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Jim Trotter: Not Attacking Roger Goodell With Question About Diversity in NFL Media

“All I’m asking is that the league’s actions reflect their words. And to this point that’s not what we have.”

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Jim Trotter

NFL.com columnist Jim Trotter had the chance last week in Phoenix ahead of the Super Bowl to ask NFL commissioner Roger Goodell about the league’s ongoing commitment to diversity, equity and inclusion.

Trotter’s been at NFL Media for five years, and he pointed out to Goodell – much like he did in Los Angeles at last year’s Super Bowl – that in his time working for the league there has yet to be any Black representation in the newsroom’s senior management. In his question, he also cited league data that the player population was 60-70% Black. Goodell spoke from a broader perspective on league-wide initiatives to focus on diversity, equity and inclusion and said he didn’t run the newsroom at NFL Media.

Trotter said he felt like the newsroom leadership is not reflective of the community that it covers, so he needed to ask Goodell about it again.

“So I knew I had asked him about it the year before, and I knew there had been no real progress as it relates to the areas that I asked him about a year earlier,” Trotter said in his recent appearance on Sports Media with Richard Deitsch. “So I felt that it was important to ask him in that situation because it’s not something I haven’t brought up internally over the course of the last year with the powers that be at the media group.”

Trotter said he wasn’t using his question as a “gotcha” opportunity.

“Some people think I’m attacking the commissioner. I am not attacking the commissioner,” he said. “All I’m asking is that the league’s actions reflect their words. And to this point that’s not what we have. And I believe that it is critically important for there to be Black representation in senior management in the newsroom based on the fact that we cover a player population – again according to league data – that is 60-70% Black.

“Because if we don’t have that, it means that there’s no one who looks like these players or has the same cultural experience that these players have had at the decision-making table when they are deciding how these men are covered, who covers them and when they’re covered,” Trotter added. “So for me, that is an issue.”

Trotter said in terms of Goodell acting like he was unfamiliar with who’s in senior management at NFL Media, he found that hard to believe.

“The reality is the league office sets our budget at NFL Media. They know who the employees are and who they are not,” Trotter said. “The senior management at NFL Media has to report its diversity numbers to the league as does every other department at the NFL. If he is unaware of these things the people directly under him who are responsible for these issues should know these numbers.”

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CBS Sports Host James Brown To Receive Lifetime Achievement Award at Sports Emmys

“I am incredibly humbled by this award. I know full well that it’s not as much about me as it is about all the people with whom…I worked over all these years.”

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James Brown
Courtesy: Mary Kouw, CBS

Longtime CBS Sports host James Brown will be honored with the Lifetime Achievement Award at the 45th Sports Emmys. The awards show announced the news via its X account last night:

Brown is a three-time Sports Emmy winner for his work on CBS’ The NFL Today and previously FOX’s The NFL On FOX, and HBO’s Inside the NFL. Brown’s career spans more than 30 years and includes numerous accolades such as the Pete Rozelle Award from the Pro Football Hall of Fame and the Uncommon Award from Tony Dungy.

He was named “Best Studio Host of the Decade” by Sports Illustrated in 2010 and was honored with the 2009 Dick Schaap Memorial Award for Media Excellence. In 1998 he was awarded the Golden Mic Award by the Black Broadcasters Alliance. Brown was elected into the Sports Broadcasting Hall of Fame in 2021.

“I am incredibly humbled by this award,” Brown said via the Sports Emmys. “I know full well that it’s not as much about me as it is about all the people with whom and for whom I worked over all these years. Thank God for the blessing!”

Sports media came together to honor Brown’s achievement:

Brown and other award recipients will be honored at the Sports Emmys award ceremony in May.

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John Anderson Announces Retirement from SportsCenter on ESPN

“I don’t really know what’s quite next, I have some things in the fire. But SportsCenter will not be it.”

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Photo of John Anderson
Credit: Mediaite

Longtime SportsCenter anchor John Anderson has announced that when his contract comes up at the end of June, he will no longer be doing SportsCenter for ESPN. Anderson, who joined ESPN in 1999 does plan to continue covering certain events, but after 25 years he believes it is time to stop doing ESPN’s flagship show. Anderson spoke on his podcast, The Inside Wisconsin Show and prior to the episode’s release tomorrow, a clip was released:

“My contract runs out at ESPN at the end of June,” Anderson said. “I have decided that that will be the end. I’m going to leave the company. I’m going to sort of retire from ‘SportsCenter.’ I’m going to get to do a few track-and-field things, I’m going to get to continue to do the Boston Marathon and the New York Marathon – which I love – and some NCAA track meets and some SEC stuff.

