Connect with us
Jim Cutler Demos

BSM Writers

What Evan Washburn Has on CBS Can Only Come With Time

“I’m prepping for a game every week and I’m mentally preparing like I would if I was playing it as you would physically.”

Derek Futterman

Published

on

Evan Washburn
Courtesy: Mary Kouw, CBS

Evan Washburn has interviewed many of the National Football League’s superstars throughout his 10 years as a sideline reporter for CBS Sports. He has done it in the best moments and some of the worst moments of those players’ careers.

Whenever he coordinates an interview after a game, win or loss, he immediately starts to think about what needs to be asked and how to elicit a clear and concise answer from the subject. By the time it all starts, Washburn prepares to adapt, recognizing the fleeting nature of these jubilant moments.

“The more words you use to ask a question, the less of an answer you’re going to get,” Washburn said. “…They probably aren’t listening to you completely, which is natural and okay; and the more words you use, the less words they feel like they have to use.”

Washburn does not think about his role with CBS Sports as a job. In fact, he is motivated to perform at a high level so he can avoid ever having to get a “real job.”

“I’m not playing anymore, but in some ways [I] am because I view it as a physical job where I’m truly there and I’ve got to be locked into it,” Washburn articulated. “I’m prepping for a game every week and I’m mentally preparing like I would if I was playing it as you would physically.”

Most athletes come to a point of realization that their professional aspirations will never become a reality, leading them to think about what might come next. For Washburn, the juncture came while he was in college and suffered a plethora of injuries during his lacrosse career. Yearning to stay involved in sports, he thought about pursuing announcing and majored in English with a journalism concentration. Excelling in his classes, however, was a difficult task because of his dyslexia.

“My priority was sports and I was like, ‘Just stay eligible,’” he said. “My grade point average in my transcript, I always joke, looks a lot like an eye chart where there’s a lot of different letters. There’s some ‘Ws’ for withdraws; some ‘As’ for auditing, not for being top of the class… I figured out how to get by.”

In the final home game of his collegiate career, Washburn tore his ACL, officially derailing his plans to join a Major League Lacrosse team. Amid his recovery, he utilized a connection to contact Joe Beninati, the current play-by-play voice of the Washington Capitals. Washburn was referred to Comcast SportsNet in D.C. where he was offered and accepted an unpaid internship.

After he befriended reporter Brent Harris and producer Mark Vogelsong, he worked as a freelance production assistant from the network’s satellite office in Baltimore. Whether it was setting up lights, carrying tripods or coiling wires, Washburn carried out each task with alacrity and a willingness to learn. From there, he began freelancing in the control room. Through it all, he found time to record news standups so he could continue to compile an on-air demo reel with the hopes of taking a leap forward.

“I think it’s important to not have to think that to be an on-air sports announcer, you have to immediately start being on air as a sports announcer,” Washburn expressed. “If you start just being around the business and the industry, I think you start to learn a little bit [of] how to maneuver it and figure out opportunities that you might actually be able to handle, and then your odds of success are so much higher.”

One day in 2011, CBS Sports Network was looking for a fill-in analyst for a lacrosse matchup between Princeton and Cornell. Washburn was familiar with upstate New York, calling games for the Rochester Rattlers with Dave Ryan, and ended up being selected for the opportunity. As he became more comfortable on television, he began to be considered for analyst roles and received his national break in 2012.

Washburn, along with Ryan, were signed by CBS Sports Network to serve as members of its lacrosse commentary team and paired together on Major League Lacrosse games. Moreover, Washburn was named the host of Inside the MLL, a weekly recap show taking viewers around the league and displaying the latest highlights and news.

In covering the sport that he excelled in as a player, Washburn displayed esoteric knowledge and an acute understanding of all facets of the game. CBS Sports recognizes the value he brings to these games and has retained him on the property in his time with the company. Whereas Washburn was previously behind the scenes contributing to programs, he was thrown in front of the camera and forced to view the action through a different lens.

“My friends are either assistant coaches [or] head coaches in some ways, so it’s a much more intimate relationship where I can just call up a buddy and be like, ‘Hey man, can you lay out everything that’s happened to this point?,’” Washburn explained. “Sometimes they’ll be like, ‘Yeah, and here’s our whole game plan, so enjoy being able to act like you’re Nostradamus on TV.’”

