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Anthony Gargano Wants to Bring Back the True Spirit of The Fellas

“I want The Fellas to be warmth and family. I want the audience to feel like they’re with us.”

Brian Noe

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Anthony Gargano
Courtesy: 97.5 The Fanatic

Some hosts are just great company. They have a charm and likability that makes you want to hang out with them. Anthony Gargano is absolutely one of these people. The dude is just fun. He isn’t trying to wow you with his knowledge or say something crazy to stand out; he’s trying to connect with you and have a good time.

Starting this Saturday, Gargano will get the chance to hang out with a new radio partner. The Fellas with Anthony Gargano and Jason Fitz is set to launch on FOX Sports Radio. It’s a great spot for Fitz because Gargano is such an outstanding teammate. He isn’t a ball hog that wants all of the glory. Gargano would rather throw an alley-oop so his teammate can jam it home and shine.

Whether it’s his weekday gig on 97.5 The Fanatic in Philadelphia, his new FOX Sports Radio show, or his Yo Kid! Sports podcast that has a ton of helpful information for parents with kids in youth sports, Gargano is pure passion. He’s all about people and relationships. He doesn’t want to have an hors d’oeuvre and a glass of water; he wants to have a freakin’ feast. That’s the way he sounds on the radio, and that’s the way he sounds in the conversation below. Enjoy!

Brian Noe: What do you think about teaming up with Jason Fitz?

Anthony Gargano: Oh, I’m pumped up. You figure Jason Fitz, having someone like that to come in and be seamless, it’s great. I love my man Figgy [Kevin Figgers], so he’ll be with us. I’m really excited because I think it truly gets back to the spirit of The Fellas. When Linc [Lincoln Kennedy] had to step back from some work, he decided to leave the show. He had a health problem, so he had to kind of give up some stuff. He dialed it back. When he left the show, it was a big, big loss, man. Big Linc, not only a big man, and a big personality, but a big heart. I really felt his loss. We had been doing the show for like 15 years together.

All the guys came in, they filled in admirably and I love it, but to get a guy like Jason Fitz, you get a guy like him, it brings it back to the true spirit. The true spirit of The Fellas is supposed to be that group of guys that we all know that we’re all buddies. We come from different walks of life and we talk about sports because that’s our true passion.

BN: You get the crew to chime in quite a bit, but to have a co-host again, what’s the difference in your mind between running solo and now running with Fitz?

AG: Yeah, I think it’s great because I think it gives the audience that other opinion. You need other opinions for the audience because the spirit of the show is ensemble. If the spirit of the show is ensemble, everybody wants a different character to relate to. People may relate to me, some people had related to Linc, some people might relate to Kevin Figgers. So now having Jason Fitz, it’s another big voice who knows what he’s talking about, fun-loving guy. It allows the audience to have another person to relate to. I think it’s beautiful.

BN: Over the years, when you have so many voices on the show, what’s something that was just hilarious to you based on the personalities you’ve had on The Fellas?

AG: Man, Big Linc, he was this incredible cook. He would talk about these amazing meals that he would make. And we would have these bets; we’d bet on football. We called them butler bets. At the end of the year, what was supposed to happen was one guy goes to the other guy’s house, and the loser has to be the butler. Man, I wanted to go to the Kennedy compound so bad and have Lincoln cook one of his famous meals for me. [Laughs] He was interesting. He was so funny. 

God, we’ve had so many things. Linc once ate at Christmas Eve, I do a thing called the Seven Fishes every Christmas Eve. The Raiders are playing the Eagles and Linc and his uncle ate at my house. It was the greatest time. It was a lot of warmth and that’s what I want The Fellas to be. I want The Fellas to be warmth and family. I want the audience to feel like they’re with us. We may bicker about sports, but we’re hugging and we’re drinking and having fun and eating with food and spirit and laughter. That’s all part of the family dynamic.

