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DraftKings, FanDuel Increasing Ad Spend on Radio & TV For Football Season

“This is the most important time of the year.”

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DraftKings; FanDuel
Background - Courtesy: Westgate | DraftKings Logo - Courtesy: DraftKings | FanDuel Logo - Courtesy: FanDuel Group

Concurrent with the start of the National Football League season is an acceleration in advertising and a quest to broaden overall market share. DraftKings led the way on both national radio and national television outlets, considerably increasing their reach on the former by 77%. The company aired a total of 23,592 spots from the week between Sept. 4 and Sept. 10, ranking No. 12 overall.

“This is the most important time of the year,” DraftKings Chief Executive Officer Jason Robins said on an August call with investors. The company had a high retention rate following last football season, attaining a 40% rise in average monthly unique players (2.1 million) and 33% in revenue from that figure ($137).

Competing outlet FanDuel aired a total of 6,954 radio spots and has marketed its product through its growing FanDuel TV platform, which features personalities such as Kay Adams and Lisa Kerney. The company also secured a deal with Google to give new and existing customers a $100 discount towards YouTube NFL Sunday Ticket with any bet of $5 until Sept. 18.

“The reality is [that] we will probably have one of, if not the most, competitive NFL seasons that the industry has ever seen,” Mike Raffensperger, FanDuel Chief Commercial Officer, said in an interview with The Wall Street Journal.

FanDuel, which is owned by Flutter Entertainment, leads the way with 47% market share in its most recent quarterly earnings report with an adjusted EBITDA of nearly $100 million in the first half of the year. The company expects that figure to increase between $120 million and $240 million by the end of the year. Conversely, DraftKings garnered 35% market share in operating states, and its adjusted EBITDA equated to nearly $73 million last quarter with an overall projected loss between $190 million and $220 million on the year.

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101.9 The Horn in Austin Sold to Norsan Media

Norsan has appointed Edgar Saucedo as Southwest Market President overseeing all of the company’s Texas operations and Ramon Loo as Austin Program Director.

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Logo for 101.9 The Horn in Austin, TX

A Radio Insight report says Norsan Media has purchased 101.9 The Horn in Austin, Texas from Genuine Austin Radio. According to the report, Norsan had already been operation a couple of Genuine Austin Radio’s stations and will now take add the rest of their stations, which also includes country stations 99.3 FM.

The report also says Norsan has appointed Edgar Saucedo as Southwest Market President overseeing all of the company’s Texas operations and Ramon Loo as Austin Program Director.

The Horn used to also be on 104.9 FM and was the University of Texas flagship station for Longhorn athletics. That stopped when Norsan took over the signal to air Regional Mexican programming. The Texas Rangers games air currently on The Horn.

Should anything change with the programming or format at The Horn, we will keep you posted.

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AJ Hoffman Headed to Mornings on San Antonio’s Sports Star

“Excited for my next chapter post-Vegas and stoked to start building an audience in San Antonio!”

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Photo of AJ Hoffman and a logo for 94.1 San Antonio's Sports Star

AJ Hoffman announced via his X account he will be back on local radio in Texas doing mornings at San Antonio’s Sports Star. “Life announcement,” Hoffman wrote. “I’m moving back to Texas. Starting May 6, you can find me back on local radio, doing mornings on San Antonio’s Sports Star. Excited for my next chapter post-Vegas and stoked to start building an audience in San Antonio!”

Hoffman had worked for several years at ESPN 97.5 in Houston and was most recently in Las Vegas serving as the executive vice president and director of digital content for Pregame, an information site for sports wagering.

Hoffman had hosted the popular show, The Blitz, with Fred Faour for more than 10 years and then became the station Program Director in 2019. He exited the station in the summer of 2021 to take the position with Pregame.

San Antonio’s Sports Star made a change earlier this year in mornings when Rudy Jay left the station in mid-January. RJ Ochoa, Managing Editor of the ‘Blogging the Boys’ website, took over for Jay, doing the show with station Program Director Rob Thompson.

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Steak Shapiro About Pat McAfee: “Dude, Relax”

“That is the definition of cringe. You have to be authentic.”

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Graphic for The Steakhouse on 92.9 in Atlanta and a picture of Pat McAfee

Sports radio has spent a lot of time during this football offseason talking about Bill Belichick. From his ending in New England to the search for a new head coaching position to being a free agent in the sports media world, his name has come up often. Steak Shapiro and Sandra Golden hit on the topic this week during The Steakhouse on 92.9 The Game in Atlanta.

A lengthy story from ESPN’s Don Van Natta Jr., Seth Wickersham and Jeremy Fowler this week reported Belichick may not have landed the Atlanta Falcons head coaching position because of a conversation Falcons owner Arthur Blank had with New England Patriots owner Robert Kraft. Another part of the story says the executives around Arthur Blank didn’t have Belichick in their top 3 of candidates which had interviewed for the position.

The same report also divulged that Belichick is expected to sign a deal with Omaha Productions to provide analysis and is interested in potentially coaching either the Dallas Cowboys, Philadelphia Eagles or New York Giants after taking this year off.

The same day, The Pat McAfee Show had Belichick on as a guest and announced the coach would join McAfee and team for their annual Draft Spectacular.

Shapiro and Golden talked about the article as it related to Atlanta, but also about Belichick’s appearance on McAfee’s show. “[Belichick] on McAfee trying to be this lighthearted guy that loves The Pat McAfee Show, it’s a stretch dude, that is a stretch.”

“That is the definition of cringe,” Golden replied. “You have to be authentic.”

Shapiro does an impersonation of McAfee talking excitedly about hanging out with Belichick and said, “Dude, relax, relax…the whole thing…I wish we hadn’t gotten started on this…”

Back in late January, McAfee had said on his show about Belichick, “I would like to let everybody know…I will make this promise that if Bill Belichick is going to do TV, ol’ Pat McAfee will be in the running to try to get Bill Belichick to join our progrum [sic],” McAfee said. “Belichick… knows everything about the NFL. Every game that’s ever been played…every player that’s ever been great — that’s why he was so great on [NFL 100 All-Time Team]. And after what we saw on College GameDay, he’s got moxie too. He’s great on TV, I think we’ll all be incredibly lucky if that’s the case.”

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