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Nielsen: 2/3 of NFL Radio Listeners Have More Than $75K Household Income

On average, NFL listeners are 25% more likely to have a household income over $75,000 and also 25% more likely to have a college degree or higher education.

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Nielsen Media Research
Courtesy: Nielsen Media Research

A new analysis from Nielsen Media Research for Inside Radio examined all of the National Football League teams from the 2022-23 season in terms of PPM panelists who tune into the games to try and determine the types of consumers listening. The study, which cites 30 NFL teams included, reveals that 66% of the NFL team listening audience has an average household income of $75,000 or more compared to 53% of the total radio market in those locales overall. Additionally, 45% of the NFL team listening audience has a college degree or more, whereas 36% of the total radio market can say the same.

“There are dozens of streaming services playing Taylor Swift,” said John Snyder, senior vice president and sales director of Nielsen Media Research,” but only one flagship station broadcasting the local NFL team.”

Out of the NFL teams within the study, the Miami Dolphins have the largest percentage of fans with a household income of $75,000 or more (68%). Listeners of the team’s broadcasts are 75% more likely than the total listenership within the Miami designated market area to qualify in this category. The Houston Texans placed second in this category (65%), with the team’s audience 67% more likely to fall in the classification.

As it pertains to the highest level of education attained, the Arizona Cardinals listening audience is 97% more likely (57%) to have a college degree or higher pursuant to the total market radio audience (29%). The Houston Texans also placed second in this category, with its radio audience 79% more likely to land in this grouping.

The Nielsen study is part of a larger series for Inside Radio regarding radio audiences listening to the NFL. It compares households with PPM meters tuned in to the games on radio with average radio listeners within the same marketplace. On average, NFL listeners are 25% more likely to have a household income over $75,000 and also 25% more likely to have a college degree or higher education.

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Anthony Lima: Stephen A. Smith’s ‘Clown Show’ Brought More Interest to Watching Knicks-Pacers

“Do you think that’s maybe how ESPN could sleep at night, knowing that they might be building up interest in the game?”

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Photos of Anthony Lima and Stephen A. Smith

Social media was running wild over this past weekend about the way ESPN provided lopsided coverage of the Knicks-Pacers Game 7 in their second round. Earlier this week, Dan Patrick addressed the subject on The Dan Patrick Show, clips of which were played by Ken Carman and Anthony Lima on 92.3 The Fan in Cleveland.

Patrick said he was “embarrassed for ESPN” about the slanted coverage. He added, “I don’t need a Stephen A. Smith arrival video, I don’t need a pep talk with him and Spike Lee. He doesn’t work for the Knicks; he works for ESPN. I was really surprised, and I didn’t care who won but after that I was rooting for the Pacers.”

Adding to what Patrick said Lima commented, “I saw Stephen A. Smith arriving like he was a wing for the New York Knicks. I mean that’s the only way I can say it. To me it was typical Stephen A. Smith stuff. I’m entertained by Stephen A. Smith”

As it related to the unbalanced coverage between the larger market Knicks and the smaller market Pacers, Lima said, “I think they’ve gone too far with the Knicks thing.”

He then wondered if the coverage was actually something ESPN might have wanted, trying to generate more interest in keeping people around to watch the game. “I do wonder though…Dan Patrick said, ‘I didn’t have any rooting interest until I saw that and then I was rooting for the Pacers,’ Lima said. “…Do you think that’s maybe how ESPN could sleep at night, knowing that they might be building up interest in the game? … Now, after seeing Stephen A. and that song and dance and him do the clown show and him play this character, that it made people more interested in watching the game and having that kind of buy in? … Now all of a sudden you have Pacers fans that weren’t Pacers fans before the broadcast. That is what the networks want to do, they do want to generate some emotional tie in.”

Lima continued, “Showing Stephen A. before the game, I thought was hilarious. But then, on the set, it was halftime, the Knicks were getting steamrolled…they go to the halftime show and Stephen A. is apoplectic, and then Michael Wilbon…it almost sounded like he was rooting for the Knicks. You just can’t have everybody rooting for the Knicks on your show.”

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SiriusXM Announces Broadcast Plans for 108th Indy 500

SiriusXM will co-sponsor three cars from the Meyer Shank Racing Team.

