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Jorge Sedano is a Listener

“There has to be a connection with the audience. The sports stuff will do that some of the time, but it’s the personal stuff. It’s the funny stuff that people will take with them and will remember forever.”

Derek Futterman



Jorge Sedano
Courtesy: Joe Faraoni, ESPN Images

Before Jorge Sedano graduated from Florida International University in 1999, he earned an internship with SportsLine USA. The company partnered with Sports Fan to create the Sports Fan Radio Network, which featured programming syndicated to local radio stations around the country. The broadcast outlet was home to future stars including Craig Carton and Brandon Tierney.

Sedano interned with the afternoon show, The Drive, co-hosted by Sid Rosenberg and Scott Kaplan. Today, Kaplan is a co-host of the afternoon drive program on ESPN LA 710, and he happens to be behind the microphone alongside his former intern.

“It’s a very, very small business, but that internship really got me kind of headed in the right direction from a sports radio perspective,” Sedano said. “I started to kind of take opportunities that came about in sports radio locally in South Florida, and just kind of built the career from there.”

Sedano’s first program director, Manny Munoz, afforded him clarity when he made the jump to WAFN and took the air. At the time, the station was heard at 1700 AM, which was considered part of the experimental end of the dial. The call letters of the station align with those of WFAN, the station that pioneered the sports talk format, in New York City. This was hardly a coincidence though since WAFN syndicated the hit morning drive show, Imus in the Morning, along with select WFAN programming.

The station folded in 2001, as did the Sports Fan Radio Network. Everything Sedano had diligently worked to attain was adroitly snatched away, but he still needed to make a living. No one would hire Sedano in radio, but his friend brought him on as a courier. While he was grateful to be employed, he felt considerably afflicted by the previous succession of events and impugned his external perception.

“I was in the car all day,” Sedano said. “I was listening to sports talk radio and only thinking to myself, ‘I’m better than that guy that’s on the air right now,’ and that’s the type of stuff that would swirl in my head. While it was obviously helpful to have a job to pay bills, it was also torturous because I would listen to people that I felt like I was definitely better than in a lot of cases.”

Nine months later, Sedano made it back to the radio studios with Clear Channel on WINZ-AM where he demonstrated his talent and quickly earned the afternoon drive hosting slot. Upon his return, Sedano immersed himself in the local teams as a beat reporter for the outlet. All of that work got him on the radar of FOX Sports Radio Network.

WIOD-AM, a news station, happened to have the live game broadcast radio rights for the Miami Heat. Sedano auditioned for the team’s studio hosting job, which would make him responsible for anchoring the pregame and postgame shows. Ultimately, he ended up landing the coveted position – and to his advantage, it nearly aligned with the team trading for Hall of Fame center Shaquille O’Neal. The entire ordeal changed the trajectory of his career, leading to subsequent opportunities and a renewed sense of poise and determination.

“All that heartache and all that stuff I dealt with when I didn’t have a job and then climbing back up as someone who was like, ‘Hey, whatever job you offer me, I’m going to crush; I’m going to kill it; I’m going to do the best job I could possibly do,’ got me those next opportunities, including being a talk show host again and being involved with the NBA,” Sedano said. “After that, I’ve kind of never looked back.”

During that same year, Jon “Stugotz” Weiner was critical in starting 790 The Ticket, a radio station that connected with younger listeners and rivaled 560 WQAM. Dan Le Batard hosted a program that rapidly gained cache and national attention from the onset, and Sedano arrived three years into his tenure. Le Batard served as inspiration for Sedano as he fostered a distinctive, sonic identity and widespread consonance. Unfortunately for South Florida sports fans, 790 The Ticket shuttered its doors last year, but it left behind an indelible legacy.

“We had kind of what I would call the same sensibilities across the board on the station,” Sedano said of Le Batard. “When I was there, I was doing mornings and he was doing afternoons. I think the biggest compliment I got when I worked there was that it felt like it was just one show all day as opposed to different shows.”

