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Reds Extend Deal With WLW Through 2027

“The Cincinnati Reds have signed a new five-year deal with iHeartMedia.”

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The Reds are synonymous with WLW in the city of Cincinnati. The station has been the team’s flagship radio partner since 1969 and that relationship won’t be ending any time soon.

The Cincinnati Reds have signed a new five-year deal with iHeartMedia. It keeps the team’s games on WLW through the 2027 season.

“We are thrilled to announce this five-year radio partnership extension, as 700WLW continues to be the flagship station in the Reds Radio Network,” iHeartMedia Cincinnati president DJ Hodge said in a statement. “iHeartMedia Cincinnati is proud to continue this long partnership with Major League Baseball’s first franchise, our hometown Reds, and are thrilled to be able to continue to be the place that Reds fans throughout the region can turn to for all of the exciting action, as well as bringing fans the pre-game and post-game shows throughout the season.”

A collection of 115 stations makes up the Reds Radio Network. It is the third largest in Major League Baseball.

While the current agreement between the team and WLW began in 1969, Reds baseball was heard on the station long before that. The first time it ever broadcast a Reds game was in 1924. At that time, the station was owned by its founder, Powel Crosley, Jr, who would eventually become the owner of the Reds.

“Listening to Reds games on 700WLW has been an inherent part of a Reds fan’s experience for generations,” Karen Forgus, Reds Senior VP of Business Operations, added. “We are extremely proud to continue this tradition with 700WLW through iHeartMedia, whose innovation has kept 700WLW the powerhouse go-to in the region for news, traffic, and sports.”

Sports Radio News

Dan Patrick: NBC Created ‘Something That Was Brilliant’ With Flex Scheduling

“Networks were so upset that NBC would go ‘Hey, you know what? We’re gonna take that game and we’re gonna have it on Sunday night.’ Then FOX and CBS would be scrambling there.”

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Roger Goodell wants flex scheduling to come to Prime Video’s Thursday Night Football package. It could happen this season, but we won’t know for sure until May after league owners decided to table a vote on the proposal. On Wednesday, FOX Sports Radio’s Dan Patrick joined the chorus of critics calling it a bad idea.

Patrick said that the league always prioritizes revenue. If it were thinking about the fans, this isn’t something that would even be discussed.

The idea of flex scheduling was first introduced for NBC’s Sunday Night Football package in 2006. The goal was to make sure the prime time TV package could deliver high quality games every week.

“NBC did something that was brilliant where they were able to flex Sunday night games,” Patrick said. “Everyone wanted it.”

While the fate of flex scheduling for Thursdays remains up in the air, we do know that flex scheduling is coming to Monday Night Football on ESPN this season. Patrick, who worked for NBC when the practice was introduced, said that it always took care of one broadcast partner by screwing others.

“Networks were so upset that NBC would go ‘Hey, you know what? We’re gonna take that game and we’re gonna have it on Sunday night.’ Then FOX and CBS would be scrambling there.”

Dan Patrick suggested that perhaps Amazon’s Prime Video doesn’t deserve the same treatment as NBC or ESPN. Far fewer people watch the Thursday night game than any other primetime NFL contest.

Whether or not flex scheduling comes to Thursday Night Football, Patrick says it does not guarantee to change the package’s reputation for delivering largely unappealing games.

“I’ve long said it’s crazy to say you have to play Sunday and then turn around and play Thursday and we’d always go ‘Man, these Thursday games aren’t good,’” he concluded. “Well, was it the matchup or just the quality of play?”

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Sports Radio News

106.7 The Fan Extends Deal to Remain Washington Nationals Flagship

“We’re looking forward to continuing to serve as the home for everything Nats for the foreseeable future…”

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106.7 The Fan has announced it has reached a multi-year extension with the Washington Nationals to remain as the MLB club’s radio flagship.

Nationals fans will continue to hear game broadcasts on the station, and those living inside the club’s broadcast territory will be able to stream the radio broadcasts on the Audacy app.

“Opening Day is finally here and we’re thrilled to celebrate the return of baseball season by extending our partnership with the Washington Nationals,” said Audacy Washington D.C. Senior Vice President and Market Manager Ivy Savoy-Smith. “We’re looking forward to continuing to serve as the home for everything Nats for the foreseeable future and give the team’s fans a front row seat to the action on the field and top storylines throughout the year.”

The Nationals have called 106.7 The Fan home since the 2011 season. Beyond game broadcasts, the station will welcome Nationals President of Baseball Operations and General Manager Mike Rizzo to The Sports Junkies every Wednesday at 9:00 AM throughout the season. The station will also air segments titled “Nats Insider”, hosted by broadcaster Dan Kolko that feature player interviews and features. Those segments will air all along the Nationals Radio Network.

“We couldn’t be happier to partner with Audacy in bringing Nationals fans even more of the interviews and exclusive access they love,” said Lerner Sports Group COO Alan H. Gottlieb. “From in-depth interviews with execs and top players, to off-the-field profiles and more Spanish and English bilingual content than ever before, Audacy offers a comprehensive look at our ball club from all angles.”

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Sports Radio News

Todd Markiewicz Departing 97.1 The Fan

“He has left an indelible mark in the Columbus market and within the sports/talk radio world by building The Fan with excellent programming, dominant ratings, and overall market share.”

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Longtime 97.1 The Fan Vice President and Market Manager Todd Markiewicz has announced he is leaving the sports radio station.

Markiewicz has been named the President of the 1870 Society, a Name, Image, and Likeness collective working with Ohio State athletics and Learfield to devise NIL strategy, fundraising, and logistics.

In an internal memo, Tegna Columbus President and General Manager John Cardenas credited Markiewicz for helping to establish the brand as “the powerhouse sports station in the country. He has left an indelible mark in the Columbus market and within the sports/talk radio world by building The Fan with excellent programming, dominant ratings, and overall market share.”

Markiewicz joined the station in 2010. Under his leadership, 97.1 The Fan has routinely ranked as the highest-rated station in the Columbus market.

His final day with the station will be Friday, May 26th.

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