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Focused on Today With My Eyes on Tomorrow

“Our sites perform best when they are original, creative, and going beyond the surface, and we will do more of that in 2024.”

Jason Barrett

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It’s been a minute since I managed the editor’s desk for our websites but as we look for the right leader to execute our strategy, I’m back involved assisting my team. The positive is that it gives me a chance to get further connected with our writers and see what’s being produced. The challenge is trying to balance website duties with consulting work, conference building, content creation for two newsletters, and tabling ideas until we’re at full strength. We already made a few tweaks to BNM with the addition of a Media Stock Ticker on the website and the addition of On The Record and Job of the Week in the newsletter. If you haven’t checked them out, please do so.

This seems like a good time to remind you that I am looking for a full time editor/writer to help lead BSM and BNM. A passion to write, manage people, provide ideas, and execute the vision is important. I’m looking for the equivalent of a digital program director who enjoys creating content. Covering the media industry is different than writing about sports or news. If you don’t love the broadcasting business and understand the brands, people, issues, and challenges and opportunities facing those involved, this won’t work. If you do, and you have the ability to manage a writing team and editorial calendar, dig for stories, expand relationships, and understand SEO and how to grow traffic and influence, then let’s talk. My email is [email protected]. Please include your resume and a few writing samples.

In the short term, you won’t notice much different on our websites. Our columnists will keep delivering timely opinions and insights, our features on broadcasters will remain thorough and interesting, and our daily news will occupy most of the space on both home pages. However, starting in 2024 we will begin placing a greater focus on original storytelling, expert insights, and creative features and benchmarks. This was a bigger focus during our early days but we’ve done less of it over the years as news began to dominate our daily content focus.

Though we will continue to relay industry happenings, personnel changes, and key details involving sports and news media brands and professionals, our sites perform best when they are original, creative, and going beyond the surface. That’s why our annual conferences are a hit. They educate, celebrate, and investigate key issues with the right people. I know that in today’s media climate aggregation is impossible to avoid especially when we’re seen as a resource for relaying key stories that others may not have seen but my hope is to do less of it and place a higher premium on original material. This means examining more of the radio, television, podcasting, advertising, and social media business from all angles not just reacting to things said on the airwaves.

I’ve already assembled a content plan for BSM and BNM for 2024 and am fired up about it. Stephanie Eads and I will share some of those plans with existing and prospective partners during Q4, and we’ll start rolling things out little by little once the new year rolls around.

Having shared that, I mentioned when we celebrated our 8 year anniversary that this year has been harder than others. The more we grow, the more we have to manage, and that’s why it’s so important to find a strong editor to help me maximize our websites while I remain heavily involved with our clients. One thing I haven’t done in a while that I’d like to take advantage of while I have you here is ask you two simple questions: What is it that you enjoy reading most on our sites? What would you like to see more and less of? Your feedback is appreciated at [email protected].

On a daily basis, we publish 14-16 pieces of content on BSM and 10-12 on BNM. That’s a ton, and let’s be honest, you’re not reading all of that. We constantly provide a full menu of options and try to avoid it feeling like we’re throwing up content to fill the page but truth be told, sometimes it feels like we’re filling the page. I don’t want to invest time and resources in busy work that is less relevant. I want to create stories that are worth your time to help you stay informed, entertained, challenged, and inspired. I realize readers have different opinions and pleasing everybody isn’t possible but we’re trying deliver more of what you want and less of what you don’t. It’s why I’m asking questions, interviewing candidates for our editor role, and reviewing our analytics to make sure we have the right content plans in place.

If there’s one lesson we’ve all learned it’s that the rules are constantly changing. What worked 5 years ago on Twitter isn’t the same today on the X. What was a guaranteed way to produce ratings on the radio a few years back is more complex now with video and podcasting part of the overall sum of success. It’s no different for BSM and BNM. If we’re writing about stations, networks or people that others don’t care to read about, we change our focus. If our ability to generate interest through social media platforms changes due to an algorithm adjustment, then the content and amount of posts we had planned changes too. Is it inconvenient sometimes? Yes. But if the winds of change are blowing, it’s on us to adapt or risk getting blown away.

