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Amazon Prime Video Has Its Lowest-Rated NFL Game of Season on Black Friday

The contest averaged 9.61 million viewers, marking Amazon Prime Video’s second-least watched NFL game of the season.

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TNF Black Friday
Courtesy: Amazon Prime Video

For the first time in the history of the National Football League, Amazon Prime Video broadcast an exclusive game on Black Friday between the New York Jets and Miami Dolphins. The company utilized various broadcast viewership verticals outside of the primary broadcast featuring play-by-play announcer Al Michaels, color commentator Kirk Herbstreit and sideline reporter Kaylee Hartung. A special edition of TNF Tonight took the air before the game, which was followed by an alternate broadcast from YouTube sports comedy group Dude Perfect. The day ended with a postgame concert from country music recording artist Garth Brooks, closing the day of a new tradition that Prime Video expects to continue over the years.

The contest averaged 9.61 million viewers on Friday afternoon, and while it outperformed all competing programming in afternoon and prime time across broadcast and cable television, it was the second-least watched Prime Video game this year (Panthers-Bears on 11/9/23 averaged 9.56 million viewers). Moreover, Sports Media Watch states that the game garnered a 4.0 rating, marking the streaming provider’s lowest-rated contest of the year. Within the P18-34 demographic, the game was No. 1 across dayparts on Friday with an average of 1.77 million viewers, 220% higher than the No. 2 program. Additionally, the game finished No. 1 on the day among persons ages 18 to 49, averaging 4.28 million viewers. Ratings in both these categories, however, were low-points on the year at 2.5 and 3.2, respectively.

Viewership for the game peaked at 11.18 million viewers between 5 and 5:15 p.m. EST, according to data from Nielsen Media Research. When combined with out-of-home (OOH), local station (OTA) and computer and mobile measurements, the game attained an average minute audience of 10.83 million viewers.

“Prime Video’s first Black Friday Football game welcomed meaningful successes across Amazon’s many touchpoints with fans and customers,” Jay Marine, vice president and global head of sports at Prime Video, said in a statement. “We’re beyond proud of this new tentpole event we’ve created with the NFL, and how so many parts of Amazon worked to create a fun and innovative production that surrounded football, family, shopping, food and music. We look forward to building this Black Friday game into one of America’s great annual sports traditions.”

Reports from various sources indicated that Prime Video was successful in selling its available advertising slots ahead of the NFL Black Friday game, reportedly pricing 30-second commercials at approximately $600,000. Next year’s matchup for the day after Thanksgiving has yet to be announced, but the intent of the NFL is to rotate the contest and grant another NFL market the chance to host the game, according to Hans Schroeder, NFL executive vice president of media distribution.

Amazon Prime Video will resume its Thursday Night Football broadcasts this week when the Seattle Seahawks visit the Dallas Cowboys at 8:15 p.m. EST/5:15 p.m. PST.

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Jac Collinsworth Out as NBC Voice of Notre Dame Football

NBC will alternate between their new top team of Noah Eagle and Todd Blackledge or Dan Hicks and Jason Garrett, depending on the game.

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Jac Collinsworth, Jason Garrett
Courtesy: NBC

According to Andrew Marchand of The Athletic, Jac Collinsworth will no longer serve as the play-by-play voice of Notre Dame football games for NBC. The younger Collinsworth, who graduated from Notre Dame in 2017, served as the lead voice for Fighting Irish football games on NBC for two years.

Marchand says that starting next season, NBC’s team of Noah Eagle and Todd Blackledge will assume number one college football commentator duties. Internally, NBC execs enjoyed the duo’s calls of NFL and Big Ten football games and wanted to “reward” them with a larger stage. However, Marchand confirms that the pair will still call primetime Big Ten games but will be moved to the Notre Dame call if the network feels the Fighting Irish game of the week is a bigger draw.

Fans of Jason Garrett will be happy to know the former Cowboys coach will still be on the call for other Notre Dame games, now alongside longtime NBC voice Dan Hicks.

All is not lost for Collinsworth, though. Jac will still be part of the Football Night in America team and call college football games on Peacock. Collinsworth was also a voice for the network’s USFL coverage but that will no longer be an option following the league’s merger with the XFL.

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Craig Carton Doubles Down On Philadelphia Eagles Report After Adam Schefter Denial

“I texted someone in the organization yesterday, and the text I got back was, ‘None of that ‘S’ happened.’”

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Craig Carton and Adam Schefter
Caraig Carton Courtesy of FS1, Adam Schefter courtesy of ESPN

Craig Carton put out a mysterious report surrounding the Philadelphia Eagles that was shot down by prominent ESPN reporter Adam Schefter. Now, Carton, the current FS1 and former WFAN voice has doubled down on his story.

During the Feb. 20 episode of The Carton Show, Carton said that the Eagles’ collapse was due to, “a problem that would splinter any group of men. It is a real significant problem, and it can not be fixed,” but did not go into any sort of detail.

Schefter, ever the journalist, reached out to a source within the Eagles organization, who immediately denounced the story. During an appearance on 97.5 The Fanatic’s The John Kinkaid Show, Schefter said, “I texted someone in the organization yesterday, and the text I got back was, ‘None of that ‘S’ happened.’” Carton immediately started backpedaling via his X account.

Carton also spoke to The New York Post, telling the news outlet, “Considering I never said what the situation was, what exactly are the Eagles denying? I don’t know what the Eagles are denying. Just because the team is denying something and saying it didn’t happen, we should believe them?” The former WFAN host then accuses Schefter of contacting Eagles general manager Howie Roseman and again asks what was being denied because of Carton’s vague original report.

He then retweeted a post from JAKIB Sports reporter Derrick Gunn, saying that there was some internal strife within the Eagles last season. However, nothing Gunn reported seemingly matched the level of dysfunction that Carton speculated.

Today’s episode of The Carton Show also featured Eagles talk, echoing the same sentiments that Carton mentioned to The Post without offering much in the way of news.

Until Carton or another sports media member reveals exactly what went on behind the scenes, Eagles fans will just have to hope for a more positive season in 2024.

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ESPN Broadcast of Rangers-Islanders Stadium Series Game Is Its Most-Viewed NHL Regular Season Game Since 2021

The Stadium Series game between the Rangers and Islanders averaged 1.6 million viewers, the most for a regular season game since the league returned in 2021.

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NHL Stadium Series logo with teams

The NHL on ESPN got a major win under its belt with news that the Sunday, Feb. 18 Stadium Series matchup between the New York Rangers and New York Islanders amassed about 1.6 million viewers, the most for a regular season game since the league returned to the Worldwide Leader in 2021. It was also the most-watched Stadium Series game overall since 2019. The Sunday night broadcast peaked at 2.38 million viewers, an increase of 31 percent vs. last year’s Stadium Series game.

Combined with the Saturday night tilt between the New Jersey Devils and Philadelphia Flyers, both games averaged 1.37 million total viewers and 448,000 viewers in the 18-49 demographic – both figures up 21 percent from last year’s Stadium Series game. Flyers/Devils averaged 1.13 million total viewers and 401,000 viewers in the 18-49 demographic, which was flat and up 8 percent versus last year’s Stadium Series. The game’s audience peaked at 1.38 million viewers.

Like most sports, NHL viewership has gone up this year — both locally and nationally. Local channel viewership figures are up three percent across the board, while NHL viewership on ESPN is up 40 percent compared to last year.

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