Connect with us
Jim Cutler Demos

Sports TV News

Rob Manfred: Abandoning Linear TV Would ‘be a Mistake’ for Baseball

“I see an ecosystem that is in a period of really rapid change. I think it is particularly focused at the local level, but I also see it as a landscape that presents opportunity if you guess right and manage the change appropriately.”

Published

on

Rob Manfred
Courtesy: LM Otero, The Associated Press

The media landscape is constantly changing for every sport and that includes Major League Baseball. This year, two teams (San Diego Padres and Arizona Diamondbacks) had their broadcasts taken over from Diamond Sports Group by the league.

Commissioner Rob Manfred was a guest on The Marchand And Ourand Sports Media Podcast on Wednesday. When Andrew Marchand asked him about the blackout situations that still occur for local audiences.

The commissioner said that ending any blackouts that it can is the league’s top priority, but that doesn’t mean every one will be resolved at once.

“The reason it has taken a long time to get at this blackout issue is when clubs make long-term RSN agreements, they historically have granted exclusivity that covers both sides of the house to that cable provider. If the cable provider doesn’t get distribution in a particular area, you have a blackout. That’s beyond our control. That’s one that has been hard to deal with.”

Manfred knows that the media landscape is in constant change, but in that change, he views the opportunity to improve the reach for teams from a digital perspective while not abandoning the old way of doing things.

“I see an ecosystem that is in a period of really rapid change. I think it is particularly focused at the local level, but I also see it as a landscape that presents opportunity if you guess right and manage the change appropriately.”

For the time being, Manfred sees MLB using a hybrid model to reach fans with a traditional cable bundle and those who watch games on streaming services.

While some sports such as MLS have gone strictly direct-to-consumer, Manfred thinks thatwould be a mistake for baseball because the linear TV audience is still significant.

“I do believe there are going to be people who persist in that model for a period of time that’s long enough to make it worthwhile to hang in there and reap those economics. I think that to abandon that piece of the landscape is a mistake. I think the better approach is to try to expand the places where the content is available.

“The nice thing about some of the newer digital platforms is that they are not all that concerned about allowing us to continue in the traditional bundle side-by-side.”

Speaking of Apple, as MLB finishes year two of having Friday night games on the streaming service, the commissioner said he has enjoyed the way Apple has presented the game in a different way.

“I think in a sport that has a very traditional broadcast history, that that’s a really good thing. I think the relationship with Apple has re-confirmed our view of the fundamental value of content and it makes me optimistic about where we are heading in the future.”

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.

Sports TV News

MLB at Rickwood Field Game Averages 2.346 Million Viewers on FOX

The telecast of the game peaked with 2.559 million viewers in the quarter-hour spanning from 8:45 to 9 p.m. EST.

Barrett Sports Media

Published

on

MLB at Rickwood Field Logo
Courtesy: Major League Baseball

The San Francisco Giants and St. Louis Cardinals played from Rickwood Field in Birmingham, Ala. on Thursday night, marking the first time that the ballpark hosted a regular-season Major League Baseball game. The historic event paid tribute to the Negro Leagues and the life of Hall of Fame outfielder Willie Mays, who passed away peacefully on Tuesday at the age of 93. FOX Sports broadcast the game and attained its best performance for a Thursday night MLB regular season telecast since September 2022, averaging 2.346 million viewers for the event. Viewership data for the game is provided by Nielsen Media Research and Adobe Analytics.

The telecast of the game peaked with 2.559 million viewers in the quarter-hour spanning from 8:45 to 9 p.m. EST. Compared to last year’s regular season average for MLB telecasts on FOX, the contest was up 25%. Thursday night games on FOX averaged 1.665 million viewers last year, rendering the game from Rickwood Field an increase of 41%. The San Francisco, Calif. designated market area posted a 3.9 rating and 18 share for the game, the best for an MLB telecast on any network in the 2024 season in the area. Additionally, the St. Louis, Mo. designated market area had a 9.4 rating and 29 share for the game, also its best performance for an MLB telecast on any network amid the current season.

The broadcast of the game on FOX Sports featured play-by-play announcer Joe Davis, analyst John Smoltz and reporters Ken Rosenthal and Tom Verducci. During the FOX MLB pregame show, various special guests joined host Kevin Burkhardt and analysts Álex Rodríguez, David Ortiz and Derek Jeter, including Reggie Jackson, Barry Bonds and Ken Griffey Jr. Within the game, Rosenthal interviewed former Birmingham Black Barons pitcher Rev. Bill Greason, along with former Indianapolis Clowns second baseman Reggie Howard. FOX Sports broadcast half an inning of the game in black and white as well, replicating how baseball telecasts looked in 1954.

