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Andraya Carter Takes Her Biggest Stage Yet at the NBA Draft

“I’m covering athletes that work so hard, and so for me, it only makes sense for me to work hard for them as well.”

Derek Futterman

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Allen Kee, ESPN Images

Barclays Center in Brooklyn is usually the place where basketball fans go to watch the Nets and the New York Liberty take the floor. Sitting at the crossroads of Atlantic and Flatbush Avenues in the Prospect Heights neighborhood, the aura of hoop culture is undeniable, making it the perfect destination for the players of tomorrow to be ushered into the Association. For those who are unable to attend in person, The Walt Disney Company will have extensive coverage of the NBA Draft on ABC, ESPN, ESPN Radio and across ESPN’s digital platforms.

The NBA Draft on ESPN will feature NBA Today host Malika Andrews and analysts JJ Redick and Jay Bilas. Senior NBA Insider Adrian Wojnarowski and Front Office Insider Bobby Marks will provide their insights throughout the coverage, and reporter Monica McNutt will speak with draft picks and personnel throughout the night. Everyone on the network has done this before and excelled in their roles. However, there is one name making her NBA Draft debut Thursday night. It will be an immense step forward in her flourishing media career.

Andraya Carter pursued a career in professional basketball from a young age, and by the time she made it to the University of Tennessee, thought reaching the WNBA was a realistic possibility. A slew of injuries and setbacks forced her to reevaluate her career trajectory. When she declined her fifth year of NCAA eligibility and terminated her pursuit of a lifelong dream, Carter was perplexed and had no idea where to turn. The uncertainty and need to make a living forced her to take several smaller jobs, including driving for Uber and Lyft and working as a coach at Orangetheory Fitness.

Carter was encouraged to explore television as a side hustle after conversations with Maria Taylor, Carolyn Peck and LaChina Robinson. They figured she would be a good fit for the University of Tennessee basketball games streamed online on ESPN3. After an email exchange with ESPN Vice President of Production, Patricia Lowry, and an in-person meeting at the SEC Tournament, she was added to the SEC Network roster.

“Every producer that I worked with asked me what I felt the most passionate about,” Carter said. “When I was so nervous and when I was so, ‘No one try to force me into anything,’ everyone was just like, ‘Hey, what do you feel?’. I think having the freedom to speak to what I felt the most passionately about from very, very early on helped me get a jump on having confidence because I didn’t have to fake how I felt.”

The meeting Carter had with Lowry – which required help from Maria Taylor in order to secure a media credential to access the space – led to the ensuing opportunities. Early on in her time with the SEC Network doing studio work, she was given her own segment titled “Doing Work with ‘Draya,” on which she spoke about the value of hustle plays and analyzed several relevant examples.

“I was so fired up and so passionate about it, and I did it with confidence because I felt good about it,” Carter said. “It’s little things like that they didn’t have to do or give me early, and they did – they trusted me with it and I felt that. I think that goes a long way – the people around you and the people above you – [when] you feel like they trust you and you have some autonomy in what goes on, I think you grow the best that way.”

Conversations with coordinating producer Pete Watters and accruing commonalities and building chemistry with colleagues such as Alyssa Lang and Steffi Sorensen engendered professional development. From the very beginning, Carter felt she was afforded the chance to confidently assert her position on a wide array of topics and that she had the trust of her colleagues. The environment and commitment to producing stellar broadcasts has fueled her, but reaching the position she will be in Thursday night required she have plenty of experience and versatility in a wide variety of situations.

As she anticipates her debut as a reporter for the NBA Draft, Carter will utilize what she has learned from studio analysis and color commentary during games. Both roles are fixated on evaluating complex subtleties and making them comprehensible to the audience. The primary difference pertains to the cadence of the event and the time she has to make her points. During the NBA Draft, the clock governs the action. When the dulcet chimes ring, all attention turns to the stage where NBA Commissioner Adam Silver changes the life of an individual and their family forever. Everything else suddenly becomes irrelevant.

