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Mike Greenberg: ‘Millions Of People Watched Super Bowl Just For Rihanna’

“The halftime show has never been bigger or more valuable and Rihanna was terrific.”

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Every year, the Super Bowl is the most-watched event on American television. Viewership usually is more than double the most-watched game in the regular season. That means plenty of people are there to experience the game as a pop culture event. Mike Greenberg pointed out that meant that Rihanna was just as important to Super Bowl LVII as Patrick Mahomes.

“It’s millions and millions of other people last night that considered the football game something they were just sitting through to watch the Rihanna concert,” he said on Monday’s edition of #Greeny on ESPN Radio. “That is true, and that is not exclusive to non-sports fans.”

The NFL pivoted from new acts to established rock and pop stars following the infamous “wardrobe malfunction” in Super Bowl XXXVIII when Justin Timberlake ripped Janet Jackson’s top exposing her breast.

Following years of disinterest, the league welcomed more modern hitmakers back to the event in 2011. Greenberg said that has changed the appeal of the halftime show and the appeal of the Super Bowl in general.

“The halftime show has never been bigger or more valuable and Rihanna was terrific,” he said.

While it may be tempting to say that the people who are particularly excited for the halftime show do not care about the Super Bowl, Mike Greenberg saw with his own eyes that is not true. Sports fans watching the Super Bowl in his home expressed their excitement to see Rihanna perform.

“I got two 24-year-olds in my house last night. My nephew and one of his buddies in my house last night, and they are both as big of sports fans as you can possibly be and had money on a million different things in the game last night and everything else, but they were both also really looking forward to Rihanna and loved every second of it.”

The Super Bowl halftime show is an invaluable platform. An article in Forbes last week explained that while Apple foots the production costs for the show, no performer is paid to provide halftime entertainment. The appeal is all of the eyeballs and ears on the event. The exposure has translated into significant leaps in streams and ticket sales for past performers.

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Dan Patrick: NBC Created ‘Something That Was Brilliant’ With Flex Scheduling

“Networks were so upset that NBC would go ‘Hey, you know what? We’re gonna take that game and we’re gonna have it on Sunday night.’ Then FOX and CBS would be scrambling there.”

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Roger Goodell wants flex scheduling to come to Prime Video’s Thursday Night Football package. It could happen this season, but we won’t know for sure until May after league owners decided to table a vote on the proposal. On Wednesday, FOX Sports Radio’s Dan Patrick joined the chorus of critics calling it a bad idea.

Patrick said that the league always prioritizes revenue. If it were thinking about the fans, this isn’t something that would even be discussed.

The idea of flex scheduling was first introduced for NBC’s Sunday Night Football package in 2006. The goal was to make sure the prime time TV package could deliver high quality games every week.

“NBC did something that was brilliant where they were able to flex Sunday night games,” Patrick said. “Everyone wanted it.”

While the fate of flex scheduling for Thursdays remains up in the air, we do know that flex scheduling is coming to Monday Night Football on ESPN this season. Patrick, who worked for NBC when the practice was introduced, said that it always took care of one broadcast partner by screwing others.

“Networks were so upset that NBC would go ‘Hey, you know what? We’re gonna take that game and we’re gonna have it on Sunday night.’ Then FOX and CBS would be scrambling there.”

Dan Patrick suggested that perhaps Amazon’s Prime Video doesn’t deserve the same treatment as NBC or ESPN. Far fewer people watch the Thursday night game than any other primetime NFL contest.

Whether or not flex scheduling comes to Thursday Night Football, Patrick says it does not guarantee to change the package’s reputation for delivering largely unappealing games.

“I’ve long said it’s crazy to say you have to play Sunday and then turn around and play Thursday and we’d always go ‘Man, these Thursday games aren’t good,’” he concluded. “Well, was it the matchup or just the quality of play?”

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106.7 The Fan Extends Deal to Remain Washington Nationals Flagship

“We’re looking forward to continuing to serve as the home for everything Nats for the foreseeable future…”

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106.7 The Fan has announced it has reached a multi-year extension with the Washington Nationals to remain as the MLB club’s radio flagship.

Nationals fans will continue to hear game broadcasts on the station, and those living inside the club’s broadcast territory will be able to stream the radio broadcasts on the Audacy app.

“Opening Day is finally here and we’re thrilled to celebrate the return of baseball season by extending our partnership with the Washington Nationals,” said Audacy Washington D.C. Senior Vice President and Market Manager Ivy Savoy-Smith. “We’re looking forward to continuing to serve as the home for everything Nats for the foreseeable future and give the team’s fans a front row seat to the action on the field and top storylines throughout the year.”

The Nationals have called 106.7 The Fan home since the 2011 season. Beyond game broadcasts, the station will welcome Nationals President of Baseball Operations and General Manager Mike Rizzo to The Sports Junkies every Wednesday at 9:00 AM throughout the season. The station will also air segments titled “Nats Insider”, hosted by broadcaster Dan Kolko that feature player interviews and features. Those segments will air all along the Nationals Radio Network.

“We couldn’t be happier to partner with Audacy in bringing Nationals fans even more of the interviews and exclusive access they love,” said Lerner Sports Group COO Alan H. Gottlieb. “From in-depth interviews with execs and top players, to off-the-field profiles and more Spanish and English bilingual content than ever before, Audacy offers a comprehensive look at our ball club from all angles.”

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Todd Markiewicz Departing 97.1 The Fan

“He has left an indelible mark in the Columbus market and within the sports/talk radio world by building The Fan with excellent programming, dominant ratings, and overall market share.”

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Longtime 97.1 The Fan Vice President and Market Manager Todd Markiewicz has announced he is leaving the sports radio station.

Markiewicz has been named the President of the 1870 Society, a Name, Image, and Likeness collective working with Ohio State athletics and Learfield to devise NIL strategy, fundraising, and logistics.

In an internal memo, Tegna Columbus President and General Manager John Cardenas credited Markiewicz for helping to establish the brand as “the powerhouse sports station in the country. He has left an indelible mark in the Columbus market and within the sports/talk radio world by building The Fan with excellent programming, dominant ratings, and overall market share.”

Markiewicz joined the station in 2010. Under his leadership, 97.1 The Fan has routinely ranked as the highest-rated station in the Columbus market.

His final day with the station will be Friday, May 26th.

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