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CBS Sports Reveals Super Bowl LVIII Plans for Linear and Digital Channels

CBS and Paramount+ will have a full slate of pre-and post-game of Super Bowl LVIII, including seven hours of pre-game coverage on Super Bowl Sunday.

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Super Bowl LVIII logo
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CBS and Paramount+ are ready to broadcast Super Bowl LVIII live from Las Vegas and they’ll have a full slate of pre and post-game coverage across linear and digital channels. This includes seven hours of pre-game coverage on Super Bowl Sunday on CBS, CBS Sports Network and even Nickelodeon.

CBS Sports' Super Bowl LVIII schedule

Analysis begins on Super Bowl Saturday with CBS Sports’ That Other Pregame Show and NFL Films’ Super Bowl LVIII Countdown Show. Host Adam Schein, analysts Kyle Long, Amy Trask, and Brock Vereen, and lead NFL insider Jonathan Jones will preview the teams, players, and storylines surrounding Super Bowl LVIII on TOPS, while the Countdown Show will give you, “everything you need to know leading up to Super Bowl LVIII.”

On Sunday, the pre-game hype begins at 11:30 a.m. ET on Nickelodeon with NFL Slimetime, where hosts Nate Burleson and Young Dylan preview the game with NFL highlights, interviews and game picks with plenty of slime. Then, at noon, NFL Films’ Road to the Super Bowl will reflect on the sights and sounds from the 2023 NFL season. The one-hour special will feature the best of nearly 125 players and coaches wired for sound, focusing on the most exciting moments and the best teams on the journey to Las Vegas for Super Bowl LVIII.

At 1:00 p.m. ET, YOU ARE LOOKING LIVE! The Show That Changed Sports Television Forever tells the story of The NFL Today, featuring interviews with Brent Musburger and Jayne Kennedy as well as current TV personalities. Then, at 2:00 p.m. ET, The NFL Today begins four hours of pre-game coverage airing live from the Bellagio and Allegiant Stadium.

At 6:00 p.m. ET, the Super Bowl Kickoff Show rounds out the Network’s lead-up to kickoff, featuring the singing of “The Star-Spangled Banner,” “Lift Every Voice and Sing” and “America the Beautiful” as well as the coin toss and team introductions. Then, at long last, Super Bowl LVII kicks off at 6:30 p.m. ET. Per usual, the A-Team of Jim Nantz, Tony Romo, and Tracy Wolfson will call the action during the Big Game.

Following the game, the crew from The NFL Today will recap the action and Nantz will deliver the Lombardi Trophy to the winning team.

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NESN Bruins Announcer Jack Edwards Addresses Speech Slowdown Issues For First Time

“The way I see it, two things work to my disadvantage. The game is speeding up all the time. And I’m slowing down all the time.”

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Jack Edwards of NESN
Courtesy: NESN

Longtime NESN Boston Bruins play-by-play man Jack Edwards recently spoke to The Boston Globe and addressed an ongoing health issue. While Edwards says he’s been cleared of cancer, dementia, and a stroke, he is still slurring and slowing his words at an increasing rate. Edwards credits it to two primary factors:

“The way I see it, two things work to my disadvantage,” Edwards said to the Boston Globe. “The game is speeding up all the time. And I’m slowing down all the time.”

According to The Globe, this is the first time Edwards has spoken about his struggles publicly, mostly because of the mysticism surrounding his condition. It’s not related to any sort of accident, or serious disease or condition — and doctors have no formal diagnosis or medical term to give him. Edwards says he is in “robust” health and receives “superior” grades on intellect tests. But Edwards still struggles with his speech slowing down.

“It doesn’t fit in any slot,” Edwards said. “There have been a couple of guesses, but they haven’t made a definitive diagnosis and they’ve been working on me for a year and a half. It’s very frustrating, as you can imagine, for me to have this slowdown in my speech.”

At the behest of his daughter, Edwards began speech therapy following his struggle with reading the Declaration of Independence on July 4, something Edwards and his father have done each year. “The Declaration of Independence has quite a few unusual words,” says Edwards, “and a year and a half ago, I couldn’t process the words, and it’s not like it was unfamiliar. I’ve read it for, like, 20 years, 25 years.”

Edwards goes through 40-60 minutes of what he calls “exhaustive and exhausting” speech therapy exercises on non-game days but still finds time to freshen up on game days for about 10 minutes. He’s appreciative of the work his speech therapy team does with him every day.

