Boston has long been one of the hottest sports radio markets in America. With the latest summer ratings period now closed, we know it is also one of the most competitive between 98.5 The Sports Hub and WEEI.
In morning drive, Toucher & Rich still topped the market with an impressive 15.1 share. That rating is one that most shows would gladly take but after producing a massive 24.3 share last Summer, maintaining that performance was going to be a tall order. Though the show was 1st with a strong number, a decline of more than 9 shares year over year has to get the attention of the morning show and the management team. If anyone can rebound though and regain that past performance, T&R have shown they can.
Scott Zolak and Marc “Beetle” Bertrand continued to earn the number one spot in middays, garnering a 14.6 share for The Hub. That number was also down year-over-year but not as much as mornings. Zo and Bertrand turned in an 18.1 share in the 2022 Summer book.
Felger & Mazz — hosted by Mike Felger and Tony Massarotti — remains the best-performing show in Boston. The afternoon show held a 17.2 share to finish 1st in their time slot. The show did drop from a 19.7 share last summer but remains comfortably ahead of any market competition.
In weekday prime ratings, 98.5 The Sports Hub remained the top overall station with a 15.3 share. That number was down 25% year-over-year when it held a 20.4 share.
Meanwhile, WEEI rose more than 34% in weekday prime to a 7.4 share, up from a 5.5 in the same book a year ago. That placed them 3rd for the book.
WEEI’s The Greg Hill Show was the station’s biggest winner, more than doubling its share year over year. Hill’s program ranked 2nd with an 11.6 share this summer compared to a 5.2, 7th place finish last year. Only 3.5 shares now separate Hill from Toucher & Rich.
The midday pairing of Andy Gresh and Christian Fauria saw a slight increase for WEEI this quarter, moving to a 7.0 share. That figure was up from 6.3 last year. They were ranked 4th overall this quarter.
The afternoon pairing of Adam Jones, Meghan Ottolini, and Christian Arcand saw a noticeable drop, garnering a 3.9 share during the summer book. That put them in an 8th place tie during the summer book. Last year, WEEI’s afternoon show of Lou Merloni, Fauria, and Ottolini saw a 6.0 share in afternoon drive.
All numbers reported above are for sports radio’s target demographic of Men 25-54. The Hub did also have strong stories with Men 18-34 (1st for the full week, 2nd in prime), Persons 25-54 (1st for the full week, 3rd in prime), and Men 18-49 (1st for the full week, 1st in prime).
KNBR’s Brian Murphy Speaks for First Time After Paul McCaffrey Laid Off
“Paulie Mac is my guy, will forever be my guy. The best thing I could ever wish anyone is that you get to work with someone as loyal, energetic, funny, consistent as the guy his Jersey buddies call ‘Smack’.”
Earlier this week, KNBR underwent a round of layoffs, affecting a pair of programs on the Bay Area sports station, including the departure of longtime morning host Paul McCaffrey. His longtime partner — Brian Murphy — has taken to X to share his thoughts.
In a thread to X, Murphy shared his admiration for McCaffrey, whom he hosted Murph and Mac with for 18 years.
“Paulie Mac is my guy, will forever be my guy. The best thing I could ever wish anyone is that you get to work with someone as loyal, energetic, funny, consistent as the guy his Jersey buddies call ‘Smack’,” wrote Murphy. “So much love.”
He then shared that everything listeners and fans of the program have shared on social media has been read by the duo, and thanked them for the outpouring of love and support.
Finally, Murphy addressed his future. Fill-in host Dieter Kurtenbach shared on Thursday he did not have a definitive answer about Murphy’s future with the Cumulus-owned station.
However, Brian Murphy has shared he will return to the airwaves on Monday morning.
“I’ll be back Monday morning on KNBR with our guy Markus (Waterboy) Boucher,” Murphy wrote. “Come on. It’s Niners-Eagles. Wouldn’t miss it. As Paulie Mac’s board itself would say: The show goes on.”
Mike Mulligan: Sports Radio is More Difficult Than Other Formats Think
He shared that he has worked with people on morning shows that he has seen come to a station fully hungover who play music and proceed to sit on the couch.
On Friday morning’s edition of Mully & Haugh on 670 The Score in Chicago, co-host Mike Mulligan outlined the difference with music radio that hosts are not continuously talking to the audience, instead taking mic breaks and then interspersing commentary with different songs.
Filling in for David Haugh on Friday’s edition of the program was Gabe Ramirez, who used to work in the format with B96 as the host of its morning show. Mulligan’s assertion about the differences between the two formats resulted in a conversation about the differences between the grenres, with Ramirez explaining the difficulties that music radio hosts face on the air.
“The music station’s still creating content,” Ramirez said. “You get to have a guest – since I am going to defend my music stations – you get to have a guest and toss them a softball question and listen to them rant for five minutes.”
Mulligan disagreed with this perspective, conveying that he does not feel their program provides guests with easy questions. Additionally, he shared that he has worked with people on morning shows that he has seen come to a station fully hungover who play music and proceed to sit on the couch.
“As a former sportswriter, we sit around and we talk about sports,” Mulligan said. “We talk about the sports we cover and we talk about other sports.”
“You have to talk about Justin Fields seven days in a row,” Ramirez replied. “As a morning show for music, you have to come up with new content every day.”
Rather than taking umbrage towards the response, Mike Mulligan explained that the key to effectively performing his job is being able to discuss important stories of the day even when they are not the headlines. Furthermore, he expounded on the commitment that it takes to watch the amount of sporting events and to be properly informed on the action so he is able to take the air.
“That I will agree with,” Ramirez said. “I’ve told people this – they ask me, ‘What’s the biggest difference?’ The prep, without question, is way more difficult in sports radio because everyone that’s listening to you already knows the answers and you have to be equally if not more informed in all of those things.”
Minnesota Twins Set to Tab Cory Provus as New TV Voice, Kris Atteberry as Lead Radio Announcer
Provus has been the radio voice of the Minnesota Twins since 2012.
After Dick Bremer exited the Minnesota Twins TV booth in October, the search began for his replacement. The MLB franchise didn’t have to look far, though.
Twins radio voice Cory Provus is reportedly set to become the new TV play-by-play broadcaster for the club, according to a report from Dan Hayes of The Athletic.
Provus has been the radio voice of the Minnesota Twins since 2012. Many immediately tabbed him as the club’s replacement for Bremer, who retired after 40 seasons as the lead television voice of the American League club. Before joining the team in 2012, Provus worked for the Milwaukee Brewers as the number two broadcaster after spending two seasons as the radio pregame host for the Chicago Cubs.
Meanwhile, Kris Atteberry has been signaled as the person set to replace Provus inside the franchise’s radio booth. He has served as the pregame and postgame host for the Minnesota Twins Radio Network since 2007. Atteberry joined the club after spending five years calling games for the then-Independent St. Paul Saints from 2002-2006.
While the television and radio broadcast crews appear set, questions remain about where the team will televise its games in 2024. The club’s contract with Bally Sports North has reportedly expired, and it has yet to sign an agreement with the bankruptcy-laden RSN, or with a local over-the-air television station.