“You might have a point you want to make and then there’s a big shot; or you might have a storyline that you want to tell and there’s something else going on and you can’t quite get to it,” Carter explained. “For me, really the gist of it is still studying tendencies; studying strengths and weaknesses; and being able to articulate those things no matter what space I’m in.”

Although she has provided color commentary for NBA G-League games, the NBA Draft assignment on ESPN represents a significant step forward for Carter in terms of NBA coverage on ESPN. Leading into the day, she has watched countless hours of film and read stories about the draftees while also getting to know the colleagues she will share the airwaves with throughout the night. As a reporter, Carter’s role spans far beyond simply discussing a draftee or the fit on their roster. 

“My first time doing any event, the prep is honestly outrageous because I’m just not exactly sure how to be efficient with it; what I need; what I’m looking for [and] what I don’t need,” Carter said. “My entire process for this year’s draft – I already have in my mind things I’ll do differently or things I can be cleaner on or more efficient on, and I’ll keep notes of what worked and what didn’t work and make adjustments.”

The spotlight will be on Victor Wembanyama, the 7-foot-4 center who is expected to be selected with the first-overall pick by the San Antonio Spurs. Wembanyama’s welcome to the league and assent thereafter will surely be a preponderance of the coverage of the NBA Draft. In fact, ESPN Senior NBA Writer Brian Windhorst traveled to Paris for an exclusive interview and story with Wembanyama. Leading up to the draft, he has participated in a variety of interviews ranging from a sit-down conversation with Good Morning America host Robin Roberts to a podcast appearance with JJ Redick.

“It’s really exciting because of the person that he is,” Carter said of Wembanyama. “When you listen to him talk and you’re around him, he’s insightful, he’s thoughtful and he is the type of player that you want to cover and that you want to spend time on.”

Just as when she was a player, Carter wants to continue to improve as a professional and manufacture mutually-beneficial relationships to underscore the on-air product and property at large. As a sports fan herself, Carter recognizes the brilliance of personalities like Ryan Ruocco and Malika Andrews and appreciates every opportunity to be in their presence and work alongside them. 

“I’m covering athletes that work so hard, and so for me, it only makes sense for me to work hard for them as well,” Carter said. “I just feel a lot of motivation from the people in my support system; the people beside me and my colleagues; and then the athletes that I’m covering. Everyone around me – I just feel motivated by them all the time to do my best and try to show up ready to give everything that I can.”

Carter feels that she had a successful 2022 and reflected back on the year with gratitude and fulfillment. Yet she was not aware that award ceremonies existed in sports media, let alone that she would be honored with one. The National Sports Media Association is recognizing Carter as the winner of the ‘Best Young Reporter’ accolade. She is honored, but she is cognizant of the fact that it is just a marker on a much larger, expansive roadmap.

“It is nice to know that I’m on the right track and at least that I have systems and processes in place that translate and that work and that at least seem to be received well,” Carter said. “I think that’s special [and] I’m thankful.”

Before her first studio appearance on the SEC Network, Carter spilled a cup of soda at the desk with 30 seconds until air. It was an unambiguous moment of doubt and nervousness. Doubt and nerves permeated her psyche until the show’s producer told her to leave it and proceed as if nothing had happened, and so that’s what she did. 

Once she began to grow more comfortable with her role, Carter took on opportunities to co-host the studio program, Out of Pocket, and tried her hand at college football sideline reporting. Whether or not the calendar year ends in recognition for her work, Carter’s internal goal is to feel good about her media endeavors and have a feeling of progress and vertical integration.

Carter’s focus lies on effectively performing her role during the NBA Draft; that is, divulging her basketball acumen and extrapolating the path to the hardwood. Plenty of hackneyed maxims exist talking about how things rarely ever go according to plan, and that it is incumbent on the afflicted to demonstrate malleability to thrive.

Carter knows the uphill battle she faced throughout her basketball career, along with the one she endured to reach this point as a broadcaster. During her formative years in the industry, Carter continued to work multiple jobs and thought about stopping broadcasting altogether to become a fitness coach on a full-time basis. The journey, however, is far from over. 

