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Study: Peacock Retained 71% of NFL Wild Card Game Subscribers Seven Weeks Later

An average minute audience of 23 million viewers tuned in to witness the pivotal game amid the gelid conditions, rendering it the most-streamed matchup in NFL history.

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Peacock Logo - Courtesy: Comcast Corporation

During the NFL Wild Card round, NBCUniversal OTT streaming platform Peacock served as the home of the first ever streaming-exclusive National Football League Wild Card game and finished with a record performance. The thrilling playoff matchup that registered as the coldest game in the history of GEHA Field at Arrowhead Stadium resulted in a 26-7 win for the Kansas City Chiefs over the Miami Dolphins.

An average minute audience of 23 million viewers tuned in to witness the pivotal game amid the gelid conditions, rendering it the most-streamed matchup in NFL history. This figure includes Peacock and NFL+, along with local NBC stations in Miami and Kansas City that were presenting the game to local viewers. In addition to driving 30% of internet traffic on the day, Peacock garnered its largest single-day performance in audience usage, engagement and time spent with 16.3 million concurrent devices utilizing the service.

A new study by Antenna demonstrates that 3 million users engaged in paid sign-ups for Peacock in a three-day window surrounding the exclusive NFL Wild Card game broadcast. According to the most recent Comcast earnings release, subscribers for the service increased by almost 50% year-over-year to 31 million. Seven weeks after the game’s conclusion, Antenna measured 29% churn among users whose sign-ups it attributed to the Wild Card game. As a result, it presumes that 71% of this group of users remained subscribed to the service.

NBCUniversal, a subsidiary of Comcast, paid $110 million to stream the game in a landmark agreement with the National Football League. Amazon is reportedly paying $120 million to serve as the exclusive home of an NFL playoff game next season, adding to its slate of Thursday Night Football contests throughout the regular season schedule.

NBC was the television broadcast home for Super Bowl LVI in February 2022, which resulted in a championship for the Los Angeles Rams over the Cincinnati Bengals. The game was also available to stream live on Peacock, and two months later, Antenna found that 62% of the related sign-ups remained subscribed to the service.

Following this broadcast, NBC Sports announced new Sunday Night Football broadcasters in play-by-play announcer Mike Tirico and sideline reporter Melissa Stark joining longtime color commentator Cris Collinsworth. Rob Hyland was also named the new coordinating producer of the property, collaborating with director Drew Esocoff. During the 2023 regular season, Sunday Night Football averaged a total audience delivery of 21.4 million viewers and remained on pace to finish as the most-watched prime-time television program for the 13th consecutive year.

In a previous interview with Barrett Sports Media, NBC Sports President Rick Cordella explained that Peacock is part of every rights deal that the sports division executes. The most recent Nielsen Gauge Report states that Peacock is responsible for 1.4% of total day viewing among persons 2+, part of a streaming category with a 37.7% share in the total scope of outlets. Yet Peacock total-day average viewership declined to 791,000 in February, down 19.5% from the 982,000 it amassed in January.

NBCUniversal recently announced that it will air a daily whiparound program titled Gold Zone during the Olympic Games Paris 2024. The program will be hosted by Scott Hanson, Andrew Siciliano, Matt Iseman and Akbar Gbajabiamila, officially taking the air for its season debut at 7 a.m. EST on July 27. This show will bring viewers the latest highlights and achievements from all of the Olympic events, which could include up to 40 occurring simultaneously. NBC will also present its traditional Olympics coverage on linear television, marking the 11th time the network is serving as the home of the Summer Olympic Games.

The company also revealed that former NFL quarterback Peyton Manning and singer/songwriter Kelly Clarkson will join host Mike Tirico for coverage of the Opening Ceremony. Jimmy Fallon, host of The Tonight Show Starring Jimmy Fallon, will work with Tirico during the Closing Ceremony on Aug. 11 in Paris, France.

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ESPN Names NFL Draft Broadcast Teams; Nick Saban to Debut on ABC

ABC will feature the College GameDay crew of Rece Davis, Kirk Herbstreit and Desmond Howard, who will be joined by former Alabama head coach Nick Saban, who will join the crew this fall.

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Logo for the 2024 NFL Draft

ESPN has announced their commentator teams for their extensive coverage of the NFL Draft. Coverage will take place on both ESPN and ABC as well as ESPN Radio and ESPN Deportes.

The NFL Draft takes place April 25-27 and on the first two days, ABC will feature the College GameDay crew of Rece Davis, Kirk Herbstreit and Desmond Howard, who will be joined by former Alabama head coach Nick Saban, who will join the crew this fall. Field Yates, Laura Rutledge and Pete Thamel will also be part of the ABC team.

