ESPN is in the midst of complying with layoffs mandated by The Walt Disney Company in an effort to slash $5.5 billion in operating costs, but is also going through the process of reassigning several key executives at the top of the company. Norby Williamson, the company’s Executive Editor and Head of Event and Studio Production, will now be overseeing NFL broadcasts and studio coverage. The responsibilities previously belonged to Stephanie Druley; however, her focus will be shifting at the company.
Earlier today, an internal memo was shared with ESPN employees divulging that Laura Gentile, executive vice president of marketing, will be leaving the business in October. Gentile is not part of the layoffs taking place at the company, and she will be replaced by Tina Thornton, current executive vice president of creative studio and marketing. Gentile was an integral part in organizing the espnW Summit and building the content brand.
In a different internal memo, ESPN President of Content Burke Magnus shared changes being made to the executive team at the company in an effort to continue producing informative and entertaining content and innovating around its live game broadcasts.
“Since assuming my new role in March, I have spent a significant amount of time contemplating how we can more efficiently manage our large, highly complex group, and be even more strategic, collaborative and successful,” Magnus said in the internal memo.
Dave Roberts, ESPN head of event and studio production, will oversee all college sports for the network excluding baseball and football and will duly be promoted. Mike Foss will continue reporting to Roberts, who will also add Meg Aronowitz, Kate Jackson, Ed Placey and Mike Shiffman to his leadership team at ESPN. Roberts will also oversee the impending production of The Pat McAfee Show, which is set to join the regular programming lineup this fall.
Williamson will continue to oversee SportsCenter and the company’s MLB and NHL properties in addition to other sports. Craig Lazarus, who is in charge of features, SCEU and CCU content for the network, will join Williamson’s team while the rest of it will stay the same.
In addition, ESPN Vice President of Content Strategy and Audio, Amanda Gifford, will manage all audio and radio properties for the company excluding podcasts. She will also expand oversight on the television side by having oversight on the universal coverage and talent groups and overall content strategy.
Rosalyn Durant, who recently returned to the network as the executive vice president of programming and acquisitions, sent out an additional internal memo with the changes in an effort to “streamline the responsibilities of programming leadership.” In the memo, she revealed that John Lasker has been promoted to senior vice president of ESPN+ and Nick Dawson to senior vice president of college sports programming and acquisitions. Lasker assumes the position previously held by Russell Wolff, a victim of a recent round of ESPN layoffs. Durant will be responsible for overseeing all of college sports, marking the first time the responsibility is garnered upon one executive.
The network also announced that Tim Bunnell will once again be the head of international programming – a role he held for 17 years before oversight was granted to Magnus. Bunnell will be maintaining and overseeing broadcasts for golf, soccer, tennis, Formula 1, racing and the network’s international sports channels. He was previously responsible for baseball, but the role has been handed off to Julie Sobieski, who will also be central to NHL coverage in addition to her duties with NFL, NBA, WNBA and combat sports programming. Lastly, Ilan Ben-Hanan will be the new head of programming strategy, an elevated position from his role as senior vice president of programming and content strategy he had held since February 2020.
Other moves at the company include Freddy Rolón assuming a new role as the head of digital content and audience expansion. Moreover, Kaitee Daley will now work as the vice president of social media for content optimization at ESPN Next.
This is a developing story. More information will be added as it is learned.
Mina Kimes: Deshaun Watson ‘Bailed Out Our Entire Industry by Being Bad’
“If he was playing well, I would be inundated by hate mail right now because that’s what happens
Mina Kimes was not alone in condemning the Cleveland Browns for signing Deshaun Watson to a record guaranteed contract as he was facing dozens of accusations of sexual misconduct. This is the first full season Watson has played for the Browns and he has been less than impressive through the first two weeks of the season.
Kimes says that in a strange way, it something she and her colleagues should be happy about.
“This dude just bailed out our entire industry by being bad,” she said this week on Pablo Torre Finds Out.
