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Matt Miller Is the Future of the NFL Draft

“There’s some expectations [when] the guy who is the godfather of this industry vouches for you and says, ‘Hey, I want him on coverage.’”

Derek Futterman



Many professionals who seek to foster careers in sports media often recognize it at a young age and then tailor their college experience towards doing everything possible to gain a foothold in the industry. Whether it is participating on live game broadcasts, producing television shows or writing in a local newspaper, the goal is to reach a point where being hired after graduating is a facile task. Conversely, there are others who know that they have a passion for sports. Yet, they do not immediately forge a path to working professionally because of its plausibility and an exiguous chance at success. Matt Miller can be considered a combination thereof since he wanted to work in football in his youth but did not begin his push to find a niche sector of the industry until his days in college were complete.

At the age of 8, covering the NFL Draft was Miller’s dream. He began compiling draft boards, participating in mock drafts and writing scouting reports. It never dawned on him that most of his peers were not embarking in this practice at the time, nor did all football fans have a vested interest in the annual occasion.

“You know when you’re asked, ‘If money was no object, what would you do?’?,” Miller said. “[My answer] was, ‘I’d write about football.’ It just seemed like the perfect job to be able to analyze teams and players, and then share your opinion and get paid for it.”

Unlike most people’s college experience, Miller did not walk across the stage and receive an undergraduate degree. Instead, he left Missouri Southern State University early upon receiving a lucrative job offer working in customer service marketing, aligning with his focus in business studies. It made more sense for him to make money working professionally than it did to continue to pay tuition.

Simultaneously, he started his own independent football scouting company – New Era Scouting – where Miller focused on outlining football prospects with the hopes of reaching player agents, teams and fans. In fact, Miller aggregated the mailing addresses for as many National Football League general managers as possible and mailed them a copy of his draft guide. Even he is surprised that he received some feedback from various team executives, guiding his future endeavors.

“I think I was able to hone in on evaluating players, but also how to take those evaluations and present them to the public,” he said. “There’s a difference in evaluating players for the general public and evaluating players for an NFL team – or, in my case, I was doing it for the CFL and the Arena League.”

In practicing how to be concise and proffer his opinions to a broad audience, Miller drew inspiration from the work of industry experts, such as Paul Zimmerman of Sports Illustrated, Peter King of NBC Sports, and Chris Mortensen of ESPN. Yet Mel Kiper Jr. of ESPN always stood out to Miller as someone who was working his dream career and a role model on which to engender his future undertakings. 

Akin to Miller, Kiper founded his own company while he was in college and moved to cover the NFL Draft for ESPN, appearing on the network since 1984. Through his research and analysis, he aims to provide viewers a comprehensive, yet compendious insight into the world of professional scouting.

“He is this industry,” Miller said of Kiper. “I know there were some other folks that were doing it, but from a TV perspective, he’s the guy that you could always look to of, ‘There’s someone who’s actually doing this for a living.’”

Outside of writing for his high school’s newspaper, Miller had little to no journalistic experience. Therefore, he sought to cultivate his skills by writing for his brand, New Era Scouting. 

There is a difference in writing for a generalized audience when compared to creating content for football executives, and Miller had to work to understand how to best appeal to whom he desired to communicate. Creating, maintaining and producing content for the website helped him become a more effective talent evaluator while accentuating his innate ambition.

It positioned him to land a role with Bleacher Report in 2010 and eventually become the most read author in the history of the digital platform. Before taking the job with the brand, however, he had to do his own research as to what it encompassed since he had never previously heard of them. At the time, the brand was five years removed from its inception and gradually garnering space amid a crowded content ecosystem.

“One of the big things was they wanted somebody who was a self-starter and could kind of operate on their own,” Miller said of Bleacher Report. “There weren’t really day-to-day editors checking your work and coming up with assignment ideas. That all came later. It also taught me how to become a journalist – how to come up with story ideas, how to write a headline so that people would want to click on it, how to manage a schedule.”