BN: It’s funny, man. Linc was doing the Oregon game this past week. One of the videos went viral about the duck doing almost 550 pushups. I know you hear Linc doing NFL and college stuff. How do you describe that feeling when you hear him?

AG: Oh, I miss him. We still talk and everything, but man, I gotta tell you, I miss him. I had a tough time. It’s interesting, right? You do this stuff, I’ve been doing this for, I don’t know, 20 years. And I’ve worked with a myriad of people, like a myriad of people. And I gotta tell you, brother, Lincoln was one of my favorites if not my favorite. 

We didn’t meet. We did the show, and this goes back to 2006 I think. We do the show and it’s seamless. I’m like, wow. His birthday and my birthday, we’re one day apart. We have this weird kind of connection. He was born on February 12, I was born on February 13, same year. I mean, it’s weird. 

We wound up meeting for the Army-Navy game in DC. And we went out all night. We met at the hotel, we got a drink. The next thing you know, we hung out till like four in the morning. We come walking back, and bright eyed and bushy tailed in the morning, and had a couple hours sleep. It was that kind of relationship. It was like that instant connection. That’s rare in this business. So yeah, I missed him a lot. I really did.

But Figgy has been amazing. I can’t talk enough about Kevin Figgers. He’s gonna be a star. He’s really bright. He knows the game, he just knows players, knows the leagues, knows the games. And that’s why I’m pumped up because with Jason Fitz coming in, I got another guy to ride with, man, it’s more fun. It’s fun when you add partners and you share. That’s what it’s about.

Some people are great, Colin [Cowherd] is great as a voice, a singular voice. Stephen A., singular voice. There are some bright people who are singular voices. I like somebody else; I enjoy the buddy movie. I like the camaraderie of it. I love people, so I like having someone just to look forward to talking to. 

BN: How do you approach it where you look at Linc and Fitz as completely different people? I know that sounds like a weird question, but when you have this outstanding chemistry with Linc, there might be this subconscious thing to wants Fitz to be like him. How do you not approach it like that, and just have Fitz be Fitz in your mind?

AG: Yeah, that’s easy. It’s funny because having worked with a multitude of people throughout my career, doing my local Philly show I’ve worked with a handful of people, and you just take them for who they are. 

You find your commonality. There’s going to be things that he and I really appreciate together, there’ll be stuff that we’re opposites about, that we can laugh about. I’m looking forward to kind of getting to know him, just like how you would any other character.

I like to write a lot. I write movies and TV and stuff like that. Every character has their own charm, every character is different. You kind of get to know them on the characters basis. So I had no pretense going into our show. It’ll move where it’s supposed to go organically. I think the biggest problem people make in this business is when you try to go in with a preconceived notion. You got to let the dynamic play out. Anthony Gargano’s different than Anthony Gargano with Jason Fitz because that’s a completely different sound. That’s a completely different vibe. And you got to allow that to live.

Any show is an organism. And it’s unique and different and unto that organism, and you can’t go in and try to push it somewhere or it won’t work. You got to let it go and then you foster it.

BN: How do you prepare for a FOX Sports Radio show compared to a Philly show?

AG: It’s very different. I have the benefit of all week doing my local show — I always bring something to the table that’s kind of non-sports, that’s more social. I do these violations. All of these weird things that happen in society that cross the board. That’s not just indigenous to Philadelphia, that if you’re at a supermarket, and you’re getting gouged, you’re getting gouged everywhere. Whatever it is, there’s some sports fan who’s tucking in their jersey. That’s a violation. That’s a violation in Philadelphia, and that’s a violation in LA, and in Kansas City. You can’t tuck in your jersey. [Laughs] You know what I mean?

So like that stuff, I may make a note of something that was funny, that worked, so then I can bring it up on The Fellas. I would do that stuff with Linc. I’d say, dude, so I had this thing on Tuesday, this guy told me, I need a ruling. I’ll do the same thing with Fitz. And then when it comes to the sports piece, it’s completely different. I love college football. It’s my outlet because I can’t talk it in Philadelphia. It’s really not a big college sports town; it’s more of a pro town.