“You can pivot from that and you can turn it into something that you still love and you still enjoy and you still can be great at and feel like your best self,” Carter said. “That’s kind of my goal all the time, or what I want people to at least see when they see me or when they hear my story. I feel inspired by that because sometimes it’s not the first thing you want that works out, but it’s what comes after that.”

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Jen Lada Has Built a Multiplatform Presence at ESPN

“I always say my job is to make the viewer care about somebody and root for somebody that they might ordinarily not root for or care about.”

Derek Futterman

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Jen Lada
Courtesy: Phil Ellsworth, ESPN Images

When Jen Lada appeared on Around the Horn earlier in the month, she became the 58th panelist to be part of the program since its launch in 2002. Facing off against three other panelists from around the country, she garnered a victory in her on-air debut and elicited plaudits from her colleagues. Throughout the program, Lada demonstrated her deft sports knowledge and nuanced opinions that have crafted her into a venerated, skilled reporter at the network.

Although she had appeared on many ESPN programs previously, Around the Horn represented a show to which she wanted to contribute for many years. In fact, she has memories of watching the show just out of Marquette University and remarking about its brilliance and ingenuity.

Utilizing reporters with comprehensive knowledge of various sports who have chronicled several events, the show provides them an opportunity to give their opinions on issues and engage in debate with their contemporaries. Lada earned a spot on the show by being persistent, continuing to express her proficiency in commentary and sports discussion. The journey to arrive at this stage of her career, through which she has realized high-level assignments and a presence both at the local and national level, required adaptability and fortitude, and she continues to never take opportunities for granted.

“It’s great that I won, but it just sets the bar really high for the next time I go out there, which is not something I’m afraid of,” Lada said. “I love a challenge, and I love proving to myself that I can keep trying new things and doing new things well, and I hope that if people see me as some sort of example in the industry, that that’s what they walk away with.”

The approach adopted by Lada within her multifarious career ventures is to develop and maintain versatility, always innovating within her approach to content. As she looks to build off her initial victory on Around the Horn, she aims to be more compendious in her discourse and applying a more succinct approach. Making the adjustment in order to deliver compelling, distinctive points quickly differs from her other work, but it is all ultimately centered on sports.

While studying at Marquette University, she observed her classmates having a conversation about the men’s basketball team and what had happened in a recent game. Lada, who at the time was dating a player on the team and cheerleading at games, began to give her thoughts and was subsequently asked if she had ever considered sportscasting.

“I didn’t know that women could be sportscasters,” Lada said. “It wasn’t on my radar as a real career that women held because there were so few of them at the time doing it, and so once I realized that that was something I could do, then I kind of turned all my attention to, ‘Well, how do I make this happen?’”

As Lada began to complete internships and navigate through the media industry, she learned to develop a thick skin and refined her conduct. Out of school, she had completed a year of a non-paid sports internship and was waitressing on the side to pay the bills. The first interview she took for a job at a television station in a top-10 market ended with her being sexually harassed. It was a jarring experience that disappointed Lada because of her propensity to give people the benefit of the doubt, and it also forced her to evaluate her own disposition.

“I think it’s only natural that you wonder how you contributed to the circumstance or what you could have done differently to maybe not put yourself in that space,” Lada said, “but I was very lucky that when I told my family about what had occurred, they very quickly knocked any notion of that out of my head.”

In navigating the industry with good intentions, Lada recognized that it is not her fault if other people fail at treating others professionally and create a misogynistic work environment. Receiving the lesson early in her career has made her more aware of the people to avoid, and she remains wary of advice given to women in the industry that they should just be nice. Lada was recently on a panel where someone advised a broadcast class that being nice would result in things working out for them in the future.

“I felt myself cringing internally because I don’t think that that is a luxury women are afforded,” Lada said. “I don’t think – maybe now is different, but when I was coming up, and I’ve been doing this for more than 20 years, there were people who preyed on niceness. And so the way that I would tweak that is to be professional; to carry yourself in a professional manner and recognize that sometimes being ‘traditionally nice’ puts a target on your back to be mistreated, and the best thing you can do is alert those people who would see you as a target that you’re not going to fall victim to that or you refuse to be victim to that.”

