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2 Points Of View On The Night LeBron James Made History

“You definitely feel the pressure of not making a mistake.”

Derek Futterman

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On a Tuesday night, LeBron James needed just 36 more points to make history. As is typical throughout his career, James made quick work of the milestone – the NBA’s all-time scoring record – surpassing Kareem Abdul-Jabbar’s previous mark of 38,387 points with a 15-foot fadeaway jumper.

The game between the Los Angeles Lakers and Oklahoma City Thunder garnered conspicuous anticipation, as some high-demand tickets were being resold for more than $1,000 with no guarantee of the record being broken that night. Nonetheless, James put up 38 total points that night to officially become the new record-holder. 38,388 points later, the crowd was on its feet watching Kareem Abdul-Jabbar, pass the torch to “King James.”

“It was such a fun moment and such a fun night to be there,” said John Ireland, radio play-by-play announcer for the Los Angeles Lakers. “The moment almost took care of itself.”

Ireland was one of five play-by-play broadcasters who had the distinction of narrating the moment as it happened to viewers around the world. TNT’s national television broadcast peaked at 3.72 million viewers during the 11:45 p.m. to 12:00 a.m. window, during which James hit the record-breaking basket. It was the most watched regular season NBA game on TNT in five years, opening night audiences notwithstanding.

Amid a sell-out crowd at the arena and millions more consuming the game from around the world, it was the responsibility of the broadcasters to accurately depict the juncture and appropriately tailor it to its audience. Ireland estimates that approximately 90% of his audience consists of Lakers fans, many of whom may be stuck in traffic on one of the infamous freeways near Los Angeles and are waiting to turn on a television.

“Leading up to it, I just described what I was seeing,” Ireland said. “What I normally do when I’m doing radio is I try to be the eyes and the ears for the listener who’s in the building.”

As Tuesday’s game approached closer, Marc Kestecher knew there was a chance his assignment of Lakers-Thunder would intersect with James’ reaching the top of the scoring ladder.

Throughout his career at ESPN Radio, he has called a countless basketball and football games nationally, including various championship contests. His previous experience allowed him to settle into the atmosphere without feeling immense levels of pressure, a tangible feeling that manifested itself in the form of arm pain before Game 1 of the 2017 NBA Finals.

“You definitely feel the pressure of not making a mistake,” Kestecher said, “but you can’t live in that pressure – otherwise you’re going to make a mistake. I don’t remember feeling any pressure as he got closer and closer to 36 points on that night.”

Preparing to call a moment of immense magnitude is something many broadcasters never get to genuinely think about, let alone experience during their careers. As the likelihood of James breaking the record Tuesday night in Los Angeles grew, broadcasters had to alter their typical process of getting ready for a game to accommodate the potential occurrence. Of course, an aspect of that preparation came in understanding the context of the record and the recent milestones James had eclipsed to put himself in this advantageous scenario.

One of the video boards inside Crypto.com Arena displayed a graphic of the total points for Abdul-Jabbar and James and kept an active count of the difference. Throughout the night, the arena’s game presentation team also displayed facts and information about James that the broadcasters were able to implement in their commentary.

On ESPN Radio, Marc Kestecher broadcast the game to a national audience, meaning that he needed to familiarize listeners with both teams. As history approached, he thought about his vast experience behind the mic and simply allowed his instincts to take over.

“You are clearly in touch with where he is [and] how many points he needs,” Kestecher said of James, “and then you just call the game because if you get too caught up in the moment, you might lose it and you only get one chance at these…. You really want it to be organic in the first time you do it.”

In the preceding days, Kestecher tried not to completely script the milestone; however, he did not arrive indolent without a plan in place on how to best call it. Although he did not pen the call verbatim beforehand, he was fully cognizant of what he wanted his call to encapsulate.

“When I listen back to what we did, I could see the exuberance of the moment and maybe it’s because I almost wasn’t ready for it even though I had planned it for days,” Kestecher siad. “There were loose ideas of what I wanted to do, and then you execute it.”

Conversely, John Ireland had, to a degree, thought about scripting his call, but not in a paradigmatic manner most broadcasters try to avoid. In the days leading up to the game, Ireland was listening to a playlist featuring songs by the late Prince and suddenly came across “Partyman” from his 1989 “Batman” album.