I get to talk more college football. I get to talk more global NFL, which I like to do. I have a lot of friends in the league, a lot of coaches who are scattered around the country. I get to talk a lot more global NFL. I like all the NBA stuff and Major League Baseball, like the bigger national stories. I’ve always loved doing our FOX show because that’s an itch I need to scratch. It’s great to talk local, I’m around it, but sometimes you need something a little different just to exercise your mind.

BN: There have to be times where you want to talk about Michael Penix Jr. throwing five touchdowns and you’re like I can’t do that today in Philly, but thank goodness I’ve got this FOX gig where I can.

AG: Oh, it’s so true. Like Deion, right? All I want to do is talk about Coach Prime and that whole story, which is one of the great stories. But they’re gonna go, “what are you doing talking Coach Prime? I need you to talk Phillies. This is Eagles week.” It’s great that I can go on FOX say, “hey, let’s talk Coach Prime, man. Let’s do it.”

BN: You’ve seen things change a lot over the years at FOX. What do you think about the current state of the network right now?

AG: I think there’s some great shows, there’s some great stuff. Obviously, Colin is Colin. The Odd Couple are my guys. You know, B, I actually made my bones with Rob [Parker] and Chris [Broussard]. We were all in New York together. Rob was at Newsday, Chris was at the Daily News, and I was at the Post. We all were writers, and we were buddies back then.

It’s funny, I go on their show all the time. It’s so nuts, we used to go out, we used to socialize. We’d be on the road and if we were all together covering an event, I would go out with those guys. It’s interesting how life kind of goes full circle. You know who I love? Covino & Rich. Those dudes are awesome. They make me laugh. They’re really good. They’re actually highly entertaining. I love those guys.

BN: What do you gravitate toward the most as a listener based on the style of a host?

AG: So as a listener, I don’t want you to lecture me. I don’t want you to pontificate like you know everything. I’m listening to you because I have a respect for you. So you don’t constantly need to hammer home that you know everything because nobody does. Sports are amazing because it took me a while to realize this, because I’m sure I was guilty of it, but sports are so competitive. We all got into it because we’re competitive people. We played sports, we’re competitive, and the idea of sports radio is that you are the end all, be all.

You argue that I know, when it reality, you have an educated opinion, but we don’t always know exactly what went on in a certain play without talking to the coach and the whole thing. There’s no need to talk down to me as an audience. I like you. I respect you; that’s why I’m listening to you. So make me like you more. I want a little self-deprecation. I want some humor. And you got to know what you’re talking about. That’s an important aspect because sports people can see right through you, man. They can sniff out a fugazi.

BN: If you could just snap your fingers and accomplish one thing with Fitz, for the show, the way you want it to sound, the way you want people to feel, what would that be?

AG: I want it to be the next iteration of The Fellas from Linc. I want it to be this buddy show that takes everybody along. And I want people to smile and feel like they can hang with us.

BN: It’s funny, along the way — you might feel this way, you might not at all — but it’s like you don’t lose sight of what you’re there for. But in the midst of whatever, there’s some competition going on, there’s a point you want to drive home, you kind of do lose sight of I’m just trying to have fun and make sure other people have fun too. Do you see it that way at all?

AG: Dude, that’s exactly it because you know, you’ve been around fan geeks, they take themselves so serious. You’re like, please, you’re some jerk off on the radio like, come on, man. If we were saving lives, and real doctors and surgeons, those people are making a difference in society. We’re just giving somebody five minutes not to think about their problems.

That’s what you need to always keep in mind like, dude, somebody just wants an escape or they’re lonely. You’re really supposed to be company for them. And you’re supposed to make them smile and feel good about life. So I’m insanely upbeat all the time because I feel like it’s my duty to give people that little hope. If I could just make somebody smile for five minutes, I did my job, man.