“I thank all the people who are working on this problem and helping me, and they seem to feel and I anecdotally feel that I’m making incremental progress,” he says. “The brain is a funny thing, especially mine. It is still possible to train a 66½-year-old brain to do the same things you used to do in a different way. And that’s what we’re working on through speech therapy.”

While Edwards is optimistic, he is a realist and is treating his speech issues as an in-season injury. If it gets better, he will continue to serve as the Bruins’ play-by-play voice. If not, he offers the stark reality of his situation. “If I, or NESN, decide that I’m hurting the product or costing the fans an enjoyable experience, I will say goodbye. But we haven’t had any discussions like that.”

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Nielsen Custom Survey: Super Bowl LVIII Reached Estimated 210 Million Viewers

“The Super Bowl is singular across the television and media landscape not only in its unparalleled viewership, but because it is largely watched in group settings.”

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NFL Logo at Media Row 2023

A custom survey commissioned by the National Football League to Nielsen Media Research discovered that Super Bowl LVIII reached an estimated 210 million viewers, representing nearly two-thirds of Americans across CBS, Paramount+, Nickelodeon and Univision, along with CBS Sports, Univision and NFL digital properties, including NFL+. This represents a 4% increase compared to last year’s game figure of 202 million unique viewers reported through the Nielsen syndicated ratings service that measures viewers who tuned in for at least one minute of the game.

This survey, which was ordered to add to Nielsen’s audience measurement data and provide more insight into the total audience estimate for the league’s championship game, discovered that Super Bowl LVIII had an average minute audience of approximately 143 million viewers.

The survey encompassed 5,267 households and reviewed the size of viewership groups, location notwithstanding, and if they are larger than what is currently measured by Nielsen in the present day. NORC at the University of Chicago conducted the survey utilizing the AmeriSpeak panel.

“The Super Bowl is singular across the television and media landscape not only in its unparalleled viewership, but because it is largely watched in group settings,” Paul Ballew, chief data and analytics officer of the National Football League, said in a statement. “With that in mind, additional measurement is needed in order to have a complete picture of the total viewership of this special event and the results of this custom survey with Nielsen illustrate the true magnitude of the Super Bowl.”

Nielsen Media Research found that Super Bowl LVIII averaged nearly 124 million viewers across the aforementioned properties, rendering it the most-watched Super Bowl matchup of all time. The research firm is in the midst of expanding its national out-of-home panel as well which will bring its coverage to 100% of the portable people meter (PPM) technology footprint. Nielsen data recently demonstrated that NFL games encapsulated 93 of the top 100 most-watched television broadcasts throughout 2023.

“Nielsen understands the nuance of the Super Bowl, which historically has drawn the largest television audience of the year and includes unparalleled viewership from large groups of people, both in and out of homes,” Deirdre Thomas, chief product officer at Nielsen, said in a statement. “We are proud that the NFL partners with Nielsen to provide the best possible measurement of their programming, for the Super Bowl and throughout the season.

“Additionally, we’re excited about the expansion of our National Out-Of-Home panel, which we announced earlier this month, because it will enhance our ability to provide the most complete picture of the audience, especially for major events like the Super Bowl.”

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Report: Luke Donald To Join NBC Golf Coverage for Two Events

According to Sports Business Journal, Donald will join NBC’s coverage of the Cognizant Classic and the Arnold Palmer Invitational alongside Dan Hicks.

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Luke Donald after a golf swing
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NBC continues its quest to find a full-time golf analyst and will allegedly next try out former European Ryder Cup captain Luke Donald to fill the role. According to Sports Business Journal, NBC is expected to announce the move this weekend.

SBJ reports Donald will join NBC’s coverage of the Cognizant Classic and the Arnold Palmer Invitational alongside Dan Hicks. The sometimes-active pro’s stock reportedly rose within NBC following Europe’s massive win over the U.S. in the Ryder Cup last September. He also brings star power as a former world number one and PGA Tour Player of the Year.

Donald is the latest name to join NBC as a golf analyst since the network laid off Paul Azinger in November. Donald will directly succeed Jim “Bones” Mackay, who will call the Mexico Open this weekend, who himself succeeded former Tour pros like Brandel Chamblee and Kevin Kisner. At one point, Geoff Ogilvy was rumored to be an option for NBC, but with each passing analyst, that thought seems more likely to remain in the rumor mill.

The Cognizant Classic takes place from Feb. 29–Mar. 3 at the PGA National Members Club in Palm Springs Beach, FL. The Arnold Palmer Invitational will air Mar. 7–10, 2024 at Palmer’s Bay Hill Golf Course in Arnold, MD.

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