When Miller was with Bleacher Report as its lead NFL Draft writer, he helped facilitate part of the company’s evolution across various platforms of content production. For example, when the company began experimenting with crafting content specifically for visually-based platforms, he was asked if he could begin appearing and divulging his work in that manner. Then as the popularity of podcasts grew, he paired with Connor Rogers to host their own titled Stick to Football, catalyzed by the success colleagues Chris Simms and Adam Lefkoe had in the medium.

“It was a 30-minute digital show so you had to learn how to write for a show versus writing an article or writing a podcast script,” Miller explained. “Bleacher Report gave me the opportunity to learn how to do a lot of different things and kind of find out what worked and didn’t work.”

Miller left Bleacher Report in 2021. Once he departed the company, he was not sure the best path to take, nor if he ever wanted to work for another brand. 

Throughout the course of this transition period, Miller worked fastidiously to cultivate a trusted platform and communicate his developed expertise to an audience. He never completely removed himself from the bonafide mainstream of the industry though, as he appeared on ESPN as a video contributor and spoke about the NFL Draft. 

Miller officially joined ESPN on a full-time basis as its year-round NFL Draft analyst in February 2022. As part of the role, he contributes to ESPN’s content across multiple platforms, including regular appearances on shows such as NFL Live and SportsCenter. Moreover, he creates content tailored to ESPN+, the company’s over-the-top subscription service. 

The transition from working independently to joining ESPN made things purportedly easier, as the network has what seems like an interminable archive of college football footage and the resources to perform substantive research. In addition to this, the colleagues he has across The Walt Disney Company offer him alternate perspectives.

“There’s a lot of times where I’ll reach out to guys who played in the NFL for a decade and say, ‘Hey, what are your thoughts on this player or this team?,’” Miller delineated. “The networking aspect of it is fantastic.”

As an NFL Draft analyst, the preparation for the event itself is all-encompassing. It’s a process that takes well beyond a calendar year. Even with the 2023 Draft just a few weeks removed, Miller is already amassing a list of players to watch for next year’s draft and collaborating with a variety of sources to ensure he does not miss any key names. Once the season begins, he watches a lot of college football and NFL games and takes notes. Combined with the viewpoints from primary sources, Miller tries to decode the puzzle of how that year’s NFL Draft will play out. His accuracy in being able to do that is one of many determinants that encompass his definition of success.

“It’s kind of a long game of judging your success [in] evaluating players,” Miller said. “Some of it is instant – if there’s a player you like and he gets drafted earlier than anyone else thought they would, I think there’s some validation in that even if it’s a little bit short-lived.”

Miller had never appeared on television during an NFL Draft, but Mel Kiper Jr. pushed for ESPN’s vice president of production Seth Markman to add him to the broadcast. Considering Kiper Jr. was someone from whom Miller drew inspiration when he was younger, that validation left him speechless.

“There’s some expectations [when] the guy who is the godfather of this industry vouches for you and says, ‘Hey, I want him on coverage,’” Miller said. “You really want to not let him down – not only because he is a mentor and the person who started what we do now – but when somebody goes out on a limb for you, you don’t want to mess it up. That was in the back of my head a little bit.”

The NFL Draft attained an unduplicated audience of 54.4 million viewers with an average audience of 6.0 million viewers, a figure up 12% from last year. 

Miller appeared on ESPN during the event’s final day. The moment starkly contrasted the first time he covered the event as a credentialed media member from Radio City Music Hall in New York in 2012. 

“It was a whirlwind experience,” Miller said. “I had never done anything like that before where you sit down and you’ve seen people do what you’re about to do, but you’ve not done it yourself. I think it took a little bit to get caught up to the rhythm of it.”

With a majority of sports fans viewing the NFL Draft, Miller aimed not to think about the sheer size of the audience. He remembers his son telling him that a lot of people watch the draft, a statement to which Miller replied, “I’d rather not think about it.” 

