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Sweet 16 Ratings Up For TBS, Down For CBS

The news of the mixed bag television ratings comes on the heels of record high viewership for the round of 64.

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In one of the more unpredictable March Madness brackets ever seen, the television ratings for the Sweet 16 mimicked the action on the court for TBS and CBS.

The news is mostly positive for TBS. Thursday’s broadcast of Kansas State/Michigan State average 5.92 million viewers, up 88% compared the Villanova/Michigan broadcast in the same window a year prior. That number also represents the largest Sweet 16 audience for the network since 2015, excluding the 2021 Tournament that saw standalone windows for each broadcast.

Florida Atlantic’s win over Tennessee drew 3.97 million, a 68% uptick compared to the same window for TBS.

Friday’s broadcast of San Diego State’s win over Alabama and Princeton’s loss to Creighton averaged 4.51 million and 4.37 million respectively, a 71% increase compared to 2022.

However, the picture wasn’t as rosy for CBS. 6.13 million tuned into Gonzaga’s win over UCLA Thursday, but that figure represented a 25% decrease compared to last year’s Texas Tech/Duke broadcast. Similarly, the network’s coverage of UConn/Arkansas saw 4.26 million viewers, a drop of 48% compared to Arkansas/Gonzaga in 2022.

Friday’s broadcasts didn’t fare much better for CBS, as the network’s coverage of Miami’s upset win over Houston drew 5.51 million viewers. 4.81 million watched Texas defeat Xavier. Both telecasts saw a drop of at least 40% compared to similar games during the 2022 tournament.

The news of the mixed bag television ratings comes on the heels of record high viewership for the round of 64. Those broadcasts averaged 9.2 million viewers across CBS, TBS, TNT, truTV, and the March Madness Live streaming platform.

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Stanley Cup Playoffs: First Round NHL Games on ESPN Up 65%

The Washington Capitals-New York Rangers game, which the Rangers won 4-1, is now the most-viewed Game 1 of a first round NHL playoff series ever on cable.

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The Stanley Cup playoffs got underway this weekend in the NHL and ESPN is off to a hot start in terms of audience. Sunday’s first round games on ESPN and ESPN2 averaged 1.04 million total viewers, up 65% over 2023’s Game 1 average.

The Washington Capitals-New York Rangers game, which the Rangers won 4-1, is now the most-viewed Game 1 of a first round NHL playoff series ever on cable, averaging 1.3 million viewers. The game peaked at 1.5 million viewers.

The Colorado Avalanche and Winnipeg Jets played their first game on ESPN with the Jets taking a wild 7-6 win over the Avalanche. That game is now ESPN2’s most-viewed first round NHL playoff game ever and the third most-viewed Game 1 of a first round NHL Playoff series ever on cable, averaging 1.1 total viewers and peaking at 1.4 million viewers.

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Report: ESPN, TNT Have NBA Matching Rights

“Although the exclusive negotiating period has ended, we are still in discussions with Disney and Warner Bros. Discovery regarding our media deals.”

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As the NBA’s exclusive negotiating period came to an end last night, new information about the agreement has come to light. Sports Business Journal’s Austin Karp is reporting both ESPN and TNT have matching rights for any deal presented to the NBA. The report says this goes for the linear broadcasts as well as streaming.

A source at the NBA told Karp, “Although the exclusive negotiating period has ended, we are still in discussions with Disney and Warner Bros. Discovery regarding our media deals.”

Alex Sherman of CNBC had reported last week the exclusive negotiating window, which started on March 9, would most likely expire without a deal in place. Karp’s report says he believes the deal was 75% done prior to the window beginning.

Numerous reports have indicated that the league is looking to add a streaming element into its next deal and is looking for an increase in rights fees. Amazon, Apple, YouTube TV, Comcast (NBCUniversal/Peacock) and Netflix have all expressed potential interest.

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Tegna, Indiana Fever Partner for Local TV Package

“This is an exhilarating moment for women’s sports. The WNBA and Fever are leading the charge with this groundbreaking local broadcast rights agreement.”

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Photo Courtesy: ESPN

The Indiana Fever and superstar Caitlin Clark will be seen on television a lot, both nationally and now locally as well. The Fever and Tegna announced a partnership earlier today to air 17 games between local NBC affiliate WTHR and MeTV affiliate WALV.

“So many new fans are tuning in to watch the world’s best basketball players compete in the WNBA, and the Fever have built a roster of incredible young talent that has caught the attention of basketball fans all over the globe,” Rick Fuson, CEO of Pacers Sports & Entertainment, said in a release. “Tegna and WTHR have been amazing local partners for years, and we are excited that more fans than ever before will get the chance to watch these amazing athletes play.”

The release also noted Tegna was working on expanded access outside of Indianapolis.

“This is an exhilarating moment for women’s sports. The WNBA and Fever are leading the charge with this groundbreaking local broadcast rights agreement,” Dave Lougee, President and CEO of Tegna, said in a release. “The remarkable journey of Caitlin Clark and her teammates has captured the hearts and minds of millions. We’re thrilled to deliver all the Fever action to every household in the Indianapolis region.”

The national TV package for WNBA games, which is aired on ABC, ESPN, Prime Video, CBS Sports Network, NBA TV and Ion will carry 36 of the Fever’s 40 games. The four games not being carried will be covered by the local package with Tegna. Several games will air on both a national and a local station.

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