The competition at WQAM was not particularly amenable towards the type of sports radio 790 The Ticket had proffered. Sedano remembers that the outlet used to call his station “sissy boy radio” since it deviated from discussion solely about sports. In reality, the generational change was disquieting for those in traditional outlets, ascertaining it to be threatening to the stability of the medium.

“I learned that you need to have a lot of layers when you’re doing talk radio because you’re on the air for three or four hours a day,” Sedano said. “There has to be a connection with the audience. The sports stuff will do that some of the time, but it’s the personal stuff. It’s the funny stuff that people will take with them and will remember forever.”

Ironically enough, Sedano was named the new program director and afternoon drive host at 560 WQAM in 2012, ending his time with 790 The Ticket. Joining WQAM was particularly special for him because he grew up listening to the area’s original sports station. The outlet catalyzed his infatuation with sports talk radio and being granted the chance to guide its programming approach was a dream come true.

“I remember going to bed listening to WQAM late at night on my alarm clock radio when I was a child,” Sedano said. “I would listen to sports radio well into the overnight because I’d wake up in and out, and I’d listen to guys like Scott Ferrall doing national and J.T. The Brick who I got to work with later on, which is kind of crazy.”

Leading up to his latter years at 790 The Ticket and time at WQAM, Sedano began to ponder over broadening his work to television. Sports coverage was always in demand and Sedano recognized the importance of cultivating versatility. He landed a job at CBS 4 in the Miami-Fort Lauderdale area. Sedano was also utilized by CBS Sports as a host for some of its programming and ultimately made the jump to FOX Sports Sun as a studio host on Miami Heat broadcasts during the 2012-13 season. Pat Riley, the longtime president of the Miami Heat, was a source of inspiration for Sedano to always pursue forward progress.

“He’s kind of like Six Degrees of Separation, so I just think he’s an incredibly interesting human being, and the more time I got to spend around him, I noticed that,” Sedano said of Riley. “He always said… something to the effect of, ‘Every 10 years, you should try something new [and] completely different than what you’re used to doing to continue to grow as a human being.’”

Sedano officially joined ESPN in 2013 as the host of Sedano & Stink, a national program on ESPN Radio. The show was syndicated to various local radio stations around the country, amplifying the platform he had and keeping him in familiar territory since Le Batard moved his show to the outlet as well. While he was hosting the program from Bristol, Sedano was frequently utilized as a fill-in host for Mike Greenberg on Mike & Mike and for Colin Cowherd on The Herd

When Mark Schlereth left ESPN in 2015, Sedano was granted his own solo program called The Sedano Show. He eventually paired with fellow South Florida native Israel Gutierrez on Jorge & Izzy, which lasted for eight months before a programming change that moved Sedano back to local radio. 

“I give less bleeps is probably the way I would describe it, whereas when I was young, I was always worried about what the local media columnist would say or if the teams would get mad,” Sedano explained. “Now I don’t care – it is what it is. I think the one thing I bring to the table is you’re always going to get genuine honesty – if you’re a team or a fan or whatever, you know you’re just going to get that, for better or worse.”

Sedano began appearing on ESPN LA 710 as one-third of Mornings with Keyshawn, Jorge and LZ, which featured former NFL star Keyshawn Johnson and writer LZ Granderson. At the same time, he was included across ESPN’s linear studio programming such as Around the Horn, NBA Today and SportsCenter while also working as a sideline reporter for the network’s NBA coverage.

“It is the worldwide leader in sports; it is the destination,” Sedano affirmed about ESPN. “Getting here felt cool, but staying here and trying to carve out a career here, I think, is also cool.”

When he was in college, Sedano would watch the same episode of SportsCenter several times to analyze the hosting styles outfits most popular hosts. Now with changes across programming because of fugacious trends and the incessant flow of content, it is incumbent on him to remain prepared to discuss topics at a moment’s notice. Fortunately for Sedano, he was not included in the round of ESPN talent layoffs that stunned sports media, and he has maintained a relatively consistent presence in the marketplace.