There are a variety of unknowns as it pertains to the NFL Draft, perhaps highlighted by the New England Patriots’ sixth-round selection of quarterback Tom Brady in 2000. The event itself consists of seven rounds, and Miller was on the air for Round 4 through Round 7 on ESPN.

Miller was placed alongside the aforementioned Kiper Jr, along with Todd McShay, Rece Davis and Louis Riddick. It was a colossal achievement for him and a ground on which to build, and he thought about everything he did to reach this pinnacle when he took his seat at the broadcast desk. He was driven to succeed not only because of his love for the game of football, but because of being afraid to fail.

“I felt like once I got to ESPN, I felt like that’s the pinnacle of this career,” Miller said. “I don’t want to let myself down or my family down. I don’t want to let down the people who hired me at ESPN coming off a 10-year run at Bleacher Report and having never appeared on TV outside of some guest hits in places.”

At the same time, the motivation to progress at his craft is driven by an innate competitive drive. There is a cacophony of places to find content, and Miller’s goal is to continue to grow his presence in the time leading up to the NFL Draft. ESPN announced that Miller will return to the airwaves for the 2024 NFL Draft, and many industry professionals are starting to believe he may be the successor to Mel Kiper Jr. once he retires. While he is only penciled in to cover the third day of the event next year, Miller hopes to become a regular presence on ESPN programming and have a chance to join the broadcast for additional time.

“This is what I’ve always wanted to do, and I think about the fact that there are a lot of people just like me who’ve always wanted this job,” Miller said. “You can’t let yourself get lazy or complacent or those people will come catch you and end up taking your spot.”

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Tricia Whitaker Will Find The Story That Matters

“My role is to really bring the viewers down to that level of the dugout and into the clubhouse.”

Derek Futterman



Tricia Whitaker FNB
Courtesy: Apple

When St. Louis Cardinals designated hitter Albert Pujols hit his 700th career home run in his final season in the majors last September, the baseball world erupted in mass jubilation. Although the milestone achievement occurred during a road game, the fans still showered one of the sport’s quintessential athletes with praise as they witnessed the fourth player enter this exclusive pinnacle of power hitters. For fans watching from afar, they were treated with crisp, vivid footage of the moment since the matchup was exclusive to Apple TV+ as a part of its Friday Night Baseball slate of games.

The game broadcast featured field reporter Tricia Whitaker, who had just joined the Apple TV+ presentations to begin the second half of the season. Being there as one of the voices tasked with keeping viewers informed and captivated by the action was a special experience that she will never forget. 

“You’re talking about the best cameras in the entire world capturing one of the most iconic players ever,” Whitaker said. “I thought the call was amazing; I thought the quality of the shots was amazing [and] I’l never forget that broadcast, ever, because it was so cool.”

Whitaker grew up in Bloomington, Ind. and would journey to Wrigley Field with her father once per summer to watch the Chicago Cubs. Through those games, she realized that a ballpark was her ideal future workplace.

“We just didn’t have a ton of money, [so] I would sit in the nosebleeds with him once a summer and that was the biggest treat in the world,” Whitaker said. “I just realized that I loved telling stories and I loved sports, so I decided to do that.”

Whitaker’s journey in the industry genuinely began as an undergraduate student at Indiana University Bloomington where she adopted a mindset to seize any opportunities offered to her. Despite having no knowledge or previous reporting experience, she accepted a role to cover a tennis match and quickly started preparing. After one of her professors saw her nascent media acumen, they recommended she audition for the university’s student television station to hone her skills. Whitaker earned a spot and began covering Indiana Hoosiers basketball and football for the show Hoosier Sports Night. From there, she simply kept on accepting anything in her purview.

“Your best asset is your availability, so I basically just said ‘Yes’ to everything,” Whitaker articulated.