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Ryan Clark is Ready for ‘The Pivot’ to Grow with Channing Crowder, Fred Taylor and Fanatics

“We want to be a place where you can just be yourself and you can love yourself and truly tell your story and show people who you are.”

Derek Futterman

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Ryan Clark
Courtesy: The Pivot

Answering a call from Emmy Award-winning producer Alicia Zubikowsi, Ryan Clark learned of a potential new media venture in a niche space. Zubikowski had produced the I Am Athlete podcast for nearly two years, which rapidly proliferated in size, scope and prominence. A financial dispute among the colleagues, however, led to the departures of Channing Crowder and Fred Taylor from the roster, along with Zubikowski, and they branched out on their own to actualize a new vision. After speaking with Zubikowski, Clark met with Crowder virtually and evinced compatibility that compelled him to become involved in the project.

Less than two years later, The Pivot Podcast has quickly amassed notoriety and prestige within sports media. The athlete-driven podcast contains weekly conversations with contemporaries and luminaries alike, to talk sports, music and entertainment. Clark, Crowder and Taylor possess an evident rapport and retains the audience while encouraging prospective listeners to hear the genuine endeavor.

“We felt like there was some synergy there, we thought we could do some good things and we decided to give it a try,” Clark said. “I had already been doing my own podcast that I was funding myself, editing myself and cutting promos myself just because I understood what the space was and I knew that that’s where a lot of media was going, and at the time I didn’t have a partnership or anyone kind of showing me the way, but I was like, ‘These people have already been successful.’”

Since its launch in the winter of 2022, The Pivot Podcast has amassed over 158 million views and 870,000 subscribers on YouTube alone. The show has welcomed guests across a variety of professions, some of whom have included Caleb Williams, Snoop Dogg, Gayle King and Travis Kelce. During its time in circulation, it has made an indelible impact on the landscape and recently agreed to a multi-year partnership with Fanatics.

Through the deal, The Pivot Podcast will feature Fanatics’ verticals surrounding commerce, betting, collectibles and events, and the Fanatics Sportsbook garnering the title of the “official sportsbook” of the show. Additionally, the program will be part of company events such as Fanatics Fest NYC and its annual Super Bowl party.

“Luckily for us, it’s been such a blessing,” Clark said. “Some of the stories we’ve been able to tell, the people we’ve been able to work with and have as guests on the show, and then obviously now having an opportunity to partner with Fanatics and be a part of Michael Rubin’s team and sort of head their media division, especially when you’re speaking of Alicia and what she’ll be able to do, it just makes so much sense.”

Fanatics itself had inked some deals in the sports media space over the last year, including agreements with Bleacher Report and Overtime, but they were largely under the aegis of merchandising and/or live events. The company also hired Ed Hartman as its chief strategy officer in media, trying to discover content that fits various key business sectors. For The Pivot, retaining creative control and autonomy over the content was essential and being involved in other ventures added more value to the proposition.

“To be a part of those things and bringing those things to the world, but also an opportunity to showcase the athletes and entertainers that are part of the Fanatics family – and I think that’s a different and a bigger opportunity than any podcast has ever had with any partnership, and that is why it was important for us to find the right partnership,” Clark said. “And if I’m being honest, our producer has turned down multiple deals saying that she believed that this was the one before this was ever even a thing that Michael Rubin was talking about.”

Reaching this point required hard work, consistency and confidence that The Pivot would ultimately resonate with audiences and establish a rapport in the space. Luckily for Clark, he had a viable fallback plan in that he was working at ESPN as an NFL analyst, a role he had positioned himself to attain while he was still an active player.

During his career, he had worked on 93.7 The Fan hosting a radio show from a hibachi restaurant in Pittsburgh and also appeared on local television. Clark played 13 years in the NFL as a safety and won a Super Bowl championship as a member of the Pittsburgh Steelers in the 2008 season.

