Sports Radio News
Burke Magnus: Audio is ‘Work in Progress’ for ESPN
“It’s in a little bit of a transformative period right now.”

Published
1 month agoon

ESPN Radio recently announced its new on-air lineup featuring established hosts and varied content offerings. The audio business is in a midst of transition and ESPN has outsourced different aspects of the model to other entities, most notably Good Karma Brands. ESPN recently agreed to a deal with the company that renders it responsible for sales on the radio and podcast networks, a transaction that was preceded by a larger move as it pertains to ownership of traditional outlets.
The discussion pertaining to the ephemeral future of audio communications and the sports radio format in particular have been amplified over several years. Some local stations are syndicating large swaths of national content throughout the day with minimal amounts of original programming. Moreover, there have been people from around the industry claiming that the company is “punting” on radio, wondering about the future of ESPN Radio as a division altogether. In general, a sentiment of the company neglecting the radio medium in particular has pervaded media circles, evidenced by frequent lineup changes and alterations in the leadership and management structure.
The future of the audio medium is in the purview of Burke Magnus, president of content at ESPN, and he has a significant hand in the future of the network. Magnus emanates from the world of college sports, having landed a full-time position with ESPN in 1995 as a programming associate. While he has remained cognizant of radio from afar, he is now entrenched in the room where industry-altering decisions are made.
“I think it’s a work in progress,” Magnus said of the future of audio at ESPN. “I think it too is transforming, particularly with the significance and power and influence that podcasting has taken with people’s time, and in particular sports fans’ time.”
Indeed, several original podcasts distributed by ESPN are produced by Omaha Productions, a media company founded by Pro Football Hall of Fame member Peyton Manning. Omaha is also responsible for Monday Night Football with Peyton and Eli, the hit alternate broadcast that is set to enter its third season in a few weeks. Because of the growth in other spaces, Magnus and those in the industry tend not to define the landscape as the radio business, instead adopting broader nomenclature.
“We’ve said for many years [that] it’s the audio business, Magnus said, “and I think that manifests itself in a lot of different ways, but terrestrial radio is certainly part of that mix.”
As part of layoffs mandated by The Walt Disney Company to slash $5.5 billion in operating costs, leaders across the format lost their jobs, including senior vice president of audio Scott McCarthy. The cuts came after Disney chief executive officer Bob Iger reorganized the company into three distinct business segments, one of which is ESPN, which will report its own earnings for the first time later this year. Additionally, Keyshawn Johnson, Jay Williams and Max Kellerman departed the network shortly after the cancellation of their national morning show, and the network has cross-utilized its talent across various programming through different verticals.
“Sometimes, I think people read into a particular individual circumstance too much looking for a deeper meaning to a particular change or two,” Magnus said. “That would be the way I feel about where radio is at the moment.”
Burke Magnus answered some questions from The Athletic.. People are gonna like him#PMSLive pic.twitter.com/o55Pkpp9yB
— Pat McAfee (@PatMcAfeeShow) August 17, 2023
ESPN and Pat McAfee inked a multi-year, multimillion dollar contract to bring the hit digital program, The Pat McAfee Show, to various network platforms for 235 episodes per year. McAfee, a former NFL punter with the Indianapolis Colts, along with the rest of his show cast, will be available to watch on linear and digital outlets as part of the network’s new, upcoming daytime programming lineup. The network may reportedly look to put McAfee’s show on radio down the road, in line with the multiplatform nature of the endeavor.
“There are radio people who are very good on the radio, and maybe they wouldn’t be able to succeed on television, and vice-versa,” Magnus said. “To me, it’s a blend of big-name talent that cuts [through] regardless of medium, but balanced considerably by true radio professionals that are entertaining and have a mastery of that medium in particular.”
As Magnus works with Chairman Jimmy Pitaro and the rest of ESPN leadership to craft the future of the network, it is certain that audio will be a part of it. In just what capacity the network will be involved with the content remains to be seen, but it encompasses part of a larger plan to keep the network positioned for future growth in the dynamic modern media ecosystem.
“It’s in a little bit of a transformative period right now,” Magnus said of the audio industry, “but it is definitely something we’re thinking about and seeing how it could optimize itself over time.”
Barrett Sports Media’s exclusive interview with Burke Magnus will be published on Friday morning, featuring his thoughts on the new daytime programming lineup, ESPN BET and the future of the “Worldwide Leader.”

Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Sports Radio News
‘The Dan Patrick Show’ Criticizes Sound on ‘Thursday Night Football’
“You pay all this money for that game [and] you can’t hear that it sounds like crap.”

Published
1 day agoon
September 22, 2023By
BSM Staff
Thursday night’s matchup between the New York Giants and San Francisco 49ers ended up being a compelling game to watch throughout the first several quarters and was enhanced by the stellar images and presentation from Amazon Prime Video. The Thursday Night Football property recently garnered record-setting streaming numbers from its season premiere, according to a custom integrated streaming report by Nielsen Media Research.
Even so, there was critical feedback from many fans watching regarding the sonic experience of watching the game. Viewers complained that there was an inherent lack of crowd noise and field-level sound, making it more difficult to fully immerse themselves in the atmosphere.
“You pay all this money for that game [and] you can’t hear that it sounds like crap,” Patrick “Seton” O’Connor, an executive producer of The Dan Patrick Show, said on Friday. “There’s no atmosphere – you’ve got no crowd sound; the mics are all over the place. It’s terrible.”
Show host Dan Patrick concurred with this point, relaying that his wife walked by the television and thought something was amiss with the sound. When she asked Patrick what was happening, he replied that it was due to the presentation from Prime Video. Although most viewers ended up watching the game anyway, the inadequate soundscape detracted from the aura of the contest and dampened the viewing experience.
“I love [Kirk] Herbstreit [and] I love Al Michaels, but when I have the game on, do you ever have your stereo in your car and you have the bass and the treble set and somehow it gets reset – and everything’s reset to medium?,” Paul Pabst, an executive producer of The Dan Patrick Show, said. “You’re like, ‘Where’s the highs? Where’s the lows? It has that feeling.’”
The lack of dynamic contrast and aggregate timbre caused some viewers to connote that the broadcast sounds flat despite the stellar, highly-experienced commentary team. Improving on the sound and other customer feedback will be critical in incentivizing non-ardent fans to return to the property or try it altogether.
“We’ve created the atmosphere that is so good that you don’t even have to go to a game,” Patrick said. “With the sound of it, the TVs, [and] the quality… it’s almost a better experience sometimes when you’re sitting at home.”
In addition to watching the National Football League, Pabst frequently consumes college football on Saturdays, including the prime-time presentations. When he is viewing those games, he can feel the noise of the crowd permeating through the speakers and be part of the crowd.
“It’s thunderous,” Pabst said. “The crowd noise almost overwhelms [Chris] Fowler, sometimes in a good way, and it’s hard to tell what’s going on there.”
Finding games on Amazon Prime Video has been a difficult proposition for some users, evidenced by O’Connor describing how it took him 10 minutes to begin watching the Giants-49ers game last night. The game was broadcast regionally on FOX for those in the New York metropolitan area, but for O’Connor, he noticed that the network had the baseball contest between the New York Mets and Philadelphia Phillies on instead.
“I look and I’m like, ‘I swear there was a game tonight,’ and I see it’s in the first quarter.’ What the hell is going on?,” thought O’Connor. “Oh, that’s right. I forgot Amazon was a thing; it’s just not a TV destination all the time for me.”
Sports Radio News
Gregg Giannotti on Taylor Rooks: ‘Send in a 10’ to Get Players Talking
“I also thought, ‘Why don’t we use more attractive women in interrogation scenarios?'”