Once it became time to search for a full-time position, her experience and tenacity helped her land a role at WBAY-TV in Green Bay as a sports reporter and anchor. After two football seasons working there, Whitaker relocated closer to home to report for WTTV-TV Channel 4 in Indianapolis. The time was valuable for her to cultivate new relationships with those around the industry while strengthening existing ones, serving as a foundational aspect of her reporting. 

“If they don’t trust you to tell their stories, they’re not going to talk to you,” Whitaker said. “You have to be able to have a good relationship with the players; with the coaches and everybody involved.”

At the same time, Whitaker felt compelled to make a lasting contribution to Indiana University through teaching and inspiring the next generation of journalists. She is now an adjunct professor for the IU Media School and wants her students to know how integral it is to make themselves available while being open and willing to try new things to make inroads into the profession. 

“There’s always a story to be told, so even if it’s a random event that you don’t think anyone’s paying attention to, there’s people there; there’s human stories and their stories matter,” Whitaker said. “That’s what I always try to tell my students is [to] just find that story that makes people interested in it and find that story that matters.”

Over the years working in these dual roles, Whitaker became more skilled in her position and proceeded to audition to join the Tampa Bay Rays’ broadcast crew on Bally Sports Sun as a field reporter. When she received news that she had landed the coveted job, she remembers starting to cry in her closet while trying to organize her clothes. After all, Whitaker had just learned that she would get to perform the role she idolized when she was young. The access her role gives her to the players and coaches on the field is not taken for granted.

“I’ll interview hitting coaches about a guy’s hands and where they’ve moved and about his stance,” Whitaker said. “….In the next hit, I’ll tell a story about a guy who drinks a smoothie every day before the game and he feels [that] putting spinach in it has really made a difference or something like that. My reporting style is pretty much all of it, but I do like to do the human interest stories more than I like to do anything else because I think that’s unique.”

After each Rays win, Whitaker takes the field and interviews one of the players on the team. Earlier in the season, she remembers speaking with Rays outfielder Jose Siri after he drove in three runs against the Detroit Tigers; however, the broadcast was not on Bally Sports Sun. Instead, she was doing the interview for Friday Night Baseball on Apple TV+, a national broadcast property the company pays MLB an estimated $85 million annually to carry. Going into the interview, Whitaker knew that she would need to appeal to more than just Rays fans and appropriately started the conversation by asking about the game.

Yet she also knew that it was “Salsa Night” at Comerica Park in Detroit and thanks to her work with the regional network, was cognizant of the fact that Siri likes to dance in the dugout. As a result, she concluded the interview with a request for Siri to demonstrate his salsa dancing skills, something that made an ordinary conversation stand out.

“I tried to personalize it a little bit to help people get to know Jose Siri a little bit better because I think that’s important,” Whitaker said. “….You make sure you talk about baseball, but then you add a little flair to it; add a little personality to it. Everybody loves salsa, right?”

The Apple broadcasts require Whitaker to prepare as she executes her role with the Rays, keeping her wholly invested and consumed by baseball. There are occasions where she is afforded the luxury of reporting on Rays games for her Friday night assignment, but they are rare. Therefore, she needs to become familiar with two teams by reviewing statistics, reading local reporting and conversing with those involved. She keeps her notes on her cell phone and makes lists of what she is going to do during the day to keep herself organized and focused.

Throughout the week, Whitaker actively prepares for the Friday night matchup and meets with her producer to contribute her ideas and learn about the macro vision of the broadcast. The Apple broadcast, aside from using high-caliber technology, also regularly equips microphones to place on players that allow viewers to hear what is transpiring on the field. Whitaker, along with play-by-play announcer Alex Faust and color commentator Ryan Spilborghs, coordinate with the production team throughout the game to present an insightful and compelling final product.

