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Troy Aikman: It Took Me 15 Years to Have a Feel For the Broadcast

“It’s not just if I’m good, or Joe’s good. There’s so much that happens in the truck as well.”

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Once a former athlete goes from the playing field to the broadcast booth or to the studio set, wins and losses are not as easy to judge from a broadcast standpoint compared to looking at the scoreboard. It takes a while for even the best analysts to get used to that environment. That goes for Troy Aikman as well in his 20+ years in the broadcast booth.

Aikman was a guest on the Mad Dog’s Daily Bite podcast this week and he told Christopher “Mad Dog” Russo that it took him a good amount of time in the booth to get a feel for the broadcast because it took him a while to have a strong feel for what a good broadcast actually is because there is no scoreboard to look at.

“I would say it took probably 15+ years for me as a broadcaster to really have a feel for the broadcast itself, and be able to walk out and know whether or not we did a good job as a team.

“In football, you know because of the scoreboard and even that doesn’t tell the entire story. In broadcasting, it takes some time to really understand all that goes into that and all that goes into a good broadcast. It’s not just if I’m good, or Joe’s good. There’s so much that happens in the truck as well.”

Troy Aikman mentioned that he feels very satisfied being in the booth with Joe Buck and that’s what keeps him wanting to continue to be in the industry.

“For the longest time, it was hard for me to gain a sense of satisfaction from this profession. But, I have that now and it is very rewarding, very satisfying and I think that’s why I continue to do it.”

Troy Aikman walked through that process of the questions he would ask himself after a broadcast and he feels that every athlete asks the same questions once they start their media career.

“When you walk out of the booth because there isn’t a scoreboard, you don’t really know. Was it good or was it not good? Was it good enough? There’s a lot of questions that run through your mind and I think every athlete that has gone into broadcasting experiences that.”

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NTT IndyCar Series Reportedly Nearing Media Rights Deal with FOX Sports

Terms of the agreement remain unknown, but it has been reported that IndyCar was looking to have one partner for its full season within its forthcoming media rights cycle.

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NTT IndyCar Series
Courtesy: NTT IndyCar Series

The NTT IndyCar Series, which includes the Indianapolis 500 and other races throughout the year, is reportedly closing in on signing a media rights deal with FOX Sports, according to a new report from Adam Stern of Sports Business Journal. The deal is reportedly expected to be announced “within days,” a development that comes after IndyCar expert Tony Donohue reported that FOX Sports offered IndyCar a complete network television package starting with the 2025 season and beyond. Potential occupants for IndyCar Rights are said to have been down to FOX and NBC in recent weeks, the latter of which is in the final year of its three-season contract with the open-wheel car racing league.

Terms of the agreement remain unknown, but it has been reported that IndyCar was looking to have one partner for its full season within its forthcoming media rights cycle. If this ends up being the case, it would presumably end the property’s relationship with NBC following the conclusion of the racing season in September. Penske Entertainment owns the NTT IndyCar Series, which attains a reported $20 million per year in media rights fees from NBC Sports.

News of the reported agreement between IndyCar and FOX Sports comes after the Indianapolis 500 averaged 5.34 million viewers on NBC and Peacock despite a four-hour weather delay. The broadcast marked the largest audience for the Indy 500 in the last three years and was also up 8% year-over-year from the 2023 iteration of the race.

INDYCAR removed the local blackout of the race in Indianapolis, Ind. and secured an 18.15 household rating and 54 share in the locale. The first six races of the 2024 IndyCar season averaged a total audience delivery of 1.95 million viewers, five of which were televised on NBC while the other one was on USA Network.

NASCAR announced new seven-year media rights deals with FOX Sports, NBC Sports, Amazon’s Prime Video and Warner Bros. Discovery beginning in 2025, collectively worth a reported total of $7.7 billion. FOX Sports will no longer air the NASCAR Coca-Cola 600 on Memorial Day weekend because of how the new NASCAR media rights deal is structured, with the race moving to Prime Video.

Media rights for Formula 1 are currently held by ESPN and expire following the 2025 racing season, and there is reported interest from Apple to bid $2 billion per year for exclusive global rights to the property. FOX Sports previously broadcast Formula 1 races through its SPEED Network for 17 years through the conclusion of the 2012 season.

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NBC, TNT Sports to Join FOX Sports as Big East Basketball Partners According to Report

For Warner Bros. Discovery/TNT Sports, this will be the third sports media rights package it will have secured since reports started to leak out it will most likely have a reduced NBA package or no package at all.

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As jockeying continues for any available live sports programming, NBC and TNT Sports are reportedly on the verge of adding coverage of men’s and women’s basketball from the Big East. A report from Andrew Marchand of The Athletic says the two networks are expected to join current Big East partner FOX Sports in airing games starting with the 2025-26 season.

The report says while no agreement has been finalized, it appears FOX Sports will remain the top partner and is expected to continue airing the Big East Tournament, although Marchand says NBC and Peacock could end up with some tournament games. It also notes NBC plans to air most of its Big East games on Peacock.

What is not known yet is how CBS, another current Big East partner, may factor into the deal. According to Jon Lewis of Sports Media Watch, the few games CBS has carried are sublicensed from FOX Sports.

For Warner Bros. Discovery/TNT Sports, this will be the third sports media rights package it will have secured since reports started to leak out it will most likely have a reduced NBA package or no package at all. Earlier this week, the company announced a 10-year deal for the US rights to the French Open tennis tournament. That followed the announcement in May they had reached a 5-year deal to sublicense College Football Playoff games from ESPN. TNT Sports also carries NASCAR and has a partnership with CBS for NCAA Tournament games.

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Jen Lada to Appear on Around the Horn

Lada will become the 58th panelist all-time on the show.

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Graphic for Jen Lada appearing on Around the Horn
Graphic Courtesy: ESPN

Jen Lada, ESPN host and reporter and also part of the morning show team at ESPN Milwaukee, will make her debut later today on Around the Horn. Lada will become the 58th panelist all-time on the show.

In her time with ESPN, Lada has been seen on College GameDay, College Football Live, SportsCenter, First Take, Outside the Lines, E:60 and more. Lada started with ESPN in 2015 and she joined College GameDay as a features reporter and College Football Live as a host in 2016.

Prior to ESPN, Lada was an anchor and reporter for two and a half years in the Chicago area for Comcast SportsNet.

Around the Horn has been on the air since November, 2002. Woody Paige is the all-time leader in guest appearances on the show, which is nearing 3,000 times. Jackie MacMullan has the record for most appearances by a female panelist, she has appeared on 890 episodes.

Around the Horn is hosted by Tony Reali and airs weekdays at 5 p.m. ET on ESPN and on the ESPN App.

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