Published
1 day agoon
September 22, 2023By
BSM Staff
This week’s Thursday Night Football matchup between the New York Giants and San Francisco 49ers came off a record-setting week for Prime Video, according to an integrated streaming report by Nielsen Media Research. There were questions surrounding the impending contest off the field pertaining to injuries, and the TNF Tonight pregame show did its best to address pertinent information.
New York Giants running back Saquon Barkley headlined the team’s injury report after suffering an ankle injury last week, something the team publicly called a sprain. New information was divulged on Thursday night from Barkley himself after features reporter Taylor Rooks asked him about his injury. He then proceeded to reveal that he was dealing with a mild high ankle sprain, an impediment more serious than originally thought.
WFAN host Gregg Giannotti watched the entire pregame show and watched the desk discuss the state of New York football, including New York Jets quarterback Zach Wilson. The report from Rooks, a reputable source of information who formerly worked for SportsNet New York (SNY) occurred shortly thereafter. While she has a network of contacts and insider information about the league, Giannotti believes there was another reason she got the exclusive story.
“It’s funny because all we heard was, ‘It’s a regular ankle sprain; not a high ankle sprain,’” Giannotti explained Friday morning on WFAN. “Then Taylor Rooks gets over there and finds out it’s a high ankle sprain. I was thinking, ‘You know what? I’d tell her anything too. Whatever you need to know, Taylor, about me, I will tell you.’”
Giannotti watched the Giants lose the contest 30-12 and fall to a 1-2 overall record, but he also began to ponder over the manner in which Rooks was able to effectively do her job. It led him to make a proposition on the air that challenges the effectiveness of the team’s beat writers because of their collective age and appearance.
“I also thought, ‘Why don’t we use more attractive women in interrogation scenarios?,’” Giannotti said. “This is what I was thinking about after I saw this last night. Art Stapleton couldn’t get that out of Saquon Barkley – I love Art Stapleton, but there’s no way. Taylor Rooks got it out of him right away, so why don’t we send in some of these interrogation scenarios where people are just totally zipped up – send in a ‘10’ in there, [and the] next thing you know, ‘Yeah, it was him. He did it, and I did it. We did it together!’”
Giannotti’s co-host Boomer Esiason was surprised to hear Rooks get that information from Barkley, and has not seen anyone in the media react to the occurrence. The injury update changes the way in which people consider his timeline for a return and was a part of the Prime Video broadcast that Giannotti valued.
“Yeah, of course, great reporting,” Giannotti said. “I’m just thinking about all the Giants beat writers sitting around – old guys who look like me just stewing and trying to hide farts in the locker room.”
Sports Radio News
Arizona Sports Extends Deal With Coyotes
“We look forward to an exciting season delivering Coyotes coverage on-air, online and on the Arizona Sports app.”

Published
1 day agoon
September 22, 2023By
BSM Staff
Arizona Coyotes fans can keep their presets the same. The team has extended its relationship with Bonneville in Phoenix.
The new deal is a one-year extension to keep the Coyotes on the company’s two Phoenix-area radio stations, 98.7 Arizona Sports and ESPN 620 AM and on the statiations’ website and app.
“We are excited to continue our partnership with the Arizona Coyotes and the Meruelo Group,” Bonneville Phoenix senior vice president and market manager Ryan Hatch said in a statement. “We look forward to an exciting season delivering Coyotes coverage on-air, online and on the Arizona Sports app.”
As part of the extension, Burns & Gambo will welcome Coyotes president and CEO Xavier A. Gutierrez and general manager Bill Armstrong for weekly segments. Wolfe & Luke will be joined weekly by head coach André Tourigny.
“We are very pleased to extend our partnership with Bonneville Phoenix and are thrilled to have Arizona Sports 98.7 and ESPN 620 broadcast all Coyotes games this season,” Gutierrez added. “There is a tremendous amount of excitement about our team, and we look forward to Arizona Sports 98.7, the Valley’s sports leader, providing our fans with outstanding Coyotes coverage all season long.”