“While I would say consolidation has certainly hurt the business in a lot of ways – there’s no doubt about that – I think the ability to create your own thing and create your own brand is in a completely different place than it was when I was growing up,” Sedano said.

While he was at ESPN in 2014, Sedano noticed that there were moving trucks in front of LeBron James’ Miami home. He lived 10 minutes away and sometimes drove past the area. Once he noticed the trucks, he made a call to James’ representative who told him that he was transporting his cars to Ohio, something he apparently did every summer. Shrewdly enough, Sedano did not dismiss the possibility that James was departing Miami to return to the Cleveland Cavaliers. Although it may not have been purely incidental and disjunctive, James did indeed depart Miami and resumed his career in Cleveland.

Akin to being observant, Sedano ensures he actively listens when conducting interviews and generates effective follow-up questions. He also frequently ends up extrapolating concealed storylines, but not all of this happens on camera. It leads Sedano to take prudence in asking subjects about sourcing, aiming for direct attribution but occasionally utilizing information on background.

“If you just listen, you’ll be able to engage and move the conversation along in a way that’s more meaningful and more interesting,” Sedano said. “I think that’s the thing that has made me good at the job on the sideline is that, and then the story stuff is also listening and chatting with people and not being afraid to just walk up to somebody and maybe you get shut down.”

Today, Sedano hosts an afternoon drive program with Scott Kaplan on ESPN LA 710, something that originated when he was approached about Kaplan joining the entity altogether. Several months after Sedano vouched for his approval, station management approached him about adding Kaplan to the show with Granderson to fill the void left when Johnson joined Jay Williams and Zubin Mehenti on their national morning show, Keyshawn, JWill and Zubin

He did not hesitate to sign off on it, as Sedano and Kaplan had previously discussed working together. Granderson exited the station in August 2021, isolating the duo in afternoons – and the show ended up having natural chemistry with an enticing sound.

“I feel like because we had that long-standing relationship, I was able to just tell him, ‘Here’s some thoughts on how I think you should do this,’ and he’s always willing to listen,” Sedano said. “We’re able to listen to each other, and honestly we’re able to make fun of each other and laugh at each other. I think that’s what makes the show successful. There are no sacred cows – we fight like brothers; we laugh like brothers.”

Good Karma Brands acquired ESPN LA 710 in a larger, $15 million transaction with The Walt Disney Company, and Sedano considers the outlet fortunate to have the partnership. ESPN LA 710 and ESPN’s audio division at large recently endured the loss of staffers in layoffs, including Los Angeles program director Amanda Brown, leading industry insiders to question the future of the company’s involvement in the medium.

“Honestly, we couldn’t ask for a better pairing of companies to work together in the audio space with ESPN and Good Karma Brands,” Sedano said. “They both have obviously an incredible track record and just incredible people at the helm, too, working together… It’s an investment in the audio space where a lot of companies are not investing in the audio space, particularly terrestrial radio.”

Sedano does not like to solely focus on quantitative metrics such as the quarterly radio ratings to determine whether or not ESPN LA 710 makes an impression in the marketplace. Throughout his time in Los Angeles, he can see the mobilization of the audience for several station events – including a softball game and the annual Mandy Awards – and feels that since people come to support the outlet, it is adequately carrying out its purpose. 

“Whenever we’ve had these events, we get easily one thousand [or] two thousand, and if we had bigger venues, I feel like the demand would be there to have several thousand at some of these events,” Sedano said. “That to me is what shows the success and the lifeblood of the station and how [it] resonates in a big way.”