Lada joined ESPN in 2015 where she was hired to contribute to Colin Cowherd’s radio program. When Cowherd left the network and joined FOX Sports on a full-time basis, she started co-hosting a new, national program alongside Jorge Sedano. The show, however, had an evanescent run and left her feeling as if she had failed.

It took her a full year to recognize that she had been involved in a series of circumstances and decided to enact the necessary change, asking producers for advice and attending seminars. One of these was an interviewing course hosted by journalist John Sawatsky where he synthesized the art of the craft. Akin to when she was in college, she overheard in passing that the network needed more women in the features space.

“I was fortunate enough to have done a lot of features during my time in Milwaukee because we had a 9 p.m. newscast that required a local sports feature every night of the week, so between our three-person department, we had to fill that timeslot,” Lada said. “I had done a lot of lengthy sports features in Milwaukee [and] had a good foundation of what that job required.”

The meeting led to Lada doing features on an interim basis at the network and later granted her a spot on College GameDay, where she works as its features reporter. Lada presents stories every week to the audience that go beyond the gameplay and divulge a bigger picture.

“I always say my job is to make the viewer care about somebody and root for somebody that they might ordinarily not root for or care about,” Lada said. “One of the things that has occurred to me over the last few years is just what a skill is required to do that job well because not only are you preparing questions to ensure that you have all of the details and information, you’re also gathering perspective on what they’ve been through – the adversity and the situation that has led them to where they are now.”

Lada recently found herself in a high school classroom at 8 a.m. sitting with other students taking the ACT standardized test. She had to complete the exam as punishment for finishing last in fantasy football at ESPN Milwaukee this past season. After four hours, Lada emerged from the school and revealed her score this past week on the Jen, Gabe, and Chewy morning show. Hosting the local program alongside Gabe Neitzel and Mark Chmura, she has established chemistry over almost four years in the three-person format discussing hyperlocal topics.

“I try to be conversational,” Lada said. “We don’t lean on stats – obviously, we want to be accurate, and we want to be, again, fair to the subjects we’re talking about, but we try to also just be friends who are talking about what’s going on on any given day on the Milwaukee [and] Wisconsin sports scene.”

In balancing a variety of different roles, Lada has tried to master everything that she is doing, refraining from being content with her abilities. Although working in local radio regularly has been a newer role for her, she has grown into the job and has co-hosts who understand the subject matter and allow her to utilize her strengths.

“I just want to keep learning,” Lada said. “I’m not satisfied with what I’ve done, [and] I’m not complacent about the skills I have. I’m always interested in adding more jobs to the résumé, and I think that in this industry, you’re rewarded for versatility.”

Once College GameDay commences, Lada adds the responsibility of feature reporting on that program to her schedule and continues making appearances across additional ESPN programming. Lada hosted the Friday edition of College Football Live last season and has also filled in as a host on shows such as First Take and SportsCenter. Moreover, she continues to complete projects for SC Featured and is working on a documentary for E:60 scheduled to premiere later in the summer. 

Lada aims to keep showcasing her indefatigable work ethic and passion for the craft without slowing down. Whether it is hosting a podcast, taking part in more panels or writing essays, she is open to exploring new forms of disseminating stories.

“I have a lot of knowledge and experience rattling around my brain, [and] I think the next iteration is figuring out a way to continue passing those experiences on to the next generation.” Lada said. “I don’t ever want to gatekeep the secrets of success – I think that’s selfish – so as I continue to do the media work, I think the next phase for me is figuring out how to pass a lot of these lessons on to future broadcasting generations.”

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Local Radio Advertisers Can Become Experts with Hosted Shows and Interviews

Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.

Jeff Caves

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Photo of people talking on the radio

When looking for that extra edge for local radio advertisers, packaging radio commercials with an “expert” client-hosted talk show or interviews on your local shows or newscasts can be a game-changer. This strategy can build long-term business relationships with suitable clients, such as lawyers, business accountants, agents, psychologists, or sports handicappers. These professionals can provide valuable editorial contributions to sports and news stations. Of course, the expert must have good communication skills, be comfortable speaking their mind, and be ready to be the face of the business.