Although Clark had been told as a player that he had a chance to thrive in sports media, his formative years in the business broadened his understanding of the landscape and how to achieve success. Upon retiring from the NFL, he signed a multi-year agreement with ESPN to appear on NFL Live, SportsCenter, ESPN Radio shows and additional network programming.

Over the last several years, he has been a consistent part of NFL Live. Clark explained that the show contains underdogs who have crafted chemistry that has coalesced into an on-air product and meaningful friendships. Laura Rutledge, Dan Orlovsky, Marcus Spears, Mina Kimes and Adam Schefter work with Clark and blend their football knowledge and expertise with entertainment.

“I could see how much work they all put into their craft, and I respected that, and then once you get that respect and you start to work together, now you get to know the people,” Clark said. “You get to know about their kids, you get to know about their home life, you get to know about what makes them tick and what makes them themselves, and then we care about each other.”

As members of the show watch NFL games every week, they remain in constant communication through a group chat. Additionally, Clark ensures that he is actively listening to what his colleagues say on the air so he can disseminate informed, substantive opinions that play a part in the overall product.

“The smartest of analysts understand what they have to be on each show based on who they’re working with,” Clark said. “I think you just also have to be versatile enough to do that. You have to know when you’re on NFL Live, that show is so heavy X and O; that show is so heavy, ‘Let’s educate – let’s talk about the things that are important in ball, even if they aren’t the most popular things.’”

Starting last season, Clark was added to Monday Night Countdown as a studio analyst as part of a revamped iteration of the program hosted by Scott Van Pelt. Joining Clark as analysts on the show were his NFL Live colleague Marcus Spears and incumbent analyst Robert Griffin III. While there were some memorable moments both in studio and on site throughout the year though, Clark felt that the show struggled to capture an essence on the air.

“I think the show is just hard because it’s sort of like rolled over the entire infrastructure and changed the people, and it happened so late that I don’t think we ever got an opportunity to find our voices on that show, and we tried to work through that throughout the season,” Clark said. “….I think last year was a learning experience where if I’m being really honest, we did bad TV sometimes, which was new for me because I felt like I haven’t done bad TV in a very long time, and it was embarrassing for me because I put so much time into it.”

Former Philadelphia Eagles center and Super Bowl champion Jason Kelce is joining the show and was formally introduced this week. During a charity golf outing this offseason, Clark had a chance to meet Kelce and learn more about him as a person while also answering questions about ESPN and the sports media business.

“I told him to be himself because being himself is what got him here,” Clark said. “He’s a first-ballot Hall of Famer in my opinion, so he has so much knowledge, experience and wisdom that people will crave, and he can give it to them uniquely with his personality, with his honesty [and] with the openness and vulnerability about who he is. Other than that, he’s going to have to learn.”

Akin to Clark hosting The Pivot and working at ESPN, Kelce hosts the New Heights podcast with his brother, and will now be joining Monday Night Countdown on ESPN. Clark anticipates that Kelce will be a huge addition, referring to him as the “hottest free agent ever,” and hopes to grant him longform chances to express himself on the air. Being on the show for a second season, however, nearly was not a reality for Clark amid an expiring contract at ESPN.

“I was gone,” Clark said. “I wasn’t considering – I was done. Normally they extend your contract until it gets done most times. I was out – my contract had ended.”

Clark took part in discussions with other people in the business, some of which included having his own show and organizations starting networks around him. Throughout the process, he was cognizant about the relationships and memories he had built at ESPN and was appreciative for various personalities speaking up for him, including Mike Greenberg and Stephen A. Smith. In the end, Clark signed a multi-year extension with the network that implemented a raise and additional responsibility while also continuing his other projects.

“Obviously my family is the NFL Live crew,” Clark said. “Scott Van Pelt and I probably share one of the most memorable nights in television when Damar Hamlin went down. And so those relationships were things that I didn’t want to leave unless there was a good enough reason to leave, and I don’t think that’s just money.”

