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Matt Spiegel Can Make Chemistry With Anybody

“You don’t let one person define how you feel about your own talent.”

Brian Noe

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Courtesy: Matt Spiegel

It’s always interesting to me who people invite into their lives. When you’re driving around, who do you listen to? Why do you listen to them? When it comes to sports radio, Chicago host Matt Spiegel is more than just a knowledgeable guy. He’s collaborative. He’s a radio chameleon that can morph into the version of himself that the show needs most. Bigger than all of that, he’s a good friend.

When you hear Spiegel doing radio, he’s simply a guy that you like being around. That goes a long way. He doesn’t punch you in the face with his point, he talks to you the way a friend would. You don’t go out to dinner and see people hanging out with others they don’t like. It often works the same way in radio.

Spiegs isn’t an egomaniac either. He could puff out his chest and say he’s been at 670 The Score since it was 820 or 1160. He could yell like Denzel Washington at the end of Training Day, “I’m the man up in this piece!” Instead, he’s more like former NBA player Dwyane Wade – willing to tweak his role if that’s what it takes to win.

He’s also a seamhead. He has a great baseball podcast, The PBP, and will chat with Mariners TV play-by-play man Dave Sims this Thursday. In our conversation below, Spiegel also chats about doing fill-in play-by-play for the Cubs, and what it’s like to get critiqued by some of the biggest names in the business. He also chats about loving and hating the same on-air partner, and the toughest time in his life doing radio. Enjoy!

Brian Noe: How would you describe your broadcasting career?

Matt Spiegel: [Laughs] Oh man, it’s crazy. I don’t know how much of the origin story you want.

BN: Yeah, I’m interested in it.

MS: Okay, so in 1984, I’m listening to Art Rust Jr. who did a sports show on WABC Radio in New York. I was growing up in suburban New Jersey and I called to say that Dwight Evans should be the American League MVP. He hit .295 with 32 homers, 90-some RBI, something like that. He said, young man, thank you for the call, but I think Willie Hernandez, the closer for the Detroit Tigers is gonna win MVP. And he did. I hung up and the next caller that he went to said, hey, that was a nice kid. And thus was born a life of me wanting people to say that was a nice kid after I said something on the radio. That’s the origin story.

My timing is absurdly fortunate. I also was not a college student as an intern. That story in ‘94 is freaking crazy. I was singing with a band having turned my back on sports media for a couple of years after college. At the set break of my show in 1994, a guy came up to me and said, man, you’re so much fun to watch. What do you want to do with your life? I said, you know, I went to college for sports radio and sports TV, blah, blah, blah. He said, do you want to get back into that at all? I said, yeah. His name was Henry Henderson and he was the executive producer at The Score 820.

I showed up the next day in his office with my long hair and he hired me as an intern. I interned for one year for McNeil and Boers for free. Monday, Wednesday and Friday, I showed up for seven hours a day, three days a week for no money. Eventually got hired as a part-time weekend producer. I think I was literally the last non-college student to be hired as an intern. Now of course, there are no interns for the most part. So I got grandfathered in, in multiple ways, didn’t I? In terms of the good fortune of my timing, sometimes I think that I was too late into the business because the big, big money that people were making years ago, I just missed that. But the truth is, I would not have even gotten into the business if I was 10 years later. It wouldn’t have worked out.

BN: That’s crazy, man. You got another huge opportunity to fill in as a Cubs play-by-play guy. When you found out you were getting that chance, what was that moment like for you?

MS: Terror and excitement. I knew that I would be the most technically unprepared person to ever do the job. That is something I had to admit and come to terms with. My preparation, it continues to be technically making sure I’m on point with everything, of how to do the nuts and bolts of it. I eventually found the calm that you need to do it through conversations with Len Kasper, Joe Buck and Jason Benetti. Principally those three, really Kasper and Buck were just awesome to me, assuring me that I’m a broadcaster, and that it’s all broadcasting. I know how to make it sound good, and make it sound calm, and be entertaining, and to trust that part of it while working on the technical aspects.

That’s very different. Most of the young broadcasters or play-by-play guys will come out of a play-by-play factory somewhere and they’re technically great. They spend the early part of their career trying to have a personality and let the personality come through. I come at it from the polar opposite perspective, which is part of why I’m so fascinated with the job and all that it entails.

BN: What’s the difference between screwing up during a sports talk show and screwing up while doing play-by-play?