I’m going through these next few months of 2023 making sure we stay focused on what matters each day while also inspecting our brands to make them the best they can be for 2024. In between all of that is hiring an editor, creating our annual BNM Top 20 (December) and planning a 2024 BSM Summit (March). One thing I’d like to do entering the new year is add 1-2 additional columnists on BSM and possibly another reporter/features writer for BNM. I’m also planning to bring back The Jason Barrett Podcast in April except with guests from both formats, sports and news.

We’ve come a long way since September 2015. This started as a one man show with a thousand people reading each day, and it’s turned into a talented team producing quality, relevant industry content read by 10-20 thousand people per day. Our challenge moving forward is figuring out what we need more of, what we need less of, diving deeper into the original content pool, adding more support, and seeing just how far we can ride this train. As always, thanks for reading and supporting our journey.

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Barrett Blogs

Nick Wright, Danny Parkins, Andrew Fillipponi and Omar Raja Join The 2024 BSM Summit Lineup

All four of these men are extremely talented and accomplished, and I’m grateful to each of them for making time to be with us.

Jason Barrett

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The buildup to the 2024 BSM Summit continues with our next speakers announcement. Media professionals looking to attend March’s show can secure seats at BSMSummit.com. We’ve already announced Jeff Smulyan, Mark Chernoff, Don Martin, Bruce Gilbert, Scott Sutherland, Chris Oliviero, Scott Shapiro, Spike Eskin, Mitch Rosen, Paul Mason, Bonnie Bernstein and Damon Amendolara will be part of the event. We’ll have additional big names to reveal in the weeks and months ahead too so stay tuned for more.

Before I get into the latest group of speakers, I want to pass along some Barrett Media news.

First, when you log on to BSM and BNM on Monday December 4th, you’ll notice both sites operating with a new, cleaner look. We pump out a lot of daily content on our websites but finding all of it can be intimidating. We’re hoping the modifications make it easier to find and digest our content and look forward to your feedback on what we roll out next week.

Secondly, I’ve spent months going through a process to identify an Executive Editor for Barrett Media. The type of leader I’ve been looking for different from what exists at some online publications. I’ve spoken to a lot of smart, talented people during this process, many who I know could make us better. However, there is only one job available. Fortunately after going through an extensive search, I’ve identified someone who I’m interested in teaming with to help take Barrett Media to the next level. I hope to announce that hire and the addition of a number of new writers next week. I think our readers, partners and clients will like what’s on the horizon.

Third, we have opened up voting on the Barrett News Media Top 20 of 2023. The deadline to cast votes for News/Talk PD’s is next Monday December 4th. We will present the News/Talk radio format’s collective feedback December 11-15 and December 18 on BarrettNewsMedia.com.

There’s other stuff on the way as well, but I’ll save the rest for next week. Let’s dive now into the latest additions to the Summit.

It is my pleasure to announce the additions of Nick Wright of FS1, Danny Parkins of 670 The Score in Chicago, Andrew Fillipponi of 93.7 The Fan in Pittsburgh, and Omar Raja of ESPN to the 2024 BSM Summit speaker lineup. All four of these men are extremely talented and accomplished, and I’m grateful to each of them for making time to be with us.

Starting with Omar Raja, the work he did building House of Highlights into a powerhouse social brand is well documented. He now serves as a commentator for ESPN’s digital and social content, which includes being the leading voice behind ESPN’s SportsCenter Instagram account, and providing strategic social programming across ESPN’s social platforms. It’s not every day industry professionals gain an opportunity to learn from one of the industry’s top social media minds, so I’m hoping to see a lot of folks present when he shares his wisdom at the Summit.

Shifting from digital to on-air talent, one session I know many will be present for will include three personalities who have been highly successful in each of their careers, and share a lifelong bond through the friendships they formed while attending Syracuse University together. Nick Wright, Andrew Fillipponi, and Danny Parkins are three of the best in the business today, and all three will be on stage together to discuss their individual paths, their differing approaches to content creation, measuring and managing success, and much more. Having Damon Amendolara, another Syracuse graduate who’s been highly successful on the air, guide the session should make it even more interesting and entertaining for all in the room.