There was criticism of the Apple TV+ live game baseball broadcasts during its inaugural season, but the noise continues to diminish in its sophomore campaign. Whitaker views her role as accruing a confluence of stories about the game and more insightful looks at the personalities on the field. Before each contest, she interviews a player in the dugout and asks questions that put the season in context, granting a comprehensive understanding about a subset of their journey.

“We try to get their thoughts on the season so far at the plate, but also try to get to know them on a personal level,” Whitaker said. “My role is to really bring the viewers down to that level of the dugout and into the clubhouse.”

It is considerably more facile to execute such a task before the game than it is during gameplay because of the introduction of the pitch clock. While it has undoubtedly sped up the game and made the product more appealing for fans of all ages, its actualization threatened the viability of unique aspects of baseball broadcasts. The Apple TV+ crew may work together once per week, but over a 162-game season spanning parts of seven months, there is a perdurable bond and unyielding chemistry evident therein.

“Everybody on that crew – and I seriously mean this – is so supportive no matter who you are as long as you do your job well,” Whitaker said. “They don’t even think about the fact that I’m a female in sports [and] they just support me. They help me take constructive criticism because they care and because they truly see me as an equal.”

Whitaker has had the chance to report from Wrigley Field with Apple TV+ and vividly remembers her experience of stepping inside as a media member for the first time. It was a surreal full-circle moment that has been the result of years of determination and persistence to make it to the major leagues.

“I walked into Wrigley and I started to tear up because I remember when my dad and I used to go there and I was 12 years old,” Whitaker stated. “If you would have told me at 12 years old [that] I would be doing a national game at Wrigley, I would have told you [that] you were lying because I just wouldn’t have thought that was a possibility.”

Although Whitaker is receptive to potentially hosting regular sports programming in the future, she has found the joy in her roles with both the Tampa Bay Rays and Apple TV+. Being able to experience historic moments, including Pujols’ milestone home run, and then diving deeper into the situation makes the countless flights, hotel stays and lack of a genuine respite worthwhile. She hopes to continue seamlessly fulfilling her responsibility this Friday night when the New York Mets face the Philadelphia Phillies at 6:30 p.m. EST/3:30 p.m. PST, exclusively on Apple TV+.

“There’s always a story to be told, and if you’re good at your job, you’re going to find that story even on a day where you’re like, ‘Oh gosh, there’s nothing going on,’” Whitaker said. “I take that pretty seriously.”

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Radio Advertising Can be the Secret Weapon For In-House Digital Marketers

“The trend of businesses gaining digital marketing proficiency presents a unique opportunity for YOU.”

Jeff Caves



Courtesy: ETSY

Remember when in-house marketers were primarily focused on traditional media and needed help navigating the digital and social media landscape? Well, the tables are turning! 

The rise of digital-savvy in-house marketers is opening up exciting opportunities for radio ad salespeople. As local businesses increasingly invest in digital marketing, some are finding they need your expertise in radio advertising.

Borrell Associates has released their latest Business Barometer, and included in the findings was a slight but noticeable shift favoring traditional forms of broadcast media. Let’s dive into how sports and news radio ad salespeople can leverage this shift to target businesses with proficient digital marketing people on board who may need to know more about the potential of radio advertising.

1. Digital-Marketing Trending UP!

Borrell Associates’ recent findings indicate that businesses are increasingly proficient in digital marketing. They are adeptly managing their websites and social media channels, driving results through online campaigns. However, this digital surge doesn’t necessarily translate to expertise in traditional media, such as radio. Hey, do you know a business like that? And make sure you know of an outsourced digital agency you can refer who can handle your clients’ digital and social media for very few dollars. You can help manage the rest of the budget! 

2. Target In-House Buyers

Make a list of businesses you know that have in-house people who are digital-oriented or younger owners who handle mostly digital advertising independently. Or, how about the in-house marketing person who only takes on marketing initiatives like events or sales promotion and knows nothing about advertising? Get ’em! 