MS: If I make a mistake, or I lose a moment of awareness as a talk show host, a co-host or a producer cleans it up for me, or I’d make a joke and I’d be self-effacing. I’d say, yep, I was researching stuff, my bad and we’d move on. It’s live radio and nobody cares. 

When you make a mistake doing play-by-play and you forget how many outs there are and it’s time to go to the break and you’re underwater, you’re just exposed and it’s awful and it’s horrendous. Then you still have to come back the next half inning and be strong and calm.

I’ve recovered from bad talk radio in the middle of the segment, let alone in the commercial break. I know how to recover from that. Recovering from a play-by-play disaster is jarring because you are putting it live on the record forever. Something historic might happen and it’s on the record forever exactly as you did it. So yeah, that’s a different animal.

Dude, we turned it into a bit. We did something called Spiegel Idol. After I would do an inning, we would pick apart my inning the next day. Once with Buck, once with Kasper, once with Benetti, once Pat Hughes, once with Boog Sciambi. Those segments are unbelievable. The wisdom that came out of that was unbelievable. But also me being vulnerable and playing when I literally f–k up and don’t know how many outs there are and toss to break on a 50,000-watt blowtorch. Holy shit. But boy, I learned a lot. And I think it was good radio.

BN: When you got moved off of weekdays and you just had the Sunday show, did you think that you’d be back doing weekdays ever again?

MS: I did not believe that my time at The Score as an everyday host was done. I never believed that because I love the place. I love the soul of the place in terms of the listeners and the connection with this town. And my feelings about that connection go back a long, long way. They go back to ‘94. I just feel like I’m supposed to carry that on as far as I can, and bring whatever it is that I bring, whether it’s a certain kindness, a curiosity, a passion, or it’s a willingness to work with absolutely anybody, whatever it is that I bring, I feel like I’m supposed to bring it. I just didn’t believe that I was done.

The other thing is that we can’t let the thoughts of one programming mind dictate how we feel about our own talent. We just can’t, man, because they have their reasons, whatever they are, and we are going to exist hopefully in the spot where we’re making the content longer than that person is going to exist. Those people move around a lot. They just do. I’ve worked for a bunch of different programmers. Most of the hosts that you talk to, Brian, have worked for a ton of different programmers. You don’t let one person define how you feel about your own talent.

BN: What was that moment like for you when you got called back to doing weekdays, teaming up with Danny, but a former partner of yours, Dan McNeil, was fired for what he put on Twitter. What was that like for you?

MS: Man, that whole two years was a mindf–k. I’ve gotten a lot of praise about being positive and being level, but there were lots of dark nights and days because I love Dan McNeil. And for a while I hated Dan McNeil. Then eventually, I love Dan McNeil again. Some of it is the nature of our business, and some of it is bosses that make people feel like they can’t be honest with each other. So do you forgive somebody for not telling you everything? Tricky stuff, tricky stuff.

But you work on yourself. You work on your own happiness. You get reconnected with your own values, and you realize what matters and what’s important. That is, if given the chance, do a great job and don’t make somebody else’s life harder than necessary. Because people who get in trouble like Mac or anybody, they’re beating themselves up, do I need to pile on to that? No. So I don’t want to pile on to anybody who’s going through a hard time. That’s for sure.

BN: It’s really interesting; the arc of I love him, I hate him, I love him again. What simply caused you to revert back to “I really do care about this guy”?

MS: The undeniable bond that we forged through years working together. We made daily radio for five years, and that man went through some shit. So did I, we both went through a lot of stuff in our lives. I’ll tell you, this story exemplifies who Mac is. I was a producer in the ‘90s, I guess ’97, and my mom died. I went back home. I came back, and it was about three weeks later, it was the Friday before Mother’s Day.

At the end of the show, McNeil as he was signing off said, “Hey, everybody out there, Happy Mother’s Day to the mothers and Happy Mother’s Day to yours. And while you’re celebrating, do me a favor. Think about our guy, Matt Spiegel, who is about to have his first Mother’s Day without his mom. And that’s hard. So give some love to our guy, Spiegs, if you see him or if you just think of him. See you on Monday.” I get chills thinking about it. There are many examples of Dan McNeil showing that heart. How do you hate a guy like that? You don’t.

BN: What was the hardest time for you to do radio when you were dealing with something else in your personal life?

