Reports began to surface last night that Barstool Sports CEO Erika Ayers Badan is stepping down from her post.
Today, Ayers Badan sent out an email discussing her departure and also offered some thoughts on a video she posted on X.
“I’m stepping down as CEO of Barstool Sports,” she said. “It’s been a wild, challenging and exhilarating run. I came here almost a decade ago to establish and hopefully grow a Boston based blog into a reputable media and content business. I was the last in a long line of candidates. They either didn’t want the job or didn’t see what it could become. In fairness, I’m not sure I did either.
Since then, the company has grown 5000% in revenue and probably twice that in audience and influence. Out of mayhem (and maybe because of it) we created a miracle and even a machine. We did it our own way, on our own terms, and in our own style. We did it when no one wanted us to or when no one thought we could. We put over $40M in the hands of small businesses on a platform we built in a matter of days. We pioneered something ahead of its time and we delivered enormous value to our investors and partners. Selling a company for $550M and 6 months later for $1 sounds insane and it was.”
Ayers Badan, who has been with Barstool since 2016, continued, “I did everything I came here to do and so much more. We took a lot of turns around the sun but the pirate ship is back where it belongs and is smarter and sharper for all the places it has been. I too am back where I belong and will go find new things to build and grow.
This was the hardest thing I’ve ever done but also one of the best. I gave it my all and I got so much more in return. Thank you for being a part of this, for helping to shape it, for questioning it, and for working with me on it. I am deeply grateful.”
She then concluded her email with, “Let’s stay in touch. Thank you again & Viva la Stool.”
Ayers Badan served previously as chief marketing officer at AOL for two years and as president and chief revenue officer at Bkstg.
Barstool founder Dave Portnoy took to X to give his thoughts, saying “She was everything I dreamed she’d be and more in a CEO.”
FOX Sports to Stream Caitlin Clark Senior Night Ceremony
“On the digital side, we know that anything we do with Caitlin Clark has a built-in audience. She raises the floor.”
FOX Sports will live stream the Iowa women’s basketball team Senior Night festivities, featuring superstar Caitlin Clark, following their game on Sunday against Ohio State on FOX. It will be available on the FOX Sports App, FOXSports.com, YouTube & TikTok (@CBBonFOX).
On the season, to date, women’s college basketball on FOX is up 18 percent from last year while games on FS1 are up 27 percent. Iowa and Clark were involved in games on both networks which now hold the record for most-watched women’s college basketball games they have aired.
FOX Sports digital has created different ways to showcase premier live sporting event moments, including one recently with Clark. During Iowa’s game against Maryland, @CBBonFOX on TikTok devoted an isolated camera to Iowa’s megastar and streamed every second of her while she was on offense. This was the first time FOX Sports did a live game stream on TikTok. They reported 150,000 live viewers and another 800,000 views on highlights of the stream.
“The amount of interest in her is incredible,” said Michael Bucklin, SVP, Digital Content, FOX Sports to Sports Business Journal. “You’re always looking to build those stars. It’s the reason people watch. … On the digital side, we know that anything we do with Caitlin Clark has a built-in audience. She raises the floor. A lot of our ideas start with, ‘What is something cool we can do with Caitlin Clark?’”
MIT Sloan Sports Analytics Conference Examines the Future of Sports Content
“Content is king.”
This year’s MIT Sloan Sports Analytics Conference has kicked off in Boston. The annual event brings together the leading figures in sports analytics, business and technology. Several sessions are planned over the two-day event discussing topics such as the next era of college athletes, sports wagering, women’s sports, ticketing and sports media.
Several sessions relate to data and analytics as the name suggests, however, many of the topics come back to engagement with fans and the way the fan is consuming sports and the data that is available to them. One of the sessions, “The Future of Sports and Sports Business” featured panelists discussing innovation and change.
The description of the panel asked, “How do sports organizations position themselves for sustainable long-term success?” The panel explored the future of sports and innovation opportunities within on-field experiences, fan engagement and how sports are consumed. The panel also looked at how organizations can use analytics, AI, and data to improve all aspects of the game.
“Content is king,” said Kate Johnson, Global Marketing Director, Sports, Entertainment and Content Partnerships at Google. She continued and gave examples of where AI could help create content needed. In one example, she noted women’s sports being covered at a much smaller percentage than men’s sports. AI could help create content that could help close that gap.