3. We create demand

One of the unique selling points of radio is its ability to generate demand and send more customers to Google or your client’s website. Digital marketing can often direct buyers seeking a specific purchase but can’t create lasting impressions and build demand and loyalty like your station. Use this advantage to demonstrate how radio can reinforce the brand story and enhance the effectiveness of digital campaigns.

4. Surround the listener

Recognize that businesses with digital marketing expertise may want holistic solutions. Sell packages that combine digital and radio advertising. Include your streaming endorsements with social media and geo-fencing. They get it and will be impressed with reaching their target audience across multiple touchpoints.

5. Be the Teacher

Your prospects may be experts in digital marketing, but they might not fully understand the potential of radio advertising. Take on the role of an educator. Provide resources, case studies, and success stories that showcase how your station and radio have boosted digital-savvy businesses’ results.

6. 1+1=3 for Creativity

Collaboration is key when working with clients with a digital marketing team. Involve them in the creative process of writing and producing radio ads. Creativity could be their strength, and they will bring fresh perspectives to your production.

The trend of businesses gaining digital marketing proficiency presents a unique opportunity for YOU. Maybe your client is struggling with their digital strategy. Imagine that now they may be seeking you out to help them understand what they have already read about buying radio advertising. It’s time to adapt your approach and position radio as a complementary and powerful tool in the digital marketing person toolkit.

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Bill Parcells Shaped The Media By Giving Them Hell

“Parcells doesn’t belong in a studio chatting with a quarterback. He belongs in a temper tantrum screaming at a sportswriter.”

John Molori



Bill Parcells
Courtesy: AP Photo

Two of the most talked about media stories of the past couple of weeks intersect in the form of one legendary NFL head coach – Bill Parcells. 

In the wake of Aaron Rodgers’ potentially season-ending Achilles injury in Week 1 of the NFL season, many media pundits harkened back to 1999 when then-Jets quarterback Vinny Testaverde suffered a similar injury in the first game of the season. Like Rodgers, Testaverde was a veteran signal-caller looking to bring the long-suffering Jets to a Super Bowl. 

One week after Rodgers’ injury, Los Angeles Chargers Head Coach Brandon Staley was in the media mechanism for an exchange with a reporter after his club fell to 0-2. Staley took issue with a query about whether the team’s monumental playoff collapse last season versus Jacksonville has carried over to their slow start this season. 

ESPN’s First Take included video of Staley’s comment on their September 19 show building it up as some rash, heated interaction between coach and press. It was not. In fact, Staley merely directly answered the question asserting this season has nothing to do with last season. 

Both of these headlines find common ground in the person of Bill Parcells. Parcells was the head coach of the Jets in 1999 when Testaverde’s season ended in that fateful game vs. New England. In addition, he was notorious for some truly vitriolic run-ins with post-game reporters. 

Forget about Staley or even the infamous press conference rants of Jim Mora (“Playoffs!?”), Herm Edwards (“You play to win the game!”), and Dennis Green (“Crown ‘em!”). To the media, Parcells was Armageddon, Three Mile Island, and Hurricane Katrina rolled into one. Never has there been a football character so inexplicably loved and despised. 

In New England, Parcells’s arrival as head coach of the Patriots in 1993 signaled the turnaround of the franchise, but fans refuse to vote him into the team’s Hall of Fame because of his unceremonious jump from to the Jets after the 1996 season. 

When that happened, Parcells again grasped the media spotlight stating, “If they want you to cook the dinner, at least they ought to let you shop for some of the groceries.” He was referring to new owner Bob Kraft taking final say personnel decisions away from Parcells.

Like him or not, Parcells, known as The Tuna, rejuvenated five NFL franchises. The New York Giants were a mishmash of Joe Pisarciks and Earnest Grays before Parcells turned them into two-time champions.

Patriot fans actually cheered for the likes of Hugh Millen and Eugene Chung until Parcells came to town and brought in players like Drew Bledsoe, Ty Law, Willie McGinest, Adam Vinatieri, and Tedy Bruschi, laying the foundation for a dynasty.