With these latest four individuals added to the lineup we’ve now secured sixteen top speakers for March’s show. I’m hoping to reveal the next group of participants in a few weeks. Once we get past the holidays I’ll start revealing the awards winners and a few executives who will be part of the conference.

I want to thank Steve Stone Voiceovers, Good Karma Brands, Bonneville International, Silver Tribe Media, Premiere Networks and the Motor Racing Network for returning as sponsors of the 2024 BSM Summit. If your group would like to explore a sponsorship opportunity for the show or review website or newsletter options for 2024, email Stephanie Eads at [email protected] to receive a copy of our advertising decks.

That’s the latest for now. More to come in December.

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Barrett Blogs

6 Speakers Added To The 2024 BSM Summit Lineup

“Two of these individuals have built successful careers as on-air talent. Four remain involved in management and programming roles.”

Jason Barrett

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Each year the BSM Summit welcomes a star studded group of high-profile talent, accomplished executives, top programmers, and successful digital leaders to examine the top issues facing the sports media business. The information provided arms each attendee with actionable ideas and solutions to improve their brands, shows, and individual performance, and our 2024 event in New York City promises to deliver more of what the industry has come to expect.

If you missed the initial announcement, we’re excited to be joined once again by Spike Eskin, Don Martin, Scott Shapiro, Mitch Rosen, Jeff Smulyan, and Mark Chernoff. Each of these men have enjoyed great success in the sports radio industry, and we appreciate them making time to join us and offer their insights at the Ailey Theater in NYC on March 13-14, 2024.

Today though it’s time to reveal the next group of speakers who will be part of our show. Two of these individuals have built successful careers as on-air talent. Four remain involved in management and programming roles for Audacy, Cumulus, and Bonneville International.

Starting with the on-air talent, I’m looking forward to having SiriusXM Mad Dog Sports Radio morning host Damon Amendolara, and Emmy Award-winning American sports journalist and media executive Bonnie Bernstein join us for the 2024 BSM Summit. D.A. was part of our 2020 show in the concrete jungle. For Bonnie, this is her first time appearing. Specific sessions highlighting their involvement will be announced closer to the event.

On the executive side, I’m thrilled to welcome back Cumulus Media and Westwood One SVP of Sports Bruce Gilbert, Bonneville International EVP Scott Sutherland, and Audacy New York VP and Market Manager Chris Oliviero. I’m equally excited to have 104.5 The Zone Program Director Paul Mason make his first appearance at the conference. The collective knowledge, success, and relationships these men enjoy across our industry speaks volumes of why they’re trusted to lead and grow their respective brands and companies. It’s important for folks in the room to learn the business, not just the world of content, and I’m grateful to Chris, Scott, Bruce and Paul for helping us further educate the room.

We have a lot more lined up that we’ll announce in the weeks and months ahead. As has been our strategy throughout the years, we like to build the show and increase excitement for it. If you work in the media industry and wish to attend, tickets can be purchased by visiting BSMSummit.com. On the conference website you’ll also find details about our hotel partner, M Social. Make sure to visit the Hotel page and book your reservation asap to avoid being left without a room later on. Our room block expires in mid-February.

Additionally, for those looking to be a part of the Summit as a marketing partner, please reach out to Stephanie Eads at [email protected]. We’ve already had a number of sponsorships for the event get scooped up, and the demand for show involvement is usually high. Before they all go away, check with Stephanie to see what’s available.

Expect another announcement prior to Thanksgiving. This is going to be another action packed event, and I look forward to once again seeing everyone as we bring the industry together to explore solutions to move the business forward.

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Spike Eskin, Mitch Rosen, Scott Shapiro, Don Martin, Jeff Smulyan, and Mark Chernoff to Speak at the 2024 BSM Summit

“This event is the equivalent of a two-day masterclass covering multiple areas of importance to the sports media industry.”