Suddenly, he remembered that LeBron James is not only a fan of Prince but also dressed like Batman at several Halloween parties over the years. Prince’s inspiration for the song was derived from actor Jack Nicholson who happens to be an avid fan of the Lakers and who portrayed the Joker in the movie.

Additionally, the song was released in 1989, Abdul-Jabbar’s final year in the NBA during which he scored his 38,387th point, which had represented the scoring record for the previous 38 years, 10 months, and two days (14,187 days). The opening lyrics in the first verse are: “All hail the new king in town. Young and old, gather ‘round,” aligning with James’ longtime moniker of “King.” It gave Ireland an idea for his call of the illustrious moment.

“That was rattling around in my head and I thought, ‘If it’s not a free throw or a dunk – [if] it’s a jumper in the middle of the game – that’d be a fun thing to work in,’” Ireland said. “Sure enough, he hits a fall-away jumper, the game stops and what came out of my mouth was: ‘All hail the new king in town. Young and old, gather ‘round.’”

Ireland also wanted to provide a call that Chris Morales and Mario Ruiz would be able to utilize at ESPN LA 710, the same station on which he co-hosts the Mason and Ireland show weekday afternoons. Once the Lakers game ended, the pieces of radio production featuring his call of the moment were airing less than 15 minutes later – one longform piece promoting 38,388 consecutive seconds (approximately 10.6 hours) of commercial-free sports talk broadcasts the next day (Morales); and a shorter station imaging piece (Ruiz).

“These guys are like audio wizards,” Ireland said. “Give them something to work with – anything – [and] they’ll turn it into these really cool promos and imaging, and they’ve been doing it for 10 years. I’m always kind of thinking in the back of my head, ‘What can I give to Chris and Mario that they can use after the moment’s over to promote it?’ and all that.”

During James’ record-breaking game Tuesday night, Kestecher was contending with the challenge of not only embracing the protracted crescendo towards the apogee but broadcasting the Oklahoma City Thunder for the first time all season.

The Lakers’ local radio broadcast also dealt with the same situation, as the teams had not previously met this season. Add on the fact that the sophomoric Thunder roster is the youngest on average in the NBA, and the broadcasters endured concentrated preparation to effectuate a satiable sound.

“If I normally study two hours for a team [that] I haven’t seen yet, I probably did three for this one,” Ireland disclosed. “I would equate it to getting ready for a midterm or a final where you’re allowed to use notes for an open-note test. I prepare a lot of notes; I have a shot sheet for each team that has every player and a bunch of facts about them on it.”

Radio is oft-described as a medium conducive to play-by-play announcing more so than analysis, simply because of the sheer amount of information that needs to be communicated to the listener. Especially in the NBA, where the shot clock is of a 24-second duration, it is complicated to find convenient moments wherein an analyst can proffer their takeaway.

Yet on Tuesday night, Ireland knew that Mychal Thompson, his analyst and a former teammate of Kareem Abdul-Jabbar’s on the Lakers, would be able to offer an unparalleled frame of reference about what it was like to be around a player who had made history.

“My absolute favorite part of the job is getting to do the games with him,” Ireland said of Thompson. “He is one of a kind… [and] says whatever pops into his head. I never have to implement him into the game [because] he just jumps in, and he’s great at it…. I think he’s the best color guy in the league.”

The growth of the game of basketball has led the sport to consistently dominate a sector of the sports conversation year-round, regardless if there are games to be played, significant transactions or rumors abound. Usually for any media professional following the league, remaining cognizant of the quotidian news and ostensibly perdurable storylines is preponderant in contextualizing on-court play and its innate entropy.

“Most people have now found out the information that is swirling all around the globe,” Kestecher said of consumers tuning into the broadcast, “and now you want to take the highlights of all that and put it in perspective. I think that’s our little cog in the wheel is we’re delivering what’s happening in real-time for a game, and we’re also putting into perspective all the news and information of the day [and] of the week. Sometimes there’s even breaking news while it happens, so you have to have a quick opinion on it.”

“Your job, if you have a platform and you’re a broadcaster, is to sell what you see because the game sells itself,” Ireland added. “It’s great – the reason it’s my favorite sport is [because] there’s a poetry to it. It’s like listening to jazz music; you never know which way it’s going to go.”

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Sports Radio Advertising is a Great Alternative to Expensive Team Sponsorships

There are plenty of creative ways to tie into sports radio stations, where the fans listen daily, and the investment is often much less than team sponsorships.