Another topic the panel addressed is the amount of content now being created by athletes. “The power in the hands of talent,” Johnson said. “… The power is so much in the athletes, the talent’s hands. To talk about and to generate the content that they care about, the stories that they want to tell, the stories that they know their fans will relate to. I think that is going to help traditional leagues and brands that are trying to work through an innovation in terms of a brand perception. The power being in the athletes hands is only a good thng, when those athletes are telling stories that only they can powerfully tell.”
The panel also brought up the topic of how fans consume sports and the change that is happening. A shocking statistic was thrown out that 40% of Generation Z has not yet been to a live sporting event. This is something leagues, teams and media networks need to be thinking about as they plan for the future.
The event continues through Saturday and a live stream of the conference can be seen by clicking here.
Gregg Giannotti: “You Can’t Talk Bad Football, Bad Baseball, Bad Basketball Every Single Day”
“I’ll opt more for the funny personal story than I would ‘let’s talk about the minor league system or the bullpen.'”
Early on, Traina asked Giannotti about simulcasting local radio in New York on national television and if that could present a problem from a topic standpoint. Giannotti replied quickly, “We do New York sports talk and we don’t really care if someone out in Sacramento doesn’t like it.”
Moving on, Traina pointed out what he enjoys about the show is that it is not all sports talk and he assumed from listening to Giannotti on a regular basis that he would not enjoy what he does quite as much if he had to talk solely about sports.
“…I would not be happy if I had to do straight four hours of sports talk,” Giannotti said. “…Where we are today, especially now at this point in my life, early 40’s, two kids, I just have different interests.”
He did point out, however, that there is plenty of content available for anyone who wants specialized sports talk. “If you really want hardcore straight Yankees, there’s a podcast for that, or straight Mets, there is a podcast for that,” he said.
Giannotti continued, “Yes, when there’s something big going on in New York sports they want to hear what we have to say. But, when there’s not, and a lot of times the teams have been bad or it’s a slow time in sports now, they’re coming to us for our personalities, our takes on all sorts of things. And especially in the morning, they want to laugh…Maybe in 2018 I wouldn’t have done this, but I’ll opt more for the funny personal story than I would ‘let’s talk about the minor league system or the bullpen.’ I couldn’t do that. I’d rather do a show on reality television before I could do straight four hour sports talk now.”
He gave credit to those hosts, nationally or others on WFAN, who do more of the straight sports, shouting at one another type of shows, but added, “I cant imagine, do you guys really care that much about that particular topic? Theres no way, with everything going on in the world, they care that much to be yelling back and forth about who the first baseman should be. There’s no way, and I sometimes feel that can come across a little bit phony if you’re that passionate about something that’s so minute, especially when nothing is going on. So, I try to be authentic and if I’m interested in it and Boomer’s interested in it then it comes across to the audeince that we care and are passionate and generally that translates.”
Both Giannotti and Traina agreed that as they have aged, they care less about hardcore sports, agreeing that priorities change and sports is less of a factor in one’s life. ‘Gio’ did point out, however, that the teams winning and losing has an effect on your show.
“The show has evolved a lot because the teams have been terrible around here, too,” he said. “You can’t talk bad football, bad baseball, bad basketball every single day. It’s sickening.”
Traina said he figured if the teams were bad, that would help sports radio, however, Giannotti pointed out that can be the case short-term, however, if it is long-term it can be detrimental. “If you’re talking one specific day, yes. A terrible call in a game, a playoff loss or one specific day…Having some of these seasons that the teams are just nothing by the end of it and you’re waiting for the offseason. It’s miserable to be irrelevant in New York City.”
Traina also brought up then topic of show preparation, asking how it works between producer Al Dukes, Giannotti and partner Boomer Esiason. Traina was surprised to learn Esiason prefers not to know too much about topics planned or the order of topics. “We both know what’s important and what the audience is going to want to hear and what we are going to want to talk about,” Giannotti said. “He’s doesn’t have to worry about me not knowing something, I don’t have to worry about him not knowing something…He’s so prepared and so locked in for a former athlete, still to this day, after doing it 17, 18 years. I never have to worry about him not knowing what’s going on. Never, ever, ever.”
Giannotti said a lot of it comes down to trust. His trust in his partner, the station’s trust in the show and the trust they have been shown by program director’s Mark Chernoff and Spike Eskin. With Eskin soon heading back to Philadelphia, someone new will be coming in to lead the programming department and Giannotti hopes they maintain a similar relationship with whomever that may be, saying, “Hopefully that next guy leaves us alone and trusts us, too, but you never know.”