Jason Barrett

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BSM Summit 2024

It’s hard to believe that we’ll soon be delivering our 6th sports media conference, but that is indeed the case. The 2024 BSM Summit is returning to New York City on March 13-14, 2024 at the Ailey Citigroup Theater on West 55th Street. This was our venue for our 2020 show. It was fantastic. A big stage, big screen, and great viewing for attendees. We would have gone back here in 2022 if not for the pandemic. Unfortunately, they were shut down at that time. But, the world is somewhat back to normal now, and I’m eager to be back in the building to create another action packed agenda to benefit sports radio, television, podcasting, and advertising professionals.

Tickets are now officially on sale for the Summit. If you work in the industry and wish to attend, tickets are regularly priced at $274.99 each. However, as we do each year, we kick it off with a special sale. Prices are reduced through October 31st to $224.99 so if you want to save a few dollars on your ticket, this is a good time to get yours. We also have a special ticket price of $124.99 established for college students who are pursuing the media business and looking to attend and learn. To buy tickets, click HERE.

When March rolls around, we’ll have a full agenda featuring top speakers from across the country. I’ve already lined up some of them and will introduce them selectively in the weeks and months ahead. This event is the equivalent of a two-day masterclass covering multiple areas of importance to the sports media industry. A special focus is placed on programming, revenue, content, technology, digital/social and recognizing difference makers. The purpose of the event is to inform, inspire, celebrate, and innovate. I’m a fan of an old quote from Benjamin Franklin which says “an investment in knowledge pays the best interest“, and if you attend our conference and don’t leave the room in a stronger position to advance your career or improve your business, then I’d question if you paid attention or were even in the room.

Before I start announcing high profile personalities, executives, and the annual surprises folks have come to expect from our shows, I thought I’d do things a little different this year. Those who know me understand that I now work with brands in a consulting capacity but at my core, I’m a programming executive. I love strategy, brand building, the challenges associated with growing a business, and going under the hood to examine what’s working and what needs fixing. So too do these next four gentlemen.

I’m pleased to welcome back to the Summit the EVP of iHeartmedia Sports, Don Martin, Fox Sports Radio’s SVP of Programming Scott Shapiro, the VP of Programming for WFAN and CBS Sports Radio and Audacy’s VP of Sports Spike Eskin, and the VP of Programming for 670 The Score and the BetQL Network, Mitch Rosen.

In addition, one part of our show that’s been extremely popular over the years has been the awards presentation. Thanks to our friends at Premiere Radio Networks, that will continue in 2024.

For starters, each year we recognize an industry executive with the Jeff Smulyan Award, given to someone in leadership who has made a strong impact during the prior twelve months. Past winners have included Kraig Kitchin, Dan Mason, Traug Keller, and Julie Talbott. Jeff Smulyan will join us once again in NYC for the annual presentation, and we’ll announce the recipient of the honor at a later time.

The second award we will continue to feature is the Mark Chernoff Award, given to the sports radio’s top programmer for the prior year. Since introducing the award in 2020, Mitch Rosen, Rick Radzik, and Jimmy Powers have been named winners of this honor. Mark Chernoff will once again be with us to present the award that bears his name. The selected winner will be revealed in the near future.

The other two awards we will present at the show include The Champions Award, and the Lifetime Achievement Award, an honor we introduced in 2023 and presented to broadcasting icon, Al Michaels. The Champions Award was created in 2020 to recognize those in the sports media industry who have used their platform to make a difference. BSM supports the award by donating One Thousand Dollars to the winner’s brand or selected charity. Prior winners have included Jay Glazer, Adam Schefter, and Keith Murray & Andy Fales of KxNO. More will be shared at a later time about this year’s recipient.

We have nearly five full months until the show takes place in the big apple so expect more announcements to flood your inbox, and social media. Given the rise in interest of speaking at the show, we can’t accommodate everyone. If you have an idea you want to pitch, send it in sooner rather than later by email to [email protected].

Last but not least, we’ve created our content plan for 2024 and advertising decks are now available for those interested in exploring marketing opportunities with BSM. Summit opportunities are included in it. Stephanie Eads is running point on sponsorship requests so if you’d like to be involved, email her at [email protected]. We had phenomenal support in Los Angeles for our 2023 show, and expect this one to be as strong or better.

I’ll have more information to share soon. In the meantime, I hope you’ll buy a ticket and join us in NYC this March for the 2024 BSM Summit. It should be a great show.

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