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SiriusXM INDYCAR Nation
(Illustration) | SiriusXM INDYCAR Nation Logo – Courtesy: SiriusXM | Indianapolis Motor Speedway – Courtesy: VisitIndy

SiriusXM has announced programming for the 108th running of the Indianapolis 500, which will take place on Sunday, May 26 with a scheduled green flag drop at 12:45 p.m. EST. As the field of 33 cars gets set to compete for the coveted Borg-Warner Trophy, SiriusXM will bring consumers wall-to-wall coverage from the Indianapolis Motor Speedway. Pre-race coverage will commence at 11 a.m. EST on SiriusXM INDYCAR Nation, channel No. 218, along with NBC Sports Audio on SiriusXM channel No. 85. Both platforms are available to subscribers nationwide both in their motor vehicles and on the SiriusXM App.

The broadcast outlet will air the live call of the race on Sunday, along with live coverage of the Indianapolis 500 Miller Lite Carb Day Practice session on Friday at 11 a.m. EST. After the practice session concludes, six-time NTT INDYCAR SERIES race winner and 11-time Indianapolis 500 race participant James Hinchcliffe will host his podcast, Off Track with Hinch and Rossi, live outside the Pagoda at Indianapolis Motor Speedway. Hinchcliffe’s co-host, Alexander Rossi, is part of the field within Sunday’s race. Leading up to the race, SiriusXM will also have a “Greatest Day in Motorsports” page on its app to access coverage for the Indianapolis 500 race and practices, along with driver interviews from media day and additional content.

SiriusXM will co-sponsor three cars from the Meyer Shank Racing Team in the Indy 500 field. The company colors will be present on car No. 60 (Felix Rosenqvist), No. 66 (Tom Blomqvist) and No. 06 (Helio Castroneves). Castroneves is racing to become the first driver to win five Indianapolis 500 races. On the day after the race, Diplo’s Revolution on SiriusXM channel No. 53 will broadcast live from the Indy 500 Coors Light Snake Pit. The station will have live performances from Gryffin, Sullivan King and Timmy Trumpet.

SiriusXM is running a Listen Free event from May 23 to June 4, which allows everyone to hear the SiriusXM INDYCAR Nation channel and SiriusXM’s Indianapolis 500 coverage without a subscription.

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Jonathan Hood: ‘I Don’t Understand the Chip on the Shoulder from John Schriffen’

“If any of those radio losers clip it and try to make fun of you, nobody cares about them anyway.”

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Photos of Jonathan Hood and John Schriffen

The Chicago White Sox have not been much to talk about this season; however, their new television play-by-play voice has been talked about a lot in the first quarter of the baseball season. John Schriffen had big shoes to fill when he took over for fan-favorite Jason Benetti and some have been critical of his upbeat style while others have taken him to task for particular things he has said. This was a topic on the Kap & J. Hood morning show ESPN Chicago with Daniel Kaplan and Jonathan Hood.

Kaplan and Hood played a recent clip of Schriffen where fill-in analyst Gordon Beckham had made a mistake during an ad read. After the read Schriffen remarked, “If any of those radio losers clip it and try to make fun of you, nobody cares about them anyway.”

“That is one of the stupidest things I’ve heard…that’s just a dumb comment, dumb,” said Kaplan.

Hood added, “He has, what I consider to be a dream job. To be the voice of a team is just amazing. People turn to you, especially during these dark times for the White Sox, for some optimism, some entertainment, some hope. And you decide that you want to be able to take time out of the broadcast to address criticism that you’ve received as the voice of the White Sox?

“…You always have big shoes to fill when you are the new guy. And so, for you to step on the rest of the Chicago media, saying people that clip things you say are ‘radio losers’ and ‘they don’t matter’ you’re not currying favor with your listeners or the people that are supposed to be here to support you.”

Kaplan added, “All you did was set yourself up for that to be another drop that continues to get played on multiple stations.”

Hood talked about the difficulty of being in a new market and mentioned Benetti had not had the smoothest of transitions taking over for Hawk Harrelson. Still, Hood said he is just not understanding why Schriffen would go after the media. Hood said, “I don’t understand the chip on the shoulder from John Schriffen…I don’t get that, I don’t understand that…No one is out to get John Schriffen…he is new to this city, he is new as a White Sox broadcaster. What I would say to him is “what is the point of all of it if you’re arguing with The Score or you’re arguing with us about clips?’ How about just focus on being the best broadcaster you can be.”

Kaplan later said he would probably react similarly to how Schiffren has to some of the criticism saying, “I actually sort of respect Schriffen doing it, I just think he did it in the wrong place. You shouldn’t do it on the broadcast.”

Hood added, “It’s just not been a good start for him.”

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