out to twice that length.”

Demetri Ravanos

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The fate of Pat McAfee, as it relates to College GameDay, is uncertain. McAfee has his pride and almost certainly didn’t enjoy being nitpicked by fans for every little thing last season. The show does not absolutely have to have him, but I do think he is more of a net positive than negative for the show. Plus, as I have written before, the network put an awful lot of effort into building rapport between him and Nick Saban last year. It’s hard to imagine ESPN doesn’t find a way to ensure they are working together this season.

McAfee’s drama is what has fans and industry types speculating on the future of College GameDay right now, but there’s something else I have been thinking about lately. Let’s give McAfee a break. Lord knows he has spent enough time as the focus of everyone’s College GameDay criticisms for the last two years.

I want to know how much longer the show intends to stay at three hours. That’s too much pregame show. If you cut out all of Desmond Howard’s and Kirk Herbstreit’s fake laughter, you probably only have 90 minutes of content stretched out to twice that length.

College football is one of my favorite things in the world. It’s an easy thing to say when Bama is your alma matter, but I don’t just watch the Crimson Tide. I watch EVERYTHING on a Saturday and I still don’t think I get enough.

So I have a radical two-part proposal. In the morning, I need less GameDay and more games. I think the average fan would be just fine with a one-hour pregame show, but I don’t expect ESPN to cut a valuable property down that severely. Instead, let’s settle on a two-hour show. The party can still start at 9 am, just stop at 11 instead of noon.

For that last hour? Start an East Coast game an hour earlier. It shouldn’t be hard for the network that controls all of the SEC and ACC inventory. Just be fair about it. Make sure all of the home teams are in the Eastern time zone and none of the visitors are from the West Coast or Rocky Mountains.

Think of the list of teams that gives you access to: Florida, Georgia, Kentucky, South Carolina, and Tennessee from the SEC, the entire ACC outside of the three new additions, and Cincinnati, West Virginia and UCF in the Big 12. 

Even if ESPN wanted to accommodate playoff contenders like Georgia and Tennessee, there’s still a rich inventory of games they could offer at 11 am. Syracuse vs. Georgia Tech will probably be a top 25 matchup, but it is Power Four conference football. Plus, those are schools that should be happy to be on TV at all, so if you are offering them a spotlight time slot on ESPN, who are they to complain? You can swap those names for just about anyone in the ACC or Big 12 and it still works.

There’s a big difference between star power and mass appeal. McAfee and Saban have star power. Football has mass appeal. GameDay cannot deliver the numbers live football can.

On top of that reality, there’s the fact that it’s a decided advantage ESPN has over it’s top competitor. FOX may have the most valuable league in college sports, but they have spent years branding their coverage around the noon hour. Big Noon Kickoff, Big Noon Saturday. That network could not make the same move to 11 am kickoffs without spending huge money on a new marketing campaign. 

Now, let’s talk about part two of this idea. Take Rece Davis, Saban and Howard and give me a meaningful, insightful recap show after the final game of the night on ESPN comes to an end. That, I think, would have even more value to fans than GameDay.

The NFL is and always will be king, but there is a very large population that isn’t ready to jump into fantasy advice the second we wake up on Sunday. Pro games don’t kick off until 1 pm on the East Coast. Why can’t we keep the college conversation going until like 10 am?

College Football Final is fine, but it isn’t at all dynamic. Think of it this way, that replay that’s looped on ESPNU Sunday mornings, if you’re just flipping around, are you more likely to stop if you see Dan Mullen offering an opinion or Nick Saban?

Ultimately, I don’t expect the decision makers at ESPN will consider my idea. Maybe they will, but they’ll dismiss it. It’s always easier to stick with business as usual, and to be fair, the current way of doing things has been very profitable for them, so who the hell am I, right?

However, this is sort of a continuation of the piece I wrote last week about how the network is approaching negotiations with Stephen A. Smith. If you’re building a media company for the future, you have to focus on getting more meaningful games on TV more often. They are the only things that truly move the needle. Football will always be more valuable than football talk.

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Seller to Seller: Sales Meeting

That passion can get you meetings, it can get you sales, it can get you referrals and it can make you rich.