MS: [Laughs] Ahh, there’s so many, dude. There’s so many. Divorce is hard. That’s a hard one to go through. I’ll tell you what the hardest was, was when I started taking anti-anxiety meds. So many of us in the world have found that, and thank God we have found it. 

For me, it was one late night I noticed, God, I’m really worried about the show. Wait, there’s nothing to worry. God, I’m really worried about my band. Wait, there’s nothing to worry about. God, I’m really worried about my marriage. Wait, there’s nothing to worry about.

I realized that my mind was just chasing worry, so I started taking anti-anxiety meds, and they make you a little more anxious at first. Then you got to figure out the dosage and all that. So doing radio when you know that your brain chemistry is going through an adjustment period, that was the hardest. That was the hardest.

BN: When you look back at your sports broadcasting career to this point, what would you say you’re the most proud of?

MS: I’m proud that I can make chemistry with anybody. I’ve worked with 37 different hosts since 2009 at The Score. Thirty-seven different people I’ve made radio with. I can honestly say that I have found a way to make chemistry with like 36 of them.

I’m the youngest of five. I get along with all my siblings. I know how to make chemistry and I love it. It’s its own little experiment. Maybe it’s my years doing improv as well, like being an improv comedy guy. But I love organic, good chemistry and fun conversation. I’d say that’s the thing I’m most proud of.

BN: What would you say is the key ingredient to just simply get along with so many people? Is it humility? Why is it that you’re able to mesh with others?

MS: There probably is some humility. You’re also eating shit just a little bit. You have to be careful that it’s not a lot because that can come back to bite you psychologically. But you eat a little shit, and this is not necessarily with Danny, obviously, I don’t want him to read this and think I’m talking about him. It’s just with anybody. Just kind of understanding people as best you can and recognizing that sometimes their anger is actually fear. That’s almost always the case, that their anger is fear that they’re not processing in the best way that they would like to, or hurt and they’re not processing it in the best way that they would like to. So personally, that’s a big thing.

The other thing is being able to have a lot of tools. For instance, when I was working with Dan McNeil, I needed to be the most prepared, most analytical, most researched person in the partnership. When I work with Danny Parkins, those skills become much less useful because he is more researched. He is more analytical. He is more prepared because that’s his nature. So what does the partnership need? The partnership needs me to be a little more relaxed, a little more entertaining, a little more unfiltered to access those parts of my personality. I’m fortunate to have all that stuff in the bag, and the self-awareness to look at it and say, “okay, what do we need?”. I love that part of it, and that’s something that changes based on whichever partner you have.

BN: That’s cool, man, because it is just like sports. And there are a lot of radio hosts that don’t look at it like that. Instead of, hey, we’ve got some 3-point shooters, instead of me shooting threes, I’m going to be more of a distributor. There are hosts that are like, this is just what I do, and I’m not working with this guy. It’s really smart how you approach it because that’s oftentimes what it takes.

MS: I hope you print all of that question because you’re exactly right. We talk about it all the time in sports, especially in basketball. I’m drawn to those conversations in sports so much because it’s absolutely the way to think about so many collaborative endeavors. My favorite athletes are the ones who understand that. Even while they have the ego that it takes to be great at their jobs and have just enough humility and awareness of how collaboration works to have the trust and do what needs to be done.

Look at the Warriors, man. Look at the way Steve Kerr runs the Warriors. It’s f–king beautiful. Look at the way Phil Jackson convinced Jordan and the Bulls to run the triangle. It is beautiful. And look at the way an incredible jam band like Phish, or the Dead, or a great jazz band listens to each other and fills in the gaps where it’s needed, or a great talk show host listens to each other and fills in the gaps. It’s the same kind of human creative collaboration.

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NBA Basketball Media Continues to Pile On The Boston Celtics

These Celtics have yet to win a ring and that is on them, but the media criticism levied against them has been inane.

John Molori

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Logo for the Boston Celtics and screengrabs from ESPN
Screengrabs from ESPN's First Take and Get Up

They are the most unfairly criticized team in the NBA, a team that cruised to 64 victories and earned the number one seed in a very tough Eastern Conference. They have taken two NBA playoff series in five games respectively and lead the Eastern Conference Finals 2-0 versus Indiana.

I speak of the Boston Celtics, and despite these sterling facts, their two superstars, Jayson Tatum and Jaylen Brown and the team as a whole, continue to garner criticism from the roundball media.