Jeff Caves

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Photo of Citi Field in New York
Photo Credit: Stadium Sponsorship

Not everyone can afford to sponsor a local NFL or college football team. However, there are plenty of creative ways to tie into sports radio stations, where the fans listen daily, and the investment is often much less than team sponsorships. Here are some ideas:

Pitchmen for Hire: Leverage Local Personalities

Thousands of listeners tune in to hear local sports personalities discuss their favorite teams. Hiring these “football expert” personalities to represent your business can significantly boost your ad response. Their endorsement can help you rise above the fray and double your ad response.

Get More Bang for Your Buck: Stand Out

Tie into station activities that make your brand stand out. Sponsor the local team poll on the station’s website, host a remote broadcast the day before a big game, or sponsor a charity promotion and donate to the cause. Breaking through the clutter of commercial breaks requires creativity and involvement in station activities.

Tie into Local Teams Without Sponsoring Them

You don’t have to sponsor the local team to run a promotion about them. Consider running ads offering discounts if the team wins and even more significant discounts if they lose. Your ad rep can help you phrase these promotions to avoid legal issues. True fans listen to sports radio weekly for team-related content, so tap into that passion.

Become a Title Sponsor

Be the title sponsor for interview segments with local players. If the station is conducting regular player interviews, sponsor these segments. If shows don’t run many interviews, consider sponsoring newscasts that feature excerpts from these interviews.

Hire Retired Fan Favorites

Retired players beloved by fans can be an excellent asset for your business. They are often less expensive than current stars but still hold significant appeal. Think of players like Mike Alstott, Ed “Too Tall” Jones, or Nate Newton. These personalities can do spots or appear at your location, adding a memorable touch to your advertising efforts.

Adopt a ‘Mattress Mack’ Strategy

Make an offer based on the local team’s success, like Gallery Furniture in Houston‘s Jim “Mattress Mack” McIngvale. In 2022, he offered customers double their money back if the Astros won the World Series. Such promotions generate significant publicity and engage the local community, even if the offer is temporary.

Sponsoring a local NFL or major college football team may be out of reach for many clients. Still, numerous creative strategies exist to maximize a sports radio advertising investment. By leveraging local personalities, participating in station activities, and creatively tying your promotions to local sports teams, you can effectively break through the clutter and make a lasting impression on listeners. Engaging fans with innovative offers and memorable endorsements enhances your brand’s visibility and builds a loyal customer base.

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Caitlin Clark Media Coverage is Good for Everybody in the WNBA

By tuning in to see what Clark does, viewers are also noticing the many other great WNBA players.

John Molori

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Screengrab from ESPN's Get Up covering Caitlin Clark
Screengrab: ESPN Get Up

It’s time to talk about Caitlin Clark. The rookie guard for the WNBA’s Indiana Fever has become a legit phenomenon in the media. She has singlehandedly, and I repeat, singlehandedly put the focus on a league that has been largely ignored by mainstream sports talk shows for a quarter century.

Nobody wants to admit that one person can change a sport or a league. It is viewed as a slight to people who came before that special athlete and that special athlete’s contemporaries, but it has happened on numerous occasions, and we’ll get to that.

From a marketing and media standpoint, Caitlin Clark is a human tidal wave of interest, excitement, and anticipation. She quite literally brought tens of millions of eyes to the 2024 Women’s NCAA Basketball Tournament, and deservedly so, she will most likely earn tens of millions of endorsement dollars from a variety of corporations and their products. She has inspired congratulations and controversy, especially with her recent exclusion from the USA Basketball Women’s National team.

The reaction to Clark’s success and attention from some members of the media and WNBA players has been shocking. Tremendous commentators such as Andraya Carter, Chiney Ogwumike, and Rebecca Lobo have, at times, come off as apologists for WNBA players who are just plain jealous of Clark’s unprecedented popularity.

As ESPN’s Stephen A. Smith has explained eloquently, these critics are missing the point from a marketing and economic perspective. Clark has not only helped herself with her play, but has also brought attention and focus to women’s hoops as a whole.

By tuning in to see what Clark does, viewers are also noticing the many other great WNBA players. Clark is that rare breed of athlete who is truly changing the game, making it better and more profitable not only for herself, but for everyone involved at all levels.