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Graphic for a Seller to Seller feature

C’mon in everyone. Hope your week is off to a great start and you are excited for this week’s sales meeting. Chances are, you’ve already taken advantage of our topic today, which is technology. Some of you probably took out your phone today, looked at the weather forecast to figure out what to wear, or maybe you pulled up the Starbucks app and ordered your morning coffee, which you then paid for with Apple pay.

I still marvel every time I am watching my home cable system, through my phone, with a beautifully clear picture. I am old enough to remember my family having a small television in our kitchen with rabbit ears and sometimes you would have to smack the side of it to hope the picture got better. Now, I can whip out my phone, pull up anything I want in the universe to watch and see it clearly, even on an airplane.

Technology is great. Except for when it comes to sales.

Now don’t get me wrong. There are things about technology that have helped those of us in sales greatly. No more recording the ad on a reel and driving it over to the other station or ad agency that needs it. Just get it in your email and send it on over, or you can even text it over.

The problem is, like a lot of things when it comes to electronic forms of communication, too much gets lost when you are not face-to-face, and the worst part is the person on the other end can’t tell at all if you are passionate about what it is that you are selling. And that has been a huge negative when it comes to trying to communicate with people through email and text or by sliding into their DMs.

The biggest challenge most sellers face is setting appointments with new prospects. We used to call it cold calling but somehow a lot of places let the ‘calling’ part slip away and it became a game of how many emails and LinkedIn messages you could send in a day. And as we all know, the chance you have of someone getting back to you about a first-time meeting through one of those channels is slim. So, why waste the time?

Some would argue that people do not want to be cold called any longer and they would prefer you reach out to them electronically. Of course, that is because it’s easier for them to ignore you or say no to the meeting without actually talking to you. Which, when you think about it, is the exact opposite of what we as sellers want. We want to be in front of them.

So, this is where it gets challenging, but also where we separate the good sellers and the great sellers, or more importantly, the ones who make ok money and the ones who make big money. It is clearly much, much harder today to get that yes to that first meeting. So, we have to work that much harder to get it. And if you want to be successful in this industry, you have to be putting yourself in positions to be in front of people as often as possible.

Whether it is a networking group, Chamber of Commerce event, stopping into businesses, going to games and events or any other way you can be in front of a group of people, if you aren’t doing these sorts of things on a regular basis, you are missing out on a ton of new relationship opportunities.

If you have determined that you are going to meet your financial goals by emailing and sending LinkedIn messages all day, it is going to be a short career for you, and you might want to start looking up new ways to season your Ramen noodles. This is a people business and not many people stop by the studio or office to say hello and ask if anyone is in that can sell them some advertising.

The biggest part of this is the passion with which you sell your product. I believe that you have to have that passion to really make it big in the sports media sales business, and let’s face it, that is why most of us are in the business in the first place. We love it. Many of us eat, sleep and breathe sports. That passion comes out when you talk about what you do and how you can help a local business with the tools and resources you have at your disposal using sports radio as the catalyst. That passion can get you meetings, it can get you sales, it can get you referrals and it can make you rich.

Let people see it. Make a promise to yourself that you’re going to do x number of things every month to increase your time in front of the business community in your area. That is where you will make new connections.

Sales managers, I would encourage you to ask your team weekly in one-on-ones about this time and figure out who is putting in the work to really go out and make new relationships and who is doing the equivalent of ‘sitting by the fax machine waiting for orders.’

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Suzyn Waldman and WFAN Had a Lot to Prove 37 Years Ago

When Suzyn Waldman became the first voice ever heard on WFAN on July 1st, 1987, there weren’t too many people who thought that the radio station would have sustainability.

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Photo of New York Yankees broadcaster Suzyn Waldman
Screengrab: Newsday TV on YouTube

On July 1st, 1987, Suzyn Waldman was about to be the first voice heard on WFAN in New York, the first all-sports radio station ever.  As she settled in to do her first update, a moment that is played back every year when WFAN celebrates its birthday, Waldman could not help but look over on the other side of the glass into another studio and see people holding hands and crying.

It was the staff of WHN, the radio station that WFAN was replacing at 1050 on the AM dial.