These “experts” say that the Celtics cannot be trusted and that they have not played to their potential. The Celtics have been to the Eastern Conference Finals six times since 2017 and made it to the NBA Finals in 2022, losing to the Golden State Warriors, but to listen to the basketball cognoscenti, you would think they are a bunch of green-clad slugs.

I get it, the Tatum-Brown Celtics have yet to win an NBA Championship, and I agree that if they don’t win it all this year, it will be a failed season for sure. After Boston defeated Cleveland in the Eastern semifinals, TNT analyst Draymond Green stated that no one cares that the Celtics once again made it to the conference finals. He is 100% correct, but that does not mean that the Celtics are utter garbage.

It’s really hard to win an NBA playoff series in five games. The Celtics have already done that twice in these playoffs, but instead of giving the Celtics credit for taking care of business, many commentators have denigrated them for how they are winning and the teams they have faced or did not have to face.

Joel Embiid was hurt. Giannis Antetokounmpo was hurt. The Knicks were banged up and the Cavs lost Donovan Mitchell. Well, too bad. Injuries are a part of the game. Are we forgetting the Celtics have been crushing playoff series without Kristaps Porzingis? When the Celtics get attention from the national media spotlight, it is usually with an air of disappointment and disgust. I’m wondering why.

ESPN and FS1 give endless attention, hope, positivity, and forward-thinking to the Los Angeles Lakers. Simply put, the Lakers are a mediocre to decent basketball team at best. They were dumped in the first round of the playoffs and if not for their history, LeBron James, and the city in which they play, they wouldn’t even be in the discussion. They are the New Orleans Pelicans with Snoop Dogg at courtside.

Still, the Lakers remain in the A block on many network hoops shows. Do you want to talk about a lack of trust, disappointment, and not reaching potential? How about the defending champion Denver Nuggets?

Yes, they have a two-time MVP in Nikola Jokic, but what about his team this year? They fell to a bunch of playoff neophytes called the Minnesota Timberwolves, losing Game 7 at home. Meanwhile, the Celtics took out an always tough Miami Heat team and a highly competitive Cavaliers team, 5 games each. All these Celtics do is win. Does it matter if the wins are pretty? Since when is that the media litmus test?

In a recap of Game 1 of the Eastern finals, a thrilling 133-128 overtime win for Boston, ESPN’s Tim Bontemps said that the Celtics almost “coughed up” another game at home. He went on to say that all the Pacers had to do was inbound the ball and hit a free-throw, and they would have won. Fine Tim, but guess what? They didn’t get it done and the Celtics did. Mistakes and capitalizing on mistakes are a big part of basketball.

Bontemps went on to say that if the Celtics don’t win Game 2 vs. Indiana, the Game 1 win will not matter. This is quite possibly the most foolhardy statement uttered in this year’s NBA playoffs. When four games win a series, every win matters. I understand that the Celtics lost Game 2 at home in their first two series, but so what? They righted the ship and swept both series the rest of the way.

During Game 1 against the Pacers, the Celtics jumped out to an early double-digit lead, but Indy came back to tie the game as good NBA playoff teams are known to do. ESPN’s Lisa Salters asked Boston guard Jrue Holiday how the Celtics lost the early lead. Holiday calmly replied that the Pacers are an NBA team as well. Exactly.

At the end of Game 1, after Boston stormed back in regulation and dominated the OT, ESPN play by play announcer Mike Breen said that the Celtics “survived” Game 1. It was an interesting choice of words that underlined the unfair criticism of Boston.

Coming back in a game, hitting big shots, and winning when it matters is not surviving. It is stepping up, closing the door, and being clutch. Breen is probably unfamiliar with these words because he’s been hanging around the Knicks too long.

On the May 21 edition of ESPN’s First Take, the talented and eloquent Andraya Carter questioned whether the Celtics can be trusted pinpointing Jayson Tatum in the conversation. Austin Rivers vehemently disagreed and the two engaged in a lively debate. The morning after the Celtics won Game 1 vs. the Pacers, ESPN’s Get Up crew still dogged them.

The eminent host Mike Greenberg asked the panel how Jaylen Brown could get open for the “easiest” three-point shot of the game to tie the game with just seconds left in regulation.

If you watch video of the shot, however, it was hardly easy. Brown was in the far corner with the 6-10 Pascal Siakam in his face and the Indiana bench just a couple of feet away most likely yelling Dicemanesque obscenities his way. These are the types of unmerited insults tossed at the Celtics. Brown hits an amazing shot with everything on the line and it is somehow considered the easiest shot of the game. Really?