On ESPN, Mike Greenberg will host alongside Mel Kiper, Jr., Booger McFarland, Louis Riddick, Molly McGrath and Adam Schefter. Both ESPN and ABC will start coverage on Thursday at 8 p.m. ET and on Friday at 7 p.m. ET.

A number of ESPN football reporters will also report from various team sites including Courtney Cronin who will be with the Chicago Bears who have the No. 1 overall pick.

ESPN Radio will feature Chris Canty and Chris Carlin along with Ian Fitsimmons, Jordan Reid and Mike Tannenbaum. ESPN Deportes will have a team of Sebastian M. Christensen, Carols Nava, Miguel Pasquel, Eduardo Varela and Pablo Viruega.

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DraftKings Network to Introduce ‘Good Follow’ Women-Led Show on June 7

“Engagement with women’s sports is at an all-time high, and we couldn’t be more excited to expand our programming to include a women-centric sports show to our content portfolio.”

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Courtesy: DraftKings

DraftKings Network will be introducing a new one-hour, weekly women-led sports show, adding to its slate of sports content and programming. The show will be titled Good Follow and debut on June 7 at 8 p.m. EST on DraftKings Network. Award-winning content creator Megan Reyes has been named the host of the show, which will blend news and pre-produced segments into interviews and discussion surrounding women’s sports. Additionally, former Texas Southern University golfer Logan Hackett will contribute to the show and look at the biggest events in sports as well.

“Engagement with women’s sports is at an all-time high, and we couldn’t be more excited to expand our programming to include a women-centric sports show to our content portfolio,” Stacie McCollum, vice president of content at DraftKings, said in a statement. “At the core, a ‘Good Follow’ is someone who unapologetically moves culture forward within or adjacent to women’s sports. Our approach to this show aligns with growth trends we’re seeing within the space and from our customers as they interact with women’s sports across all our products.”

Ahead of the program’s debut on DraftKings Network, the show will be posted on social media platforms, including Instagram, X, Facebook and TikTok, for daily women’s sports content. This will include coverage from the WNBA Draft on April 15, which will take place from the Brooklyn Academy of Music in Brooklyn, N.Y. Lucy Rohden and other contributing personalities from Meadowlark Media will be on site for coverage to record content and interviews with draftees into the league. Furthermore, there will be additional behind-the-scenes features and access to those making an impact in women’s sports.

DraftKings Network is a free ad-supported television (FAST) channel that is available to watch for free through various services, including Samsung TV Plus, The Roku Channel and Google TV. Consumers can also find the programming on DKNetwork.com and YouTube and as audio on major podcasting platforms.

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ESPN Films Creating Stuart Scott ‘30 for 30’

“ The 30 for 30 film will explore Scott’s rise up the ranks at ESPN, his influence on media and culture, a painful divorce and his fight against cancer, which ultimately took his life.”

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ESPN Films has announced plans for an upcoming 30 for 30 documentary on former SportsCenter star Stuart Scott. The film will be directed by Andre Gaines.

According to Deadline, the film will detail how Scott shattered preconceived notions of how on-air talent were expected to look, talk, act, and think. It’ll also highlight how hip-hop and Black culture were brought into the sports media mainstream.

“Stuart Scott transcended broadcasting, journalism, sports and culture in ways that we’re only beginning to really understand and appreciate now,” said Andre Gaines. “He made his mark on so many people, especially young black men, and his legend has only grown since his passing. The opportunity I’ve had now to examine his life, visit his home, get to know his daughters Taelor and Sydni, and understand how incredibly vast and rich a life Stuart lived, I can only hope that audiences find the same catharsis I’ve already experienced in making this film.”

Vice President and Executive Producer of ESPN Films Marsha Cooke added, “We pride ourselves on telling the stories of true originals who changed the world, and Stuart epitomized that in so many ways. This film is the perfect tribute to a man who touched lives in front of and behind the camera. Andre Gaines has begun crafting a film that will shine a new light on who Stuart really was–from his relationship with Taelor and Sydni to the many people who saw the world differently just from spending time with him. The film will be Stuart through and through–funny, smart, edgy, touching, and transformational.”

Scott passed away at the age of 49 in January 2015 following a battle with cancer. His style and memorable catchphrases helped ESPN attract new fans, influence broadcasters, and put a modern twist on the network’s signature show.

The 30 for 30 film will explore his rise up the ranks at ESPN, his influence on media and culture, the pain of a divorce and his fight with cancer that ultimately took his life. Scott’s daughters Taelor and Syndi will also lend their voices to the tribute to their father.

A release date has not yet been announced.

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