On recent editions of ESPN’s First Take, Smith has gone toe to toe with Carter, Ogwumike, and Monica McNutt on the Caitlin Clark issue. The fascinating exchange between Smith and McNutt on the June 3 edition was a watershed moment in recent sports television.

Smith, McNutt, and host Molly Qerim were discussing the hard foul/shove that Chicago’s Chennedy Carter laid on Clark in a WNBA game. The course of the discussion moved toward the rise in WNBA ratings mainly because of Clark’s presence in the league.

The debate eventually came down to a back-and-forth between Smith and McNutt. Smith reiterated his longtime dedication to the WNBA and women’s sports in general. In response, McNutt said that with Smith’s platform, he could’ve been talking as much about the WNBA three years ago, long before Clark’s debut.

Smith was visibly angered and disappointed by McNutt’s comments. On The Stephen A. Smith Show podcast that same day, he defended himself and his show, saying that First Take has been at the forefront of promoting gender, race, age, and all forms of equality and respect.

Smith is 100% correct. This chap has been a champion of women, minorities, and even older media personalities, such as Christopher Russo, whom he has brought to a whole new audience on First Take. Stephen A. Smith is the Arsenio Hall and David Letterman of sports talk. When the syndicated Arsenio Hall Show hit the airwaves in 1989, he was the first late night host to bring hip-hop artists to center stage on a regular basis.

Similarly, Letterman’s “Late Night” on NBC showcased new talent in comedy and music, while bringing irreverence and originality to the tired old talk show format. Smith has done the same. He has made stars out of Ryan Clark, Mina Kimes, Marcus Spears, Kimberley Martin, and many others. He has also raised the profile of already renowned commentators such as Shannon Sharpe, Qerim, and the aforementioned Russo.

Smith has been a stalwart of equity, but that’s not what McNutt was saying. She was saying that with his audience, Smith could’ve talked about the WNBA thereby creating popularity and exposure for the league long before now.

McNutt’s jarring comment put Smith in a humbled position and really hit at his very core, but he took his game to a whole new level the very next day. McNutt was back on First Take, which right there shows the utter gumption that Smith possesses. He could’ve easily let things settle down a bit before he brought McNutt back on the show, but he didn’t. That’s classic Smith – encouraging discourse and disagreement.

When you get to the level of a Stephen A. Smith, you welcome a debating challenge. The last guests you want are sycophantic suck-ups who cowardly agree, no matter what the subject. Smith’s high point on the June 4 episode was when he said in a loud voice, “Caitlin Clark is white.”

He acknowledged the fact that it makes a difference. He also stated that black players who have been just as talented as Clark have not been given their rightful attention – also true. Regarding the perceived negative treatment of Clark by some WNBA players, Smith made it clear that they should not go easy on Clark on the court, but their mindsets need to recognize that Clark is benefitting the WNBA and putting dollars in their collective pockets.

Whether you agree with Smith or not, the fact is that this is what special players like Caitlin Clark do. They raise the level of discussion and simultaneously raise the profile of their respective sports. The WNBA is now in the A-block on highly rated shows like First Take and ESPN’s Get Up.

The league and its players are on the front burner of discussion for Smith, Nick Wright, Colin Cowherd and many other top-tier, multimedia sports debaters. This fact was straight up impossible one year ago. This is what Caitlin Clark has done.

Clark’s impact and stamp on women’s basketball is not unique. There are precedents where one person has made such a difference.

Larry Bird looked different, played different, restored a dead Celtics franchise, and made his mark in a sport that was on life support in terms of media coverage and fan interest. Bird and Magic Johnson rescued the league – a black man on the west coast and a white man on the east coast, two wunderkinds who changed the NBA forever. Caitlin Clark is Larry Bird.

Tiger Woods burst onto the PGA TOUR and won the Masters in 1997, embarking on a run that would see him change the game of golf from a competitive, performance, historic standpoint, and social standpoint. He was charismatic, focused, and yes, an African American phenom smashing records in a white-dominated sport. Caitlin Clark is Tiger Woods.

In 1965, Alabama quarterback Joe Namath eschewed the NFL’s St. Louis Cardinals and signed with the AFL’s New York Jets. He raised the profile of the league and garnered more attention and dollars than established AFL stars which made him a target. As the league’s popularity grew however, opposing players recognized his significance beyond the field. They did not go easy on him during games, just ask his knees, but they knew that his success was theirs as well. Namath was the key figure in the eventual AFL/NFL merger. Caitlin Clark is Joe Namath.