Two years later, Washburn was added to The NFL on CBS rotation as a sideline reporter, initially debuting with the No. 3 team of Greg Gumbel and Trent Green. The 2014 season marked the first year of Gumbel and Green working together in the booth, a pairing that remained through the next five seasons. Washburn had worked on the network’s college football and basketball broadcasts in a similar capacity for the previous two years but had trouble determining what his role would be, let alone if it could turn into a viable career. Upon being afforded a chance to call games for the NFL, he seized the chance despite not having inquired about it.

“To know that you’re a part of a very select few on a Sunday that gets to be the narrator of it is something that I still get [excited about] to this day,” Washburn said. “Early when it was offered, I was overwhelmed because I viewed it as such a big opportunity.”

Throughout his time reporting on professional football, Washburn has gradually grown more comfortable with the obligation he has to viewers. He has fostered trust with his colleagues so he can have a voice during a game and not concern himself with its legitimacy.

“I can now feel confident, and thankfully I’ve worked with a lot of the same people where if I get on the talkback and say to our producer Mark, ‘Hey Mark, this needs to go on air,’ he’ll let it happen,” Washburn said. “That to me just only comes with time, and it’s a challenging process to get there, but I do feel much more confident in that realm over the last couple of years as I did for probably the first five.”

Washburn began working with Ian Eagle on the No. 2 broadcast team in the 2015 season and considers himself fortunate to call him a colleague. In 2021, Charles Davis joined the group. 

Over the course of the week, Washburn is preparing for meetings with coaches and players ahead of the Sunday afternoon broadcast. He makes it a point to read as much local coverage his game as he can. He also listens to press conferences, which he affirms can become “mind-bendingly boring” since there are many hackneyed clichés and ambiguous responses given to questions. Nonetheless, he finds value in the pragmatics, trying to discern the sentiments of the team through the collective timbre and countenance. By Friday, he is meeting with personnel involved in the game and trying to add relevant context.

“I prepare for the production meetings and then know going into a game if those have been fruitful, then we’re going to be armed with great stuff,” Washburn said.

Before the season even begins, Washburn travels across the country to visit 10 to 12 training camps of NFL teams to speak with players, coaches and additional personnel. As a reporter, cultivating and maintaining relationships is paramount to his success, especially since most franchises around the league would prefer to keep things behind closed doors. It is up to Washburn to serve as a credible, trustworthy source of information.

The credibility, however, extends beyond the viewers and also includes everyone with whom he interacts. Washburn knows that if he were to squander that, attaining access and stories about players would become an insurmountable task. 

“If you’re constantly looking at them as somebody that’s just a vessel for information that you’re going to immediately put out there and can jam them up, you’re going to only make your life more challenging the next time around,” Washburn said. “It’s a real cost-benefit analysis that you’re constantly doing with yourself and as a crew, and we have these conversations the night before a game and the morning of a game when it warrants.”

Washburn maximizes his ability to speak to players immediately after the action ends. While on the field, he asks his postgame interview subjects open and leading questions intent on garnering a compendious response.

“Try and ask a question that you truly don’t know the answer to,” Washburn advised. “If you don’t know the answer, then the interaction is going to actually be valuable because the viewer probably doesn’t know the answer and you’re going to force the athlete or the coach to help you understand something better, which at the end of the day is the goal.”

Washburn has had the privilege to be a part of three Super Bowl broadcasts with CBS Sports, most recently when Tom Brady and the Tampa Bay Buccaneers beat Patrick Mahomes and the Kansas City Chiefs to win the championship following the 2021 season. In working within a larger team, he knows he is part of a comprehensive effort to present a stellar broadcast and adjusts accordingly.

“My job is to be one less headache,” Washburn said, “so that means talk less, and when you say something, make sure it’s worthwhile and something that really [matters].”

Upon the conclusion of football season, Washburn continues to work on the network’s coverage of college basketball leading up to the men’s NCAA basketball tournament. He serves in a dual role where he is either hosting studio programming or reporting from the sidelines at the games.

After a national champion is crowned, Washburn focuses on lacrosse as an analyst for CBS Sports before transitioning over to calling Chesapeake Bayhawks games. He also fills in for Adam Schein on his daily CBS Sports Network program, Time to Schein, along with multimedia personality Gary Parrish for about 20 to 25 shows per year.

