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Prime Video Premiering Barry Sanders Documentary on Nov. 21

“We are thrilled to look back at his extraordinary career and get to better understand one of the biggest icons of the sport.”

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Bye Bye Barry Prime Video
Courtesy: Amazon Studios and Prime Video

Amazon Studios and Prime Video announced that Bye Bye Barry, a firsthand account of the life story of former National Football League running back Barry Sanders, will premiere on Nov. 21. The documentary will be released exclusively on Prime Video and available in more than 240 countries and territories worldwide. The company released a teaser trailer along with the announcement, outlining how it will tell the story of the dynamic Pro Football Hall of Fame inductee and six-time first-team All-Pro selection.

“Barry Sanders is the best running back to ever play,” Matt Newman, head of Prime Video original sports content, said in a statement. “We’ve all watched his highlights and wished he had played longer in the NFL, and wondered why he really retired so abruptly. We are thrilled to look back at his extraordinary career and get to better understand one of the biggest icons of the sport.”

Sanders won the Heisman Trophy with Oklahoma State in 1988 and went on to have a stellar NFL career with the Detroit Lions. Throughout his professional career, he was named the Rookie of the Year in 1989 and the league’s Most Valuable Player award-winner in 1997. Additionally, he was a four-time rushing champion, attaining more than 1,000 yards in the category each season, and reached 10 Pro Bowls.

Sanders’ retirement from the game of football, however, was sudden and unexpected at the age of 31, leaving people guessing what was going on. In fact, he faxed an announcement disclosing his decision to his hometown newspaper, passing up the chance to hold a press conference or participate in a one-on-one interview. The Prime Video documentary covers this facet of his career and looks to give viewers more clarity about what was behind the choice.

“Watching Barry Sanders play running back was to witness a mystery,” Angela Torma, NFL Films senior producer and co-director/co-producer of the film, said in a statement. “But Sanders’ career ended with a much bigger mystery: Why did one of the greatest running backs of all time walk away in his prime, on the cusp of breaking the league’s all-time rushing record? In Bye Bye Barry, we discover the reasoning for his retirement, and why it still reverberates so strongly across the sports landscape today.”

The documentary is presented by Prime Video Sports and classified as an NFL Films production. This project is executive produced by Patrick Kelleher, Ross Ketover, Ken Rodgers and Brian Rolapp of NFL Films, and it is also co-directed by Paul Monusky, Micaela Powers and the aforementioned Torma. Aside from interviews with Sanders and his family members, the program also contains interviews with Tim Allen, Bill Belichick, Jeff Daniels, Eminem, Kevin Glover, Jemele Hill, Calvin Johnson, Herman Moore, Dan Patrick, Rodney Peete, Jalen Rose, Emmitt Smith and Chris Spielman.

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Scripps Sports Exec: Teams Are Making Contingency Deals For After Bally Sports Bankruptcy

Lawlor said that Scripps Sports “already has deals in place with at least a couple of teams as a contingency in case Bally halts broadcasts before the end of the 2024 season.”

Jordan Bondurant

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Scripps Sports

With the writing on the wall that Diamond Sports Group will drop its regional sports contracts after next year, entities like Scripps Sports are bracing for additional opportunities to work with various teams.

Scripps Sports president Brian Lawlor recently said teams and leagues are already thinking ahead.

“There’s a lot of contingency planning by teams and leagues to have distribution options if the creditors pull the rug out early,” Lawlor told Cincinnati Business Courier. “It’s really messy right now.”

Lawlor added that Scripps has already been involved in contingency planning with those leagues and teams, with talks having gone on for months in some instances.

“(Scripps) already has deals in place with at least a couple of teams as a contingency in case Bally halts broadcasts before the end of the 2024 season.

Scripps Sports already stepped in to help provide a new TV home for both the Vegas Golden Knights and the Arizona Coyotes. Lawlor said returns with those teams, particularly in Vegas, have been great.

“We’ve been blown away by the Golden Knights over-the-air ratings and the number of people who have subscribed to direct-to-consumer,” he said.

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Bob Iger: ESPN Could ‘Go It Alone’ and Not Take Financial Partners

“We are fully prepared to do that. It would be a little more challenging if we did.”

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Bob Iger
Courtesy: CNBC

As Disney continues to consider selling an ownership stake in ESPN, Disney CEO Bob Iger told employees he’s not ruling out the possibility of not bringing in new financial partners.

Front Office Sports reported Wednesday that Iger spoke at a Disney town hall on Tuesday and there’s no requirement in place that says Disney must seek out new investors to maintain ESPN’s financial future.

“We could go it alone,” he said. “We are fully prepared to do that. It would be a little more challenging if we did.”

Disney has already had some level of conversations with potential partners including pro sports leagues and big tech companies.

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NASCAR to Announce $1.1B Rights Deal with FOX, NBC, Prime Video, TNT

The $1.1 billion figure represents a nearly 40% increase in what the organization receives from its current deals.

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A photo of the NASCAR Cup Series, FOX, Prime Video, TNT, and NBC Sports logos

NASCAR is on the verge of announcing a new TV rights deal that will see the racing organization bring in $1.1 billion annually from five TV partners.

The $1.1 billion figure represents a nearly 40% increase in what the organization receives from its current deals.

Beginning in 2025 and running through the 2031 season, NASCAR will air its first 14 Cup Series events with FOX and FS1. The next five events will air on Amazon Prime Video, making the first time a NASCAR event will be shown exclusively on a streaming service.

Following Amazon’s portion of the schedule, another five events will be broadcast on both TNT and the B/R Sports tier of the Max streaming service. The final 14 races of the year will be broadcast with NBC, USA Network, and Peacock, according to reporting from Sports Business Journal’s Adam Stern.

Previously, FOX Sports aired 18 races, while NBC aired 20, which includes two exhibition events.

In addition to its new deals with Amazon Prime Video and TNT for the Cup Series, NASCAR also has a previously announced new broadcast agreement with The CW to air each race of the Xfinity Series.

The upcoming announcement, which is expected either Wednesday or Thursday, comes on the heels of NASCAR President Steve Phelps admitting new TV partners would be entering the fray in the next contract.

“We are going to have an additional partner and we may have two additional partners,” Phelps told NBC Sports. “That’s kind of where we’re trying to figure out in these last few weeks — what that’s going to look like, but we already know we’re going to have more partners.”

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