Just as when he was in Miami, Sedano’s show calculatedly perambulates away from sports in other tangential discussion, including recent discourse about the open Wheel of Fortune hosting job. Although Ryan Seacrest has since been named to the role succeeding Pat Sajak, Sedano’s show producer Lindsey Fotlin noticed those in sports media advocating for his candidacy, including midday host Travis Rodgers. Even though he remains more than happy to take the role, he does not focus on the outside noise because of the demanding nature of his job and endeavor in fatherhood.

“I feel like parenting is a big part of my life right now, and I have young children – [age] 9 and 4 – [and] my wife works in news as a producer on the production side,” Sedano said. “I feel like she and I [would] have a really fun podcast together just about parenting and marriage… maybe that could be on the horizon one day, but I don’t know how soon.”

Aspiring broadcasters have a surfeit of necessary tools to begin practicing their craft and amplify their platform. Whether it is through audio or video, there are methods to create and promulgate content, allowing people to streamline the process and construct a body of work. Finding success in the industry fundamentally comes down to being informative and entertaining while being apt to face new challenges with alacrity and equanimity. Sedano continues to do just that, expanding his media presence beyond the luminosity of Southern California.

“I work in the toy department of media and journalism, which is sports, and that’s my motivation every single day,” Sedano said. “I get to do something that, growing up, if you would have told me this is what I’m going to do for a living, I would have said, ‘I would do it for free.’”

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NBA Basketball Media Continues to Pile On The Boston Celtics

These Celtics have yet to win a ring and that is on them, but the media criticism levied against them has been inane.

John Molori



Logo for the Boston Celtics and screengrabs from ESPN
Screengrabs from ESPN's First Take and Get Up

They are the most unfairly criticized team in the NBA, a team that cruised to 64 victories and earned the number one seed in a very tough Eastern Conference. They have taken two NBA playoff series in five games respectively and lead the Eastern Conference Finals 2-0 versus Indiana.

I speak of the Boston Celtics, and despite these sterling facts, their two superstars, Jayson Tatum and Jaylen Brown and the team as a whole, continue to garner criticism from the roundball media.

These “experts” say that the Celtics cannot be trusted and that they have not played to their potential. The Celtics have been to the Eastern Conference Finals six times since 2017 and made it to the NBA Finals in 2022, losing to the Golden State Warriors, but to listen to the basketball cognoscenti, you would think they are a bunch of green-clad slugs.

I get it, the Tatum-Brown Celtics have yet to win an NBA Championship, and I agree that if they don’t win it all this year, it will be a failed season for sure. After Boston defeated Cleveland in the Eastern semifinals, TNT analyst Draymond Green stated that no one cares that the Celtics once again made it to the conference finals. He is 100% correct, but that does not mean that the Celtics are utter garbage.

It’s really hard to win an NBA playoff series in five games. The Celtics have already done that twice in these playoffs, but instead of giving the Celtics credit for taking care of business, many commentators have denigrated them for how they are winning and the teams they have faced or did not have to face.

Joel Embiid was hurt. Giannis Antetokounmpo was hurt. The Knicks were banged up and the Cavs lost Donovan Mitchell. Well, too bad. Injuries are a part of the game. Are we forgetting the Celtics have been crushing playoff series without Kristaps Porzingis? When the Celtics get attention from the national media spotlight, it is usually with an air of disappointment and disgust. I’m wondering why.

ESPN and FS1 give endless attention, hope, positivity, and forward-thinking to the Los Angeles Lakers. Simply put, the Lakers are a mediocre to decent basketball team at best. They were dumped in the first round of the playoffs and if not for their history, LeBron James, and the city in which they play, they wouldn’t even be in the discussion. They are the New Orleans Pelicans with Snoop Dogg at courtside.

Still, the Lakers remain in the A block on many network hoops shows. Do you want to talk about a lack of trust, disappointment, and not reaching potential? How about the defending champion Denver Nuggets?

Yes, they have a two-time MVP in Nikola Jokic, but what about his team this year? They fell to a bunch of playoff neophytes called the Minnesota Timberwolves, losing Game 7 at home. Meanwhile, the Celtics took out an always tough Miami Heat team and a highly competitive Cavaliers team, 5 games each. All these Celtics do is win. Does it matter if the wins are pretty? Since when is that the media litmus test?