FOX Sports is currently in the third year of its seven-year media rights deal with Major League Baseball and will broadcast the MLB All-Star Game next month from Globe Life Field in Arlington, Texas. The network will also present the World Series for the 25th consecutive year this October featuring the American League and National League Champions.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Sports TV News

ESPN Announces Coverage Plans for Inaugural Two-Day NBA Draft

The ESPN team will feature Malika Andrews, Andraya Carter, Jay Bilas and Richard Jefferson. ABC will have Kevin Negandhi hosting alongside Stephen A. Smith and Bob Myers.

Barrett Sports Media

Published

on

Logo for ESPN and the 2024 NBA Draft

The NBA is set to debut a new format for its draft. Instead of doing both rounds in one night, this year will be the first time the league has used a two-day format with night one coming up on Wednesday, June 26 followed by night two on Thursday June 27. Television coverage will be provided by ESPN and ABC.

On Wednesday, ESPN will begin with NBA Today starting at 3 p.m. ET, which will be hosted by Christine Williamson, Kendrick Perkins, Austin Rivers and CJ McCollum. They will be followed by a Red Carpet Special at 5 p.m. ET with Cassidy Hubbarth, Kendrick Perkins and Richard Jefferson. Coverage of the draft begins at 7:30 p.m. ET on ESPN and at 8 p.m. ET on ABC.

The ESPN team will feature Malika Andrews, Andraya Carter, Jay Bilas and Richard Jefferson. ABC will have Kevin Negandhi hosting alongside Stephen A. Smith and Bob Myers.

ESPN reporters and insiders Monica McNutt, Adrian Wojnarowski, Bobby Marks and Jonathan Givony are set to appear on both broadcasts.

For Round 2 on Thursday, ESPN will again start with NBA Today at 3 p.m. ET with Christine Williamson, Kendrick Perkins, Austin Rivers and Tim Legler. That will be followed by coverage of the draft beginning at 4 p.m. ET with Malika Andrews, Stephen A. Smith, Bob Myers, Adrian Wojnarowski, Bobby Marks and Jonathan Givony.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Sports TV News

Michael Phelps Joining NBCUniversal Coverage of Olympic Games Paris 2024

“With his ability to analyze and entertain, our viewers are in for another gold-medal performance.”

Barrett Sports Media

Published

on

Michael Phelps
Courtesy: NBC Olympics & Paralympics on X

Michael Phelps, the 23-time Olympic gold medalist who is the most-decorated Olympic athlete of all time, will be joining NBCUniversal for coverage of the Olympic Games Paris 2024 this summer. Phelps returns to the coverage after being part of the broadcast during the Tokyo Olympics in 2021 and will provide his commentary and analysis on prime time and daytime shows in Paris on NBC and Peacock.

Additionally, he will join Dan Hicks and Rowdy Gaines in the broadcast booth for select swimming competition telecasts from the París La Défense Arena, along with correspondent/analyst Elizabeth Beisel and reporter Melissa Stark. Phelps will return to NBC and Peacock on Friday night broadcasting coverage of the U.S. Olympic Trials-Swimming from Indianapolis, Ind. beginning at 8 p.m. EST/PST.

“We are excited to have Michael return to our coverage across both daytime and primetime, and of course, the place where no one knows more about winning – at the pool,” Molly Solomon, executive producer and president of NBC Olympics Production, said in a statement. “With his ability to analyze and entertain, our viewers are in for another gold-medal performance.”

NBC has been televising coverage throughout the week live in prime time leading up to the Olympic games. The swimming trials are averaging 3.2 million viewers in prime time across NBC and Peacock, which is up 20% from the trials for the Olympic Games three years ago. The event is taking place from Lucas Oil Stadium, the home of the Indianapolis Colts, and has featured accomplished swimmers such as Katie Ledecky, Gretchen Walsh and Regan Smith. Moreover, the prime time broadcast of the diving competition on Monday and Tuesday from Knoxville, Tenn. is averaging 2.9 million viewers, a 39% rise from three years ago.

The International Olympic Committee granted NBCUniversal the U.S. media rights for the Olympic Games through 2032 for $7.65 billion. NBCUniversal has been the exclusive broadcast home of the Summer Olympic Games in the United States since 1988 when it produced 179.5 hours of broadcast coverage. The company is scheduled to broadcast the Olympic Games from Milan and Cortina d’Ampezzo, Italy in 2026, Los Angeles, Calif. in 2028 and Brisbane, Australia in 2032, along with the 2030 Winter Olympic Games from a location to be determined.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Advertisement

Advertisement

Upcoming Events

Barrett Media Writers

Copyright © 2024 Barrett Media.