One decade into his tenure with The NFL on CBS, Washburn seeks to be involved with the property for years to come. Instead of thinking about what the next thing is, he has become more attracted to longevity. Most of all, Washburn aspires to become associated with contests of prodigious importance, similar to the cache that Eagle has built with the company.

“The idea of retirement is crazy, and that’s why I think in our business, you do see folks who try and do it for as long as they can,” Washburn said. “You get more comfortable in the job that does have a lot of stress attached to it both because of the mechanics of it and the volatile nature of just the business that it is.”

Washburn does not take any of his reports lightly, especially since they have deft groundwork behind them through networking and preparation. Sideline reporting has been the preponderance of his focus, but he is also interested in finding new ways to tell stories – such as through feature reporting or long-form interviews. That does not necessarily need to constitute being on camera, for the audio space intrigues him, but the goal is to remain ahead of the curve for the decades ahead.

“I’m trying to be less concerned about, ‘What’s the next big thing?,’ because if I’m having some self-awareness, this is a big thing and I’ve still got plenty of room to get better at it and to be even more established in it,” Washburn said. “That’s got to be the priority now, and I’m going to choose patience over sort of desperation for some next thing.”

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.

BSM Writers

ESPN and the 2024 ESPY Awards Mix Sports Entertainment with a Great Cause

Serena Williams hosted the special night from Los Angeles which continued to support The V Foundation for Cancer Research.

John Molori

Published

on

ESPYS
Courtesy: ESPYS on X

When it comes to glitz, glamour, and gripping stories, the 2024 ESPY Awards which aired live on Thursday, July 11 on ABC certainly did not disappoint. The fanfare took its roots in this year’s host, former tennis superstar and all-around icon Serena Williams. The 2024 ESPYs may just serve as the launching pad for the birth of a new entertainment star.

Hosting a long, involved, and wide-ranging awards show is hard, and Willams was absolutely terrific. We all know that Williams has charisma. She set new trends and was a groundbreaking presence on the court – not only with her play, but with her style, flair, and dramatics. But did you know that she could deliver jokes with dead on timing and even sing?

Williams brought all of this to the ESPY Awards stage. She kept the show moving at a pace that rivaled her own swiftness on the tennis court. For those who were wondering what the heck Serena Williams was doing hosting the ESPYs, she stated, “You may be wondering why I’m doing this. First of all, any opportunity to wear 16 outfits in three hours, I’m going to take it.”

 Of course, there was no shortage of superstar talent to go along with Williams. With nominees such as Jaylen Brown, Caitlin Clark, Coco Gauff, Patrick Mahomes, and Shohei Ohtani, the ESPYs indeed lived up to its moniker as the Oscars of sports.

The vast array of celebrity and sports presenters was equally amazing. Personalities gracing the stage included Quinta Brunson, Nikki Glaser, Rob Lowe, Paige Bueckers, Draymond Green, Lindsey Vonn, and Candace Parker, among others.

The group of names I just mentioned truly defines the underlying essence of the ESPY Awards, namely, diversity. More than any other awards show on television, the ESPYS are all about bringing people from different walks of life together, bonded by a common love of sports.

It has been said many times that entertainers want to be athletes and athletes want to be entertainers. On no stage is this more apparent than the ESPYs. The event is all about gigantic personalities dating back to 1993 and the epic speech by the late ESPN broadcaster and college basketball coach, Jim Valvano.

Valvano was the epitome of showmanship both on the sidelines and on the air, and his emotional 1993 ESPY speech is now the stuff of legend.

 Suffering from cancer, Valvano was brilliant, telling people to laugh, cry, and think every day while making the audience in attendance and at home do all three at once. It was this speech that essentially founded the V Foundation for Cancer Research, the ESPYs charitable arm and an organization that has helped raise more than $200 million for cancer research.

Indeed, the ESPYS are not just about 2024, but about history. The program always brings to mind Valvano as well as the late ESPN superstar anchor Stuart Scott, who gave his own memorable ESPY speech in 2014 just months before succumbing to cancer in January 2015. The images of Valvano and Scott hover over the ESPY stage like angels looking down in satisfaction that the cause continues.

In addition to awards for best athletes, teams, and moments, the 2024 ESPYS also continued the tradition of special honorees. Former New Orleans Saints’ safety Steve Gleason, who has valiantly and publicly fought ALS for years, received the Arthur Ashe Award for Courage.

