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Sports Podcasting Shines in Harker Bos Group’s “State of Media 2024”

The question was asked, “How often do you listen to the following podcast genres?” Sports finished at the top of the list with 39% saying they listened to sports podcasts frequently (defined as 3-5 days per week).

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Courtesy: Audacy.com

Harker Bos Group’s latest whitepaper, “State of Media 2024,” shows sports podcasting is leading the way when it comes to how frequently listeners tune in. The study, which explores the dynamic landscape of media consumption in 2024, involved over 500 individuals age 18 and above.

The question was asked, “How often do you listen to the following podcast genres?” Sports finished at the top of the list with 39% saying they listened to sports podcasts frequently (defined as 3-5 days per week). News/politics was next at 37% while true crime, comedy, self-help, pop culture, science/tech and society/culture all finished over 30%.

The study notes that 43% of podcast listeners prefer audio-only formats, while 35% show interest in a hybrid audio-video experience. 34% said they listen to entire podcast episodes, while another 30% say they consume most of the content. According to the findings, 48% of podcast listeners believe the ideal length of a podcast should be 30-60 minutes, while 29% chose between 15-29 minutes.

Overall, the study showed 65% of media consumers listen to radio weekly, with most tuning in for 30 minutes to 1 hour, predominantly in the morning. Additionally, 51% of radio audiences listen to news/talk and 38% tune into sports.

84% of those who participated in the study said they use social media with Facebook coming in the top spot as far as frequency. 68% said they use Facebook 3-5 days per week. YouTube was next at 56% followed by Instagram at 40%.

A whopping 27% of respondents said they use social media from 4-8 hours per day. Another 14% said the answer was more than 8 hours.

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Sports Online

Report: Scott Van Pelt to Relaunch ‘SVPod’ with Peyton Manning’s Omaha Productions

This news comes on the heels of ESPN and Omaha Productions announcing a nine-year, multi-platform rights extension through 2034.

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Graphic for the SVPod and logos for ESPN and Omaha Productions

ESPN anchor Scott Van Pelt is bringing his ‘SVPod’ podcast back after nine months off. According to Front Office Sports’ Michael McCarthy, Van Pelt has partnered with Peyton Manning and Omaha Productions and along with show co-host ‘Stanford’ Steve Coughlin, they will dop two shows per week. McCarthy also reports that as part of the deal, ESPN will air the video version of the show on their YouTube page.

This news comes on the heels of ESPN and Omaha Productions announcing a nine-year, multi-platform rights extension through 2034. As part of the deal, Monday Night Football with Peyton and Eli will continue, which recently attained an average of 1.24 million viewers over its nine-game slate.

The series, which has been on the air for the last three seasons, features former NFL quarterbacks and Super Bowl champions Peyton and Eli Manning who break down the game and welcome several special guests.

Van Pelt’s ‘SVPod’ debuted on January 14, 2020. At that time, Van Pelt was looking for more time to expound on various topics or have longer interviews with topical guests.

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Sports Online

Yahoo Sports Adds Olympic Gold Medalist Shawn Johnson East as Correspondent

“I’m excited to watch the world’s best athletes compete on the biggest stage and take fans behind the scenes along the way.”

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Photos of Shawn Johnson East
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Yahoo Sports announced is adding Olympic gold medalist Shawn Johnson East as a correspondent for this summer’s games in Paris. Johnson East will be in France to deliver coverage of the gymnastics competition as well as additional moments such as the Opening Ceremony.

She’ll contribute analysis, athlete interviews, and features that bring fans closer to the games’ biggest stories. She’ll also provide reaction to the gymnastics U.S. Olympic Team Trials in June. Johnson East’s coverage will be available across Yahoo Sports platforms and via her social channels. 

“It’s such an honor to be able to return to the Olympics in 2024 with my family for the first time to be an official correspondent for Yahoo Sports,” Johnson East said. “I’m excited to watch the world’s best athletes compete on the biggest stage and take fans behind the scenes along the way.”

Johnson East won a gold medal in the 2008 Olympic balance beam event. She won silver in the team, all-around, and floor exercise events. After retiring from gymnastics in 2012, Shawn has gone on to write a New York Times best-selling book, win Dancing with the Stars, and start a YouTube channel with more than 405 million views and a popular podcast with her husband, Andrew.

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Sports Online

The Dan Patrick Podcast Network Adds Two Jomboy Media Shows

“I love entertainment that surprises and informs, which makes ‘Jimmy’s Three Things’ and ‘Wake N’ Jake’ great additions to my podcast network.”

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Logos for the Jimmy's 3 Things and Wake n JAke podcasts

iHeartPodcasts, Dan Patrick and Jomboy Media announced a partnership to add the “Jimmy’s Three Things” and “Wake N’ Jake” podcasts to The Dan Patrick Podcast Network, effective immediately.

Co-produced by Patrick, iHeartPodcasts, Workhouse Media and Jomboy Media, “Jimmy’s Three Things” and “Wake N’ Jake” — individually hosted by Jomboy Media co-founders Jimmy “Jomboy” O’Brien” and Jake Storiale, respectively — are available now on the iHeartRadio app and everywhere podcasts are heard.

In each episode of Jimmy’s Three Things, Jomboy reveals his “3 things” of the week. Wake N’ Jake covers the biggest storylines across the world of sports, including the latest trades, injuries, prospects, draft previews, predictions, and more.

“Dan Patrick’s an originator of the fun-first, fan-driven sports community that Jomboy Media is built upon,” said Jimmy “Jomboy” O’Brien in a release. “Partnering with his podcast network is a tremendous opportunity to take two of our most fun shows to the new level.”

“I grew up watching Dan Patrick and to be working with him now is a dream.” said Jake Storiale. “It’s really cool to see our company grow in so many organic and surprising ways, and now some of our shows will be hosted on one of the biggest podcast platforms in the country.”

“Moments with Jimmy ‘Jomboy’ O’Brien and Jake Storiale are rarely predictable,” shared Dan Patrick. “I love entertainment that surprises and informs, which makes ‘Jimmy’s Three Things’ and ‘Wake N’ Jake’ great additions to my podcast network.”

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