Serena Williams was smart, savvy, athletic, fashion conscious, and just plain great. Williams shattered the traditional mold and became an iconoclastic figure in women’s tennis with both her play and personae. The lineage with her sister Venus ushered in a new era in the sport. Serena attacked the game in a unique way. She was exciting and original, and lifted her sport and fellow athletes. Caitlin Clark is Serena Williams.

I am not saying that Clark will have a legendary or Hall of Fame career akin to these illustrious athletes, but the immediate impact she has had on her sport and the media coverage of her sport is similar.

As Smith so often states, Clark is “box office.” You can debate the reasons why, but you cannot debate the fact that she has supremely raised the profile and the financial prospects of women’s basketball and its players.

I understand that other WNBA players want their share of the credit for improving the league. I also understand that WNBA commentators want fairness and equity in terms of attention and the spotlight. However, both groups need to realize that Clark is the main reason that they are getting this increased exposure. On the court, be competitive against Clark and try to beat her and her team. On the air, be critical of Clark and analyze her game, but on a larger scale, understand, accept, and embrace that Caitlin Clark’s most important assist might just be to you.

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Joe Tipton Turned Sports Graphics Into a National Reporting Role With On3

“There’s definitely a competitive aspect of it, which I really enjoy actually because it just kind of keeps you on your toes.”

Derek Futterman

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(Illustration) | Courtesy: On3

In the moments when athletes make a monumental decision about their playing careers, news outlets frequently try to cover the story in a timely and accurate manner. Whether it is signing with a new team in free agency, inking a new endorsement deal or retiring, basketball has plenty of these occurrences annually. These announcements are sometimes accompanied by graphics, adding visual elements of branding and allure to the development. Joe Tipton learned the nuances of photo editing and graphic design at a young age, leading him to create images of NBA players and share them on social media. Observing a lack of interest within the space, he considered doing the same for high school players nearing college commitments.

Tipton Edits, an independent business venture that he began shortly after starting in sports graphic design, provides athletes with a free edit in which their new uniform is superimposed onto an image divulging their new team. These recruits then share the photos on social media and tag Tipton. Especially at the start of the entrepreneurial property, he viewed gaining followers as remuneration, an invaluable currency as digital media continues its swift proliferation.

“I didn’t start making the graphics at 17 to have a job in it – I was just kind of doing it on the side for fun and then just kind of [seeing] where it would go,” Tipton said. “Since I was one of the first people to make graphics for these high school players in their recruiting decisions and now transfers, and now that I’ve built up the presence online and the credibility and the reputation, a lot of them will flock to me, and I think that’s what’s so sustainable about it now.”

The transfer portal keeps Tipton busy in creating and delivering graphics to collegiate athletes moving to a new school. Remaining prepared to create an enticing visual featuring the player in their new uniform and distributing it on social media requires a commitment to the craft. Even though he was a marketing student at the University of Alabama in Huntsville, he was still trying to determine the best path forward and ended up transforming his hobby into a sustainable career.

“I was able to communicate with high-level basketball players and create something for them – and all of it free of charge – in exchange just for a tag on Instagram and Twitter, which helped propel me and grow my brand and following online,” Tipton said, “and over the years, [it] got me to where I am now.”

By designing these graphics in advance, Tipton was privy to coveted information and recognized that he could effectively reveal where players were signing. His work has been featured on various sports outlets such as ESPN and Bleacher Report and shared by NBA legends including Shaquille O’Neal and Scottie Pippen.

On3, a digital sports media brand that delivers news, analysis and insights to consumers regarding college sports, recruiting and NIL, added Tipton as a national basketball reporter after he graduated from college. Since that time, he has established himself as a distinguished journalist covering high school and college basketball.

“[I] had an opportunity to join On3 because basically what I was doing when supplying the graphic to a high school recruit and even transfers now in the portal, I am being gifted the knowledge of where a player is going,” Tipton said, “so I’m able to report that information, and that’s basically what I serve as now for On3.”

Joining On3 provided him with another platform to disseminate this information and expand his audience while assisting the company in its own growth. Shannon Terry founded On3 in 2021, and the platform has continued to expand with dedicated coverage of NIL, the transfer portal and the NFL Draft, along with adding subsidiary verticals such as On3 Elite and On3 HER.