Clark started hosting Inside the NFL last season on The CW, a storied sports franchise that presents highlights, analysis and interviews every week during the NFL season. After spending approximately four decades on HBO and subsequent years on Showtime and Paramount+, the program moved to broadcast television for the first time. Clark conceptualizes his role as a point guard who is able to score when necessary and successfully facilitate his colleagues Jay Cutler, Chad “Ochocinco” Johnson, Chris Long and The Pivot co-host Channing Crowder.

“I think that was the hardest adjustment with Inside the NFL initially was like, ‘Okay, how do I set these guys up for success while still doing something I’m really good at, which is analyzing football?,’” Clark said, “and it’s taken some time to really sort of find a space for it, but I think I did find that on Inside the NFL.”

In working on The Pivot, Clark built relationships organically through conversations surrounding strategy, content creation and lifestyle. One episode in particular that stands out to him is when the show interviewed former NBA forward Michael Beasley where he opened up about his mental health struggles and hardships he has endured throughout his life. Furthermore, he talked about struggling to find the right people and explained that everyone stole from him except his kids. Clark, Crowder and Taylor sympathized with Beasley and offered him assistance, underscoring the unscripted, genuine nature of the show.

“Everybody wants The Rock to be able to come on their show and talk about his battles with depression, but we also want Kevin Hart to be able to come on the show and invite him to nudist camp too,” Clark said. “We want to be a place where you can just be yourself and you can love yourself and truly tell your story and show people who you are. And I don’t necessarily know if it’s distinctive in effort or goal; I think it’s been distinctive in execution, which, in the end, is what we deliver to people.”

Through the new partnership with Fanatics, Clark looks forward to continuing to take part in candid conversations and storytelling on The Pivot while continuing to thrive in his work with ESPN and The CW. As someone who attained a successful NFL career after signing as an undrafted free agent, he maintains a mentality built on an indefatigable work ethic and resolute dedication towards his professional endeavors. Once the show signed the partnership with Fanatics, it had an opportunity to interview Tom Brady, who discussed topics including his experience being the subject of a Netflix roast and the lessons he learned playing in the NFL.

“Not everybody understands Tom Brady, right?,” Clark said. “Who knows that story? Who has ever lived that, ‘I’m the greatest to ever do something’? But everybody has understood what it’s like to struggle; what it’s like to doubt yourself, right? And so we bring them that story, and in bringing them that story, we talk about the things that Fanatics is doing and the ways that they are now moving in the sports world.”

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Christopher ‘Mad Dog’ Russo Making the Most of His Resurgence with the Help of ESPN

Far from a close-minded fuddy-duddy. He is an open-minded observer of sports, one of the greatest of all time.

John Molori

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Screengrab of First Take on ESPN with Chris Russo
Screengrab from ESPN/First Take

The true essence of Christopher ‘Mad Dog’ Russo, Version 2024 can be found in the open to the May 15 edition of First Take on ESPN.

In the aftermath of the Knicks defeating the Pacers in Game 5 of the Eastern Conference Semifinals, superstar showstopper Stephen A. Smith opened the program with an emotionally joyous soliloquy lauding his favorite New York basketball team. Smith was jubilant, ebullient, and thrilled.

The segment ended with Smith walking over to panelists Russo and Kendrick Perkins and hugging them in glee. After the show’s open, the Knick rapture continued, that is, until “Mad Dog” was let out of the kennel.

Russo brought things back down to earth, predicting that Indiana would win Game 6 of the series. He then went through a mental historical timeline of the Knicks choking in playoff games at home. This level of historic context is largely lost on modern sports fans, many of whom believe that nothing existed before LeBron James or Tom Brady.

Russo’s beautiful dose of reality ticked off the jovial Smith but set the discourse on a more levelheaded road. Russo is a talking history book, and let’s face it, not everybody likes history class. The difference, however, is that Christopher Russo lived this history, and indeed, made history himself. A 2022 National Radio Hall of Fame inductee, he has uniquely entertained sports fans for more than four decades, becoming one of the most memorable and imitated personalities ever.