In a recap of Game 1 of the Eastern finals, a thrilling 133-128 overtime win for Boston, ESPN’s Tim Bontemps said that the Celtics almost “coughed up” another game at home. He went on to say that all the Pacers had to do was inbound the ball and hit a free-throw, and they would have won. Fine Tim, but guess what? They didn’t get it done and the Celtics did. Mistakes and capitalizing on mistakes are a big part of basketball.

Bontemps went on to say that if the Celtics don’t win Game 2 vs. Indiana, the Game 1 win will not matter. This is quite possibly the most foolhardy statement uttered in this year’s NBA playoffs. When four games win a series, every win matters. I understand that the Celtics lost Game 2 at home in their first two series, but so what? They righted the ship and swept both series the rest of the way.

During Game 1 against the Pacers, the Celtics jumped out to an early double-digit lead, but Indy came back to tie the game as good NBA playoff teams are known to do. ESPN’s Lisa Salters asked Boston guard Jrue Holiday how the Celtics lost the early lead. Holiday calmly replied that the Pacers are an NBA team as well. Exactly.

At the end of Game 1, after Boston stormed back in regulation and dominated the OT, ESPN play by play announcer Mike Breen said that the Celtics “survived” Game 1. It was an interesting choice of words that underlined the unfair criticism of Boston.

Coming back in a game, hitting big shots, and winning when it matters is not surviving. It is stepping up, closing the door, and being clutch. Breen is probably unfamiliar with these words because he’s been hanging around the Knicks too long.

On the May 21 edition of ESPN’s First Take, the talented and eloquent Andraya Carter questioned whether the Celtics can be trusted pinpointing Jayson Tatum in the conversation. Austin Rivers vehemently disagreed and the two engaged in a lively debate. The morning after the Celtics won Game 1 vs. the Pacers, ESPN’s Get Up crew still dogged them.

The eminent host Mike Greenberg asked the panel how Jaylen Brown could get open for the “easiest” three-point shot of the game to tie the game with just seconds left in regulation.

If you watch video of the shot, however, it was hardly easy. Brown was in the far corner with the 6-10 Pascal Siakam in his face and the Indiana bench just a couple of feet away most likely yelling Dicemanesque obscenities his way. These are the types of unmerited insults tossed at the Celtics. Brown hits an amazing shot with everything on the line and it is somehow considered the easiest shot of the game. Really?

Much of the rancor toward the Celtics is based on their stacked roster and the perceived lack of talent in their opponents, but let me get all historical on you for a minute. The nearly unanimously coronated greatest player in the history of the game, Michael Jordan, did not play all-time great teams in winning his six NBA Championship series.

In 1991, it was an old Lakers team. In 1992, it was the utterly forgettable Portland Trailblazers. In 1993, it was an aging Phoenix Suns team with Charles Barkley trying to get a

ring. In 1996, it was a good, but not great Seattle Sonics club, and in 1997 and 1998, it was the Utah Jazz. I’ll give the Jazz Karl Malone and John Stockton, but the rest of the team did double duty in a men’s weeknight league at the Northern Utah YMCA.

In fact, a team’s competition is trivial. If you win, you win. It doesn’t matter who is on the opposite side of the court. The Celtics have yet to win a ring and that is on them, but the media criticism levied against them has been inane.

Even the legendary Michael Wilbon piled on saying that if the Knicks were completely healthy, he would have picked them to beat the Celtics. All due respect to Mr. Wilbon, but a fully healthy Knicks team still may not have beaten the Pacers, sharpshooting like Martin Riggs in Lethal Weapon.

On Get Up this past week, ESPN’s Alan Hahn said that Jayson Tatum is not in the same league as LeBron James. No kidding, Alan. LeBron James is the leading scorer in NBA history, a man who has defined the sport for two decades. Hahn doubled down however, stating that Tatum is not in the same league as Luka Doncic.