“When it comes to the transfers and their decision making, it’s so rapid fire, and there’s so many players that enter the transfer portal because of NIL, because of instant opportunities and also the ability to play right away and not have to sit out like the previous rules stated,” Tipton articulated, “so it increased the need for what I do and just the coverage of the transfer portal in general has taken a significant leap, which is great for those who cover the portal and recruiting in general.”

Tipton earned a contract extension at On3 earlier in the year, but he has always operated with a chip on his shoulder to prove that he is more than just a graphic designer. While he is a recent graduate and continuing to shape his identity and forge relationships, he believes the process has been considerably slow to this point. Nonetheless, he remains optimistic that working with On3 will be able to propel him to the next level.

“They didn’t view me as a reporter even though I was breaking news, so especially in the earlier stages, I wasn’t getting credit for breaking the news just because I guess they didn’t view me as a reporter [or] traditional media outlet,” Tipton said. “But ever since joining On3, that’s kind of painted me in a new light, and people will look at me a little bit differently, especially with the coverage that I’m able to provide for On3 and then just the overall stories broken.”

There is an aspect of fluctuation that has become more embedded in college basketball, rendering it fundamental to verify information ahead of its circulation. For example, if a player informs Tipton that they are committing to a certain school, he will oftentimes call the coaches or athletics department to safeguard against complicating miscommunication between the two entities. In the end, he is never releasing graphics or reports without extreme confidence in its veracity.

“There’s definitely a competitive aspect of it, which I really enjoy actually because it just kind of keeps you on your toes,” Tipton said. “It’s kind of a rush as well to be able to get it out first, but the first year on the job with On3, there was an incredible amount of pressure that I put on myself to just achieve this at a high level, but there’s also a great deal of stress that comes with it because a lot of what I do is time sensitive.”

Although he has a stellar reporting record dating back to his days solely creating graphics, there are moments when other reporters or outlets beat him to the story. In these situations, the power of his brand and its identity assists in overcoming these impediments, indicative of his broad appeal and widespread reach. Establishing himself as a brand rather than being a graphic designer or reporter within a larger entity has been a key differentiator within his formative years in the business.

“I think it’s the key to sustainability and a way to separate yourself from other people, so I’m incredibly fortunate that the players believe in me, trust in me and then On3 does the same because I’m a source for the player that they can come to and trust, and we all grow together,” Tipton said. “I help grow the player, [and] I help grow On3. On3 helps grow me [and] the player helps grow me because they’re all posting my stuff, we’re posting them, so we’re all on this together, so it’s really nice.”

Tipton never envisioned himself appearing in front of the camera, but he is now doing so regularly for On3. As part of its content, he frequently discusses the latest news regarding recruitment, the transfer portal and NIL in addition to synthesizing player rankings.

“[I am] obviously only just scratching the surface of the on-camera stuff, but I think that is a strong potential avenue for me moving forward in my career,” Tipton said, “but then also my ability to break news at a high level and also the relationships that I have just when it comes to the recruiting insider portion of my job as well.”

Later this month, Tipton will see some of the players for whom he has created graphics soon enter the NBA when the NBA Draft takes place from Barclays Center in Brooklyn, N.Y. Although he has not assimilated into reporting on the NBA, he is competitive and has thought about his future work. Yet he understands that a majority of his verve is in college basketball and is focused on breaking news beyond recruiting.

“The good thing about me and kind of how I was brought up was I wasn’t raised in a family that was a fan of a specific team; in fact, my parents aren’t even sports fans at all,” Tipton said. “Sports was just not on at all growing up, so I never grew up a specific fan or a diehard of any specific program.”

Reflecting back on his journey thus far, Tipton feels that he stumbled into his career with fortuitous timing. The versatility he has developed, along with his persistence, networking and inexorable work ethic, has contributed to the growth of Tipton Edits and his role with On3.

Tipton found a way to cut through the media ecosystem, investing his time and effort into a niche that did not exist with the level of cache and emphasis that it currently possesses. The industry moves with unrelenting momentum and can seem imposing to shrewdly understand and cover, but Tipton aims to masterfully keep up while enjoying his journey to an unknown destination.

“We live in a world where, especially younger people, they’re keen on growing their social media presence,” Tipton said, “so On3, Tipton Edits and others alike are able to grow their channels, so they’re encouraged to utilize services like mine to help kind of propel their following and for it to reach a large number of people.”

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