University of South Carolina women’s basketball coach Dawn Staley received the Jimmy V Award for Perseverance named after the aforementioned Valvano, and Prince Harry, the Duke of Sussex, received the Pat Tillman Award for Service in recognition of his work helping veterans.

Still, it was the Gleason presentation that stood out for me. The Ashe Award is given to individuals whose contributions transcend sports and reflect the spirit of Ashe with strength, courage, and a willingness to stand up for their beliefs in the face of adversity. Many have followed him, but it was Gleason who truly gave a high profile face to the debilitating disease that is ALS.

In response to receiving the honor, Gleason wrote on Instagram, “My aim has always been to see if we can discover peace and freedom with the love of life, in the midst of extreme adversity. Being recognized at the 2024 ESPYs is not just an honor, but a powerful platform to further help and serve others.”

The ritzy Dolby Theater in Los Angeles served as the perfect venue for this star-studded event. Perhaps the best part of the ESPY Awards each year is the mingling of past and present. It’s great to see the likes of ESPN’s Chris Berman and other sports veterans on stage, along with new stars in both athletics and entertainment.

 The award categories were, as always, filled with superstar names, but the Men’s Sports, Best Athlete group is worth noting. This year’s nominees included Patrick Mahomes, Shohei Ohtani, Scottie Scheffler, and Connor McDavid. Honestly, have their ever been four nominees who have so utterly dominated their respective sports in one year? For Mahomes to earn this award was quite a feat for sure.

The Kansas City Chiefs’ quarterback was already an ESPY winner before the awards show even aired. He was announced as the winner of the Best NFL Player ESPY on the July 10 edition of ESPN’s NFL Live.

Mahomes has taken the mantle of Tom Brady and is now the most dominant presence in the NFL. With two consecutive and three overall Super Bowl championships as well as three Super Bowl MVP Awards, he has lifted himself into that rarefied air of fame.

The ESPYs have also grown technologically. This year’s show not only aired on ABC, but was live streamed on DIRECTV stream, Fubo, Hulu + Live TV, and Sling. The widespread popularity of the program stems from its unique award categories such as Best Breakthrough Athlete which featured winner JuJu Watkins and nominees Victor Wembanyama, C.J. Stroud and others.

I also liked the Best Record Breaking Performance category with Christian McCaffrey, Tara VanDerveer, Max Verstappen, and the winner Caitlin Clark, who became the NCAA’s all-time scoring leader breaking Pete Maravich’s record.

The ESPYs Best Championship Performance Award went to Jaylen Brown of the Celtics, but the nominee list went beyond the four major sports with Kayla Martello of Boston College women’s lacrosse and Midge Purse the NWSL Championship MVP award winner.

Best Athlete with a Disability and awards for race car driving, UFC fighting, boxing, tennis, and soccer hit home the show’s consistent theme of variety. Speaking of categories and winners, here are a few of my own from the 2024 ESPYs:

Best Speech: Steve Gleason after winning the Arthur Ashe Award for Courage

Best Moment: The Presentation of the Pat Tillman Award for Service mainly because it keeps Tillman’s name alive and eternal

Best Joke: Serena Williams saying to Caitlin Clark, “Caitlin, you are Larry Bird in that you are an amazing player, you have ties to Indiana, and white people are really crazy about you.”

Best Presenters: Jayden Daniels, Livvy Dunne, and Lil Wayne – the ultimate ESPY trio with stardom in sports, social media, and entertainment represented.

With flash and panache, the 2024 ESPY Awards show was a thoroughly entertaining showcase of stardom and success. It was interesting, exciting, and at times, quite moving – truly a home run for hope, a touchdown for triumph, and an ace for accomplishment.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

BSM Writers

Sports Radio Advertising vs. Social Media

While social media is essential for specific campaigns, sports radio’s concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

Jeff Caves

Published

on

Picture of a radio studio with a graphic showing various social media platforms

Increasingly, clients are wondering about the power of radio vs “everybody” on social media. Occasionally, it is a good idea to remind your sports radio advertising clients and yourself of the power your sports radio station has in its audience. While social media is the most popular kid in school, they are not headed for Harvard. You, my sports radio-selling friend, have all the advantages that make you a superior option for advertisers.