Doncic is an immensely skillful player, but that’s about it. His Mavericks are in the conference finals for only the second time in his career. He has taken his team absolutely nowhere. Doncic is the is the Josh Allen of the NBA. Super stats, but not a sniff of a conference championship to his credit. His name is Luca, and he lives on the second bill to Tatum.

On the May 22 edition of First Take, Stephen A. Smith noted that Jayson Tatum scored 12 points in the Game 1 overtime period, but also added that Tatum shot 2-10 in the fourth quarter and early in overtime.

Fair enough, but he then stated, “You’re looking for him, and he was nowhere to be found when it really counted.” Huh? So, it didn’t really count in overtime? Game 1 of the Eastern Conference finals between the Celtics and the Pacers was a tremendous NBA playoff game, one that should go down in history as a classic.

Instead, it became a springboard for continued unfounded Celtics trashing. Not every competitive NBA game is perfect. Teams make mistakes and miss shots. That’s basketball.

Game 2 saw the Celtics drub the Pacers 126-110 making them 10-2 in the playoffs with multiple trustworthy players delivering in the clutch. This series might end in 4 or 5 games, or could go 7, but to once again paraphrase Draymond Green, nobody cares as long as you win. Despite the baseless media negativity, that is exactly what the Celtics have been doing.

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Ken LaVicka Looks Ahead Following ESPN West Palm Exit

“The last thing I wanted to do was bus throw.”

Derek Futterman



Ken LaVicka
Courtesy: ESPN West Palm

Although April Fool’s Day had recently taken place, the message Ken LaVicka was delivering on the air early in the month was hardly a joking matter. In an announcement that came as a shock to listeners and LaVicka himself, he revealed that he was leaving ESPN West Palm after 17 years with the outlet. For the last three years, he was the co-host of the popular LaVicka, Theo and Stone midday program, which provided local listeners with discussion and revelry surrounding sports in South Florida and in the United States as a whole.

While it was insinuated to LaVicka that there were financial reasons for the exit, the entire move left him uneasy and uncomfortable, suddenly finding himself out of regular hosting work and looking for a new job. After all, he had been appearing on the air for the Good Karma Brands-owned radio station since 2007, one year after he completed college at Valparaiso University. Over the years at the outlet, he augmented his standing through shifts as an update anchor and fill-in host to eventually being granted his own full-time hosting slot.

The audience within the West Palm Beach and Treasure Coast marketplace had become accustomed to his voice and opinions for more than a decade, making the move difficult for both parties involved. In fact, as LaVicka was divulging the news in the last 20 minutes of what was his final show on the station, he articulated that it was not only he and his partners losing the midday show, but those listeners that encompass the audience as well.

“It was ultimately a corporate decision,” LaVicka said. “It was definitely not mutual. I would prefer to still be at ESPN West Palm. I am unhappy that I’m not at ESPN West Palm, but hey, we’ve been in the business a long time. I’ve seen a lot of friends end up losing jobs over decisions that come from a much higher paygrade, and so I think that ultimately that’s what happened to me.”

When reflecting back on the circumstances that led to his departure from the station, LaVicka believes that he was seen as expendable. Outside of his hosting work, LaVicka is a play-by-play announcer for Florida Atlantic University and calls NWSL soccer matches on various digital platforms. Although LaVicka is appreciative of the company’s belief for him to find his footing again, he is crestfallen to be off the air but conducted himself with professionalism throughout his egress.

“The last thing I wanted to do was bus throw,” LaVicka said. “Was I disappointed? Absolutely. Was I bitter? For sure, and I still feel bitterness towards the situation that unfolded. But I also think that the positives of the opportunities afforded to me by Good Karma Brands for almost 20 years, and also at the end them trying to, while making a tough decision that was going to have an adverse effect on me, try and do it in the most professional and classy way possible that you could in that spot, it kind of allowed me this freedom.”