He created Mad Dog Sports Radio on SiriusXM in 2008 and headlines the channel with his popular Mad Dog Unleashed show. In addition, he hosts the daily High Heat program on MLB Network. Still, it is one of Russo’s earliest and most recent gigs that set him apart.

Beginning in 1989 and for the next 19 years, Russo and Mike Francesa hosted the landmark Mike and the Mad Dog afternoon driveshow on WFAN radio in New York. It was a ratings mammoth and ensconced Russo as a stone-cold sports media legend.

I am going to make the case that Russo’s latest incarnation as a First Take Wednesday regular is just as significant. It has exposed a whole new audience to the Russo experience. On a more basic level, it is just really special to see a classic radio guy like Russo welcomed into the most progressive and popular sports talk show on the air right now.

Kudos to Stephen A. Smith for making Russo a regular on his program. You can tell that Smith, author of an historically significant media career himself, truly respects those who came before him and blazed the trail. In fact, to a certain extent, Smith is a media offspring of Russo. They both possess riveting personalities, unquestioned bravery, and on-air dominance. Like or dislike, agree or disagree, these are two men who must be listened to and respected.

With Max Kellerman’s 2021 exit from First Take, I was doubtful as to what would happen to the program. My worst thought was that Smith would bring in a bevy of co-hosts who would bow to his greatness – like Jerry Jones’ Cowboys’ coaching hires since Jimmy Johnson. Thankfully, Smith went in the other direction. Russo has the same cache as Smith, so there is no hero worship. He says what he feels and talks straight – real talk in a colorful and exciting manner.

As the Knicks discussion continued, Smith wanted to tap into Russo’s New York sports sensibilities and emotion asking Russo if he felt Madison Square Garden shaking during the Knicks’ Game 5 win. It didn’t work. Russo responded that at 65 years-old, he has been in the Garden for many big games and then cautioned Smith to take it easy with the Knicks.

He again harkened back to New York’s less than sparkling history in big games and menacingly joked that it is his job to “spoil Stephen A’s fun.” Russo then spectacularly took the air out of the building with an ominous What If asking what the Knicks would do if it came down to a Game 7 and the game was tied with the clock winding down.

Russo is also self-deprecating. When host Molly Qerim asked him for a prediction on the Nuggets-Timberwolves series, Russo said that he predicted that the Bills would blow out the Giants in Super Bowl XXV – the famed Scott Norwood missed field goal game. Qerim, who does an excellent job in controlling Hurricane Christopher, acknowledged the obscure reference.

While Russo has a database of past stats and stars, he is not lost in history. In fact, on this edition of First Take, he made a bold statement that the Nuggets’ Nikola Jokić has the greatest offensive skill set of any center in the history of the NBA. These are not the words of a stodgy curmudgeon whose mind cannot be changed.

Russo is an astute observer of our games. He sees greatness and gives that greatness credit. Far from a close-minded fuddy-duddy. He is an open-minded observer of sports, one of the greatest of all time. His opinions are not to be chided. They are to be listened to and appreciated.

During First Take’s Quick Takes segment, Russo ably put his encyclopedic knowledge to use. The question posed was whether the Celtics or Lakers are the greatest franchise in NBA history. Russo’s analysis was spot on and long overdue. First, he discounted the Minneapolis Lakers’ five titles as part of the pro-Lakers argument. He also cited the Celtics’ overall dominance when the two franchises have met in the NBA Finals over the decades.

Lastly, he remarked that the Celtics have had four eras of greatness: Russell in the 1960s, Havlicek-Cowens in the 1970s, Bird in the 1980s, and Pierce-Garnett in the late 2000s, while the Lakers have only two: Magic-Abdul-Jabbar in the ‘80s and Shaq-Kobe in the 2000s. It was the best analysis of a longtime debate.