And the Jets? They were living off the fumes of Joe Namath’s Brut 33 until Bill Parcells constructed a team that went from 1-15 in 1996 under Rich Kotite to 9-7 and 12-4 in 1997 and 1998 respectively with Parcells. 

The Cowboys were 5-11 under Dave Campo in 2002. The next year, they went 10-6 with Parcells. Miami was 1-15 in 2007. The next year, with Parcells as executive VP of Football ops, they won the AFC East with an 11-5 record.

The Catholic church has its Apostle’s Creed. Those who follow the gospel of The Tuna have A Parcells Creed, and it goes as follows: I believe if a reporter asks Parcells if he outcoached a colleague, that reporter will be called a “dumb ass.” I believe that the media are “commies” and “subversive from within” as Parcells once labeled them.

I believe in using the media to denigrate young players to keep their egos in check. After Jets QB Glenn Foley had a solid preseason performance a few years back, the New York media surrounded the redheaded QB as if he had won the Super Bowl. 

Parcells walked right in front of Foley and sarcastically asked, “Do you mind if I get past Sonny Jurgensen over here,” referring to the similarly redheaded Redskin quarterbacking legend.

In 1995, when all of New England was agog over a rookie running back named Curtis Martin, Parcells slyly commented to the press, “Well, we’re not carving his bust for Canton just yet.” And of course, there was the late Terry Glenn. When asked how the former Patriot wideout was recovering from an injury, the Tuna spouted, “She’s doing just fine.”

Parcells’ stints as a studio analyst on ESPN, although insightful, seemed out of place. He would sit there, dressed in a dark blue suit talking strategy with fellow ESPN gabber Steve Young. Honestly, he looked like a rotund funeral director searching for someone to embalm.

Parcells doesn’t belong in a studio chatting with a quarterback. He belongs in a temper tantrum screaming at a sportswriter. 

I interviewed Boston media personality Steve DeOssie about Parcells. DeOssie was the defensive signal caller for the New York Giants (1989-93) when Parcells was the team’s head coach. He again played for Parcells in New England in 1994.

He told me, “Parcells realizes that the media is the enemy. Let’s face it, the media cannot do anything positive for a team, but they can put stuff out there that could lose a game. The bottom line with Parcells is whether it helps his team win.”

“He loves the camera and the camera loves him. He enjoys that part of the business. The media can spin it any way they want. Parcells does not suffer fools gladly and a lot of media types don’t like being called out in press conferences.”

Another Boston media legend also gave me his reflections of Parcells. Bob Lobel is the most revered sports anchor of all-time in New England. He stated, “I did a one-on-one interview with Parcells awhile back. He is so down to earth yet has this aura. It’s easy to be in awe of him.”

The national perspective is similar. When Troy Aikman was an analyst for FOX Sports, the current Monday Night Football color commentator credited Parcells with restacking the Cowboys’ roster and bringing winning back to Dallas.

When asked about playing for Parcells with the Jets, FS1’s Keyshawn Johnson offered, “He taught me how to do things, how to pay attention.” 

Even people whom Parcells fired maintain a respect for him. Sirius NFL Radio’s Pat Kirwan was the director of player administration for the Jets when Parcells arrived in 1997. 

Kirwan told me, “Parcells rebuilds a franchise from top to bottom. He evaluates everyone from the trainers to the doctors to the equipment guys. In 1997 when Bill came to the Jets, I knew I was qualified, but I also knew that Bill would let me go.”

In a September 12, 2023 story, New York Post reporter Brian Costello interviewed Parcells about the Rodgers injury. 

This master of media mind games famous for the quote, “You don’t get any medal for trying,” revealed his visceral core telling Costello, “You are charged with winning games under any circumstances … They’re not canceling the games. They’re not canceling them. You’re coaching them. It’s your job to get your team ready to play to the best of their ability.”

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