Much of the rancor toward the Celtics is based on their stacked roster and the perceived lack of talent in their opponents, but let me get all historical on you for a minute. The nearly unanimously coronated greatest player in the history of the game, Michael Jordan, did not play all-time great teams in winning his six NBA Championship series.

In 1991, it was an old Lakers team. In 1992, it was the utterly forgettable Portland Trailblazers. In 1993, it was an aging Phoenix Suns team with Charles Barkley trying to get a

ring. In 1996, it was a good, but not great Seattle Sonics club, and in 1997 and 1998, it was the Utah Jazz. I’ll give the Jazz Karl Malone and John Stockton, but the rest of the team did double duty in a men’s weeknight league at the Northern Utah YMCA.

In fact, a team’s competition is trivial. If you win, you win. It doesn’t matter who is on the opposite side of the court. The Celtics have yet to win a ring and that is on them, but the media criticism levied against them has been inane.

Even the legendary Michael Wilbon piled on saying that if the Knicks were completely healthy, he would have picked them to beat the Celtics. All due respect to Mr. Wilbon, but a fully healthy Knicks team still may not have beaten the Pacers, sharpshooting like Martin Riggs in Lethal Weapon.

On Get Up this past week, ESPN’s Alan Hahn said that Jayson Tatum is not in the same league as LeBron James. No kidding, Alan. LeBron James is the leading scorer in NBA history, a man who has defined the sport for two decades. Hahn doubled down however, stating that Tatum is not in the same league as Luka Doncic.

Doncic is an immensely skillful player, but that’s about it. His Mavericks are in the conference finals for only the second time in his career. He has taken his team absolutely nowhere. Doncic is the is the Josh Allen of the NBA. Super stats, but not a sniff of a conference championship to his credit. His name is Luca, and he lives on the second bill to Tatum.

On the May 22 edition of First Take, Stephen A. Smith noted that Jayson Tatum scored 12 points in the Game 1 overtime period, but also added that Tatum shot 2-10 in the fourth quarter and early in overtime.

Fair enough, but he then stated, “You’re looking for him, and he was nowhere to be found when it really counted.” Huh? So, it didn’t really count in overtime? Game 1 of the Eastern Conference finals between the Celtics and the Pacers was a tremendous NBA playoff game, one that should go down in history as a classic.

Instead, it became a springboard for continued unfounded Celtics trashing. Not every competitive NBA game is perfect. Teams make mistakes and miss shots. That’s basketball.

Game 2 saw the Celtics drub the Pacers 126-110 making them 10-2 in the playoffs with multiple trustworthy players delivering in the clutch. This series might end in 4 or 5 games, or could go 7, but to once again paraphrase Draymond Green, nobody cares as long as you win. Despite the baseless media negativity, that is exactly what the Celtics have been doing.

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Ken LaVicka Looks Ahead Following ESPN West Palm Exit

“The last thing I wanted to do was bus throw.”

Derek Futterman

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Ken LaVicka
Courtesy: ESPN West Palm

Although April Fool’s Day had recently taken place, the message Ken LaVicka was delivering on the air early in the month was hardly a joking matter. In an announcement that came as a shock to listeners and LaVicka himself, he revealed that he was leaving ESPN West Palm after 17 years with the outlet. For the last three years, he was the co-host of the popular LaVicka, Theo and Stone midday program, which provided local listeners with discussion and revelry surrounding sports in South Florida and in the United States as a whole.

While it was insinuated to LaVicka that there were financial reasons for the exit, the entire move left him uneasy and uncomfortable, suddenly finding himself out of regular hosting work and looking for a new job. After all, he had been appearing on the air for the Good Karma Brands-owned radio station since 2007, one year after he completed college at Valparaiso University. Over the years at the outlet, he augmented his standing through shifts as an update anchor and fill-in host to eventually being granted his own full-time hosting slot.

The audience within the West Palm Beach and Treasure Coast marketplace had become accustomed to his voice and opinions for more than a decade, making the move difficult for both parties involved. In fact, as LaVicka was divulging the news in the last 20 minutes of what was his final show on the station, he articulated that it was not only he and his partners losing the midday show, but those listeners that encompass the audience as well.