In a debate about Bronny James and his NBA hopes, Russo again was the voice of reason giving a very realistic analysis of why he is not a top pro prospect. It is clear that Russo has nothing to prove, nobody to impress, and no apple to polish. He made his bones years ago, and his takes are refreshing and objective.

The cherry on top of Russo’s First Take sundae was his What Are You Mad About? segment. Viewers tuning into this part of the program are no doubt wondering who the hell, and at times, what the hell they are watching. Russo pushes the limits of his angst, heart rate, blood pressure, and decibel level picking apart several news items from the week in sports. At times, he closes his blurbs screaming to the heavens, “May God strike me down!”

In this particular segment, he went off on late NBA playoff start times, the intrigue surrounding the 2024 NFL schedule release, and his distaste towards the vulgar humor in the Tom Brady roast. Russo gets up close to the camera and goes off in a boisterous way. It is simultaneously fantastic and frightening.

In his last piece on the roast, Russo looked into the camera and yelled to Brady, “How stupid can you be!” This is the same question I will pose to anyone who dismisses Russo as an out of touch old guy. This cat is no curmudgeon. He is a killer. Elderly? No, epic. Bygone? How about straight up bad ass. That is Christopher “Mad Dog” Russo, Version 2024.

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How to Renegotiate Your Annual Sports Radio Advertising Contract

Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.

Jeff Caves

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Graphic that shows two people negotiating
Graphic Courtesy: Soject.com

If you are a small to medium-sized business, there is no doubt you are facing rising costs, and making ends meet is a top priority. Sometimes, that means cutting expenses on things you have committed to via contract, like a 2024 annual radio advertising agreement with level monthly payments. You are on the air each month and appreciate the value of advertising consistently. You understand the necessity to maintain a market presence within the budget you laid out last year. You negotiated a win-win contract and are happy with it. However, with your costs spiraling to deliver your services, cost-cutting measures have become critical for financial viability in the long term and better cash flow in the short term. You are now tasked with the need to reduce expenses wherever you can, and your sports radio advertising is next on the list. The station doesn’t want to lessen your committed budget. It’s time for strategic negotiation and decision-making. Here are some effective strategies to accomplish this objective while keeping your annual budget intact:

Pricing and Rates

Initiate negotiations on pricing and rates for ad spots with the radio station. They know where they have more demand than supply and could even make more money by freeing up some of your commercials to be sold to other clients, sometimes at higher rates. This is typically during the weekday drive time periods; you probably got an annual rate for your commitment. If the station is willing, you could move into off-peak nighttime buys or weekends. Off-peak hours typically come at a lower cost and can still reach a substantial audience, enabling you to stretch your budget further. Give the station 30 days to see if they can accomplish this, and if not, go to plan ‘B.’

Longer Commitments

Consider committing to a longer-term contract, like a multi-year agreement, to potentially lower your monthly cash commitment. Maybe you could move off $2,000 per month from July to December and move it to the first six months of 2025. Emphasize your dedication to maintaining a consistent advertising presence over time, which can incentivize the radio station to continue the partnership.

Frequency and Unit Length

If the station allows you to reduce the monthly budget, focus on maximizing frequency by strategically choosing the length of ad units. Instead of running only thirty and sixty-second ads, opt for :15 slots to increase frequency without exceeding your budget. Shorter units are more cost-effective per spot and can deliver well-known messages repeatedly.

Budget Reallocation and Trade

Explore avenues for reallocating funds within your annual budget to optimize expenses. For instance, negotiate a reduction in the monthly budget and allocate the saved funds to months where your cash flow is strongest. Having a payment schedule that matches your cash flow will give you the best chance to meet expenses. Furthermore, explore opportunities for service or trade to offset your monthly bill, leveraging resources you have already paid for that may match up well with what the station needs.

Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach. Concentrating on pricing, rates, contract length, frequency, and budget reallocation can keep your station relationship intact, honor your contract, and increase cash flow.

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