“I am incredibly excited about that. It’s been a good run…I feel like it’s been a good run. The operation has changed. I don’t know that it’s passed me by, but it’s taken its toll and I still want to be able to do the best shows that I can, and I don’t know that if in years 26 or 27 I have the stamina to do it again.  

“So, I’m done…I don’t really know what’s quite next. I have some things in the fire. But SportsCenter will not be it.”

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Chris ‘Mad Dog’ Russo: NFL Streaming Games ‘Gets Obscene’

“They’ve got a Wild Card game on Amazon Prime Video, which means you can’t switch with the remotes.”

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Christopher "Mad Dog" Russo
Courtesy: Cindy Ord, Getty Images for SiriusXM

The National Football League has announced that the Philadelphia Eagles opening matchup taking place from San Paolo, Brazil against an opponent to be determined for the 2024 season will stream exclusively on Peacock. Even though the game will be exclusive to Peacock – thus requiring fans to subscribe in order to watch – it will also be broadcast on an over-the-air network in the local markets of the teams involved in the game. Christopher ‘Mad Dog’ Russo is not a fan of this decision by the league.

During his “What Are You Mad About?” segment on Wednesday morning’s edition of First Take on ESPN, Russo expressed his indignation towards the game being exclusively streamed by Peacock. Within his discourse, he presented a hypothetical scenario of an Eagles fan who continues to spend money to see the team at Lincoln Financial Field and how they would not fly down to Brazil to see the game. Russo continued by saying that the fan would then miss the game without having Peacock so the NFL is able to drive more revenue.

“It’s hard to get Peacock; I don’t want to get Peacock, alright?,” Russo said. “I want to watch the game normal. Give me [Joe] Buck and [Troy] Aikman, give me the CBS crew, [Tom] Brady’s going to do it. Give me something! Don’t put the Eagles 9,000 miles away and then put them on a cable thing on Peacock which you’ve got to subscribe to so NBC can make more money.”

NBC Sports will broadcast an opening night game during Week 1 on Thursday, Sept. 5, along with a Sunday Night Football contest on Sunday, Sept. 8. Within its stretch of primetime football matchups, which also includes a Saturday night Big Ten Conference game, the Friday night NFL game seems to be the only one exclusive to Peacock. The streaming platform is coming off a strong performance for its exclusive Wild Card round playoff matchup, drawing an average of 23 million viewers and becoming the most-streamed NFL game in history.

This past season of Thursday Night Football on Amazon Prime Video garnered a 24% increase in viewers compared to its first season, according to data from Nielsen Media Research. These metrics demonstrate that the broadcast property averaged 11.86 million viewers per game during the 2023 NFL season. The OTT streaming platform also presented the inaugural NFL game on Black Friday, which averaged 9.61 million viewers.

Prime Video will reportedly have the exclusive rights to an NFL playoff game next season, and it has continued building out its sports content vertical. The company has reportedly been exploring a potential media rights deal with the National Basketball Association as its national television contract is nearing expiration. The Walt Disney Company and Warner Bros. Discovery are currently in the midst of exclusive negotiating windows with the NBA that conclude on Monday, April 22, after which Amazon will be able to bid.

“They’ve got a Wild Card game on Amazon Prime Video, which means you can’t switch with the remotes,” Russo said, referring to the reported agreement for next season. “I know the NFL prints money – I understand how big they are, but boy this gets obscene.”

“One-hundred percent right,” First Take host Molly Qerim added. “I cannot stand having 8,000 different apps. It needs to be streamlined. It’s annoying – you have to remember all these passwords. I don’t have Peacock; I don’t want Peacock. I completely agree with you.”

ESPN NBA analyst Tim Legler proceeded to convey the dedication of Eagles fans in showing up to the stadium and watching their team. Russo agreed with him that Eagles fans will travel down to Brazil since they pack stadiums and fervently support their team. Off of that point, ESPN NFL reporter Kimberley A. Martin explained that she believes the devotion and zeal from the fanbase is part of the reason why this is a shrewd decision by the NFL.

“This is genius,” Martin said. “You do put the Eagles – that type of team – because they’re going to buy it.”

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