“It was ultimately a corporate decision,” LaVicka said. “It was definitely not mutual. I would prefer to still be at ESPN West Palm. I am unhappy that I’m not at ESPN West Palm, but hey, we’ve been in the business a long time. I’ve seen a lot of friends end up losing jobs over decisions that come from a much higher paygrade, and so I think that ultimately that’s what happened to me.”

When reflecting back on the circumstances that led to his departure from the station, LaVicka believes that he was seen as expendable. Outside of his hosting work, LaVicka is a play-by-play announcer for Florida Atlantic University and calls NWSL soccer matches on various digital platforms. Although LaVicka is appreciative of the company’s belief for him to find his footing again, he is crestfallen to be off the air but conducted himself with professionalism throughout his egress.

“The last thing I wanted to do was bus throw,” LaVicka said. “Was I disappointed? Absolutely. Was I bitter? For sure, and I still feel bitterness towards the situation that unfolded. But I also think that the positives of the opportunities afforded to me by Good Karma Brands for almost 20 years, and also at the end them trying to, while making a tough decision that was going to have an adverse effect on me, try and do it in the most professional and classy way possible that you could in that spot, it kind of allowed me this freedom.”

There exists a dichotomy between LaVicka’s time at ESPN West Palm ending and that of the midday program itself. Upon discovering that he would not be retained, he made this distinction and felt despondency towards having to leave his co-hosts Theo Dorsey and Stone Labanowitz. The broad age cohort on the program and varying perspectives on sports was an aspect that LaVicka believes engendered a unique offering on the air. LaVica has been at the station the longest among the trio, and his partners understood the importance of having the ability to say goodbye to the listeners through the platform.

LaVicka remembers starting at the outlet and describes the first office he worked out of as an “absolute closet,” but it proved to be a place where the business continued to flourish. Originally being from Chicago, Ill., he adjusted to living in southern Florida while also having an ability to focus on growing his career.

The perception that he had of sports talk radio when he was studying in college and participating in the student-run radio station differed from what he ultimately experienced working at ESPN West Palm. It was preceded by a year working at then-FOX Sports 100.5 FM in Madison, Wisc., also owned by Good Karma Brands. LaVicka accepted the role three days before he was supposed to move to Dickinson, N.D. to work as a sportswriter for The Dickinson Press, deciding to pursue his passion in radio.

Nearly two decades later, he evinces an ongoing, axiomatic shift pertaining to multimedia consumption and content creation. LaVicka believes it has become more difficult for terrestrial radio outlets to find businesses who want to associate with their work and delivery methods, although it is dependent on the marketplace. The apprehension he possesses in this regard, however, is in whether talented young people will be able to secure and subsequently capitalize off opportunities.

“Local radio will not die,” LaVicka prognosticated. “It’s still too much of a bonding entity for it to go away completely, but the expectations of how much money a local station can bring in just using traditional means as its way of bringing in income – there’s going to have to be some forward thinkers in that local radio space because you can’t just go, ‘The person goes on air – sell sponsorships’ It doesn’t work like that anymore.”

LaVicka himself is currently looking for a new role in the industry and is not opposed to moving out of south Florida if the opportunity is right for him and his family. Since losing his job at ESPN West Palm, he has endured many sleepless nights and pondered over the amount of fortitude and patience he has within the process.

Even though he is not ruling out an eventual return to ESPN West Palm, he views the outcome as unlikely. The value working there, however, comes in being able to relate and appeal to a diverse, transient audience residing within the locale. Good Karma Brands is assisting him with the process by promoting his work and providing him with financial assistance as he prepares for his next career move.

“I don’t want to come off as cocky, but I’m very confident in myself that given an opportunity; given a role – a sizable role that is something that’s going to be consumed by a lot of people – I get that opportunity, I’m going to excel in it,” LaVicka said. “There hasn’t been any point in my career on air where I haven’t been given an opportunity and then it didn’t completely expand past I think what the initial expectation was, and this includes my time at Florida Atlantic.”

While LaVicka is open to opportunities in terrestrial radio, he is also exploring working in the digital realm and recently started a YouTube show with WQAM digital content producer Zach Krantz titled By All Accounts. LaVicka first met Krantz at Miami Dolphins practices and training camps when he was working on The Joe Rose Show, and they shared several laughs and memorable moments.

When LaVicka and his wife welcomed their second child into the world, it required a stint in the neonatal intensive care unit at Joe DiMaggio Children’s Hospital in Hollywood, Fla. Their newborn daughter ended up spending 72 hours there where her health improved. Krantz discovered the circumstance shortly after it began and reached out to LaVicka to offer his support, understanding the stress with the situation after his son was in the NICU for several months.