The radio commercials can tout the expertise the person has and give a call to action for listeners to move on. You can often find these experts on social media writing blogs or doing a series of vignettes about their business. For these types of clients, engaging in local radio news interviews or hosting a 1-2 hour talk show can enjoy several advantages:

Visibility and Brand Recognition

Visibility and Brand Recognition: Regular appearances on local radio help the expert become a well-known figure in the community. This visibility can lead to increased recognition and brand awareness and is a much faster track than just blogging on social media. Attorney Bill Handel and his ” Handel on the Law” show have created a directory business for Handel.

Public Trust and Credibility

By sharing their expertise and providing timely insights, the expert can build trust and establish credibility with the audience. Being perceived as an expert can enhance any client’s reputation and create top-of-mind awareness needed to lead business categories.

Client Acquisition

Listeners impressed by the expert’s knowledge and demeanor may seek their services. This exposure can lead to new clients who might not have been reached through other forms of advertising and give credibility to the expert who uses social media.

Community Engagement

Engaging with the local community through radio shows helps experts connect with potential clients more personally. This can foster a sense of community and loyalty. Question and answer segments can lead to deeper connections.

Educational Outreach

The expert can educate the audience on various issues, which can empower the audience. An informed audience is more likely to recognize when they need the expert’s assistance and whom to contact.

Stand Out in a Crowd

Stand out in a crowd: Being active on local radio can set the expert apart from competitors who may not use local radio. Often, the local shows or interview segments are exclusive to the expert.

Immediate Audience Feedback

Interacting with the audience through call-ins or live questions provides immediate feedback and allows the expert to address common concerns directly in real-time. The expert can be of service NOW.

Professional Development

Regularly discussing current topics can keep the expert sharp on trends and issues, contributing to their ongoing professional development.

Networking

Local radio stations often have a vast network of listeners and other professionals. This can open doors to new professional relationships and opportunities for collaboration. The station also provides a loyal audience who typically don’t follow the expert on social media. But they may start to after hearing the expert.

Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.

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‘We Need To Talk’ is Insightful, Intelligent Conversation on CBS Sports Network

The show is not going to be a ratings giant like ESPN’s First Take or offer the decibel level of commentary on FS1’s First Things First, but it is a necessary and unique slice of sports television.

John Molori

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A photo of the women who host We Need to Talk on CBS Sports Network
Photo Courtesy: CBS Sports Network

CBS Sports Network’s ‘We Need To Talk‘ features a rotating roundtable of female sportscasters offering their views on a variety of topics in sports. The premise is important. Female voices in sports need to be heard. They bring perspective, weighty conversation, and thoughtfulness to each discussion.

Over the past few years, women have made major strides in being heard and seen in sports media whether it is hosting, commentary, reporting or play-by-play. This is a good trend, but We Need To Talk is about more than just female talking heads. It’s about insight, depth, and needed attention to athletes and sports that do not bask in the mainstream limelight.

This particular episode featured host AJ Ross joined by Summer Sanders, Katrina Adams, and Renee Montgomery. It was an eclectic and accomplished group with Ross, an experienced and versatile reporter, Sanders, the erstwhile U.S. Swimming star and a broadcast veteran, Montgomery, the former WNBA star, activist, and co-owner of the WNBA’s Atlanta Dream, and Adams, former tennis player, CEO of the United States Tennis Association, and chair of the US Open.

Montgomery got the conversation going looking back on the Celtics winning the NBA Championship. She also made a telling comparison between the Celtics-Lakers rivalry, renewed in the 1980s with Larry Bird and Magic Johnson, and compared it to the current WNBA rivalry between the Indiana Fever and Chicago Sky with Caitlin Clark and Angel Reese. It’s a valid comparison, and Montgomery brought it to life effectively.

The WNBA was up next with Montgomery talking about Cameron Brink, the LA Sparks’ rookie who is making a splash not only on the court, but on the social media and fashion scenes as well.

It should be noted that this episode of We Need To Talk was taped before Brink suffered a season ending torn ACL, but Montgomery’s point was clear. It is not only important to be a great player. Today’s athletes also need to use multimedia platforms to raise their profiles.