There exists a dichotomy between LaVicka’s time at ESPN West Palm ending and that of the midday program itself. Upon discovering that he would not be retained, he made this distinction and felt despondency towards having to leave his co-hosts Theo Dorsey and Stone Labanowitz. The broad age cohort on the program and varying perspectives on sports was an aspect that LaVicka believes engendered a unique offering on the air. LaVica has been at the station the longest among the trio, and his partners understood the importance of having the ability to say goodbye to the listeners through the platform.

LaVicka remembers starting at the outlet and describes the first office he worked out of as an “absolute closet,” but it proved to be a place where the business continued to flourish. Originally being from Chicago, Ill., he adjusted to living in southern Florida while also having an ability to focus on growing his career.

The perception that he had of sports talk radio when he was studying in college and participating in the student-run radio station differed from what he ultimately experienced working at ESPN West Palm. It was preceded by a year working at then-FOX Sports 100.5 FM in Madison, Wisc., also owned by Good Karma Brands. LaVicka accepted the role three days before he was supposed to move to Dickinson, N.D. to work as a sportswriter for The Dickinson Press, deciding to pursue his passion in radio.

Nearly two decades later, he evinces an ongoing, axiomatic shift pertaining to multimedia consumption and content creation. LaVicka believes it has become more difficult for terrestrial radio outlets to find businesses who want to associate with their work and delivery methods, although it is dependent on the marketplace. The apprehension he possesses in this regard, however, is in whether talented young people will be able to secure and subsequently capitalize off opportunities.

“Local radio will not die,” LaVicka prognosticated. “It’s still too much of a bonding entity for it to go away completely, but the expectations of how much money a local station can bring in just using traditional means as its way of bringing in income – there’s going to have to be some forward thinkers in that local radio space because you can’t just go, ‘The person goes on air – sell sponsorships’ It doesn’t work like that anymore.”

LaVicka himself is currently looking for a new role in the industry and is not opposed to moving out of south Florida if the opportunity is right for him and his family. Since losing his job at ESPN West Palm, he has endured many sleepless nights and pondered over the amount of fortitude and patience he has within the process.

Even though he is not ruling out an eventual return to ESPN West Palm, he views the outcome as unlikely. The value working there, however, comes in being able to relate and appeal to a diverse, transient audience residing within the locale. Good Karma Brands is assisting him with the process by promoting his work and providing him with financial assistance as he prepares for his next career move.

“I don’t want to come off as cocky, but I’m very confident in myself that given an opportunity; given a role – a sizable role that is something that’s going to be consumed by a lot of people – I get that opportunity, I’m going to excel in it,” LaVicka said. “There hasn’t been any point in my career on air where I haven’t been given an opportunity and then it didn’t completely expand past I think what the initial expectation was, and this includes my time at Florida Atlantic.”

While LaVicka is open to opportunities in terrestrial radio, he is also exploring working in the digital realm and recently started a YouTube show with WQAM digital content producer Zach Krantz titled By All Accounts. LaVicka first met Krantz at Miami Dolphins practices and training camps when he was working on The Joe Rose Show, and they shared several laughs and memorable moments.

When LaVicka and his wife welcomed their second child into the world, it required a stint in the neonatal intensive care unit at Joe DiMaggio Children’s Hospital in Hollywood, Fla. Their newborn daughter ended up spending 72 hours there where her health improved. Krantz discovered the circumstance shortly after it began and reached out to LaVicka to offer his support, understanding the stress with the situation after his son was in the NICU for several months.

“[He] made sure to come find me at the hospital and put me at ease [and] talked me through the process,” LaVicka said, “and that was massively important to me, had a major effect on me and also gave me an idea of the type of person Zach Krantz is.”