“[He] made sure to come find me at the hospital and put me at ease [and] talked me through the process,” LaVicka said, “and that was massively important to me, had a major effect on me and also gave me an idea of the type of person Zach Krantz is.”

Krantz came up with the idea to start a program with LaVicka, reaching out to him shortly after his exit from ESPN West Palm. Within his proposition, he explained that they already possessed strong chemistry and rapport and would work together to begin a show from phase one. Despite the program still being in its early stages, LaVicka can sense palpable growth potential that could perhaps turn into its own sustainable entity if it continues to grow. The venture is not evanescent, but rather something he is committed to growing in the long run as he discovers the media landscape and searches for the most optimal long-term solution.

“I want this thing to be broad,” LaVicka said. “I want it to be fun, but I think that I also want to make sure that it at least plays to our strengths, which is being petty sports fans; which is showing favor to South Florida sports, making sure that we’re being extremely relatable in the grand scheme of things.”

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How Advertisers Can Protect Their Digital Ad Spend

Invalid website traffic from automated scripts and “bad bots” will waste $71 billion this year.

Jeff Caves

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Graphic for digital advertising

Small and medium-sized businesses (SMBs) partnering with digital marketing companies for their ad spend can enjoy significant advantages. Digital companies, such as many radio stations’ digital departments, often have more expertise than SMBs in spending money wisely to generate website traffic and, crucially, in avoiding the waste of ad dollars on fake traffic. Fake website traffic has increased by 33% in just two years. Invalid website traffic (IVT) from automated scripts and “bad bots” will waste $71 billion this year. Here are some questions advertisers can ask their digital partner to help eliminate fake ad engagement:

Make Data and Machines Work

Ask your digital partner if they use advanced data analytics and machine learning to optimize your ad spend. By employing predictive analytics—predicting future outcomes—savvy digital marketers can identify audiences most likely to engage genuinely with your ads. Inquire if they use Google Analytics and how it can help flag potential fraud and protect your investment.

Blockchain Technology for Ad Verification

To ensure transparency and security in your ad campaigns, some digital marketers leverage blockchain technology. This technology records every click and impression, guaranteeing that each interaction is genuine and that payments are made only for verified interactions. Blockchain makes it more difficult to change, hack, or manipulate data.

Advanced Attribution Models

Check if your partner uses multi-touch attribution models, which consider all touchpoints in the customer’s journey to your website. This approach provides a comprehensive view of how each ad contributes to conversions. Algorithmic attribution models apply sophisticated algorithms to improve ROI measurement.

Partnerships with Anti-Fraud Organizations

Ask if they collaborate with anti-fraud organizations to reduce fraud in digital advertising. Some digital companies ensure that campaigns and partners are certified by organizations like TAG, guaranteeing that ad placements are genuine and not plagued with fake engagements.

Private Marketplaces

Ensure that ad placements are with trusted publishers, reducing the risk of fraud. Some digital companies use private marketplaces, where a limited number of advertisers can buy and access premium inventory that is less susceptible to fraud, ensuring higher-quality ad placements for your business.

Real-Time Bidding (RTB) and Enhanced Filters

Your digital partner should set criteria for real-time bidding to ensure only high-quality, vetted traffic is considered. Real-Time Bidding is an auction setting where ad impressions are sold and bought. And transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher.

Dynamic bidding strategies can adjust in real time based on the quality and performance of the inventory, maximizing the efficiency of your ad spend. Attempting this on your own can be challenging and less effective.

Focus on User Engagement Metrics

Ensure that deeper engagement metrics are employed, such as time spent on a page, scroll depth, and interaction rates, to provide a clearer picture of ad effectiveness. Analyzing post-click behavior helps determine the quality of engagements, ensuring that clicks result in meaningful interactions.

By partnering with well-established digital marketing companies, SMBs can access advanced technologies and strategies to ensure that digital marketing efforts are practical and efficient. Make sure your website conversions are as high as possible. YouTube and Google Search are leading the way in combating bot traffic, while LinkedIn, Google Video Partners, and X are less effective at blocking “bad bots.” Finding a reliable digital partner is crucial to protecting your ad spend and maximizing your returns. Beware of the bad bot and ensure your advertising efforts drive genuine value.

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