Adams segued into a discussion on Wimbledon and No. 2 ranked Coco Gauff. It was good to hear some tennis talk on the airwaves, but this is a hallmark of We Need To Talk. The show makes it a point to move beyond the front-page stories and hit angles and areas that do not get much coverage.

These ladies are not afraid to get in each other’s grills as well. Sanders actually interrupted Adams to start a discussion about the upcoming Paris Olympics, but Adams would not relent and moved forward to an analysis of 2023 Wimbledon men’s singles winner Carlos Alcaraz.

The variety of sports continued with Ross starting a discussion about US track star Sha’Carri Richardson. I’ve been a fan of Ross for a long time. She does an expert job of mixing in her own commentary, while making sure all of the panelists on We Need To Talk get their due time. She’s also multitalented, seamlessly moving from reporter to host to debater.

We Need To Talk takes its roots in diversity with an all-female cast, but there is a deeper variety within the makeup of the cast. Sanders is a longtime veteran of sports, sports broadcasting, and entertainment. Ross is in the prime of her journalistic career. Adams brings perspective as an athlete, administrator, and leader, and Montgomery offers a fresh and contemporary style with her commentary.

Block 2 of the show featured Montgomery and Ross interviewing Naomi Girma of the San Diego Wave women’s professional soccer team. Girma was named 2023 US Soccer Women’s Player of the Year, the first defender to ever win that award. This is what We Need To Talk offers those who watch the show. It is almost like a smaller scale, studio version of the classic Wide World of Sports on ABC, “spanning the globe to bring you the constant variety of sport.”

The interview was managed well with Ross asking meaningful questions and Montgomery enthusiastically following up with her thoughts and input. This edition of the program also featured a wonderfully produced feature story on USC basketball player Aaliyah Gayles.

The talented Trojan hoopster was on the fast track to basketball stardom when, in April 2022, she was shot at a house party in Las Vegas. Gayles required two emergency surgeries to save her life.

The pace, video, and sound bites in the package were equal parts frightening, sobering, and uplifting. Gayles literally had to learn how to walk again as the feature focused on her rehabilitation and eventual return to the USC lineup.

Coming back from a break, the panel engaged in a great discussion on the talent link between collegiate and US Olympic athletes. A graphic showed that 75% of Team USA athletes and 82% of United States medalists played an NCAA sport.

As the discussion expanded, Montgomery talked about the fact that in order to enter the WNBA, players have to complete four years of college or be of the age of someone who has completed four years of college. I actually did not know that. We Need To Talk passes my personal litmus test for important sports television, namely, it tells me something I don’t already know.

Bringing still another sport and recognizable female athlete into the fold, Dara Torres joined the show next for an interview. The 12-time Olympic swimming medalist talked about her new role as head coach of the Boston College men’s and women’s swim and dive teams. Sanders asked a solid question about how, as a world-class athlete, Torres will manage her expectations of the BC athletes.

 As sports continues to meld with social issues, so too does the subject matter on We Need To Talk. Ross introduced a segment on the National Gay Flag Football League. Again, kudos go to the show’s production team for a slick and enlightening feature story. Praise should also go to the program itself for expanding the boundaries of sports and opening up a whole new world of knowledge for viewers.

Following the feature story, Montgomery and Adams made a point that sports unite people and bring diverse groups and personalities together as one. Montgomery is a fast-developing on-air talent. Her wit, energy, and knowledge go far beyond the basketball court making her a rising star in sports media.

The program continued to bring sports and life together by connecting the June celebrations of Pride Month and Father’s Day with an emotional poem written by renowned DJ Zeke Thomas, the son of NBA Hall of Famer Isiah Thomas. This was part of the We Need to Listen segment of the program.

Let’s keep it real. We Need To Talk is not going to be a ratings giant like ESPN’s First Take or offer the decibel level of commentary on FS1’s First Things First, but it is a necessary and unique slice of sports television.

The show consistently provides uncommon subject matter with an inimitable approach and tenor. Check it out when you get a chance and bring an open mind and a joy of sports. They need to talk, and we all need to hear them talk.

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