Krantz came up with the idea to start a program with LaVicka, reaching out to him shortly after his exit from ESPN West Palm. Within his proposition, he explained that they already possessed strong chemistry and rapport and would work together to begin a show from phase one. Despite the program still being in its early stages, LaVicka can sense palpable growth potential that could perhaps turn into its own sustainable entity if it continues to grow. The venture is not evanescent, but rather something he is committed to growing in the long run as he discovers the media landscape and searches for the most optimal long-term solution.

“I want this thing to be broad,” LaVicka said. “I want it to be fun, but I think that I also want to make sure that it at least plays to our strengths, which is being petty sports fans; which is showing favor to South Florida sports, making sure that we’re being extremely relatable in the grand scheme of things.”

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How Advertisers Can Protect Their Digital Ad Spend

Invalid website traffic from automated scripts and “bad bots” will waste $71 billion this year.

Jeff Caves



Graphic for digital advertising

Small and medium-sized businesses (SMBs) partnering with digital marketing companies for their ad spend can enjoy significant advantages. Digital companies, such as many radio stations’ digital departments, often have more expertise than SMBs in spending money wisely to generate website traffic and, crucially, in avoiding the waste of ad dollars on fake traffic. Fake website traffic has increased by 33% in just two years. Invalid website traffic (IVT) from automated scripts and “bad bots” will waste $71 billion this year. Here are some questions advertisers can ask their digital partner to help eliminate fake ad engagement:

Make Data and Machines Work

Ask your digital partner if they use advanced data analytics and machine learning to optimize your ad spend. By employing predictive analytics—predicting future outcomes—savvy digital marketers can identify audiences most likely to engage genuinely with your ads. Inquire if they use Google Analytics and how it can help flag potential fraud and protect your investment.

Blockchain Technology for Ad Verification

To ensure transparency and security in your ad campaigns, some digital marketers leverage blockchain technology. This technology records every click and impression, guaranteeing that each interaction is genuine and that payments are made only for verified interactions. Blockchain makes it more difficult to change, hack, or manipulate data.

Advanced Attribution Models

Check if your partner uses multi-touch attribution models, which consider all touchpoints in the customer’s journey to your website. This approach provides a comprehensive view of how each ad contributes to conversions. Algorithmic attribution models apply sophisticated algorithms to improve ROI measurement.

Partnerships with Anti-Fraud Organizations

Ask if they collaborate with anti-fraud organizations to reduce fraud in digital advertising. Some digital companies ensure that campaigns and partners are certified by organizations like TAG, guaranteeing that ad placements are genuine and not plagued with fake engagements.

Private Marketplaces

Ensure that ad placements are with trusted publishers, reducing the risk of fraud. Some digital companies use private marketplaces, where a limited number of advertisers can buy and access premium inventory that is less susceptible to fraud, ensuring higher-quality ad placements for your business.

Real-Time Bidding (RTB) and Enhanced Filters

Your digital partner should set criteria for real-time bidding to ensure only high-quality, vetted traffic is considered. Real-Time Bidding is an auction setting where ad impressions are sold and bought. And transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher.

Dynamic bidding strategies can adjust in real time based on the quality and performance of the inventory, maximizing the efficiency of your ad spend. Attempting this on your own can be challenging and less effective.

Focus on User Engagement Metrics

Ensure that deeper engagement metrics are employed, such as time spent on a page, scroll depth, and interaction rates, to provide a clearer picture of ad effectiveness. Analyzing post-click behavior helps determine the quality of engagements, ensuring that clicks result in meaningful interactions.

By partnering with well-established digital marketing companies, SMBs can access advanced technologies and strategies to ensure that digital marketing efforts are practical and efficient. Make sure your website conversions are as high as possible. YouTube and Google Search are leading the way in combating bot traffic, while LinkedIn, Google Video Partners, and X are less effective at blocking “bad bots.” Finding a reliable digital partner is crucial to protecting your ad spend and maximizing your returns. Beware of the bad bot and ensure your advertising efforts drive genuine value.

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