She said that she has talked to a number of fellow NFL analysts and writers that feel “a little bit of relief” that there is nothing about Watson to celebrate right now.
It isn’t lost on Kimes that maybe not having to talk about Deshaun Watson like he is any other star in the NFL isn’t necessarily a good thing.
“We never had to reckon with, and maybe we will. You know, it’s been two weeks, but we certainly haven’t, so far, had to reckon with that cognitive dissonance in what it would have entailed,” she said.”
Winning and outstanding performance can scrub clean a lot of scandal in the minds of the public. Kimes noted that even mentioning the allegations against Watson would be met very differently if he weren’t struggling.
“Right now, because he’s playing bad, because he’s playing poorly, if you were to put a clip of me saying something about the fact that he was accused of all these sexual crimes and misdemeanors and whatnot, and if you put that out now, I would not get heat,” she said. “That’s what I want to drill down on here. Like, if you aggregated this and put it out, I would not get hate mails. If he was playing well, I would be inundated by hate mail right now because that’s what happens.”
Shannon Sharpe: Skip Bayless and I ‘Barely Talked’
“It was really like a heavyweight fight.”
As Shannon Sharpe gave a heartfelt goodbye to his longtime Undisputed co-host Skip Bayless, it marked the end of a near seven-year run together on FOX Sports 1. For two-and-a-half hours each morning, Sharpe and Bayless would debate the sports topics of the day and help define an era of debate television. Directly opposing them for most of that time was First Take on ESPN, a show that they had both been a part of in varying capacities over the years.
Stephen A. Smith, working alongside analyst Max Kellerman and host Molly Qerim, engaged in a similar format before the show adopted a new format in late 2021. As Smith utilized the deep ESPN talent pool to have experts on different topics oppose him, the show grew in popularity and, at times, left Undisputed significantly behind in the ratings.
Sharpe is now a member of First Take and is contributing to the program on Mondays and Tuesdays throughout the football season. At the same time, he is building Shay Shay Media with his flagship Club Shay Shay Podcast on The Volume and working to produce content in tandem with the media brand.
Nonetheless, he misses working with FOX Sports 1 on a daily basis because of all the people on the lot aside from the show itself. From the security guard that would walk him to and from his car every day to those in wardrobe, props and in the cafeteria, no longer being able to see them for 240 days throughout the year has been a difficult thing to come to terms with.
“People don’t understand just how hard I worked at that job,” Sharpe said in a recent interview on The Stephen A. Smith Show. “What they saw was the two-and-a-half hours a day, but they didn’t see the prep – the six-seven hours of prep time I actually did to get ready for the show [and] the re-watching of the entire show to try and get better.”
After Sharpe completed his protracted answer to Smith about the things he misses most regarding FOX Sports, the First Take featured commentator elocuted an observation he made therein.
“You do understand that in that lengthy answer that you just gave to my question, you did not mention Skip Bayless one time,” Smith said. “You do know that.”
There were reportedly growing tensions between Sharpe and Bayless that ultimately led to the latter’s exit from the network. When Sharpe officially departed, Bayless and FOX Sports 1 management began work on compiling a new cast and format for the program, which relaunched earlier this month. Michael Irvin, Keyshawn Johnson, Richard Sherman, Rachel Nichols, Josina Anderson and Lil’ Wayne have all appeared on the show as contributors, facing off against Bayless, an institution and influential professional in the format.
Sharpe has gone on the record numerous times to thank Bayless for everything he did to welcome him to the network and create a stellar program. The part that he revealed to Smith was that they did not have much of a relationship off of the set, even within the corridors of the production facility.
“Skip would get to work; I would get to work,” Sharpe described. “I was in my dressing room; he was in his dressing room. It was really like a heavyweight fight. We barely talked…. [and] it was not a carry on a conversation and then, all of a sudden, we get up there and do what we do…. It was very little communication.”