“I’ll never forget this as long as I live,” said Waldman who has been in the Yankees radio booth since 2005. 

“I looked through the glass and all of a sudden it dawned on me that when I opened my mouth, they would cease to exist and it really hit me just by doing that.  People were crying and that picture is something that has stayed with me forever.”

Next Monday, WFAN turns 37 years old, and it all started with these words that resonated with Waldman as she drove by Yankee Stadium on her way to work that day.  The old Yankee Stadium had a message board on both sides of “The House That Ruth Built” and that day the message would become part of WFAN history.

“The sign on the message board says, ‘Vintage Guidry’”, said Waldman as she delivered the first words ever heard on WFAN.   “I think I remember what I was wearing…a white blouse with a black skirt.”

But, unfortunately, that’s not all that Waldman remembers about that day.  Her broadcasting career featured some rocky moments early on and it started with what she heard seconds after that first update.

“What I heard through the other side of the glass was get that smart-ass bitch with the Boston accent off my air in afternoon drive,” recalls Waldman.

That first horrible experience did not deter Waldman who would go on to become a pioneer for women in sports broadcasting and a resume that would land her in the Radio Hall of Fame.  There were those at WFAN who tried to move Waldman to overnights with the hope that she would quit.

She wasn’t about to quit.  Instead, she built a career doing things that many of the male employees didn’t want to do.  She covered teams like the Yankees, Knicks and Devils and with that she made a little history.

“What I had to do for that was create my own job which was the beat reporter,” said Waldman. “I was the one who did that.  I took assignments that the guys didn’t want to do.  I did not have an easy time.  I was not going to be defeated because some man thought I was stupid because I was female.”

While there were those who tried to take down Waldman and ruin her career, she did have people in her corner including her family and Yankees owner George Steinbrenner.

“The Boss” was initially tough on Waldman when she covered the Yankees but quickly grew into a big fan of hers.

Waldman isn’t so sure she would have enjoyed the career that she’s had without the support from Steinbrenner.

“My brother says I would have because I would have found a way,” said Waldman.  “I believed in what I was doing, and I was the one that was going to maybe make it safer for young girls to believe that they could do this or have some kind of career in sports.  George, except for my family, is the most important person in my life.”

In their early days, WFAN went through some growing pains.

They brought in a lot of on-air people from outside of New York and it really wasn’t until WFAN took over the 660 signal from WNBC on the AM dial that the station became a success.  By transforming from Sports Radio 1050 WFAN into Sports Radio 66 WFAN, the all-sports station assumed the iconic “Imus in the Morning” show from WNBC.  The station also created “Mike and the Mad Dog”, the most successful sports radio show in history, in afternoon drive and the rest, as they say, is history.

Waldman knew that WFAN could be a success before it started, but it had to be done the right way.

“Being the sports nut that I am and knowing that there were so many teams in New York,” said Waldman.  “What I did know was it was not going to work if they had national people.  Nobody in New York gives a damn about Nebraska football.”

It was during those early days doing updates at WFAN when Waldman would meet her longtime Yankees radio partner John Sterling.  One of the original hosts that WFAN had hired was legendary Cleveland sports talk host Pete Franklin to do afternoon drive.  But, Franklin’s arrival in New York was delayed because he had suffered a heart attack.

A number of people were brought into fill-in while Franklin recovered and one of them was Sterling, who retired from the Yankees radio booth earlier this season.

“I was John’s update person when he did a week at WFAN in 1987,” said Waldman.  “That’s how I met him.  We hit it off immediately.  I talk to him all the time and he’s very happy.”  

And now, as WFAN is set to turn 37 years old, Waldman is happy that the radio station continues to thrive even though the sports talk format may sound a bit different than it did in the early years.

“I’m not the demographic anymore,” said Waldman.  “It should change.  The times are very different.  I’m really glad I got to be at FAN when we were building something and I’m really proud of that.  Things change and the world changes and I have no problem with that.  It’s somebody else’s turn.”

When Suzyn Waldman became the first voice ever heard on WFAN on July 1st, 1987, there weren’t too many people who thought that the radio station would have sustainability.  There were also people who didn’t think that Suzyn Waldman should be on the air.

WFAN and Suzyn proved a lot of people wrong.

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