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The NBA and Roku Team Up for FAST Channel

“We’re excited to give brands the opportunity to reach our expanding, highly engaged audience with some of the biggest moments of the basketball season yet to come.”

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Courtesy: NBA

With the playoffs approaching, Roku and the NBA said they are launching the first NBA free ad-supported streaming television (FAST) channel.

For a limited time, the NBA FAST channel will be available exclusively through The Roku Channel.

The NBA FAST channel will be part of the NBA Zone, an area where streamers can find NBA games, highlights, documentaries, series and other programming.

“We’re thrilled to expand our partnership with Roku with the NBA’s first FAST Channel and other NBA content and functionality that will serve as an enticement and on-ramp to live NBA games,” said Greg Beaton, NBA senior VP of content partnerships. “This partnership supports our goal of reaching NBA fans with our content in innovative ways.”

The NBA is currently in talks about its future media rights with current partners Disney/ESPN and Warner Bros. Discovery. The league is expected to make streaming a bigger part of its distribution strategy.

As part of this launch, the NBA App will be integrated within the NBA Zone, offering users quick access to the latest league news, behind-the-scenes stories, and game clips. NBA League Pass, the league’s premium live out-of-market game subscription service, will also be available to purchase within the offering.

“Bringing the No. 1 TV streaming platform in the U.S. and the NBA together in one package is not only good for the fans — it’s also great for advertisers looking to tap into the power of marketing in sports,” Kristina Shepard, VP, global advertising sales and partnerships at Roku, said. “We’re excited to give brands the opportunity to reach our expanding, highly engaged audience with some of the biggest moments of the basketball season yet to come.”

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Report: Scott Van Pelt to Relaunch ‘SVPod’ with Peyton Manning’s Omaha Productions

This news comes on the heels of ESPN and Omaha Productions announcing a nine-year, multi-platform rights extension through 2034.

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Graphic for the SVPod and logos for ESPN and Omaha Productions

ESPN anchor Scott Van Pelt is bringing his ‘SVPod’ podcast back after nine months off. According to Front Office Sports’ Michael McCarthy, Van Pelt has partnered with Peyton Manning and Omaha Productions and along with show co-host ‘Stanford’ Steve Coughlin, they will dop two shows per week. McCarthy also reports that as part of the deal, ESPN will air the video version of the show on their YouTube page.

This news comes on the heels of ESPN and Omaha Productions announcing a nine-year, multi-platform rights extension through 2034. As part of the deal, Monday Night Football with Peyton and Eli will continue, which recently attained an average of 1.24 million viewers over its nine-game slate.

The series, which has been on the air for the last three seasons, features former NFL quarterbacks and Super Bowl champions Peyton and Eli Manning who break down the game and welcome several special guests.

Van Pelt’s ‘SVPod’ debuted on January 14, 2020. At that time, Van Pelt was looking for more time to expound on various topics or have longer interviews with topical guests.

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Yahoo Sports Adds Olympic Gold Medalist Shawn Johnson East as Correspondent

“I’m excited to watch the world’s best athletes compete on the biggest stage and take fans behind the scenes along the way.”

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Courtesy: Brand-Innovators.com and Getty Images

Yahoo Sports announced is adding Olympic gold medalist Shawn Johnson East as a correspondent for this summer’s games in Paris. Johnson East will be in France to deliver coverage of the gymnastics competition as well as additional moments such as the Opening Ceremony.

She’ll contribute analysis, athlete interviews, and features that bring fans closer to the games’ biggest stories. She’ll also provide reaction to the gymnastics U.S. Olympic Team Trials in June. Johnson East’s coverage will be available across Yahoo Sports platforms and via her social channels. 

“It’s such an honor to be able to return to the Olympics in 2024 with my family for the first time to be an official correspondent for Yahoo Sports,” Johnson East said. “I’m excited to watch the world’s best athletes compete on the biggest stage and take fans behind the scenes along the way.”

Johnson East won a gold medal in the 2008 Olympic balance beam event. She won silver in the team, all-around, and floor exercise events. After retiring from gymnastics in 2012, Shawn has gone on to write a New York Times best-selling book, win Dancing with the Stars, and start a YouTube channel with more than 405 million views and a popular podcast with her husband, Andrew.

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The Dan Patrick Podcast Network Adds Two Jomboy Media Shows

“I love entertainment that surprises and informs, which makes ‘Jimmy’s Three Things’ and ‘Wake N’ Jake’ great additions to my podcast network.”

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Logos for the Jimmy's 3 Things and Wake n JAke podcasts

iHeartPodcasts, Dan Patrick and Jomboy Media announced a partnership to add the “Jimmy’s Three Things” and “Wake N’ Jake” podcasts to The Dan Patrick Podcast Network, effective immediately.

Co-produced by Patrick, iHeartPodcasts, Workhouse Media and Jomboy Media, “Jimmy’s Three Things” and “Wake N’ Jake” — individually hosted by Jomboy Media co-founders Jimmy “Jomboy” O’Brien” and Jake Storiale, respectively — are available now on the iHeartRadio app and everywhere podcasts are heard.

In each episode of Jimmy’s Three Things, Jomboy reveals his “3 things” of the week. Wake N’ Jake covers the biggest storylines across the world of sports, including the latest trades, injuries, prospects, draft previews, predictions, and more.

“Dan Patrick’s an originator of the fun-first, fan-driven sports community that Jomboy Media is built upon,” said Jimmy “Jomboy” O’Brien in a release. “Partnering with his podcast network is a tremendous opportunity to take two of our most fun shows to the new level.”

“I grew up watching Dan Patrick and to be working with him now is a dream.” said Jake Storiale. “It’s really cool to see our company grow in so many organic and surprising ways, and now some of our shows will be hosted on one of the biggest podcast platforms in the country.”

“Moments with Jimmy ‘Jomboy’ O’Brien and Jake Storiale are rarely predictable,” shared Dan Patrick. “I love entertainment that surprises and informs, which makes ‘Jimmy’s Three Things’ and ‘Wake N’ Jake’ great additions to my podcast network.”

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