Connect with us
Jim Cutler Demos

Sports Online

Bruin Capital Invests in Box to Box Films, ‘Formula 1: Drive to Survive’ Production Company

“We can’t be more excited to support Box to Box in this booming renaissance for intellectual property.”

Published

on

F1 Drive to Survive
Courtesy: Netflix

Bruin Capital is set to make a “significant” minority investment in Box to Box Films, the production company that was involved with the Formula 1: Drive to Survive docuseries on Netflix. The investment firm has focused on purchasing portions of entities involved in sports, media and technology, and it is now taking another step into that space. The popular docuseries has been attributed as a driver of new audience members to the racing property, which has had its age of an average fan drop to 37 in 2022. Formula 1 Group continues its expansion around the world, recently bringing in $107 million in operating income during the fiscal third quarter, according to an earnings report released by Liberty Media.

The program will continue to market the sport to consumers as the company looks to broaden its advertiser base. It is part of a larger collection of sports docuseries in the Netflix portfolio, which includes other projects including Break Point and Tour de France: Unchained. While there has been speculation regarding the property’s interest in live game broadcasts, the streaming provider has largely refrained from taking on these rights to this point.

Earlier in the week, Bruin Capital sold Two Circles, a sports marketing company based in London, England, and has invested in various businesses in Europe as well. The investment will not change the leadership structure of Box to Box Films either, continuing to be managed by producers James Gay-Rees and Paul Martin, along with managing director Samantha Lawrence. The company, founded in 2016 and involved in the Formula 1 series since 2019, will aim to expand its senior management teams both in Los Angeles and London in the future as well.

“Box to Box is ready to take the next step in realizing its huge potential to become the definitive sports entertainment company globally while continuing to produce best-in-class non-sport content,” Gay-Rees and Martin said in a statement. “The response to and impact of our productions has been overwhelming and the primary reason for our organic growth and momentum. To execute this next growth phase called for a partner who understood our business and brought complementary resources and track record that would excite the industry as well as creative partners.”

Advisors for Bruin Capital in the deal included Moelis & Co. for financial advice and Simpson, Thacher & Bartlett for legal oversight. Moreover, the firm worked with Houlihan Lokey pertaining to financials, CMS law firm and Grant Thornton for accounting and tax advisory.

“We can’t be more excited to support Box to Box in this booming renaissance for intellectual property,” George Pyne, founder and chief executive officer of Bruin Capital, said in a statement. “On top of being world-class storytellers, the team’s ability to turn insider’s access into definable business growth and meaningful value creation is why everyone in the industry is looking to work with them.

Now, it’s about having the capital and flexibility to create multiple lines of sustainable growth businesses, which is where we come in. Besides being fans of their work, we see limitless potential for the company to capitalize on a gamut of opportunities with athletes, teams, leagues, federations, and brands for collaboration and business development.”

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.

Sports Online

Chris Fowler and Kirk Herbstreit Featured As Commentary Team for ‘NCAA Football 25’

“I’m so excited to FINALLY announce that I’m part of @EASPORTSCollege
. I’m proud to be a partner and one of the voices of the game once again.”

Avatar photo

Published

on

An image of Kirk Herbstreit and Chris Fowler
Courtesy: Sports Illustrated

NCAA Football fans rejoice — NCAA Football 25 will feature ESPN’s Chris Fowler and Kirk Herbstreit. Fowler will be making his first appearance in the game while Herbstreit will be doing it for the 14th time. The pair confirmed the news today via their X accounts:

The pair were finally able to reveal their involvement as more news came out about the game starting today. Multiple news items about the game were reported, including the participation of all 134 Division I football programs, and that college football players could opt into the game for NIL purposes. According to The Athletic’s Chris Vannini, players will receive $600 and a free copy of the game for opting in. Those who fail to opt in will be replaced by a generic avatar.

The last NCAA Football game was released in 2013 and started the conversation of whether players should be paid for their participation. EA Sports then stopped putting out versions of the game, despite critical and commercial success. Fan projects like College Football Revamped strived to bring the game into modern times — but now it’s no longer needed. College Football 25 will be revealed in earnest this May, with a release date slated for the summer.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Sports Online

Joy Taylor and Taylor Rooks to Launch New Podcast

“This show is a space for us to be honest about our experiences, our emotions, and the way we view the world.”

Published

on

Joy Taylor and Taylor Rooks podcast logo
Courtesy: Two Personal Podcast

Fox Sports 1’s Joy Taylor and Thursday Night Football’s Taylor Rooks are teaming up for a new podcast, Two Personal, which will debut on March 6. The description of the new content says it will take on subjects beyond the world of sports such as mental health, discrmination and other social issues. The two friends plan to share things they would normally talk about only in private.

“Joy [Taylor] and I have navigated our careers together as sisters in sport, but Two Personal allows us to expand and share our private thoughts and conversations with our listeners,” said Rooks. “This show is a space for us to be honest about our experiences, our emotions, and the way we view the world. There is infinitely more to us than what we have allowed the public to see, and I’m thrilled to be in a place where I feel ready to bare my full self and give an honest look into who I am completely.”

“I am so excited to launch Two Personal with Taylor [Rooks]” Joy Taylor said. “We have spent our careers in sports and now have created an opportunity to show a different side of ourselves. The authentic, raw and exposing side of our experiences and personalities outside of sports. We can’t wait to bring our girl talk to the world!”

The podcast is scheduled to drop a new episode each Wednesday on YouTube and wherever you listen to podcasts.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Sports Online

Report: Amazon Prime Video Paying $120M to Stream NFL Playoff Game

NBCU wanted to keep the game, however, the report says Amazon has a clause in its agreement for ‘Thursday Night Football’ which allows it to have first choice.

Published

on

Amazon Prime Video Logo

The Wall Street Journal is reporting Amazon and the NFL have reached agreement on a $120 million deal for Prime Video to have exclusive rights to stream an NFL playoff game at the end of the 2024 season.

Amazon had passed on the opportunity to air the game this past season. It subsequently aired on Peacock in a deal which was valued at $110 million. The AFC Wild Card round matchup between the Miami Dolphins and Kansas City Chiefs made sports media history, garnering an average minute audience (AMA) of 23.0 million viewers, making the contest the most-streamed live event in the history of the United States.

NBCUniversal also revealed that the contest reached 27.6 million total viewers and peaked at an average of 24.6 million viewers during the second quarter. Engagement with the playoff game accounted for the largest internet event in history with 30% of internet traffic prioritizing the game at this time.

NBCU wanted to keep the game, however, the report says Amazon has a clause in its agreement for ‘Thursday Night Football’ which allows it to have first choice.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Advertisement

Advertisement

Upcoming Events

Barrett Media Writers

Copyright © 2024 Barrett Media.