Your Audience is Engaged and Loyal

Sports radio listeners in the U.S. are incredibly engaged. According to Nielsen, Americans spend over four hours daily on audio, with a significant portion dedicated to radio. Specifically, sports radio listeners average around 3 hours and 24 minutes per week, as reported by Edison Research for ESPN Audio. Sports radio listeners are loyal, providing your advertiser with a reliable way to reach a dedicated audience who spends plenty of time immersing themselves in the station.

Social Media = Superficial Media

When your clients mention that they are buying social media or that they are impressed with the local influencer who has 50,000 followers, point out the average time users spend on social media platforms per day:

– Instagram: 30 minutes, translating to roughly 9 seconds per account if a person is following 200 accounts (I follow about 235).

– X: About 3.39 minutes per session; with two sessions daily, that’s about 1.35 seconds per account.

– Facebook: 33 minutes, equating to about 13.2 seconds per account if following 150 accounts.

These brief interactions pale compared to the time sports radio listeners dedicate to their favorite hosts and shows. This concentrated listening experience means your clients’ ads are more likely to be absorbed and remembered.

Ad Impact

Unlike social media ads, which can be easily skipped or ignored, endorsement radio ads are seamlessly integrated into programming, making them less likely to be bypassed. Who is paying attention when your favorite Insta model starts pitching another pre-workout drink? Is there ANY credibility? Moreover, the context of live radio commentary, analysis, and discussions enhances the relevance and effectiveness of radio ads, aligning perfectly with the listeners’ interests.

Reliability and Trust

Trust is a vital element where sports radio excels. Radio has long been viewed as a reliable news, entertainment, and information source. This credibility extends to the advertisements heard on sports radio. Listeners are more inclined to trust and act on these ads than social media ads, which often face issues of credibility and trustworthiness. What do we know about social media endorsers besides that they want followers to do ads and make money?

Sports radio’s significant listening time, deep engagement, the impactful nature of radio ads, and the desirable audience demographics all contribute to its effectiveness. While social media is essential for specific campaigns, sports radio’s concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

Leverage these advantages when presenting sports radio, especially when you hear that social media advertising is some superior vehicle you can’t compete with. We need to educate the masses!

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

BSM Writers

How Would Sports Radio Solve the Joe Biden Problem?

“Sports radio is no stranger to this problem. Every station on the air is trying to stay relevant to its listeners.”

Demetri Ravanos

Published

on

A photo of President Joe Biden
Photo: Gage Skidmore, C.C. 2.0

Have you watched Jon Stewart’s response to the Democrats demanding that people questioning age and cognitive fitness of Joe Biden for a second term keep their mouth’s shut? If you haven’t, you really should. Not only is it a masterpiece of political commentary, but it really forces the party to confront the fact that it sure sounds like it isn’t taking the threat to American democracy as seriously as every elected official with a D next to their name claims to be. 

I have been saying since 2020 that it’s utterly embarrassing how old and incompetent both Joe Biden and Donald Trump are. Frankly, it’s disgusting to ask me to entrust decisions about my kids’ and my futures to one of two men that will probably be dead before 2028. They are too old for me to believe they either care about or even comprehend modern issues facing the country.

Sports radio is no stranger to this problem. Every station on the air is trying to stay relevant to its listeners. For anyone in a talk format, that requires work and research. When a talent can or will no longer put in the effort it takes to stay relevant, the bosses have a problem. When the stories and references no longer connect with the audience, the bosses have no choice but to address that problem. 

People get older. It’s natural. No one is going to lose a job in radio simply for having a different numeral at the front of their age than they did ten years ago, but if that talent is slowing down as they age and hurting the quality of the on air product, a programmer or GM has to be willing to entertain the possibility that the people around Joe Biden seemingly won’t.

I wanted to get some insight on this. What goes into such a big decision and how do you break the news to the unlucky elder statesman? I gave three program directors anonymity and asked them the same four questions about how a programmer would solve his or her own version of the Joe Biden problem.

While I will not tell you the names of these people, I will give you a description of their credentials, so that you can be assured that they have lived the experience they describe and the advice they give.

PD 1 has a history of running both stations and networks, having found success in many mid-size markets. PD 2 also has network experience as well as experience leading some of the most iconic local brands in sports radio. And finally, PD 3 has decades of major market experience, serving as a PD, producer and host. I appreciate all of them taking the time to answer my questions.

QUESTION 1: What is a sort of sure sign that it’s time to move on from a talent, even if they’re beloved?