Some of the public perception of Sharpe’s time on FOX Sports 1 and the split he had with the network adopted the notion, “Skip Bayless made Shannon Sharpe.” The remark perturbs Sharpe, who was a three-time Super Bowl champion and member of the Pro Football Hall of Fame before he started working at the network. As one of the most accomplished tight ends in the history of the National Football League, he had already been enshrined in the history of the game and sports as a whole in perpetuity. The aspect of his being that FOX Sports 1 helped him with was in becoming more popular and well-known, and it is something he owes to Bayless and the program itself.
“Skip Bayless did not make Shannon Sharpe relatable. Skip Bayless did not make Shannon Sharpe the storyteller that he is [and] Skip Bayless did not make Shannon Sharpe the football player that can break down plays,” Sharpe articulated. “….I miss debating him, but it had gotten to the point over the last six-seven months – and I won’t allow it to ruin the six great years that we had – but it had gotten to the point that we needed to go our separate ways.”
Rick Cordella Named President of NBC Sports
“Rick has been at the epicenter of NBC Sports for years with a proven track record of growth and innovation…”
Three months after Pete Bevacqua stepped down as the chairman of NBC Sports to become the new athletic director at the University of Notre Dame, his alma mater, the company has decided on its next leader. Rick Cordella, who has been with NBCUniversal since 2006 serving in a variety of different roles, has been promoted to the role of “President, NBC Sports,” and will report directly to Mark Lazarus, the chairman of NBCUniversal Media Group.
Cordella most recently served as the president of programming for NBC Sports and Peacock Sports, a role in which he oversaw strategy for the sustained growth of both platforms. Peacock will be the exclusive home of a game within the NFL Wild Card round on Saturday, Jan. 13, 2024, marking the first time such an occurrence is taking place. Cordella was an integral member of the founding team for Peacock and served as the chief commercial officer for the over-the-top (OTT) streaming service. Under his leadership, NBC Sports garnered the accolade for the most-streamed Olympics and Super Bowl in history as the platform more than doubled its subscriber count year-over-year (YoY) to 24 million.
The six-time Sports Emmy Award winner began his tenure with the company within its fantasy sports properties, specifically overseeing Rotoworld and a variety of additional websites under its purview. Cordella was also a board member of FanDuel and represented NBC Sports on behalf of its investment in the sportsbook and gambling company. Additionally, he also has experience in digital media and has worked on the launch of several direct-to-consumer and online services, including NBC Sports Gold, ProFootballTalk and NBCSports.com, while also outlining content and editorial strategy.
“Rick has been at the epicenter of NBC Sports for years with a proven track record of growth and innovation across all platforms, particularly our flagship NBC network as well as Peacock, where he helped architect our leadership role in sports and streaming,” Lazarus said in a statement. “Rick will oversee the evolution of our business as we continue to offer the best experiences and content to our viewers, as well as be the best partner to leagues and rights holders.”
NBC is in the second year of a $20 billion media rights contract with the National Football League, primarily centered on its Sunday Night Football property. The lead broadcast booth of Mike Tirico, Cris Collinsworth and Melissa Stark is in its second season working together. NBC also started broadcasting Big Ten Conference football games this fall with its new B1G Ten Saturday property featuring Noah Eagle, Todd Blackledge and Kathryn Tappen.
The company recently reacquired the rights for WWE SmackDown, which will air weekly starting in Oct. 2024 on USA Network, and will produce four specials in prime time each year as part of the deal. NBC is paying $7.75 billion to broadcast the Olympic Games through the 2028 festivities in Los Angeles, Calif., and has been working with Major League Baseball to present an exclusive Sunday morning contest on Peacock each week. These properties, plus other aspects of its business, will be under the leadership of Lazarus, Cordella and other executives at the company.
“It’s a continuation of what we’ve been doing,” Cordella told John Ourand of Sports Business Journal. “It’s less about this being the start of a new day and more about how we’re going to keep executing the way we have.”