PD 1: Results: Ratings and Revenue. If the show is still getting results but isn’t sounding great or fresh, that’s where the PD needs to coach the talent and give ideas to freshen up the show. If results continue to dip and coaching doesn’t fix it, that’s when a change is needed.

PD 2: You can start to notice in their voice, from a technical standpoint and mechanics how they sound in general but the basics, resetting, in and out of breaks, etc…

PD 3: The day to day effort wanes and you can clearly see & hear that the host is not able to engage the audience when there is not a clear headline grabbing topic.  

QUESTION 2: Have you found any way to make the talent you’re moving on from feel better about the decision or do you just have to accept that it won’t be a pleasant conversation and they may stir things up in the press and on social media?

PD 1: If it’s someone who has been an important piece of your radio station, you find a way to keep him or her around in a lesser role. Whether that’s a weekly podcast, a contributor to the station, continuing as an endorser or doing a weekend show or some combination of those. That’s a conversation to have with the talent with the areas you’d like him/her to potentially continue in. If it’s someone you want to have a clean break with, you do that. Be honest. If you’re managing and communicating properly, this conversation shouldn’t come as a surprise to the talent. 

PD 2: Its never easy or pleasant, you try to find an easy landing ie: part time work, weekends, contributor, call-ins, etc…

PD 3: You just have to be honest & direct.  There is no spinning your decision and the talent will always see through your bull**it anyway.

QUESTION 3: What issues are you thinking about having to deal with or questions do you need an answer for after the decision becomes public? 

PD 1: The internal messaging is *most* important. Fans are not going to love every decision you make, neither is your team, but you must explain what is happening and why and answer as many questions as possible from the internal team. They’re the ones that have to move forward from this.

PD 2: Be complimentary, if they have been there a long time you celebrate them, if time is minimal you try to move on as quickly as possible, I’m a firm believer the brand is bigger than the person.  The station is bigger than most personalities.

PD 3: You have to figure out if you are allowing them to do the “farewell show” and say goodbye.  You can’t be honest with your listeners and tell them the host was failing, instead you stress what you’re doing in that hosts place and how exciting it is…expansion of another show, fresh new host, etc.

There’s one important difference between replacing an aging host on your airwaves and replacing Joe Biden as the Democrats’ nominee in the 2024 election. If Biden is pushed aside, the party has just four months to get their voters to buy in.

Politically, there is a valid argument that moving on from an old, uninspiring candidate is a move for the long-term health of the country and party. In radio, replacing a talent that is well past their prime, or even their usefulness, is ONLY about the long term. It probably isn’t fair to think the majority of your base is going to be on board with the new guy or gal from day one.

So with that in mind, I asked our panel how and when they start to evaluate their decision. The answers were wildly different.

QUESTION 4: How much time do you give listeners to come around before you evaluate the new talent/show

PD 1: This answer is going to be very unpopular, but you have to give a new show two years. Yes, two years!! You’re building an audience from scratch in a (likely) important daypart. This gives the host(s) time to make mistakes, learn and grow without fearing the hook. Certainly, I’m listening and coaching but I truly think it takes two years to know what you have in a show. 

PD 2: I believe in Sports it takes at least a year. Radio/Audio is habit forming it takes a while, what does a listener give us that’s most valuable?  Time, I believe, so we have to give them to adjust hopefully like the new host or hosts.  After a year if the ratings are not there, and you as a programmer do not feel it, you have to reevaluate.  

PD 3: You have to give a new show or talent six plus months at least, in my opinion, and a year is even more warranted.  In today’s instant gratification society, that’s not always easy to do though.  

Will Joe Biden get the boot? I hope so. Frankly, I hope Donald Trump does too. This is by far the closest I have ever come to considering voting for a third-party candidate, but that option is a dude that let a worm eat part of his brain and that isn’t even the most upsetting thing about him, so as a voter that would like to see democracy stick around, I am kind of outta luck.

That isn’t the case when a radio station faces the problem of an old, out of touch person on their airwaves. I cannot force anyone in Washington to take the advice of our panel, but unlike anyone representing either political parties, the three people I talked to have a clear plan and vision for dealing with radio’s version of the Joe Biden problem.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Advertisement

Advertisement

Upcoming Events

Barrett Media Writers

Copyright © 2024 Barrett Media.